Journal of Marketing and Consumer Behaviour in Emerging Markets最新文献_第2页

Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya 肯尼亚生鲜农产品企业的营销策略与出口绩效

Journal of Marketing and Consumer Behaviour in Emerging Markets Pub Date : 2021-12-30 DOI: 10.7172/2449-6634.jmcbem.2021.2.3

Anne Njonjo, Winnie Njeru, F. Kibera, J. Owino

{"title":"Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya","authors":"Anne Njonjo, Winnie Njeru, F. Kibera, J. Owino","doi":"10.7172/2449-6634.jmcbem.2021.2.3","DOIUrl":"https://doi.org/10.7172/2449-6634.jmcbem.2021.2.3","url":null,"abstract":"The study objective was to examine the role of marketing strategies on export performance of fresh produce fi rms in Kenya. A major stream of research has considered marketing strategy and performance within the context of a domestic economy. A census survey was carried out among all the 100 fresh produce fi rms that were ordinary members of the Fresh Produce Export Association of Kenya (FPEAK) as at 31st June 2019. The study utilized a positivist approach. Primary data were collected using a structured questionnaire. A descriptive cross-sectional study design was adopted. The results of regression analysis revealed that the relationship between marketing strategies and export performance was positive and statistically signifi cant. To policy makers, the study recommends regional and bilateral trade agreements that seek to increase the market share for fresh produce fi rms. To management practice, the study provides guidelines on how to design and implement sustainable but competitive marketing strategies for the export market. For future research direction, the study recommends additional moderating/mediating variables that may infl uence export performance.","PeriodicalId":395523,"journal":{"name":"Journal of Marketing and Consumer Behaviour in Emerging Markets","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127431031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Corporate Social Responsibility on Brand Awareness: Evidence from the Insurance Sector in Zimbabwe 企业社会责任对品牌意识的影响:来自津巴布韦保险行业的证据

Journal of Marketing and Consumer Behaviour in Emerging Markets Pub Date : 2021-12-30 DOI: 10.7172/2449-6634.jmcbem.2021.2.2

Kudzaishe Charlotte Gaura, Wilbert Manyanga, L. Chikazhe

引用次数: 1

Polish Young Consumers’ AttitudesTowards Mobile Phone Brands 波兰年轻消费者对手机品牌的态度

Journal of Marketing and Consumer Behaviour in Emerging Markets Pub Date : 2020-12-08 DOI: 10.7172/2449-6634.JMCBEM.2020.2.1

D. Gajda

引用次数: 0

Assessment of the Attractiveness of Foreign Markets – A Case Study. Comparison of Armenia and Poland 评估外国市场的吸引力-个案研究。亚美尼亚和波兰的比较

Journal of Marketing and Consumer Behaviour in Emerging Markets Pub Date : 2018-12-31 DOI: 10.7172/2449-6634.JMCBEM.2018.2.1

A. Muradyan

{"title":"Assessment of the Attractiveness of Foreign Markets – A Case Study. Comparison of Armenia and Poland","authors":"A. Muradyan","doi":"10.7172/2449-6634.JMCBEM.2018.2.1","DOIUrl":"https://doi.org/10.7172/2449-6634.JMCBEM.2018.2.1","url":null,"abstract":"From the international marketing point of view, it is important to assess the attractiveness of the target country that can be interesting to foreign investors. It is worth analyzing all the possible opportunities and threats that may arise in each geographic market. It is also needed to assess the country’s strengths and weaknesses and understand how these characteristic features can affect the company’s growth perspectives. Each country has a specific political environment, sociodemographic features, economic situation, technological conditions, cultural identity, unique natural environment and legal rules. At the same time, there are regional and global geopolitical tendencies, common political structures, common economic conventions and elements of global culture. The specificity of the above-mentioned factors shapes a unique business environment that affects marketing strategies of entities that are planning to internationalize. This article will present a proposal of several criteria for assessing the attractiveness of foreign markets. These criteria will be selected because of their reliability and acceptability by various global institutions. This method can be used to estimate attractiveness of every country, but only two of them have been chosen for this article. Based on these indicators, the attractiveness of the Armenian market will be compared to Poland’s attractiveness. The example of Poland in some areas because of its increasing attractiveness may be useful for Armenia and its government JEL classification: M31, F21, G11, F62","PeriodicalId":395523,"journal":{"name":"Journal of Marketing and Consumer Behaviour in Emerging Markets","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132521969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook Facebook上口碑传播和购买意愿的前因

