{"title":"LIBRARY PROMOTION AND USER ENGAGEMENT IN PANDEMIC TIMES: THE CASE OF KAZAKHSTAN","authors":"J. Yap","doi":"10.15802/unilib/2020_220692","DOIUrl":"https://doi.org/10.15802/unilib/2020_220692","url":null,"abstract":"Objectives. In these trying times due to the global effect of pandemic, what social media accounts do academic libraries in Kazakhstan maintain and how can they improve their social media engagement to continuously connect with their stakeholders? This report provides an overview of the current status of social media engagement of selected academic libraries in Kazakhstan during the COVID-19 crises. This paper will give us a picture about the kinds of online postings shared by these libraries particularly with the use of Facebook. Methods. The top two universities ranked by Independent Quality Assurance Agency (IQAA) were considered in this report to be compared with the only autonomous organization of education in Kazakhstan. The library social media accounts of these three organizations were investigated to review the number of followers, frequency of posting, and its overall social media engagement. Data collected is publicly available to all potential users, followers, or subscribers. Using the post engagement rate (PER) formula introduced by Socialbakers (2013) and adapted by Penaflor (2018) and Magno (2016), this report identifies and analyzes the average PER Facebook pages maintained by academic libraries. The engagement metrics looked into the number of interactions and the widest reach possible in every post. All three academic libraries investigated maintain a Facebook page. The other account was just created last February 2020. To compare Facebook data during the pandemic times, public information available from June – August 2020 was measured. Results. The social media platforms operated by the academic libraries in Kazakhstan are Facebook, Twitter, Instagram, VK, and YouTube. One of the earliest academic library Facebook accounts established in Kazakhstan started in 2010 with less than 3,000 accumulated followers after ten years. This shows a very slow rise in the number of followers considering an academic population of more than 5, 000 people in 2020. Data revealed that Eurasian National University Library’s Facebook account had a higher PER of 0.83 even if it only debut in 2020 compared to the Facebook page of Nazarbayev University which garnered 0.22 PER. KAZNU Library’s Facebook page had the highest PER of 1.02. Conclusions. Facebook is the most popular social media platform across the globe but it is not the case in Kazakhstan. Library marketing and promotion in Kazakhstan needs to be addressed as public relations is not the primary focus. The utilization of social media as a tool for user engagement is not fully developed. One way to look at it is to consider library staffing and identify their marketing background. The pandemic situation must be the turning point of academic libraries to enhance their reach with their stakeholders. It was a test to know the readiness of the library in terms of online communication and interaction.","PeriodicalId":377077,"journal":{"name":"University Library at a New Stage of Social Communications Development. Conference Proceedings","volume":"65-66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134459124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Models to Evaluate of Scientists' Rating","authors":"L. H. Vlashchenko, O. Nikitenko","doi":"10.15802/unilib/2019_189791","DOIUrl":"https://doi.org/10.15802/unilib/2019_189791","url":null,"abstract":"Objective. This publication purpose is to review the models by which we can evaluate the scientists' ranking. Methods. Two models to estimate scientist rating was described. One model proposes to use data from international scientometric databases to evaluate the scientists rating. Three approaches using to estimate rating was shown. Formula calculations have been developed for two of these approaches. The example of scientist rating calculation according to data from the international scientometric database Scopus is given. Another model proposes to use the TRUST National Higher Education Quality Assurance Portal to estimate the higher school's rating. Results. This allows you to store information about publications and other achievements of the scientist, including full texts, to estimate scientists rating using more factors and to design necessary output forms for later use. Conclusions. The first model can be used to evaluate the scientists rating in a higher education institution using the Web of Science and Scopus science databases at the current time. The second model allows to store information about publications and other achievements of the scientist, including full texts.","PeriodicalId":377077,"journal":{"name":"University Library at a New Stage of Social Communications Development. Conference Proceedings","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129145791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"University Library in the Development of Digital Infrastructure of Science and Education","authors":"T. Kolesnykova","doi":"10.15802/unilib/2019_188608","DOIUrl":"https://doi.org/10.15802/unilib/2019_188608","url":null,"abstract":"","PeriodicalId":377077,"journal":{"name":"University Library at a New Stage of Social Communications Development. Conference Proceedings","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114219246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Göttingen State and University Library (Germany) as a Model for Successful Symbiosis of Municipal and University Library","authors":"Johann Matthias Gesner, Angelo Maria Quirini","doi":"10.15802/unilib/2019_187088","DOIUrl":"https://doi.org/10.15802/unilib/2019_187088","url":null,"abstract":"Objective. The article informs about Göttingen State and University Library (Germany) as about a place, where specific features of public and scientific library are taken into account. Methods. The article is based on personal impressions of a visit to the library of one of the authors. Results. The library keeps its centuries-old traditions and is modern space for individual and group work. Conclusions. The article was an attempt to describe the library's digital and paper resources as an accumulation of experience that could be embodied in the university libraries of Ukraine.","PeriodicalId":377077,"journal":{"name":"University Library at a New Stage of Social Communications Development. Conference Proceedings","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122675022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"On the Possibilities of Evaluating Properties of Scientific Documents on the Basis of their Citations Count (or again: What Property is Reflected by Citations Count par excellence, after all?). Part 2: Quality?","authors":"V. Lazarev","doi":"10.15802/unilib/2019_187406","DOIUrl":"https://doi.org/10.15802/unilib/2019_187406","url":null,"abstract":"","PeriodicalId":377077,"journal":{"name":"University Library at a New Stage of Social Communications Development. Conference Proceedings","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130402113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Promoting Scientific