{"title":"Application of multi-attribute threshold model to study consumer behaviour","authors":"M. Xavier","doi":"10.4324/9780429203558-4","DOIUrl":"https://doi.org/10.4324/9780429203558-4","url":null,"abstract":"","PeriodicalId":396027,"journal":{"name":"Researching Marketing Decisions","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122522616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Customer orientation of service employees and organisational performance","authors":"M. A. Siddiqi, M. A. Sahaf","doi":"10.4324/9780429203558-10","DOIUrl":"https://doi.org/10.4324/9780429203558-10","url":null,"abstract":"","PeriodicalId":396027,"journal":{"name":"Researching Marketing Decisions","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132038908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An approach to multidimensional industry segmentation","authors":"D. Basu, P. Sen, Rahul Kapur","doi":"10.4324/9780429203558-3","DOIUrl":"https://doi.org/10.4324/9780429203558-3","url":null,"abstract":"","PeriodicalId":396027,"journal":{"name":"Researching Marketing Decisions","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129287779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Distribution channel structure in rural areas","authors":"Rajesh K. Aithal, L. Vaswani","doi":"10.4324/9780429203558-9","DOIUrl":"https://doi.org/10.4324/9780429203558-9","url":null,"abstract":"","PeriodicalId":396027,"journal":{"name":"Researching Marketing Decisions","volume":"177 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114563580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The marketing planning process in Indian companies","authors":"M. Kapoor, J. Singh","doi":"10.4324/9780429203558-2","DOIUrl":"https://doi.org/10.4324/9780429203558-2","url":null,"abstract":"","PeriodicalId":396027,"journal":{"name":"Researching Marketing Decisions","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115897932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}