Journal of Marketing and Consumer Behaviour in Emerging Markets Pub Date : 2018-12-31 DOI: 10.7172/2449-6634.jmcbem.2018.2.3

Bogdan Anastasiei, Ana Raluca Chiosa

{"title":"Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook","authors":"Bogdan Anastasiei, Ana Raluca Chiosa","doi":"10.7172/2449-6634.jmcbem.2018.2.3","DOIUrl":"https://doi.org/10.7172/2449-6634.jmcbem.2018.2.3","url":null,"abstract":"More and more business customers use social media to express their opinions about products, services and brands. This study aims to make a step further in understanding consumer engagement in electronic word of mouth (eWOM) on Facebook and its impact on recommending and purchasing products. To test our conceptual framework, structural equation modeling techniques have been applied to data collected through a self-administrated survey addressed to 640 Facebook users from Romania. Our model shows that Facebook’s perceived usefulness infl uences customer brand engagement, which in turn has an important effect on the intention to purchase the brand and recommend it to others (word of mouth). Therefore, people who use Facebook as a source of information about products and services are top eWOM providers. A brand that seeks to build authority on Facebook should look for eWOM providers, convert them into fans and “feed” them with attention-grabbing information that is worth spreading. This way, most of the fans will provide free word-of-mouth advertising, becoming true brand ambassadors. Our study has established that Facebook’s perceived usefulness not only engages online users with brands, but also makes this medium a perfect eWOM tool: it builds trust in friends’ recommendations, and eventually, makes the users sincere supporters of the brands they like. JEL classifi cation: M31, M37","PeriodicalId":395523,"journal":{"name":"Journal of Marketing and Consumer Behaviour in Emerging Markets","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123637942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective 性别作为医患互动的一个因素:从服务质量的角度

Journal of Marketing and Consumer Behaviour in Emerging Markets Pub Date : 2018-12-31 DOI: 10.7172/2449-6634.JMCBEM.2018.2.2

Versavel Tecleab Haile

{"title":"Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective","authors":"Versavel Tecleab Haile","doi":"10.7172/2449-6634.JMCBEM.2018.2.2","DOIUrl":"https://doi.org/10.7172/2449-6634.JMCBEM.2018.2.2","url":null,"abstract":"R esearch has not yet adequately explored the potential interplay between the physician’s gender and the patient’s perception of the service quality. Although various studies have covered the measurement of service quality in the hospital industry, the gender perspective has not been touched on signifi cantly. This study is a review article that aims to explore how gender matters to the physician-patient interaction in the service setting. It discusses the patient’s responses to physicians of different genders and the behavior of physicians of different genders. Consequently, it was found that gender is one of the factors that infl uence the physician-patient interaction and patients’ perception of the doctor’s competence. The gender of the physician as well as the patient could infl uence the communication level in medical encounters. Gender-based stereotypes in the service encounter could also affect the patient-physician interaction and the evaluations that patients give to physicians. Moreover, it was discussed that traditions, religion, culture, stereotypes and past experience serve as a foundation for customers to form a preference for the physician’s sex. The relationship between the physician and the patient is shaped by many factors lying on both the patient’s and the doctor’s side. These factors include the difference in communication style between males and females, the patient-physician gender dyad, the difference in personality traits between males and females. All these factors fall under the service dimension that is essential in measuring the quality of service. JEL classifi cation: M30, M31, I11","PeriodicalId":395523,"journal":{"name":"Journal of Marketing and Consumer Behaviour in Emerging Markets","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133723067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

