FOM-EditionPub Date : 1900-01-01DOI: 10.1007/978-3-658-20279-8_39
Anke Schmietainski, Kerstin Bischoff
{"title":"Im Netz gefunden werden – Suchmaschinenoptimierung und Google Ads","authors":"Anke Schmietainski, Kerstin Bischoff","doi":"10.1007/978-3-658-20279-8_39","DOIUrl":"https://doi.org/10.1007/978-3-658-20279-8_39","url":null,"abstract":"","PeriodicalId":391675,"journal":{"name":"FOM-Edition","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127186152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
FOM-EditionPub Date : 1900-01-01DOI: 10.1007/978-3-658-25068-3_15
S. Weimann, S. Arnold
{"title":"Vom Produkt- zum Service-Geschäftsmodell","authors":"S. Weimann, S. Arnold","doi":"10.1007/978-3-658-25068-3_15","DOIUrl":"https://doi.org/10.1007/978-3-658-25068-3_15","url":null,"abstract":"","PeriodicalId":391675,"journal":{"name":"FOM-Edition","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127409614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
FOM-EditionPub Date : 1900-01-01DOI: 10.1007/978-3-658-20279-8_43
J. Weise
{"title":"Vertrauen als Schlüsselfaktor für erfolgreiche Kommunikation","authors":"J. Weise","doi":"10.1007/978-3-658-20279-8_43","DOIUrl":"https://doi.org/10.1007/978-3-658-20279-8_43","url":null,"abstract":"","PeriodicalId":391675,"journal":{"name":"FOM-Edition","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121933060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
FOM-EditionPub Date : 1900-01-01DOI: 10.1007/978-3-658-23474-4_11
Alwin Bathija, Thomas Kümpel
{"title":"Digitalisierung im Bankensektor – Notwendigkeit von neuen kundenzentrierten Geschäftsmodellen","authors":"Alwin Bathija, Thomas Kümpel","doi":"10.1007/978-3-658-23474-4_11","DOIUrl":"https://doi.org/10.1007/978-3-658-23474-4_11","url":null,"abstract":"","PeriodicalId":391675,"journal":{"name":"FOM-Edition","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129643257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
FOM-EditionPub Date : 1900-01-01DOI: 10.1007/978-3-658-20279-8_46
Frank Oberpichler
{"title":"Regionale und lokale Gesundheitsmessen als Baustein publikumswirksamer Öffentlichkeitsarbeit","authors":"Frank Oberpichler","doi":"10.1007/978-3-658-20279-8_46","DOIUrl":"https://doi.org/10.1007/978-3-658-20279-8_46","url":null,"abstract":"","PeriodicalId":391675,"journal":{"name":"FOM-Edition","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132686277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}