Journal of Trade Science最新文献

{"title":"Emotional intelligence at the heart of customer orientation: the front-office bank employee perspective","authors":"Hiba Elbirou","doi":"10.1108/jts-12-2023-0031","DOIUrl":"https://doi.org/10.1108/jts-12-2023-0031","url":null,"abstract":"PurposeThis study aims to discern and refine the role of emotional intelligence (EI) in the development of customer orientation among banking employees in Morocco. This analysis seeks to enhance understanding about the significance of this emotional skill within the Moroccan banking sector.Design/methodology/approachThe research embraces an interpretivist philosophical perspective to gain insight into the subjective meanings and experiences of study participants. The methodology employed is qualitative, involving data collected from semi-structured interviews conducted with 21 front-office bank employees. The analysis of the data was conducted through employing thematic analysis.FindingsThe findings of this study conclude that emotional intelligence fosters and stimulates customer orientation for bank employees. The perception, understanding and effective management of emotions – both those of the contact personnel and their customers – enable employees to better comprehend customer reactions. They experience heightened empathy through the impact of accumulated professional experience, adapt their behaviors according to the emotional state of the customer, maintain a positive relationship with them and ultimately gain their confidence.Originality/valueThis study offers clear theoretical explanations and conceptualizations that have identified and linked pertinent literature on the topic. It focuses on a salient subject, investigating how emotional intelligence influences the customer-oriented behavior of front-office bank employees. Notably, this study represents one of the first attempts to explore this relationship within the Moroccan context. As a result, it contributes to the enhancement of managerial practices and human resource policies, thereby fostering a more productive and harmonious working environment.","PeriodicalId":373871,"journal":{"name":"Journal of Trade Science","volume":" 605","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141364148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nexus of green human resource management and sustainable corporate performance: the mediating roles of green behavior and green commitment","authors":"Thanh Tiep Le, Duc Hieu Tham","doi":"10.1108/jts-11-2023-0028","DOIUrl":"https://doi.org/10.1108/jts-11-2023-0028","url":null,"abstract":"PurposeThe driving force behind this study is the need to learn more about the ways in which green human resource management (GHRM) can impact sustainable corporate performance (SCP), especially in the context of Ho Chi Minh City's manufacturing sector. The primary objective is to analyze the roles of GHRM, green behavior (GBH) and green commitment (GCM) in relation to SCP, as well as identify the mediating roles of green behavior and green commitment in the relationship between GHRM and SCP.Design/methodology/approachThe research design employs a quantitative approach to investigate the nexus of GHRM and SCP, with a focus on the manufacturing sector in Ho Chi Minh City. Methodologically, the study integrates the ability-motivation-opportunity (AMO) and resource-based view (RBV) frameworks to construct a comprehensive theoretical model. Data are gathered from a sample comprising 322 senior managers and directors representing various enterprises. Analysis is conducted utilizing Smart PLS software version 3.3.7, employing partial least squares structural equation modeling (PLS-SEM) to assess both first-level and second-level variables in a two-step process.FindingsThe empirical findings underscore significant relationships between GHRM, green behavior, green commitment and SCP. Specifically, the study reveals that GHRM positively influences green behavior, green commitment and SCP. Additionally, both green behavior and green commitment exhibit positive effects on SCP. Furthermore, the research confirms the pivotal mediating roles of green behavior and green commitment in the relationship between GHRM and SCP.Originality/valueIn terms of originality and value, this study makes notable contributions to both theoretical understanding and practical implications in the field of sustainable business management. By delving into the intricate interplay between GHRM, green behavior, green commitment and SCP, this research extends existing knowledge and offers novel insights. Moreover, the identification of the mediating roles of green behavior and green commitment enriches the theoretical frameworks in this domain. The findings provide practical implications for businesses, particularly in Ho Chi Minh City's manufacturing sector, by emphasizing the significance of optimizing human resource practices for achieving sustainable development goals. This research thus contributes to enhancing competitiveness and sustainability in similar industries, offering valuable guidance for strategic decision-making and policy formulation.","PeriodicalId":373871,"journal":{"name":"Journal of Trade Science","volume":"12 50","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141265634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Food vloggers and their content: understanding pathways to consumer impact and purchase intentions","authors":"Thi My Nguyet Nguyen, Bao Ngoc Le, M. Leenders, Pimpika Poolsawat","doi":"10.1108/jts-01-2024-0005","DOIUrl":"https://doi.org/10.1108/jts-01-2024-0005","url":null,"abstract":"PurposeThis study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interaction values affect attitudes toward food videos and vloggers. Additionally, it investigates the potential for product placement by studying the effects of attitudes toward food videos and vloggers on consumers’ behavioral intention regarding purchasing featured food ingredients.Design/methodology/approachAn integrated model informed by theories (uses and gratification and stimulus-organism-response) was developed. An online survey was