{"title":"MEMAHAMI PEMAKNAAN SELF DISCLOSURE MELAUI PENGALAMAN PARA PENGGUNA AKUN PSEUDONIM DI TWITTER","authors":"I. Cahyani, Hanifah Syaikhah, Aniek Irawati","doi":"10.23917/komuniti.v14i2.18012","DOIUrl":"https://doi.org/10.23917/komuniti.v14i2.18012","url":null,"abstract":"","PeriodicalId":392730,"journal":{"name":"Komuniti : Jurnal Komunikasi dan Teknologi Informasi","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134025497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Al Zuhri, H. Putra, Anhar Fazri, Miftahurrahmah Miftahurrahmah
{"title":"APLIKASI PESAN INSTAN ACCESSIBLE DI ERA KOMUNIKASI KONTEMPORER TAHUN 2022 BAGI DIGITAL NATIVES INDONESIA","authors":"Al Zuhri, H. Putra, Anhar Fazri, Miftahurrahmah Miftahurrahmah","doi":"10.23917/komuniti.v14i2.17729","DOIUrl":"https://doi.org/10.23917/komuniti.v14i2.17729","url":null,"abstract":"","PeriodicalId":392730,"journal":{"name":"Komuniti : Jurnal Komunikasi dan Teknologi Informasi","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114952681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"REPRESENTASI KECANTIKAN PEREMPUAN DALAM IKLAN GARNIER SAKURA WHITE DAN WARDAH WHITE SECRET","authors":"Ghozi Daffa Satria, Fajar Junaedi","doi":"10.23917/komuniti.v14i1.17753","DOIUrl":"https://doi.org/10.23917/komuniti.v14i1.17753","url":null,"abstract":"This research tries to find out the representation of women's beauty in Garnier Sakura White and Wardah White Secret advertisements by looking at the beauty standards of Indonesian women. The research method chosen is semiotics. Women's beauty is an interesting thing to study regarding a person's view of women's beauty and women's beauty standards according to society and advertisements for Garnier Sakura White and Wardah White Secret. This research uses representation theory and beauty myths. Through the semiotic method, it was found that the Garnier Sakura White advertisement represented a glowing female beauty without make-up. This advertisement shows that the media privileges western/mixed-race women's beauty and considers them as ideal women. Meanwhile, the Wardah White Secret advertisement represents the natural beauty of women. The Wardah White Secret advertisement shows a representation of the inferiority of dark skin to white skin. Post-colonial ideology is still embedded in the representations presented in the Wardah White Secret advertisement. The two advertisements represent the changing beauty of a woman. From the power of post-colonialism that glorified the Western world, it shifted to the Eastern world. This shift still places the natives as an inferior party.","PeriodicalId":392730,"journal":{"name":"Komuniti : Jurnal Komunikasi dan Teknologi Informasi","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125526036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"REPRESENTASI POLA KOMUNIKASI ORANG TUA TUNGGAL PADA FILM YANG TAK TERGANTIKAN (2021)","authors":"Fitrinanda An Nur","doi":"10.23917/komuniti.v14i1.16113","DOIUrl":"https://doi.org/10.23917/komuniti.v14i1.16113","url":null,"abstract":"This study aims to find out how the representation of single-parent communication patterns in the film Yang Tak Tergantikan. Yang Tak Tergantikan Film is an Indonesian film by director Herwin Novianto which tells the story of a family drama and was released on January 15, 2021. The focus of this research is on how the pattern of communication that occurs between the character Aryati and her three children in the film. Aryati's character is described as a single parent who is tough, independent, and responsible for educating her children. This research was conducted using qualitative research and using Roland Barthes' semiotic analysis model, namely \"Two Order of Signification\" or two-stage significance. Roland Barthes' semiotic analysis model is used by researchers to reveal the meaning of denotation, connotation, and myth in the film Yang Unchanged. Roland Barthes' semiotic analysis model is used by researchers to reveal the irreplaceable meaning of denotation, connotation, and myth in films. The results in this study indicate that the film Yang Tak Tergantikan represent the pattern of communication between Aryati's character as a single parent and her three children, where there are two communication patterns used, namely authoritative communication patterns and authoritarian communication patterns, whereas permissive communication patterns not found in this research.","PeriodicalId":392730,"journal":{"name":"Komuniti : Jurnal Komunikasi dan Teknologi Informasi","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114494025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"KOMODIFIKASI