{"title":"8. Social Media und Influencer-Marketing","authors":"Peter Kürble, Christian Gondek","doi":"10.1515/9783110526097-008","DOIUrl":"https://doi.org/10.1515/9783110526097-008","url":null,"abstract":"","PeriodicalId":374576,"journal":{"name":"Trends und Forschung im Marketingmanagement","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130316978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"1. Marketingmanagement","authors":"Peter Kürble, H. M. Lischka","doi":"10.1515/9783110526097-001","DOIUrl":"https://doi.org/10.1515/9783110526097-001","url":null,"abstract":"","PeriodicalId":374576,"journal":{"name":"Trends und Forschung im Marketingmanagement","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121357202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Stichwortverzeichnis","authors":"","doi":"10.1515/9783110526097-011","DOIUrl":"https://doi.org/10.1515/9783110526097-011","url":null,"abstract":"","PeriodicalId":374576,"journal":{"name":"Trends und Forschung im Marketingmanagement","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127499580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Frontmatter","authors":"","doi":"10.1515/9783110526097-fm","DOIUrl":"https://doi.org/10.1515/9783110526097-fm","url":null,"abstract":"","PeriodicalId":374576,"journal":{"name":"Trends und Forschung im Marketingmanagement","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132197698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"2. Health-Marketing","authors":"Peter Kürble, M. Schütte","doi":"10.1515/9783110526097-002","DOIUrl":"https://doi.org/10.1515/9783110526097-002","url":null,"abstract":"","PeriodicalId":374576,"journal":{"name":"Trends und Forschung im Marketingmanagement","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133978860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Tabellenverzeichnis","authors":"","doi":"10.1515/9783110526097-203","DOIUrl":"https://doi.org/10.1515/9783110526097-203","url":null,"abstract":"","PeriodicalId":374576,"journal":{"name":"Trends und Forschung im Marketingmanagement","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114973278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"10. Augmented Reality","authors":"Peter Kürble","doi":"10.1515/9783110526097-010","DOIUrl":"https://doi.org/10.1515/9783110526097-010","url":null,"abstract":"","PeriodicalId":374576,"journal":{"name":"Trends und Forschung im Marketingmanagement","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126437448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Abbildungsverzeichnis","authors":"","doi":"10.1515/9783110526097-202","DOIUrl":"https://doi.org/10.1515/9783110526097-202","url":null,"abstract":"","PeriodicalId":374576,"journal":{"name":"Trends und Forschung im Marketingmanagement","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126588462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Inhalt","authors":"","doi":"10.1515/9783110526097-toc","DOIUrl":"https://doi.org/10.1515/9783110526097-toc","url":null,"abstract":"","PeriodicalId":374576,"journal":{"name":"Trends und Forschung im Marketingmanagement","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131089109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"7. Content-Marketing","authors":"Peter Kürble","doi":"10.1515/9783110526097-007","DOIUrl":"https://doi.org/10.1515/9783110526097-007","url":null,"abstract":"","PeriodicalId":374576,"journal":{"name":"Trends und Forschung im Marketingmanagement","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132066569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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