administered to 339 Vietnamese social media users. The data were analyzed using partial least square structural equation modeling (PLS-SEM).FindingsThe results show that food videos’ entertainment and information value positively impact the attitude toward food videos. However, the interaction value does not have a significant impact. All three values (entertainment value, information value and interaction) impact the attitude toward food vloggers. Both attitudes significantly influence purchase intention, showing that there is a pathway to product placement. The frequency of social media use can moderate these relationships, with a negative effect on the attitude toward food videos and a positive effect on the attitude toward food vloggers.Originality/valueThese findings provide insights into vlogger success pathways, not only in terms of audience reception but also in terms of product placement. This study offers comprehensive suggestions on pathways for success that are interesting for vloggers, food business operators, restaurant managers and audiences on how to design effective food videos and potentially encourage consumer purchases. These pathways can also be valuable for other behaviors, such as food safety advice and food waste reduction.","PeriodicalId":373871,"journal":{"name":"Journal of Trade Science","volume":"27 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140966541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Promoting university brand through student co-creation behaviors: the role of online brand posts","authors":"Thanh-Thu Vo, Quynh Hoa Le, Linh N.K. Duong","doi":"10.1108/jts-11-2023-0026","DOIUrl":"https://doi.org/10.1108/jts-11-2023-0026","url":null,"abstract":"PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study further explores the moderating role of a university's reputation in strengthening the effects on student response and co-creation behaviors.Design/methodology/approachThe authors conducted this research by using the dual processes of the heuristic–systematic model to understand the effects of brand post‐characteristics on student’s responses and behaviors. A dataset obtained from a survey of 755 students was employed to estimate the proposed research model.FindingsThe results illustrated two key characteristics of brand posts, namely argument quality (systematic processing) and quantity of posts (heuristic processing), positively affect cognitive and affective responses, thus encouraging students to co-create value for a university brand. Moreover, our study also found that university reputation plays a significant moderating role in strengthening the relationship between recipients’ responses and co-creation behavior.Originality/valueOnline brand posts not only enable institutions to exchange brand information but also allow students to contribute their own resources to co-create brand value. Thus, the study findings can help brand managers successfully implement co-branding efforts and foster students in the co-creation process.","PeriodicalId":373871,"journal":{"name":"Journal of Trade Science","volume":"2 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139813749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Promoting university brand through student co-creation behaviors: the role of online brand posts","authors":"Thanh-Thu Vo, Quynh Hoa Le, Linh N.K. Duong","doi":"10.1108/jts-11-2023-0026","DOIUrl":"https://doi.org/10.1108/jts-11-2023-0026","url":null,"abstract":"PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study further explores the moderating role of a university's reputation in strengthening the effects on student response and co-creation behaviors.Design/methodology/approachThe authors conducted this research by using the dual processes of the heuristic–systematic model to understand the effects of brand post‐characteristics on student’s responses and behaviors. A dataset obtained from a survey of 755 students was employed to estimate the proposed research model.FindingsThe results illustrated two key characteristics of brand posts, namely argument quality (systematic processing) and quantity of posts (heuristic processing), positively affect cognitive and affective responses, thus encouraging students to co-create value for a university brand. Moreover, our study also found that university reputation plays a significant moderating role in strengthening the relationship between recipients’ responses and co-creation behavior.Originality/valueOnline brand posts not only enable institutions to exchange brand information but also allow students to contribute their own resources to co-create brand value. Thus, the study findings can help brand managers successfully implement co-branding efforts and foster students in the co-creation process.","PeriodicalId":373871,"journal":{"name":"Journal of Trade Science","volume":"25 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139873880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Các yếu tố tác động đến sự hài lòng của doanh nghiệp đối với cảng điện tử khu vực Đông Nam Bộ: Tích hợp các mô hình Hệ thống thông tin thành công và Chấp nhận công nghệ","authors":"Hùng Nguyễn Thanh","doi":"10.54404/jts.2024.185v.03","DOIUrl":"https://doi.org/10.54404/jts.2024.185v.03","url":null,"abstract":"Vietnamese seaports are strongly applying digital technology in business activities, attracting stakeholders in the transportation supply chain to participate, creating a competitive advantage in the international market; However, there is not much research on electronic ports (ePort). The article identifies factors affecting businesses' satisfaction with ePorts in the Southeast region through the integration of Information Systems Success and Technology Acceptance Models. The research model has been validated through PLS SEM testing results from 220 respondents who are ePort users including: shipping lines, domestic transport, logistics service providers, and import-export companies. The empirical results provide significant positive impacts between the factors system quality, service quality, information quality, perceived usefulness, perceived ease of