Journal of Communication & Public Relations最新文献

Expertise, Trustworthiness, Similarity, Familiarity, Likeability, Product-Match Up of Celebrity Endorsement to Purchase Intention 名人代言对购买意愿的专业性、可信度、相似性、熟悉度、喜爱度、产品匹配度

Journal of Communication & Public Relations Pub Date : 2022-06-30 DOI: 10.37535/105001220223

I. Afifah

引用次数: 2

Economy Media Strategy of Kompas TV Facing Digital Era 康帕斯电视台面向数字时代的经济媒体战略

Journal of Communication & Public Relations Pub Date : 2022-06-30 DOI: 10.37535/105001220221

Anastasia Praditha, Arip Widodo

{"title":"Economy Media Strategy of Kompas TV Facing Digital Era","authors":"Anastasia Praditha, Arip Widodo","doi":"10.37535/105001220221","DOIUrl":"https://doi.org/10.37535/105001220221","url":null,"abstract":"The transition from analog television to digital is not the end of television evolution. People no longer consume traditional media as much as they did in the past, moreover audience members are more empowered than at any other time in media history. Audience members no longer just consume content—they can also make content in a multitude of ways, whether through blogging, podcasting, uploading videos, or social networking. The market became the determinant of the death of the media industry. This condition allows the industry to become \"cannibal\". Media industry must be supported by strong capital for infrastructure, highly competitive human resources (professional for production and distribution) and professional management. The amount of advertising spend are affected. The growth of advertising spends in 2017 were positive but slowly, it decreased by 2%. Ad spending has a downward trend, in 2017 growth was only 8% compared to the previous year's growth of 20%. The way Kompas discover this challenge by set a new strategy, known as economy media theory. Media economics referred to business operation and financial activities of companies that produce and sell their products to media industries.","PeriodicalId":375892,"journal":{"name":"Journal of Communication & Public Relations","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115668757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social News Site: People's Interest and Content Spreading 社会新闻网站:人们的兴趣与内容传播

Journal of Communication & Public Relations Pub Date : 2022-06-30 DOI: 10.37535/105001220225

R. Vardya, L. Nurhajati

引用次数: 0

Inappropriate Use of Words 'Jihadist' and 'Islamist' in Western Media's Reports on Bombing Attacks 西方媒体在爆炸袭击报道中不当使用“圣战分子”和“伊斯兰主义者”等词

Journal of Communication & Public Relations Pub Date : 2022-06-30 DOI: 10.37535/105001220222

B. Purwanto, A. Fenton

引用次数: 0

The Influence of Social Media Instagram Toward Purchase Decision Making Process in Organicsupplyco 社交媒体Instagram对有机供应商购买决策过程的影响

Journal of Communication & Public Relations Pub Date : 2022-02-16 DOI: 10.37535/105001220224

Maidi Helinsha, Margaretha Margawati

{"title":"The Influence of Social Media Instagram Toward Purchase Decision Making Process in Organicsupplyco","authors":"Maidi Helinsha, Margaretha Margawati","doi":"10.37535/105001220224","DOIUrl":"https://doi.org/10.37535/105001220224","url":null,"abstract":"This research was motivated by the increasing of internet and digital era in communication, especially in online shopping. Changes in the way of communicating are through social media. Not only used as virtual relationship communication, social media is also used as an online shopping platform, especially Instagram social media. The shift of communication through social media led to a shift in the way consumers shop, by utilizing features and content that is on Instagram social media. The shift in shopping is influenced by consumer’s purchase decision making processes, both internally and externally. The purpose of this research is to show that internal and external factors cannot be separated from purchasing decision making process because it is integral so that it is reflective of OrganicsSupplyCo, sellers can understand what internal and external factors that have a big influence for consumers in online shopping through Instagram. By mirroring OrganicSupplyCo, an online shop can create online campaigns and activities that are in accordance with the needs and desires of consumers. The research was conducted in May to August 2018. This research using quantitative in questionnaire. The result of this research showed that Instagram internal and external factors influence OrganicSupplyCo’s consumer in purchasing decision making process. The internal factor are content quantity and content quality. The external factors are instastories and photoshare.","PeriodicalId":375892,"journal":{"name":"Journal of Communication & Public Relations","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125093240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Impact of Hoaxes to the Business of Information Technology Companies in Indonesia 骗局对印尼信息技术公司业务的影响

