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International Journal of Electronic Customer Relationship Management最新文献

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Extending the theory of reasoned action to understand fast fashion by younger consumers 扩展理性行为理论，理解年轻消费者的快时尚
International Journal of Electronic Customer Relationship Management Pub Date : 2023-01-01 DOI: 10.1504/ijecrm.2023.10053869
Minh T. Le
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引用次数: 0
The Impact of Customer Clubs on Lifetime Value of Banking Customers 客户俱乐部对银行客户终身价值的影响
International Journal of Electronic Customer Relationship Management Pub Date : 2023-01-01 DOI: 10.1504/ijecrm.2023.10054185
S. R. Harandi, N. Abdolvand, Mohaddese Arjmand
{"title":"The Impact of Customer Clubs on Lifetime Value of Banking Customers","authors":"S. R. Harandi, N. Abdolvand, Mohaddese Arjmand","doi":"10.1504/ijecrm.2023.10054185","DOIUrl":"https://doi.org/10.1504/ijecrm.2023.10054185","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The study of predictors of online advertising influencing the web-based purchase intention of young consumers 网络广告影响年轻消费者网络购买意愿的预测因素研究
International Journal of Electronic Customer Relationship Management Pub Date : 2023-01-01 DOI: 10.1504/ijecrm.2023.10055527
V. Misra, Sunita Dwivedi
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引用次数: 0
Linking Electronic Customer Relationship Management (E-CRM) and Customer loyalty through Serial Mediation of Customer Experience and Customer Satisfaction 电子客户关系管理(E-CRM)与客户忠诚的关联:客户体验与客户满意度的序列中介
International Journal of Electronic Customer Relationship Management Pub Date : 2023-01-01 DOI: 10.1504/ijecrm.2023.10059220
Pushpender Kumar, Anupreet Kaur Mokha
{"title":"Linking Electronic Customer Relationship Management (E-CRM) and Customer loyalty through Serial Mediation of Customer Experience and Customer Satisfaction","authors":"Pushpender Kumar, Anupreet Kaur Mokha","doi":"10.1504/ijecrm.2023.10059220","DOIUrl":"https://doi.org/10.1504/ijecrm.2023.10059220","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135556218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enablers to intensify OTT streaming services among consumers: A study using TISM-MICMAC approach 推动消费者加强OTT流媒体服务的因素:一项使用TISM-MICMAC方法的研究
International Journal of Electronic Customer Relationship Management Pub Date : 2023-01-01 DOI: 10.1504/ijecrm.2023.10055526
V. Sharma, Himanshu Mahobia, H. Kumar
{"title":"Enablers to intensify OTT streaming services among consumers: A study using TISM-MICMAC approach","authors":"V. Sharma, Himanshu Mahobia, H. Kumar","doi":"10.1504/ijecrm.2023.10055526","DOIUrl":"https://doi.org/10.1504/ijecrm.2023.10055526","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the Linkage between Service Quality and Customer Satisfaction in the Chinese Air Industry during the COVID-19 Pandemic 新冠肺炎疫情期间中国航空行业服务质量与客户满意度关系研究
International Journal of Electronic Customer Relationship Management Pub Date : 2023-01-01 DOI: 10.1504/ijecrm.2023.10052931
Rana Muhammad Sohail Jafar, Farrah Arif, W. Abdul, Wasim Ahmad, N. Fatima
{"title":"Exploring the Linkage between Service Quality and Customer Satisfaction in the Chinese Air Industry during the COVID-19 Pandemic","authors":"Rana Muhammad Sohail Jafar, Farrah Arif, W. Abdul, Wasim Ahmad, N. Fatima","doi":"10.1504/ijecrm.2023.10052931","DOIUrl":"https://doi.org/10.1504/ijecrm.2023.10052931","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Theoretical Investigation of the Antecedent Role of Review Valence in Building Electronic Customer Relationships 评价在建立电子顾客关系中的前因性研究
International Journal of Electronic Customer Relationship Management Pub Date : 2022-01-01 DOI: 10.1504/ijecrm.2022.10044756
Nusser A. Raajpoot, J. Ford, Ran Liu
{"title":"Theoretical Investigation of the Antecedent Role of Review Valence in Building Electronic Customer Relationships","authors":"Nusser A. Raajpoot, J. Ford, Ran Liu","doi":"10.1504/ijecrm.2022.10044756","DOIUrl":"https://doi.org/10.1504/ijecrm.2022.10044756","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Determinants of customer satisfaction in Kabul: evidence from the restaurant industry 喀布尔顾客满意度的决定因素:来自餐饮业的证据
International Journal of Electronic Customer Relationship Management Pub Date : 2022-01-01 DOI: 10.1504/ijecrm.2022.124073
Hamidullah Hamidy, D. Walker, J. H. Claver
{"title":"Determinants of customer satisfaction in Kabul: evidence from the restaurant industry","authors":"Hamidullah Hamidy, D. Walker, J. H. Claver","doi":"10.1504/ijecrm.2022.124073","DOIUrl":"https://doi.org/10.1504/ijecrm.2022.124073","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Artificial intelligence in the digital customer journey 数字化客户旅程中的人工智能
International Journal of Electronic Customer Relationship Management Pub Date : 2022-01-01 DOI: 10.1504/ijecrm.2022.124098
Catarina Araújo, Rui Gonçalves, R. Costa, Á. Dias, L. Pereira
{"title":"Artificial intelligence in the digital customer journey","authors":"Catarina Araújo, Rui Gonçalves, R. Costa, Á. Dias, L. Pereira","doi":"10.1504/ijecrm.2022.124098","DOIUrl":"https://doi.org/10.1504/ijecrm.2022.124098","url":null,"abstract":": Artificial intelligence (AI) is present in many business areas, the marketing of the fashion industry being one of them. In this sense, AI becomes relevant for firms, helping to acquire better consumer data and to stand out from the competition by offering personalised, rich, and unique experiences. This study seeks to understand the current state of interaction that consumers have with AI during the digital customer journey (CJ), in the fashion industry. This research focused on the fashion industry and addresses the following AI technologies: recommendation systems, chatbots and virtual testers. These","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
A Study of The Key Drivers of Brand Strengthening in E-Tourism Business: Ranking with ISM Approach 电子旅游企业品牌强化的关键驱动因素研究:基于ISM方法的排名
International Journal of Electronic Customer Relationship Management Pub Date : 2022-01-01 DOI: 10.1504/ijecrm.2022.10051050
Mohammad Mahdi Pourpasha, M. Taghipourian, Reza Yazdani, S. S. Hosseini
{"title":"A Study of The Key Drivers of Brand Strengthening in E-Tourism Business: Ranking with ISM Approach","authors":"Mohammad Mahdi Pourpasha, M. Taghipourian, Reza Yazdani, S. S. Hosseini","doi":"10.1504/ijecrm.2022.10051050","DOIUrl":"https://doi.org/10.1504/ijecrm.2022.10051050","url":null,"abstract":"","PeriodicalId":39480,"journal":{"name":"International Journal of Electronic Customer Relationship Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66748351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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