Competence : Journal of Management Studies最新文献

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PERAN PEMERINTAH DALAM PEMBERDAYAAN USAHA MIKRO DI MASA PANDEMI COVID-19 MELALUI ZAKAT 政府在ZAKAT COVID-19大流行中赋予小企业的作用
Competence : Journal of Management Studies Pub Date : 2022-11-28 DOI: 10.21107/kompetensi.v16i2.17561
R. H. Pranjoto
{"title":"PERAN PEMERINTAH DALAM PEMBERDAYAAN USAHA MIKRO DI MASA PANDEMI COVID-19 MELALUI ZAKAT","authors":"R. H. Pranjoto","doi":"10.21107/kompetensi.v16i2.17561","DOIUrl":"https://doi.org/10.21107/kompetensi.v16i2.17561","url":null,"abstract":"","PeriodicalId":397153,"journal":{"name":"Competence : Journal of Management Studies","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127057180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBENTUKAN PERILAKU NGOPI MASYARAKAT KOTA PONTIANAK – SEBUAH STUDI EKSPLORASI 影响庞蒂克人咖啡行为形成的因素——一项探索研究
Competence : Journal of Management Studies Pub Date : 2022-04-27 DOI: 10.21107/kompetensi.v16i1.14440
A. ., Djunita Permata Indah
{"title":"FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBENTUKAN PERILAKU NGOPI MASYARAKAT KOTA PONTIANAK – SEBUAH STUDI EKSPLORASI","authors":"A. ., Djunita Permata Indah","doi":"10.21107/kompetensi.v16i1.14440","DOIUrl":"https://doi.org/10.21107/kompetensi.v16i1.14440","url":null,"abstract":"","PeriodicalId":397153,"journal":{"name":"Competence : Journal of Management Studies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133575607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PROSEDUR PENYALURAN BANTUAN SOSIAL DI ERA PANDEMI COVID -19 PADA DINAS SOSIAL KABUPATEN BLITAR
Competence : Journal of Management Studies Pub Date : 2022-04-26 DOI: 10.21107/kompetensi.v16i1.14429
Anna Zahrotul Wahidah, Anna Widayani, Shanti Ike Wardani, Ika Rachmawati, Nunuk Latifah
{"title":"PROSEDUR PENYALURAN BANTUAN SOSIAL DI ERA PANDEMI COVID -19 PADA DINAS SOSIAL KABUPATEN BLITAR","authors":"Anna Zahrotul Wahidah, Anna Widayani, Shanti Ike Wardani, Ika Rachmawati, Nunuk Latifah","doi":"10.21107/kompetensi.v16i1.14429","DOIUrl":"https://doi.org/10.21107/kompetensi.v16i1.14429","url":null,"abstract":"ABSTRAKPandemi Covid-19 di Indonesia tidak hanya berdampak pada kesehatan melainkan juga pada aspek perekonomian masyarakat. Hal ini mendorong pemerintah membuat kebijakan pemulihan ekonomi kepada masyarakat yaitu melalui program Jaring Pengaman Sosial (JPS). Dalam program JPS ini, pemerintah membagi menjadi dua jenis bantuan yaitu bantuan sosial reguler dan non reguler. Pelaksanaan penyaluran bantuan sosial bukan hal baru lagi bagi pemerintah pusat dan pemerintah daerah. Namun dalam penyalurannya selalu terjadi masalah. Tujuan dari penelitian ini yaitu untuk mengetahui prosedur penyaluran bantuan sosial di era pandemi Covid-19, kendala dalam penyaluran bantuan sosial di era pandemi Covid-19, dan solusi dalam mengatasi kendala dalam penyaluran bantuan sosial di era pandemi Covid-19 pada Dinas Sosial Kabupaten Blitar. Metode yang digunakan dalam penelitian adalah metode kualitatif dengan wawancara mendalam kepada beberapa informan. Informan dalam penelitian ini adalah 2 orang pihak Dinas Sosial Kabupaten Blitar dan 3 masyarakat penerima bantuan sosial. Hasil penelitian ini menunjukkan bahwa dalam pelaksanaan penyaluran bantuan sosial masih memiliki kendala seperti sebagian bantuan tidak disalurkan tepat pada sasarannya karena masih ada masyarakat yang lebih layak mendapat bantuan namun tidak memperolehnya. Selain itu juga masih terdapat masyarakat yang kurang memahami tentang kriteria dan prosedur bantuan sosial serta ada sebagian masyarakat yang kurang memahami kondisi perekonomiannya. Kata Kunci: Covid-19, Ekonomi Masyarakat, Bantuan Sosial Abstract The Covid-19 pandemic in Indonesia has not only had an impact on healthy but also on the economic aspects of the community. This encourages the government to make economic recovery policies for the community, namely through the Social Safety Net (JPS). In this JPS program, the government divides into two types of assistance, namely regular and non-regular social assistance. The implementation of the distribution of social