FANDOM: STUDI PADA PENGGUNAAN MEDIA DIGITAL FANDOM BOYBAND BTS DI INDONESIA","authors":"Nawan Sumardiono","doi":"10.23917/komuniti.v14i1.16602","DOIUrl":"https://doi.org/10.23917/komuniti.v14i1.16602","url":null,"abstract":"Fandom is an activity that describes the closeness between fans and their idols based on cultural products. The existence of digital technology facilitates the interaction between the fandom and their idols, as well as the consumption of the products issued. However, fandom activities in digital media are commodified in the form of mining user data which can be used for various commercial purposes. Consumption of digital media is also a form of work that is not realized by users which actually benefits content providers and platforms. This study aims to examine how the exploitation of fandom is carried out in a case study of the fandom of the BTS boyband in Indonesia. Data analysis was carried out using the concepts of playbour, datafication, and commodification. Exploitation of fandom is started by building emotional closeness between idols and fans. Idols are present in various situations through various content, both music and non-music. Fandom data mining is carried out through various digital media consumption activities and forming special memberships. Taking advantage of fan fanaticism, capital owners are expanding their exploitation to bring in more profits such as collaborating with various brands that have nothing to do with music.","PeriodicalId":392730,"journal":{"name":"Komuniti : Jurnal Komunikasi dan Teknologi Informasi","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126354007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Ridho Muwahid Billah, Filosa Gita Sukmono
{"title":"WACANA RELASI KUASA DALAM KELUARGA PADA FILM NANTI KITA CERITA TENTANG HARI INI","authors":"Muhammad Ridho Muwahid Billah, Filosa Gita Sukmono","doi":"10.23917/komuniti.v14i1.17885","DOIUrl":"https://doi.org/10.23917/komuniti.v14i1.17885","url":null,"abstract":"The family is one of the hierarchical categories of social space. The transition from age to age about culture and culture in the family is fluid. But not a little left behind a long culture and culture. In the context of the film, the family in the film is a reflection of what happens in everyday life in the family. The combination of construction and family reality is depicted in the film as a means to understand the phenomena that occur in addition to dynamic family life. The film Nanti Kita Cerita Tentang Hari Ini tells about the reality of a family that slightly represents the modern Indonesian family. It is proven by topping the standings for the best-selling family film with an audience of 2,256,908, surpassing the popular family film in Keluarga Cemara with an audience of 1,701,498. This film tells the story of a family who has a relationship between the father and other family members. This research is qualitative in nature using Norman Fairclough's critical discourse analysis method to uncover the practice of father power on other family members. The data analysis technique in this research is three-dimensional, text, discursive practice, and social praxis. The purpose of this study was to find out the discourse on power relations within the family sphere in the film Nanti Kita Cerita Tentang Hari Ini. From the results of this study, it can be seen that through the three dimensions, power relations in the family in the film Nanti Kita Cerita Tentang Hari Ini is a power distribution strategy in dominating the power of other family members.","PeriodicalId":392730,"journal":{"name":"Komuniti : Jurnal Komunikasi dan Teknologi Informasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114192050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PEMANFAATAN DIGITAL MARKETING DALAM MEMBANGUN BRAND AWARENESS BRAND FASHION STREETWEAR URBAIN INC.","authors":"Muhammad Rizky Pramadyanto","doi":"10.23917/komuniti.v14i1.16841","DOIUrl":"https://doi.org/10.23917/komuniti.v14i1.16841","url":null,"abstract":"The number of internet users in Indonesia is the main factor for businesses to use digital marketing to get consumers. Urbain inc. as a streetwear fashion brand has become one of the most popular brands among fashion connoisseurs. This study examines how the use of digital marketing by Urbain Inc in building brand awareness. This research uses a constructivist paradigm by using a qualitative method using primary and secondary data sources as well as observation. Data sources used include journals, publications, websites, and social media pages of Urbain