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Measurement in Marketing最新文献

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Measurement in Marketing Pub Date : 2019-10-11 DOI: 10.1002/9781119671374.index
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引用次数: 0
Other titles from iSTE in Innovation, Entrepreneurship and Management iSTE在创新、创业和管理方面的其他头衔
Measurement in Marketing Pub Date : 2019-10-11 DOI: 10.1002/9781119671374.oth2
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引用次数: 0
Glossary 术语表
Measurement in Marketing Pub Date : 2019-10-11 DOI: 10.1002/9781119671374.gloss
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引用次数: 0
Conception of a Measurement Scale 测量尺度的概念
Measurement in Marketing Pub Date : 2019-10-11 DOI: 10.1002/9781119671374.ch3
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引用次数: 0
Construction of a Measurement Scale 测量尺度的构建
Measurement in Marketing Pub Date : 2019-10-11 DOI: 10.1002/9781119671374.ch4
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引用次数: 0
Standardizing or Constructing a Measurement Scale 标准化或构建测量尺度
Measurement in Marketing Pub Date : 2019-10-11 DOI: 10.1002/9781119671374.ch2
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引用次数: 0
Validity of a Measurement Scale 测量量表的有效性
Measurement in Marketing Pub Date : 2019-10-11 DOI: 10.1002/9781119671374.ch7
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引用次数: 0
Characteristics and Main Types of Measurement 测量的特点和主要类型
Measurement in Marketing Pub Date : 2019-10-11 DOI: 10.1002/9781119671374.ch1
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引用次数: 0
Conclusion 结论
Measurement in Marketing Pub Date : 2019-10-11 DOI: 10.1002/9781119671374.oth1
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引用次数: 0
Design of a Measurement Scale 一个测量尺度的设计
Measurement in Marketing Pub Date : 2019-10-11 DOI: 10.1002/9781119671374.ch5
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引用次数: 0
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