assistance is nothing new for the central government and local government. However, in its distribution there are always problems in the distribution of cash and non-cash social assistance. The purpose of this study is to find out the procedures for distributing social assistance in the Covid-19 pandemic era, obstacles in distributing social assistance in the Covid-19 pandemic era, and solutions in overcoming obstacles in distributing social assistance in the Covid-19 pandemic era at the Blitar Regency Social Service. The method used in this research is a qualitative method with in-depth interviews with several informations. Informants in this study were 2 people from the Social Service of Blitar Regency and 3 people from the ommunity who received social assistance. The results of this study indicate that in the implementation of the distribution of social assistance, there are still obstacles, such as some of the assistance not being channeled on target because there are still peop","PeriodicalId":397153,"journal":{"name":"Competence : Journal of Management Studies","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123994932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
PENGARUH KUALITAS PENDAPAT, KREDIBILITAS SUMBER, DAN INFORMASI DUA SISI PADA KEGUNAAN INFORMASI EWOM TERHADAP NIAT PEMBELIAN KONSUMEN DI MEDIA SOSIAL 意见质量、来源公信力和信息两面对消费者在社交媒体上购买意图的影响
Competence : Journal of Management Studies Pub Date : 2022-04-09 DOI: 10.21107/kompetensi.v16i1.14246
Saqofa Nabilah Aini
{"title":"PENGARUH KUALITAS PENDAPAT, KREDIBILITAS SUMBER, DAN INFORMASI DUA SISI PADA KEGUNAAN INFORMASI EWOM TERHADAP NIAT PEMBELIAN KONSUMEN DI MEDIA SOSIAL","authors":"Saqofa Nabilah Aini","doi":"10.21107/kompetensi.v16i1.14246","DOIUrl":"https://doi.org/10.21107/kompetensi.v16i1.14246","url":null,"abstract":"ABSTRAKMedia sosial telah menciptakan peluang bagi penggunanya untuk saling berkomunikasi atau biasa disebut EWOM.  Pengguna bisa mendiskusikan produk dan  merek dengan teman dan kenalan mereka di media sosial. Tujuan dari penelitian ini adalah untuk menguji pengaruh komunikasi melalui media sosial pada niat pembelian konsumen. Model penelitian ini dikembangkan dari teori model adopsi informasi. Penelitian ini menguji apakah kualitas pendapat, kredibilitas sumber, informasi dua sisi berpengaruh pada kegunaan informasi EWOM. Selanjutnya, juga menguji pengaruh kegunaan informasi EWOM pada niat pembelian konsumen. Sampel dalam penelitian ini berjumlah 235 responden di seluruh Indonesia yang diperoleh dengan menggunakan survei secara daring. Responden dalam penelitian ini adalah pengguna media sosial Penelitian ini menggunakan analisis regresi berganda serta analisis regresi sederhana. Hasil penelitian menunjukkan bahwa kredibilitas sumber da informasi dua sisi, berpengaruh positif dan signifikan pada kegunaan informasi EWOM. Sedangkan, kualitas pendapat tidak berpengaruh terhadap kegunaan informasi EWOM. Variabel kegunaan informasi EWOM berpengaruh positif dan signifikan pada niat pembelian konsumen. Penelitian ini mengidentifikasi pentingnya kegunaan informasi EWOM dan memberikan saran bahwa pesan EWOM melalui media sosial adalah sumber informasi yang dapat dipercaya oleh konsumen. Kata Kunci: Kualitas pendapat, kredibilitas sumber, informasi dua sisi, kegunaan informasi EWOM, niat pembelian, media socialSocial media has created opportunities for users to communicate with each other or commonly known as EWOM. Users can discuss products and brands with their friends and acquaintances on social media. The purpose of this study was to examine the effect of communication through social media on consumer purchase intentions. This research model was developed from the theory of information adoption model. This study examines whether opinion quality, source credibility, two-sided information affect the usefulness of EWOM information. Furthermore, it also examines the effect of the usefulness of EWOM information on consumers' purchase intentions. The sample in this study amounted to 235 respondents throughout Indonesia which was obtained using an online survey. Respondents in this study