JRB-Jurnal Riset Bisnis最新文献_第3页

Pengaruh Sosial Media Terhadap Pembentukan Brand Awareness dan Purchase Intention Merek Sepatu Olahraga 社交媒体对品牌意识和购买意图的形成的影响

JRB-Jurnal Riset Bisnis Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.3123

Gavin Alaric, Felicia Abednego

{"title":"Pengaruh Sosial Media Terhadap Pembentukan Brand Awareness dan Purchase Intention Merek Sepatu Olahraga","authors":"Gavin Alaric, Felicia Abednego","doi":"10.35814/jrb.v5i2.3123","DOIUrl":"https://doi.org/10.35814/jrb.v5i2.3123","url":null,"abstract":"Media sosial sekarang ini sudah banyak mengubah bagaimana cara perusahaan melakukan promosi agar dapat membentuk consumer engagement dan brand awareness terhadap pelanggan sehingga menghasilkan purchase intention. Penelitian ini ditujukan untuk memahami seberapa besar pengaruh yang dapat dihasilkan oleh kualitas konten dan interaktivitas merek dalam media sosial yang akan mendukung pembentukan brand awareness dan juga purchase intention. Penelitian ini memanfaatkan pengolahan data structural equation modeling. Dalam penelitian ini tidak hanya sekedar melakukan penelitian media sosial terhadap purchase intention melainkan memanfaatkan juga motif hedonisme, motif utilitarian, consumer engagement dan brand awareness sebagai mediasi. Hasil dari penelitian ini menyatakan bahwa hanya kualitas konten yang mempengaruhi motif hedonisme dan utilitarian dari pengguna Instagram. Tentunya juga hal ini sangat mempengaruhi consumer engagement dan brand awareness yang dihasilkan sehingga terbentuklah purchase intention. Penelitian ini memanfaatkan objek sepatu olahraga karena objek tersebut sudah berkembang pesat di Indonesia juga diiringi dengan sepatu olahraga yang sudah menjadi gaya hidup bagi para konsumen. Dengan begini diharapkan merek-merek sepatu olahraga ini dapat lebih mnemperhatikan kualitas konten yang di sajikan di Instagram dan juga memperhatikan interaktivitas dengan pengguna sehingga bisa mendorong offline purchase intention.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115277160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Local Goverment Fiscal Risk Monitoring: Case Study In Bogor and Merauke Districts 地方政府财政风险监测:以茂物区和美罗克区为例

JRB-Jurnal Riset Bisnis Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.3417

A. Falatehan, Yusman Syaukat, Dedi Budiman Hakim, D Sonny Priyarsono, Sri Mulatsih, Dwi Rachmina, Hastuti, Dea Amanda

{"title":"Local Goverment Fiscal Risk Monitoring: Case Study In Bogor and Merauke Districts","authors":"A. Falatehan, Yusman Syaukat, Dedi Budiman Hakim, D Sonny Priyarsono, Sri Mulatsih, Dwi Rachmina, Hastuti, Dea Amanda","doi":"10.35814/jrb.v5i2.3417","DOIUrl":"https://doi.org/10.35814/jrb.v5i2.3417","url":null,"abstract":"Some problems often faced by local governments in financing development are the gaps between regional needs that are not balanced with the fiscal capacity of the region so that a fiscal gap arises. Efforts are needed to carry out risk management through fiscal risks monitoring. This study was aimed to analyze and evaluate indicators of risks in regions that can affect local goverment fiscal. This study used various sub-indicators derived from five fiscal risk indicators, namely economic, financial, institutional, social and environmental indicators. Of the several indicators, the variables that pose a risk in Bogor District are water connection problem from water company (PDAM) that are still low (social indicators), budget allocation for the environment and unemployment issue, while in Merauke District, some problem that need to be considered are Infrastructure expenditure (economic indicators), local own-source revenue (PAD), fluctuated unemployment issue (economic indicators), regional independence ratios (financial indicators), social indicators particularly for water connection problems and budget allocation for the living environment.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"23 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123540407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Finance Division Operational Risk Management System Design A财务部操作风险管理系统设计

JRB-Jurnal Riset Bisnis Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.2334

Vianna Maria Ursula, Bramantyo Djohanputro

{"title":"A Finance Division Operational Risk Management System Design","authors":"Vianna Maria Ursula, Bramantyo Djohanputro","doi":"10.35814/jrb.v5i2.2334","DOIUrl":"https://doi.org/10.35814/jrb.v5i2.2334","url":null,"abstract":"NFI is a national private company in Indonesian FMCG industry, headquartered in Jakarta which in 2021 carries the topic of simplification and digitalization of finance division's operations as the main topic. The process of simplification and digitization will make financial operational faster, but there are also many bad possibilities that can arise if NFI has not improved its risk management system because the current risk determination is still not good where it is only limited to writing down problems that have been resolved. Therefore, this qualitative research aims to create an Operational Risk Management System Design for the NFI Finance Division using the ISO 31000: 2018 guidelines which have 3 main elements, namely risk management principles, risk management pendekatan and risk management process. The risk management process consists of communication, determining the context, identifying risks, analyzing risks, evaluating risks, and planning for risk management. The data sources used are primary and secondary data with collection techniques in the form of interviews, observations, document studies, and group discussion forums and then analyzed using a combination of qualitative and quantitative approaches. Based on assessment that has been carried out, 30 operational risks were identified, 7 risks are high risk, 12 medium risk, 8 low risk, and 3 risks are very low risk. Therefore, it is necessary to have a risk management system that will help NFI in developing risk management plans.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126203174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Kesulitan Keuangan, Kondisi Industri Dan Pergantian Auditor Terhadap Kecurangan Laporan Keuangan 财务困难、工业状况和审核员对欺诈财务报告的转变的影响