inc. The results of the study show that the use of digital marketing as marketing including websites, e-commerce, and social media using the slogan \"VS Everybody\" is considered successful in building brand awareness. Because it can build people's top of minds Urbain inc. is a streetwear fashion brand that is strong in street culture elements. Instagram social media and e-commerce platforms as part of digital marketing have an important factor in building Urbain inc. brand awareness in the eyes of the public.","PeriodicalId":392730,"journal":{"name":"Komuniti : Jurnal Komunikasi dan Teknologi Informasi","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126516564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS PROSES PENGAMBILAN KEPUTUSAN TIM MITIGASI SIAGA COVID-19 UNIVERSITAS MUHAMMADIYAH YOGYAKARTA DALAM MENANGANI PANDEMI COVID-19","authors":"Sofia Hasna","doi":"10.23917/komuniti.v14i1.16667","DOIUrl":"https://doi.org/10.23917/komuniti.v14i1.16667","url":null,"abstract":"","PeriodicalId":392730,"journal":{"name":"Komuniti : Jurnal Komunikasi dan Teknologi Informasi","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127185550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi Komunikasi Radio Suara Salatiga Dalam Upaya Mendapatkan Loyalitas Pendengar Di Era Digital (Studi Konvergensi Media Dengan Pendekatan Budaya Lokal)","authors":"Haniel Setiawan, Rini Darmastuti","doi":"10.23917/komuniti.v13i2.14089","DOIUrl":"https://doi.org/10.23917/komuniti.v13i2.14089","url":null,"abstract":"Radio is one of the mass media which is popular for delivering information from time to time, including in the current era of digitalization. This is because radio has three strengths that are not shared by other media, namely high mobility, reality, and freshness, including in the current era of digitalization.With this strengths, the listeners did not abandon radio, including Radio Suara Salatiga. Based on the background above, this paper aims to provide a communication strategy for Radio Suara Salatiga in the digitalization era to maintain listener loyalty. By using a qualitative descriptive method, there are 3 results obtained from the research described in this article. First, in realizing the digital era, Radio Suara Salatiga converged themedia through streaming broadcasts as well as by using social media such as Facebook, Website and Instagram. Second, Loyalty with listeners is carried out through meet the listeners, greet loyal listeners, and paying attention to the listeners community. Third, the communication strategy is carried out by planning, starting with research to evaluation","PeriodicalId":392730,"journal":{"name":"Komuniti : Jurnal Komunikasi dan Teknologi Informasi","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121942205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Movement of Opinion Terhadap Hastag #KesehatanMental di Twitter Selama Pandemi Covid 19","authors":"Leni Susilowati Susilowati, F. Sukmono","doi":"10.23917/komuniti.v13i2.16196","DOIUrl":"https://doi.org/10.23917/komuniti.v13i2.16196","url":null,"abstract":"perhitungan betweness centrality ABSTRACT Entering March 2021 – now, Indonesia and all countries in the world are experiencing a virus infection condition or the so-called Covid 19 pandemic. The impacts of this condition include cases of increased layoffs (Termination of Employment), a saturation of WFH (Work From Home), economic conditions unstable, and so on. However, another impact that is still often overlooked during the COVID-19 pandemic is mental health disorders. This condition has finally made the hashtag #MentalHealth a trending topic on Twitter. Opinions from every user of the Twitter social media network that discussed mental health disorders experienced during the Covid 19 pandemic, then became public opinion on social media and eventually became a trending topic. This study aims to identify the activity of spreading the hashtag #MentalHealth by using the Social Network Analysis (SNA) method on the Twitter social media network. The result of this study is the discovery of 4 main actors from 6 main actors in the #HealthMental tweet distribution by identifying the exchange of information carried out by the main actors, with the calculation of betweness centrality with the highest number of retweets. Then also found 19 actors boundary spanner which is the impact of the results of information exchange activities.","PeriodicalId":392730,"journal":{"name":"Komuniti : Jurnal Komunikasi dan Teknologi Informasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130314588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}