were social media users. This study used multiple regression analysis and simple regression analysis. The results showed that the credibility of the source and the two-sided information, had a positive and significant effect on the usefulness of EWOM information. Meanwhile, the quality of opinion has no effect on the usefulness of EWOM information. EWOM information usefulness variable has a positive and significant effect on consumer purchase intentions. This study identifies the importance of using EWOM information and suggests that EWOM messages via social media are a reliable source of information for consumers. Keywords: Quality of opinion, source credibility, two-sided","PeriodicalId":397153,"journal":{"name":"Competence : Journal of Management Studies","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128487088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH KUALITAS KEHIDUPAN KERJA PADA SIKAP KERJA KARYAWAN PT MITRATANI DUA TUJUH 就业生活质量对PT MITRATANI员工的工作态度有何影响
Competence : Journal of Management Studies Pub Date : 2022-04-09 DOI: 10.21107/kompetensi.v16i1.14288
Alif Mirzania, T. Handoko
{"title":"PENGARUH KUALITAS KEHIDUPAN KERJA PADA SIKAP KERJA KARYAWAN PT MITRATANI DUA TUJUH","authors":"Alif Mirzania, T. Handoko","doi":"10.21107/kompetensi.v16i1.14288","DOIUrl":"https://doi.org/10.21107/kompetensi.v16i1.14288","url":null,"abstract":"","PeriodicalId":397153,"journal":{"name":"Competence : Journal of Management Studies","volume":"393 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114994585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SISTEM MANAJEMEN MUTU ISO 9001:2015 DALAM MEMPENGARUHI BUDAYA KUALITAS DAN KINERJA PERUSAHAAN INTERNATIONAL FREIGHT FORWARDING DI TANJUNG PERAK SURABAYA ISO 9001:2015质量管理系统,影响国际货运公司在泗水港的质量和性能
Competence : Journal of Management Studies Pub Date : 2022-04-06 DOI: 10.21107/kompetensi.v16i1.14231
Dyahningrum Setyawati, Aris Siswati, Lilik Kustiani, Fatmasari Endayani, Resa Lestari
{"title":"SISTEM MANAJEMEN MUTU ISO 9001:2015 DALAM MEMPENGARUHI BUDAYA KUALITAS DAN KINERJA PERUSAHAAN INTERNATIONAL FREIGHT FORWARDING DI TANJUNG PERAK SURABAYA","authors":"Dyahningrum Setyawati, Aris Siswati, Lilik Kustiani, Fatmasari Endayani, Resa Lestari","doi":"10.21107/kompetensi.v16i1.14231","DOIUrl":"https://doi.org/10.21107/kompetensi.v16i1.14231","url":null,"abstract":"","PeriodicalId":397153,"journal":{"name":"Competence : Journal of Management Studies","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116862308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
HARGA, PROMOSI, KREDIBILITAS, KUALITAS WEBSITE, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT BELI MAKANAN MENGGUNAKAN JASA GRABFOOD 价格、促销、信誉、网站质量和使用免费食品的便利
Competence : Journal of Management Studies Pub Date : 2022-01-12 DOI: 10.21107/kompetensi.v16i2.18341
Lauren Zahra Holdenianda, Andhatu Achsa
{"title":"HARGA, PROMOSI, KREDIBILITAS, KUALITAS WEBSITE, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT BELI MAKANAN MENGGUNAKAN JASA GRABFOOD","authors":"Lauren Zahra Holdenianda, Andhatu Achsa","doi":"10.21107/kompetensi.v16i2.18341","DOIUrl":"https://doi.org/10.21107/kompetensi.v16i2.18341","url":null,"abstract":"","PeriodicalId":397153,"journal":{"name":"Competence : Journal of Management Studies","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133467241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK TENUN IKAT DI CV. SILVI MN PARADILA PARENGAN MADURAN LAMONGAN 价格、促销和服务质量对CV纱线产品采购决策的影响。纯粹的MADURAN模式
Competence : Journal of Management Studies Pub Date : 2021-11-21 DOI: 10.21107/kompetensi.v15i2.12511
Martha Laila Arisandra, Rifky Ardhana Kisno Saputra, Miftakhul Khoiriyah