Journal of Communication & Public Relations Pub Date : 2021-12-21 DOI: 10.37535/105001120215

Isabella Nuzirwan, R. Sukandar

{"title":"The Impact of Hoaxes to the Business of Information Technology Companies in Indonesia","authors":"Isabella Nuzirwan, R. Sukandar","doi":"10.37535/105001120215","DOIUrl":"https://doi.org/10.37535/105001120215","url":null,"abstract":"The purpose of this research is to investigate whether the impact of hoaxes to an institution is as significant as those to an individual. Besides that, it also to find the impact of the hoax spreading to Indonesian people, especially viewed from the business perspective. The hoax issue investigated in this research is more related to the political ones, but it was viewed from the business perspective, especially business-to-business (B2B). This was a gap in the body of literature that the researchers have found. For this research, researcher utilized mixed methods The first is descriptive qualitative with case study approach where researcher conducted an in-depth interview to several informants, such as business owners and marketing officers from several companies that experienced the effect of hoaxes. The second is quantitative research method with secondary data gathered from the internet. The data analysis showed that hoax issues that hit an institution or company did not have a significant effect compared to those that hit an individual such as a public figure. The researches deliberately chose this hoax topic because it has been popular recently and also the researchers believed that the research using business point of view has not been widely done. Most of the research done today is hoaxes research from political perspective.","PeriodicalId":375892,"journal":{"name":"Journal of Communication & Public Relations","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122361079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effect of Instagram Promotion towards Buying Intention and Buying Decision of Pekopurin.id Instagram推广对Pekopurin.id购买意愿和购买决策的影响

Journal of Communication & Public Relations Pub Date : 2021-12-21 DOI: 10.37535/105001120212

Inez Sutjiadi, Wibawa Prasetya

{"title":"Effect of Instagram Promotion towards Buying Intention and Buying Decision of Pekopurin.id","authors":"Inez Sutjiadi, Wibawa Prasetya","doi":"10.37535/105001120212","DOIUrl":"https://doi.org/10.37535/105001120212","url":null,"abstract":"Promotion through social media is very easy, fast and certainly not paid then many marketers take advantage of this opportunity to introduce new products. Social media that commonly used is Facebook, Instagram, Twitter, YouTube and other social media. Online shop owners should be able to introduce new products in a way that is unique and different from others. The objectives in this study are to analyze the effect of promotion on the influence of buying interest, and purchasing decision of Pekopurin.id product through Instagram. This research used S-O-R (Stimulus-Organism-Response) theory. In this study, promotion is a stimulus of interesting photographs followed by buying interest as a response. This research uses quantitative method with explanative approach causality. The study was conducted by distributing questionnaires to 145 respondents with simple random sampling technique. The conclusion from this research is the results show that promotion has an influence on purchasing decisions. This means there are other factors that can influence the purchase decision. So, it is necessary to do further research to complete the research that has been made. The advice from this research is Pekopurin.id is advised to post photos of the atmosphere during the event so that consumers can find out how the event situation ever followed by Pekopurin.id.","PeriodicalId":375892,"journal":{"name":"Journal of Communication & Public Relations","volume":"707 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133432772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Public Perception on The Implementation of Tax Amnesty Program 公众对税收特赦计划实施的看法

Journal of Communication & Public Relations Pub Date : 2021-12-21 DOI: 10.37535/105001120213