Researches of IHE Scientists: Comprehensive Solutions","authors":"O. Poberezhna","doi":"10.15802/unilib/2019_187162","DOIUrl":"https://doi.org/10.15802/unilib/2019_187162","url":null,"abstract":"Objective. One of the main tasks of the University Library today is to create a new additional effective virtual environment for research activities - its own open access electronic information resources. The work is aimed at considering virtual communication forms of representing scientific achievements of researchers of the National Technical University “Kharkiv Polytechnic Institute” (NTU “KhPI”) in various fields of science, production and industry. Methods. Using the example of specific bio bibliographic scientific projects (schools), which are being developed in KhPI Scientific and Technical Library, a comprehensive approach to their realization is considered. Results. Due to a comprehensive approach, the concept of information integration was first implemented – the electronic resources of the Library site, the University repository and electronic and paper versions of the journal were combined. Conclusions. Only through joint efforts of scientists and librarians can we promote and disseminate the results of university research in the modern scientific and educational space and raise the ranking and image of our university among higher education institutions of Ukraine and the world.","PeriodicalId":377077,"journal":{"name":"University Library at a New Stage of Social Communications Development. Conference Proceedings","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130924863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Efficiency of Managing the Resource Potential of University Library","authors":"I. Davydova","doi":"10.15802/unilib/2019_186966","DOIUrl":"https://doi.org/10.15802/unilib/2019_186966","url":null,"abstract":"Objective. The paper investigates the resource potential of higher education institution libraries as a tool for effective management of their activity. Methods. The author pays attention to the difference between the concepts of \"resource pool\" and \"resource potential\", which is in involving the latter in the process of library information production and service. Results. The composition of the university library's resource potential is determined. It is stated that the effective management of the resource potential requires the managers to fully evaluate the factors of the internal and external environment of the library functioning. Characterization of individual components of the university library resource potential is given, and the need for their integrated use is emphasized. Much attention is paid to library staff as a leading resource of the management system, the formation of their cognitive potential. Conclusions. It is stated that the efficiency of the activity of the modern library of the higher education institution is largely determined by the available resource potential aimed at the achievement of scientifically and educationally significant goals and objectives of strategic character. The main results of the research can be used in the process of managing the activities of the university library.","PeriodicalId":377077,"journal":{"name":"University Library at a New Stage of Social Communications Development. Conference Proceedings","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131305219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creation and Development of Comfortable Information Environment of Science at the University: Library Contribution","authors":"I. Yurik, V. Lazarev","doi":"10.15802/unilib/2019_187151","DOIUrl":"https://doi.org/10.15802/unilib/2019_187151","url":null,"abstract":"The objective of the study was identification of essential characteristics of a comfortable information environment of science and determining the role of the University library in its creation and development. Methods. The information base of the research consists of the publications of researchers and specialists on the problems under study, as well as of the results obtained during the research works of the authors of the article; both were interpreted by the authors and set out in the context of the research objective. Results . The findings are the presented analysis of definitions of the notions of \"information environment\", \"information environment of science\", \"comfort of information environment\". Essential characteristics of comfortable information environment of science are featured. The practical value of the research is the applicability of the results to the work of other University libraries. Conclusions . It is stated that the Belarusian National Technical University Scientific library makes a significant contribution to the creation and development of a comfortable information environment of science of the University by means of the introduction into practice of such activities as: information support of applied research and experimental development carried out in a number of priority areas of scientific and technical activities in the Republic of Belarus, the creation and maintenance of open access resources, the formation of the needs of scientists and researchers in primary scientific data, advisory work on researchers registration in various systems of identification of author profiles, bibliometric","PeriodicalId":377077,"journal":{"name":"University Library at a New Stage of Social Communications Development. Conference Proceedings","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128417287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Auxiliary Services for Science in Modern Library: New Information Services for the Development of Science Communication","authors":"O. Lebeduk, O. Avramenko","doi":"10.15802/unilib/2019_186904","DOIUrl":"https://doi.org/10.15802/unilib/2019_186904","url":null,"abstract":"Objective. The paper explains the need for providing auxiliary services for science in university library within modern scientific communication and covers main facets of library work in Kryvyi Rih State Pedagogical University (KSPU), emphasizing instructional services for science metrics. Methods. Research was conducted using synthesis, structural and functional analysis, systematic approach, survey, interview, and conversation. Results. Successful reimagining of library’s functions is the key to university’s success within modern science communication. Expanding basic library competencies makes university library a reliable foundation for research activities in higher education institution. Conclusions. The experience of auxiliary services for scientists in university library today possesses new meanings, leading to expansion of the range of information services provided by university librarians. University’s science metrics is one of the determining indicators of authority of its researches; and today it is the library that serves as the foundation for implementing and utilizing science metrics data in university.","PeriodicalId":377077,"journal":{"name":"University Library at a New Stage of Social Communications Development. Conference Proceedings","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131953386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}