{"title":"PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK TENUN IKAT DI CV. SILVI MN PARADILA PARENGAN MADURAN LAMONGAN","authors":"Martha Laila Arisandra, Rifky Ardhana Kisno Saputra, Miftakhul Khoiriyah","doi":"10.21107/kompetensi.v15i2.12511","DOIUrl":"https://doi.org/10.21107/kompetensi.v15i2.12511","url":null,"abstract":"Batik merupakan salah satu hal yang dilirik dalam industri fashion. Hal tersebut dapat mempengaruhi keputusan pembelian dalam membeli batik. Dalam hal ini di daerah Lamongan tepatnya di Desa Parengan, Kecamatan Laren juga terdapat industri batik yang dikelola oleh CV Silvi MN Paradila merupakan salah satu industri batik yang menyediakan kain batik tenun ikat, adapun songket, batik tradisional, pakaian jadi, dan sarung. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan terhadap keputusan pembelian produk batik tenun ikat di CV. Silvi MN Paradila Parengan Maduran Lamongan. Teknik pengambilan sampel yang digunakan adalah purposive sample yang berjumlah 100 responden. Metode ini menggunakan kuantitatif dengan pendekatan explanatory reseach yang menggunakan analisis data dengan uji validitas dan reabilitas, analisis regresi linier berganda, uji asumsi klasik, uji koefisiensi determinasi, serta uji t dan uji f. Kemudian hasil R square sebesar 95,4%. Menunjukkan 3 variabel independen terhadap variabel dependen sebesar 95,4%. Sedangkan sisanya sebesar 4,6% dijelaskan oleh variabel lain yang tidak diajukan dalam penelitian ini. Batik is one thing that is ogled in the fashion industry. This can affect purchasing decisions in buying batik. In this case, in the Lamongan area, precisely in Parengan Village, Laren District, there is also a batik industry managed by CV Silvi MN Paradila is one of the batik industries that provides ikat batik cloth, as for songket, traditional batik, apparel, and sarongs. This study aims to determine the effect of price, promotion and service quality on purchasing decisions of ikat batik products at CV. Silvi MN Paradila Parengan Maduran Lamongan. The sampling technique used is a purposive sample of 100 respondents. This method uses a quantitative explanatory research approach that uses data analysis with validity and reliability tests, multiple linear regression analysis, classical assumption test, coefficient of determination test, and t test and f test. Then the result of R square is 95.4%. Shows 3 independent variables to the dependent variable of 95.4%. While the remaining 4.6% is explained by other variables not proposed in this study.","PeriodicalId":397153,"journal":{"name":"Competence : Journal of Management Studies","volume":"188 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116453427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan) 在线推广和口口之言对消费者购买决策的影响(Ud上的研究)。九恒星)
Competence : Journal of Management Studies Pub Date : 2021-11-21 DOI: 10.21107/kompetensi.v15i2.12517
Lukmanul Hakim, Bambang Setiyo Pambudi
{"title":"Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan)","authors":"Lukmanul Hakim, Bambang Setiyo Pambudi","doi":"10.21107/kompetensi.v15i2.12517","DOIUrl":"https://doi.org/10.21107/kompetensi.v15i2.12517","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terhadap keputusan pembelian pada UD Bintang Sembilan. Bintang Sembilan sebagian atau bersamaan. Penelitian ini menggunakan data primer yaitu data yang diperoleh langsung dari konsumen UD. Bintang Sembilan Bintang Sembilan. Sampel menggunakan teknik non-probability sampling yaitu incidental sampling, dengan jumlah sampel 100 responden. Instrumen penelitian menggunakan angket dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan secara parsial promosi online berpengaruh signifikan terhadap keputusan pembelian dan word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian. Secara simultan kedua variabel yaitu promosi online dan word of mouth berpengaruh signifikan terhadap keputusan pembelian Purpose of this study was to determine the effect of online promotion and word of mouth on purchasing decisions at UD Bintang Sembilan. The Nine Star partially or simultaneously. This study uses primary data, namely data obtained directly from consumers of UD. Bintang Sembilan Nine Star. The population of this research is consumers of UD. Bintang Sembilan using a non-probability sampling technique, namely incidental sampling, with a sample size of 100 respondents. The research instrument used a questionnaire and analyzed using multiple linear regression analysis with t test (partial) and f test (simultaneous).The results of this study indicate partially online promotion has a significant effect on purchasing decisions and for word of mouth partially has a significant effect on purchasing decisions. Simultaneously, the two variables, namely online promotion and word of mouth, have a significant effect on purchasing decisions.","PeriodicalId":397153,"journal":{"name":"Competence : Journal of Management Studies","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124106364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Pengaruh Harga, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Produk Nk Café Malang 价格、产品质量和品牌形象对穷人购买该产品的决定的影响