Adhitya Remitasari, A. Fenton

{"title":"Public Perception on The Implementation of Tax Amnesty Program","authors":"Adhitya Remitasari, A. Fenton","doi":"10.37535/105001120213","DOIUrl":"https://doi.org/10.37535/105001120213","url":null,"abstract":"Expecting fairness living, prosperous and welfare life are some expectations of the citizen. Tax revenue becomes the national backbone of the state budget to finance the state expenditures. Many obstacles can challenge the target of tax revenue collection. This critical point needs an awareness collectively from all elements of the nation to get survive with a shortfall nation budget. One of the tax solutions is tax amnesty program becomes a national agenda. Tax amnesty program is expected could reach the huge tax target in 2016. Therefore, tax amnesty will greatly assist the government efforts to improve economic conditions, develop massive infrastructures, enhance the health quality, reduce unemployment, reduce poverty, and improve inequality. Those objectives should be conducted by the well-managed communication plan to socialize the tax amnesty program. The socialization can be delivered by seminar, forum group discussion, online newspapers, social media, personal email, website, etc. The various communication channels have been implemented to deliver the message to the public effectively. Accordingly, the aim of the study is to explore the public perception of tax amnesty, to figure out the effectivity of tax amnesty implementation. Tax amnesty would be more effective to embrace the taxpayers through persuasive approaches. This approach is more desirable. Taxpayers are accompanied as partners to cultivate their tax awareness. This research assessed that many taxpayers have less known regarding the tax amnesty. Indeed, taxpayers need to understand more deeply to the Tax Amnesty Program. Thus, it would conduct tax compliance manner eventually.","PeriodicalId":375892,"journal":{"name":"Journal of Communication & Public Relations","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115924450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

The Effect of Social Media Content on Buying Decision of HijUp.com 社交媒体内容对HijUp.com用户购买决策的影响

Journal of Communication & Public Relations Pub Date : 2021-12-21 DOI: 10.37535/105001120214

Anggorowati Tyas, O. Hutagaol

{"title":"The Effect of Social Media Content on Buying Decision of HijUp.com","authors":"Anggorowati Tyas, O. Hutagaol","doi":"10.37535/105001120214","DOIUrl":"https://doi.org/10.37535/105001120214","url":null,"abstract":"Social media is a channel to socialize with each other via online so that people can interact with each other without limited space and time. A variety of business sees many opportunities in the online media that can be used as a place to sell goods and services. Social media appears one of them is Facebook, Instagram, Twitter, YouTube and other social media. Hijup, a muslim fashion e-commerce, utilizes social media such as Instagram and Facebook to perform marketing strategies for its products. This study aims to determine the effect of social media content facebook and instagram on buying decision Hijup.com, to know the direction and influence of social media content facebook Hijup who play a role in buying decision at Hijup.com. The main theory used for this research is Elaboration Likelihood Model (ELM) to explain persuasion that sees every individual becomes very rational when evaluating persuasion messages, messages received differently for each individual then the impact will also be different. This research is using quantitative methodology with positivistic paradigm and explanatory of causality approach by using survei on 100 respondents. Hypothesis test results stated that there is a positive influence between social media content facebook and social media content Instagram simultaneously to the decision of purchase Hijup. There is a positive direction of influence on facebook social media content on purchasing decisions.","PeriodicalId":375892,"journal":{"name":"Journal of Communication & Public Relations","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116944150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Educational Quality Development for The Achievement to "Digital Island" 面向“数字孤岛”的教育质量发展

Journal of Communication & Public Relations Pub Date : 2021-12-21 DOI: 10.37535/105001120211

Setia Tika, P. Puspitasari

{"title":"Educational Quality Development for The Achievement to \"Digital Island\"","authors":"Setia Tika, P. Puspitasari","doi":"10.37535/105001120211","DOIUrl":"https://doi.org/10.37535/105001120211","url":null,"abstract":"This paper aims to understand the Educational Quality Development for the achievement of \"Digital Island\" a corporate social responsibility (CSR) implementation in Harapan Island, Indonesia. To build a digital Island need quality human resources, technology, expert english language, good infrastructure, good cooperation with the factory ,some foreign industry and good social culture. This study explains why must choose youths Harapan Island because in this island regularly every year held CSR from China National Offshore Oil Corporation (CNOOC SES Ltd). Based on the findings of the research, the following conclusions were made. In general, students of MAN 1 Harapan Island,Thousand Island are quite enthusiastic in participating in Future Orientation training activities. The implementation of tutoring takes place conducively. The results of the diagram percentage of the achievement of the competency of the try out results are 2 students with the highest score = 87 out of a total of 2 students who achieved a very good value range. Furthermore, 9% obtained a good range of values, 53% gained enough ranges, while the remaining 34% obtained a range of less values. With such results, all students are expected to be able to improve their motivation and learning efficiently and optimally referring to the results of a try out that is not satisfactory, the students must work harder in motivating themselves and further improve their fighting power and learning spirit.","PeriodicalId":375892,"journal":{"name":"Journal of Communication & Public Relations","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125504312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Journal of Communication &amp; Public Relations最新文献

Journal of Communication & Public Relations最新文献