{"title":"“A Few of My Favorite Things”—A Half-Century of Broadcasting and Telecommunications","authors":"C. Sterling, Albert Abramson Urbana","doi":"10.1080/10948007.2019.1691426","DOIUrl":"https://doi.org/10.1080/10948007.2019.1691426","url":null,"abstract":"Over the years I’ve found that good biographies can be an enjoyable way to gain a better understanding of changes in both the telecommunications and broadcasting fields. Indeed, some can make for great reading (see Smith, below). Despite real progress on this front, however, we still lack well-researched biographies of many key technical figures (radio inventor Edwin Armstrong springs to mind—and his papers are at Columbia University, ready for use) and even more so, business leaders (or their firms), in part as lawyers too often exercise continuing control over key papers. Definitive (meaning archive-based to me) biographies are beginning to allow a more measured view of such well-known inventors such as Morse, Edison, and Bell. Other modern biographies serve to “rescue” their subjects from being forgotten (those on the important engineers Preece and Alexanderson noted here are on point). Still others fill a decades-long gap where no research-based study existed (especially the case here with Marconi, but also Farnsworth and Zworykin).","PeriodicalId":38174,"journal":{"name":"Communication Booknotes Quarterly","volume":"50 1","pages":"263 - 270"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10948007.2019.1691426","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43756223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CBQ BooknotesCondensed Reviews","authors":"Kiana Moridi","doi":"10.1080/10948007.2019.1691418","DOIUrl":"https://doi.org/10.1080/10948007.2019.1691418","url":null,"abstract":"Advertising: What Everyone Needs to Know by Mara Einstein (New York, NY: Oxford University Press, 2017—$22.00, paperback, ISBN: 9780190625894, 229 pp., 7 chapters, Introduction, Appendix, Index) explains the various aspects of the advertising industry, from previous years to current day. Discussing the shift from advertising to marketing, Einstein explores what has caused the change and what advertising is today as opposed to the past. The purpose for these explanations seems to lead us to the several different facets of the advertising industry, as Einstein explains the ways in which advertising is no longer merely commercials and flyers, but a form of marketing behavior, as well. In Chapter Two, Einstein explores the business of advertising and how the economy impacts the industry. Chapter Three analyzes consumer behavior and why people buy certain products but avoid others. Through this explanation, Einstein delves into the meaning of a target audience, and how to market the right product for a specific demographic. From making commercials to constructing a creative strategy, chapter four discusses the creative process of advertising. Chapters Five and Six discuss the ways in which advertising is implemented into our daily lives. Finally, Einstein finished with chapter seven, which explores advertising in the digital age. Graduate students, scholars and professionals interested in marketing and advertising may find this book to be a helpful tool. Einstein is a professor of media studies at Queens College, City University of New York. She has worked as the Senior Marketing Executive in both broadcast (NBC) and cable (MTV Networks) television as well as at major advertising agencies working on such accounts as Miller Lite, Uncle Ben’s, and Dole Foods.","PeriodicalId":38174,"journal":{"name":"Communication Booknotes Quarterly","volume":"50 1","pages":"195 - 262"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10948007.2019.1691418","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44718522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Editor’s Note 50 Years for CBQ: A Good Foundation","authors":"Meta G. Carstarphen","doi":"10.1080/10948007.2019.1691419","DOIUrl":"https://doi.org/10.1080/10948007.2019.1691419","url":null,"abstract":"","PeriodicalId":38174,"journal":{"name":"Communication Booknotes Quarterly","volume":"50 1","pages":"153 - 155"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10948007.2019.1691419","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45108476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"2018 George Lyman Duff Memorial Lecture: Genetics and Genomics of Coronary Artery Disease: A Decade of Progress.","authors":"Ruth McPherson","doi":"10.1161/ATVBAHA.119.311392","DOIUrl":"10.1161/ATVBAHA.119.311392","url":null,"abstract":"<p><p>Recent studies have led to a broader understanding of the genetic architecture of coronary artery disease and demonstrate that it largely derives from the cumulative effect of multiple common risk alleles individually of small effect size rather than rare variants with large effects on coronary artery disease risk. The tools applied include genome-wide association studies encompassing over 200 000 individuals complemented