Competence : Journal of Management Studies Pub Date : 2021-11-21 DOI: 10.21107/kompetensi.v15i2.12518
-. Fathorrahman
{"title":"Pengaruh Harga, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Produk Nk Café Malang","authors":"-. Fathorrahman","doi":"10.21107/kompetensi.v15i2.12518","DOIUrl":"https://doi.org/10.21107/kompetensi.v15i2.12518","url":null,"abstract":"Persaingan yang semakin ketat menuntut setiap perusahaan untuk melakukan inovasi dan menciptakan keunggulan bersaing yang tinggi demi tercapainya tujuan perusahaan. Salah satu usaha yang saat ini sedang tren di masyarakat dengan persaingan yang ketat adalah bisnis cafe. Dalam menghadapi persaingan dengan kompetitornya, manajemen NK Cafe mengemas konsep café sebagai tempat nongkrong di tengah sawah dengan pemandangan alam yang sejuk dan menyegarkan. Konsep ini dipilih agar konsumen merasa kembali menikmati suasana alam persawahan dan lebih menjadi daya tarik serta keunikan dibandingkan kompetitor. Tujuan dari penelitian ini berfokus untuk mengetahui pengaruh harga, kualitas produk dan brand image terhadap keputusan pembelian.  Pendekatan penelitian menggunakan penelitian kuantitatif dengan jenis penelitian kausalitas, Teknik pengambilan sampel dalam penelitian menggunakan metode purposive sampling dengan jumlah sampel penelitian sebanyak 96 konsumen.  Sedangkan metode analisis data yang digunakan adalah analisis Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa harga, kualitas produk, dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian produk NK Cafe, sehingga apabila harga, kualitas produk, dan brand imageNK Cafe semakin baik, maka keputusan pembelian oleh konsumen akan semakin baik atau dengan kata lain konsumen akan senantiasa membeli produk NK Cafe apabila harga, kualitas, dan brand image produk tersebut baik.The increasingly fierce competition requires every company to innovate and create a high competitive advantage in order to achieve the company's goals. One of the businesses that is currently trending in society with intense competition is the cafe business. In the face of competition with its competitors, the management of NK Cafe packaged the concept of a café as a place to hang out in the middle of the rice fields with a cool and refreshing natural view. This concept was chosen so that consumers feel they are enjoying the natural atmosphere of the rice fields and are more attractive and unique compared to competitors. The purpose of this study focuses on knowing the effect of price, product quality and brand image on purchasing decisions. The research approach uses quantitative research with the type of causality research, the sampling technique in this study uses purposive sampling method with the number of research samples as many as 96 consumers. While the data analysis method used is Partial Least Square (PLS) analysis. The results of this study indicate that price, product quality, and brand image have a positive and significant effect on purchasing decisions for NK Cafe products, so that if the price, product quality, and brand image of NK Cafe are getting better, then the purchasing decisions by consumers will be better or in other words. On the other hand, consumers will always buy NK Cafe products if the price, quality, and brand image of the product are good.","PeriodicalId":397153,"journal":{"name":"Competence : Journal of Management Studies","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114717889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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