JRB-Jurnal Riset Bisnis Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.2802

Tommy, Fenny Marietza

引用次数: 0

Audit Pemerintah dan Indikasi Tindak Pidana Korupsi 政府审计和有关腐败行为的指示

JRB-Jurnal Riset Bisnis Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.1468

Rafrini Amyulianthy, Iqbal Tejokusumo, Nelyumna Amyulianthy

引用次数: 0

Strategi Pengembangan Usaha Pelaku Umkm Kuliner Pada Masa Pandemi Covid - 19 科维德- 19大流行期间，烹饪Umkm人的商业发展策略

JRB-Jurnal Riset Bisnis Pub Date : 2022-04-30 DOI: 10.35814/jrb.v5i2.3391

Nurul Hilmiyah, Erwin Permana, Iha Haryani Hatta, Murti Widyaningsih

{"title":"Strategi Pengembangan Usaha Pelaku Umkm Kuliner Pada Masa Pandemi Covid - 19","authors":"Nurul Hilmiyah, Erwin Permana, Iha Haryani Hatta, Murti Widyaningsih","doi":"10.35814/jrb.v5i2.3391","DOIUrl":"https://doi.org/10.35814/jrb.v5i2.3391","url":null,"abstract":"Penelitian ini bertujuan untuk mengeksplorasi potensi dan daya tarik produk kuliner Cilegon, mengetahui kendala yang dihadapi para pelaku UMKM kuliner dan mengembangkan strategi bisnis kuliner kota cilegon di tengah pandemi covid-19. Urgensi penelitian ini dibuat untuk membantu pelaku UMKM kuliner untuk bangkit dan produktif kembali. Sehingga usaha kuliner yang dijalankan bisa berkembang dan memaksimalkan potensi yang ada. Hasil temuan penelitian diharapkan dapat menjadi referensi bagi pengembangan strategi bisnis kuliner kota Cilegon pada masa pandemi. Data yang diperoleh dianalisis menggunakan metode kualitatif dengan pendekatan konsep manajemen strategis dan dianalisis secara deskriptif. Sedangkan data kuantitatif dianalisis dengan menggunakan alat analisis IFE, EFE, IE dan SWOT. Analisis ini digunakan untuk memperoleh gambaran secara mendalam mengenai objek penelitian. Informasi disajikan dalam bentuk tabulasi angka, gambar, dan matriks sesuai dengan hasil yang diperoleh. Luaran penelitian yang ditargetkan adalah membantu pelaku UMKM kuliner untuk bangkit dan produktif kembali melalui strategi pengembangan bisnis. Sehingga usaha kuliner yang dijalankan bisa berkembang dan memaksimalkan potensi yang ada. Hasil temuan penelitian diharapkan dapat menjadi referensi bagi pengembangan strategi bisnis kuliner kota Cilegon pada masa pandemi.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114849766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Kualitas Layanan dan Harga Terhadap Citra Perusahaan Dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Jasa Pengiriman JNE 服务质量和价格对企业形象的影响，消费者满意度作为变量对JNE交付服务的影响

JRB-Jurnal Riset Bisnis Pub Date : 2021-10-27 DOI: 10.35814/jrb.v5i1.2725

Supriadi Thalib, Harimurti Wulandjani

{"title":"Pengaruh Kualitas Layanan dan Harga Terhadap Citra Perusahaan Dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Jasa Pengiriman JNE","authors":"Supriadi Thalib, Harimurti Wulandjani","doi":"10.35814/jrb.v5i1.2725","DOIUrl":"https://doi.org/10.35814/jrb.v5i1.2725","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas layanan dan harga terhadap citra perusahaan dengan kepuasan konsumen sebagai variabel intervening pada jasa pengiriman JNE. Metode pengambilan sampel yang digunakan adalah Sampling Purposive. Sampel penelitian ini terdiri dari 175 orang responden konsumen pengguna jasa PT. Tiki Jalur Nugraha Ekakurir (JNE) di wilayah Depok dan Jakarta Selatan. Data penelitian ini didapat dari hasil penyebaran kuisioner yang selanjutnya dianalisis dengan menggunakan Structural Eqution Modelling (SEM) dengan pendekatan Path analysis menggunakan sofware Smart PLS (Partial Least Square) versi 2.0. Berdasarkan hasil uji path analysis diperoleh hasil bahwa semua variabel independent yaitu kualitas layanan (X1), harga (X2) secara langsung tidak berhasil mempengaruhi citra perusahaan (Y) dan kepuasan konsumen (Z) secara positif dan signifikan mempengaruhi citra perusahaan (Y). Dalam penelitian ini kepuasan konsumen berhasil menjadi mediasi intervening antara kualitas layanan terhadap citra perusahaan dan mediasi antara harga dengan citra perusahaan. Dengan meningkatkan kualitas layanan (memberikan respon yang cepat tanggap dalam setiap keluhan konsumen) serta memberikan harga yang terjangkau bagi semua kalangan, diharapkan Jasa Pengiriman JNE menjadi pilihan utama bagi konsumen dalam melakukan pengiriman melalui JNE.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129424283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analisis Perilaku Keuangan Generasi Z Pada Mahasiswa UPN Veteran Jakarta di Masa Pandemi Z代金融行为分析UPN雅加达退伍军人在大流行期间的行为