by bioinformatic approaches including imputation from whole-genome data sets, expression quantitative trait loci analyses, and interrogation of ENCODE (Encyclopedia of DNA Elements), Roadmap Epigenetic Project, and other data sets. Over 160 genome-wide significant loci associated with coronary artery disease risk have been identified using the genome-wide association studies approach, 90% of which are situated in intergenic regions. Here, I will describe, in part, our research over the last decade performed in collaboration with a series of bright trainees and an extensive number of groups and individuals around the world as it applies to our understanding of the genetic basis of this complex disease. These studies include computational approaches to better understand missing heritability and identify causal pathways, experimental approaches, and progress in understanding at the molecular level the function of the multiple risk loci identified and potential applications of these genomic data in clinical medicine and drug discovery.</p>","PeriodicalId":38174,"journal":{"name":"Communication Booknotes Quarterly","volume":"34 1","pages":"1925-1937"},"PeriodicalIF":7.4,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6766359/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88383042","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CBQ Booknotes Condensed Reviews","authors":"Margarita H. Tapia, Amy Steigerwalt","doi":"10.1080/10948007.2019.1656965","DOIUrl":"https://doi.org/10.1080/10948007.2019.1656965","url":null,"abstract":"Respawn: Gamers, Hackers, and Technogenic Life by Colin Milburn (Durham, NC: Duke University Press, 2018—$32.95, [paperback], ISBN 978-1-4780-0292-5, [hardcover and e-book available], 312 pp., introduction, 7 chapters, conclusion, acknowledgements, notes, bibliography, index, 88 B/W illustrations), discusses links between video games, hacking and science fiction and how they are connected to technological activism and communities. Milburn also argues that these connections “also serve as resources for critique, resistance, and insurgency, offering a space for players and hacktivist groups such as Anonymous to challenge obstinate systems and experiment with alternative futures” (book cover). The introduction of Respawn: Gamers, Hackers, and Technogenic Life is titled, “All Your Base” and the conclusion is titled “Save Point.” The seven chapters of Respawn: Gamers, Hackers, and Technogenic Life are titled, “May the Lulz Be with You”; “Obstinate Systems”; “Still Inside”; “Long Live Play”; We Are Heroes”; “Green Machine”; and “Pwn.” Milburn, PhD, is professor in the English Department, the Science and Technology Studies Program, and the Cinema and Digital Media Department at the University of California, Davis, in Davis, CA.","PeriodicalId":38174,"journal":{"name":"Communication Booknotes Quarterly","volume":"50 1","pages":"125 - 143"},"PeriodicalIF":0.0,"publicationDate":"2019-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10948007.2019.1656965","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46014713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CBQ Classics Vintage Works Still Relevant Today","authors":"S. B. Adams, O. Butler, D. Paull","doi":"10.1080/10948007.2019.1656966","DOIUrl":"https://doi.org/10.1080/10948007.2019.1656966","url":null,"abstract":"Building on my broadcast history interests, I became interested in wire and submarine cable telegraph and telephone services back in the simpler days of the then-still-unified AT&T (see “A Few of My Favorite Things, Part 1,” in Vol. 50, Issue 1–2). The 1974–1982 antitrust case that broke up that monopoly stoked my interest further by making so much historical material available, some produced in that huge legal proceeding. Although few histories had been published for decades (especially of the telephone) thankfully, times soon changed. This second installment centers on brief review comments on two related topics: histories of American telegraph and telephone development, followed by a longer survey of histories of international telecommunication links. Naturally, there’s some overlap.","PeriodicalId":38174,"journal":{"name":"Communication Booknotes Quarterly","volume":"50 1","pages":"144 - 152"},"PeriodicalIF":0.0,"publicationDate":"2019-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10948007.2019.1656966","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45855845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Editor’s Note A Full Choir, with Room to Grow","authors":"Meta G. Carstarphen","doi":"10.1080/10948007.2019.1656954","DOIUrl":"https://doi.org/10.1080/10948007.2019.1656954","url":null,"abstract":"","PeriodicalId":38174,"journal":{"name":"Communication Booknotes Quarterly","volume":"50 1","pages":"93 - 94"},"PeriodicalIF":0.0,"publicationDate":"2019-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10948007.2019.1656954","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43055980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}