Brand Culture and Identity最新文献

Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness 广告认知与品牌可信度的文化视角

Brand Culture and Identity Pub Date : 2015-04-01 DOI: 10.4018/978-1-5225-7116-2.CH082

A. Danbury, M. Palazzo, K. Mortimer, Alfonso Siano

引用次数: 1

Brand Perception and Its Relation to Perceived Performance of a Public Sports Service 公共体育服务品牌感知及其与感知绩效的关系

Brand Culture and Identity Pub Date : 1900-01-01 DOI: 10.4018/978-1-4666-8342-6.CH011

Mario Alguacil Jiménez, F. C. Moreno, J. Núñez-Pomar, Josep Crespo Hervás

引用次数: 1

Emotional Communication for Brand Appeal and Acceptance 情感沟通对品牌的吸引力和接受度

Brand Culture and Identity Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7116-2.ch007

S. Pathak

引用次数: 0

Building City Brand Through Social Media 通过社交媒体打造城市品牌

Brand Culture and Identity Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7116-2.ch037

L. Muinonen, Ashish Kumar

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引用次数: 1

Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect With Special Focus to Youth Voters Kapferer的品牌认同棱镜在印度政治营销方面的适用性探讨，特别关注青年选民

Brand Culture and Identity Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-4831-7.CH010

Subhajit Bhattacharya, R. Kumar, Anindya Dutta

引用次数: 2

The Effectiveness of Financing the Marketing of Small and Medium-Sized Enterprises in Qatar and the Gulf Co-Operation Council (GCC) Countries 卡塔尔和海湾合作委员会(GCC)国家中小企业营销融资的有效性

Brand Culture and Identity Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7116-2.ch058

M. Al-Marri, Said Al-Hasan

引用次数: 0

Perceived Positioning of ‘Made in China' “中国制造”的感知定位

Brand Culture and Identity Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7116-2.ch014

Hashim Zameer, Ying Wang, H. Yasmeen

引用次数: 0

Brand Pathologies 品牌病态

Brand Culture and Identity Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7116-2.CH056

Margo Buchanan-Oliver, H. Schau

引用次数: 3

Brand Reputation in the Facebook Era Facebook时代的品牌声誉

Brand Culture and Identity Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7116-2.ch083

Pedro Mir-Bernal

引用次数: 0

Narrative 3.0 叙述3.0

Brand Culture and Identity Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7116-2.ch041

M. Erdem

引用次数: 0