Modern MarketingPub Date : 2021-07-30DOI: 10.12677/mom.2021.113005
乔妍博
{"title":"Exploring the Innovative Ideas of Intangible Cultural Heritage Brand Zhangyan","authors":"乔妍博","doi":"10.12677/mom.2021.113005","DOIUrl":"https://doi.org/10.12677/mom.2021.113005","url":null,"abstract":"","PeriodicalId":396647,"journal":{"name":"Modern Marketing","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133228966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Modern MarketingPub Date : 1900-01-01DOI: 10.12677/mom.2023.131001
东胜 刘
{"title":"The Effect of Portfolio Fit on Perceived Brand Positioning Clarity in the Context of Multiple Celebrity Endorsements—Mediating Role of Parasocial Relationalships","authors":"东胜 刘","doi":"10.12677/mom.2023.131001","DOIUrl":"https://doi.org/10.12677/mom.2023.131001","url":null,"abstract":"","PeriodicalId":396647,"journal":{"name":"Modern Marketing","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114970914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Modern MarketingPub Date : 1900-01-01DOI: 10.12677/mom.2022.122005
耀天 郭
{"title":"Research on the Optimization of Personalized Recommendation System of E-Commerce Platform from the Perspective of Customer Perceived Value","authors":"耀天 郭","doi":"10.12677/mom.2022.122005","DOIUrl":"https://doi.org/10.12677/mom.2022.122005","url":null,"abstract":"","PeriodicalId":396647,"journal":{"name":"Modern Marketing","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123740049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Modern MarketingPub Date : 1900-01-01DOI: 10.12677/mom.2023.131003
萌萌 梁
{"title":"Research on Pearl Brand Promotion Based on the Perspective of New Media","authors":"萌萌 梁","doi":"10.12677/mom.2023.131003","DOIUrl":"https://doi.org/10.12677/mom.2023.131003","url":null,"abstract":"","PeriodicalId":396647,"journal":{"name":"Modern Marketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122838792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Modern MarketingPub Date : 1900-01-01DOI: 10.12677/mom.2020.102008
倩茹 魏
{"title":"Based on the Analysis of Chongqing Tourism Official Microblog Marketing","authors":"倩茹 魏","doi":"10.12677/mom.2020.102008","DOIUrl":"https://doi.org/10.12677/mom.2020.102008","url":null,"abstract":"","PeriodicalId":396647,"journal":{"name":"Modern Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130972930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Modern MarketingPub Date : 1900-01-01DOI: 10.12677/mom.2023.133005
冠华 保
{"title":"Research on Marketing Transformation of Chinese Enterprises in the Context of Cultural Revitalization","authors":"冠华 保","doi":"10.12677/mom.2023.133005","DOIUrl":"https://doi.org/10.12677/mom.2023.133005","url":null,"abstract":"With China’s strategic transformation from pursuing quantity","PeriodicalId":396647,"journal":{"name":"Modern Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116408189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Modern MarketingPub Date : 1900-01-01DOI: 10.12677/mom.2022.124013
瑶 奚
{"title":"Research on the Influence of Social Neglect on Brand Switching Behavior","authors":"瑶 奚","doi":"10.12677/mom.2022.124013","DOIUrl":"https://doi.org/10.12677/mom.2022.124013","url":null,"abstract":"","PeriodicalId":396647,"journal":{"name":"Modern Marketing","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131257259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Modern MarketingPub Date : 1900-01-01DOI: 10.12677/mom.2022.123006
瑞婵 薛
{"title":"Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era","authors":"瑞婵 薛","doi":"10.12677/mom.2022.123006","DOIUrl":"https://doi.org/10.12677/mom.2022.123006","url":null,"abstract":"","PeriodicalId":396647,"journal":{"name":"Modern Marketing","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123454188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Modern MarketingPub Date : 1900-01-01DOI: 10.12677/mom.2021.113006
张 思逸
{"title":"Carnival and Gaze: Appearance Level Consumption and the Return of the Pastoral—Taking the Case of the Tibetan Boy Ding Zhen as an Example","authors":"张 思逸","doi":"10.12677/mom.2021.113006","DOIUrl":"https://doi.org/10.12677/mom.2021.113006","url":null,"abstract":"","PeriodicalId":396647,"journal":{"name":"Modern Marketing","volume":"43 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120927935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Modern MarketingPub Date : 1900-01-01DOI: 10.12677/mom.2022.124010
中华 李
{"title":"Under the New Retail Model Research on the Data Collection and Integration Method of the Whole Industry Chain of the Tobacco Industry","authors":"中华 李","doi":"10.12677/mom.2022.124010","DOIUrl":"https://doi.org/10.12677/mom.2022.124010","url":null,"abstract":"","PeriodicalId":396647,"journal":{"name":"Modern Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123781073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}