JRB-Jurnal Riset Bisnis Pub Date : 2021-10-27 DOI: 10.35814/jrb.v5i1.2605

Syifa Nur Aini, Wahyudi, Tri Siswantini

引用次数: 1

Factors Affecting Consumers' Intention to Purchase Environmentally Friendly Products: Recycle Furnitures 影响消费者购买环保产品意愿的因素:回收家具

JRB-Jurnal Riset Bisnis Pub Date : 2021-10-27 DOI: 10.35814/jrb.v5i1.2736

A. A. D. Ridwan, Fanny Setiawan, Hizkia Davino Gratia Saragih, M. N. Aminnulloh, Phillo Putra Guntur Satiadhi, Istijanto

{"title":"Factors Affecting Consumers' Intention to Purchase Environmentally Friendly Products: Recycle Furnitures","authors":"A. A. D. Ridwan, Fanny Setiawan, Hizkia Davino Gratia Saragih, M. N. Aminnulloh, Phillo Putra Guntur Satiadhi, Istijanto","doi":"10.35814/jrb.v5i1.2736","DOIUrl":"https://doi.org/10.35814/jrb.v5i1.2736","url":null,"abstract":"Penelitian ini bertujuan untuk menguji secara komprehensif faktor-faktor yang mempengaruhi niat konsumen membeli produk yang ramah lingkungan. Faktor-faktor yang diadopsi dari Model EAPIM yang terdiri dari sikap terhadap lingkungan, norma subyektif terhadap lingkungan, kendali yang dirasakan, kualitas yang dirasakan, dan citra diri; diperluas dengan menambah variabel harga. Konteks yang diteliti adalah produk ramah lingkungan yaitu furnitur daur ulang. Jumlah responden yang terlibat sebanyak 394 orang dan sampel diambil dengan metode konvenien. Metode analisis yang digunakan adalah analisis faktor dan regresi berganda. Hasil penelitian menunjukkan bahwa kualitas produk yang dirasakan, dan harga memiliki pengaruh yang positif terhadap niat membeli konsumen terhadap produk ramah lingkungan. Temuan ini secara teori mengindikasikan bahwa perilaku konsumen terhadap niat membeli lebih banyak dipengaruhi secara individu dibandingkan pengaruh karena norma subyektif dari orang lain. Bagi praktisi, temuan ini sangat berguna dalam merancang strategi bisnis untuk mendorong konsumen membeli produk ramah lingkungan. \u0000 \u0000Kata Kunci: Faktor, Produk Ramah Lingkungan, Niat Membeli, Mebel Daur Ulang","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121287508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Integrity, Professionalism, and Self-Efficacy of Auditors on Audit Quality 审计人员的诚信、专业和自我效能对审计质量的影响

JRB-Jurnal Riset Bisnis Pub Date : 2021-10-26 DOI: 10.35814/jrb.v5i1.2554

Kenny Ardillah

{"title":"The Impact of Integrity, Professionalism, and Self-Efficacy of Auditors on Audit Quality","authors":"Kenny Ardillah","doi":"10.35814/jrb.v5i1.2554","DOIUrl":"https://doi.org/10.35814/jrb.v5i1.2554","url":null,"abstract":"Audit quality is a finding of violations by the auditor in recording the client's financial statements. Audit quality is strongly influenced by the auditor as the party auditing the financial statements, so the auditor needs to follow and carry out his duties by the auditing standards that apply during the audit process. This investigation expects to analyze the impact of integrity, professionalism, and self-efficacy of auditors on audit quality. The populace in this investigation were all autonomous auditors who work in Public Accounting Firm which are enlisted with the Republic of Indonesia's Financial Audit institution. The sampling technique used in this study was simple random sampling. Data collection techniques in this study using library research and questionnaires. Hypothesis testing in this study uses multiple regression data analysis techniques using SPSS version 25.0. The results of this study indicate that integrity, professionalism, and self-efficacy have a positive effect on audit quality. The implications of this research are academic implications to determine the factors that can affect audit quality and can be used as material for developing research and knowledge, especially in the field of accounting related to audit quality and practical implications for developing further research in the auditing field.","PeriodicalId":383717,"journal":{"name":"JRB-Jurnal Riset Bisnis","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123821579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0