An Empirical Investigation of Adopters’ Perceptions Toward M-Commerce: The Case of Bulgarian University Students 移动商务使用者认知的实证研究——以保加利亚大学生为例

Journal of Marketing and Consumer Behaviour in Emerging Markets Pub Date : 2018-06-25 DOI: 10.7172/2449-6634.JMCBEM.2018.1.4

Nora Milanova, Vaggelis Saprikis

引用次数: 0

The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia 社交媒体使用对员工和组织绩效的影响:马来西亚一家IT跨国公司使用社交媒体工具的研究

Journal of Marketing and Consumer Behaviour in Emerging Markets Pub Date : 2018-06-25 DOI: 10.7172/2449-6634.JMCBEM.2018.1.3

A. GraceShalini, P. Radhakrishnan, A. Basit, Zubair Hassan

{"title":"The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia","authors":"A. GraceShalini, P. Radhakrishnan, A. Basit, Zubair Hassan","doi":"10.7172/2449-6634.JMCBEM.2018.1.3","DOIUrl":"https://doi.org/10.7172/2449-6634.JMCBEM.2018.1.3","url":null,"abstract":"The purpose of this research is to examine the impact of social media usage on employee and organization performance. The research was done on one multinational IT Company. Social media usage was measured using knowledge sharing, decision making and communication. Organizational performance was measured using employee and organization performance. Questionnaires were developed and the items were measured using a Likert scale ranging from 1 to 5. This research takes on an explanatory approach and the sample consisting of 206 employees working in call center departments was recruited. The data was analyzed using SPSS 21 and AMOS 22 software. The results showed that only decision making has a positive and signifi cant impact on employee high performance and organizational performance. We found no signifi cant impact of the other two dimensions of social media usage (knowledge sharing and communication) on employee high performance and organizational performance. Therefore, this study suggests that top management in MNC companies as well as employees should consider social media usage for effective decision making to increase employee performance and organizational performance. This research contributes to existing studies on this topic, and future research could put emphasis on extending this research to another country or industry.","PeriodicalId":395523,"journal":{"name":"Journal of Marketing and Consumer Behaviour in Emerging Markets","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125688912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia 怀旧与文化:文化适应指标与怀旧的关系

Journal of Marketing and Consumer Behaviour in Emerging Markets Pub Date : 2018-06-25 DOI: 10.7172/2449-6634.jmcbem.2018.1.2

B. Amina, B. Abderrezak

引用次数: 0

A Multi-Dimensional Framework for the Development of Authentic Consumer Products 正品消费品开发的多维框架

Journal of Marketing and Consumer Behaviour in Emerging Markets Pub Date : 2018-02-13 DOI: 10.7172/2449-6634.JMCBEM.2018.2.4

Per Kristav, Izabelle Bäckström, A. Nordin, Anders Warell, O. Diegel

{"title":"A Multi-Dimensional Framework for the Development of Authentic Consumer Products","authors":"Per Kristav, Izabelle Bäckström, A. Nordin, Anders Warell, O. Diegel","doi":"10.7172/2449-6634.JMCBEM.2018.2.4","DOIUrl":"https://doi.org/10.7172/2449-6634.JMCBEM.2018.2.4","url":null,"abstract":"A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to explore in what ways product development professionals talk about product value in general and how this relates to authenticity. The analysis of the interviews reveals that product developers must embrace authenticity as a holistic framework if the phenomenon is to be constructive for companies within the product development industry. In line with the concept of authenticity as a multi-dimensional framework, this paper suggests that authenticity does not solely result from certain intrinsic tangible or intangible product characteristics, and that commercially strong products and brands do not automatically become “authentic”.The contribution of this paper to the product development field is a framework for a multi-dimensional construct of authenticity, and an account of what representatives within selected companies talk about when asked about how they create consumer value, and how they contribute to valuable consumer experiences. The findings are analysed and discussed in the context of literature on product development, brand management and marketing management.","PeriodicalId":395523,"journal":{"name":"Journal of Marketing and Consumer Behaviour in Emerging Markets","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124008443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1