use and satisfaction with ePort. The empirical evidence and discussion presented in the study will help ePorts’ manager improve and utilize the full potential of ePorts as a useful tool towards transparency and efficiency in the port clearance process of imported and exported cargoes.","PeriodicalId":373871,"journal":{"name":"Journal of Trade Science","volume":"14 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139607030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Nghiên cứu ảnh hưởng của gắn kết công việc tới hiệu suất làm việc của nhân viên nhân sự","authors":"Liên Hương Nguyễn Thị, Cường Nguyễn Hùng, Mai Ngô Thị, Hoàng Đoàn Huy, Huy Lại Quang, Tươi Hòa Thị","doi":"10.54404/jts.2024.185v.06","DOIUrl":"https://doi.org/10.54404/jts.2024.185v.06","url":null,"abstract":"In recent times, the human resources profession in Vietnam has become increasingly prevalent and vital to organizations and enterprises. While the work of human resources ((HR) professionals may not directly generate revenue or profits for a business, their role is of utmost importance as they manage an organization's most valuable asset - its human capital. When HR employees work with high job performance, a profound passion for their work, and a strong commitment to fulfilling their roles, they contribute to the creation of enduring value and the sustained long-term growth of the enterprise. With the desire to contribute both theoretically and practically to the understanding of job engagement and employee performance, this research employs a model with 351 samples to explore the influence of job engagement on HR employee performance. The research results indicate that job engagement, through two mediating variables, job satisfaction, and innovative work behavior, significantly impacts the performance of HR employees, particularly Job engagement through the mediating variable of innovative work behavior, which has a significantly positive impact on employee HR performance. Leveraging these research findings, businesses can proactively develop suitable HR strategies, especially investing in and promoting innovative work behavior to enhance job engagement and, consequently, increase the performance of HR employees.","PeriodicalId":373871,"journal":{"name":"Journal of Trade Science","volume":"2 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mối quan hệ giữa quản trị công ty và thành quả hoạt động doanh nghiệp tại Việt Nam: vai trò điều tiết của tính minh bạch và tiếp cận thông tin","authors":"Anh Trịnh Hoàng, Chính Phạm Đức","doi":"10.54404/jts.2024.185v.08","DOIUrl":"https://doi.org/10.54404/jts.2024.185v.08","url":null,"abstract":"The study aims to test the relationship between corporate governance and firm performance in Vietnam. The secondary data set was produced from 700 observations of 70 public businesses that were listed between 2012 and 2021 on the stock exchanges in Ho Chi Minh City and Hanoi. The sample was chosen using the random sampling approach. To test the hypotheses and research models, the GMM regression method is used. According to research findings, corporate governance and firm performance are positively correlated. Transparency and access to information both directly affect firm performance and moderate the relationship between corporate governance and firm performance.","PeriodicalId":373871,"journal":{"name":"Journal of Trade Science","volume":"22 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139607152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Đánh giá tác động của tiếp cận tài chính toàn diện đến tăng trưởng kinh tế: nghiên cứu thực nghiệm với dữ liệu cấp tỉnh ở Việt Nam","authors":"Hằng Phạm Thu","doi":"10.54404/jts.2024.185v.02","DOIUrl":"https://doi.org/10.54404/jts.2024.185v.02","url":null,"abstract":"The impact of financial inclusion on economic growth has been researched and debated multi-dimensionally recently. Theoretical and empirical research results with cross-country data show that the relationship between inclusion financial expansion and economic growth exists quite closely and is highly significant. But whether this impact relationship is positive or negative, big impact or a small impact, is different depending on the context of each country. With the goal of researching the relationship between financial inclusion and economic growth for Vietnam in the period 2016 - 2020, household-level data and provincial-level data for Vietnam are selected. The results show that enhancing financial inclusion has a largely positive impact on GRDP per capita. In addition, increasing the proportion of trained workers in the workforce, enhancing digital infrastructure through the internet usage rate, reducing multidimensional poverty, while minimizing negative impacts from the Covid pandemic will improve economic growth in Vietnam in the period 2016 - 2020.","PeriodicalId":373871,"journal":{"name":"Journal of Trade Science","volume":"8 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139608515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Đánh giá tác động của biện pháp kỹ thuật đến xuất khẩu thủy sản tươi sống và chế biến của Việt Nam","authors":"Minh Doãn Nguyên","doi":"10.54404/jts.2024.185v.04","DOIUrl":"https://doi.org/10.54404/jts.2024.185v.04","url":null,"abstract":"Global free trade movement has emphasized on the role of technical measures as the primary tool to regulate trade. The number of research both theoretically and empirically on this field has expanded significantly, however the results derived are often inconsistent about the magnitude as well as the direction of impact that technical measures impose on trade. This paper aims at contributing to the understading related to the dynamic of technical measures’ impact on trade. Using gravity model and the export data of Vietnam’s fresh and processed seafood, the results of this paper has shown that, SPS measures have positive impact on Vietnam’s fresh seafood trade, however, this impact on Vietnam’s processed seafood is mixed. TBT measures fail to show statistically significant impact on fresh seafood trade volume, however, have a negative impact on processed export. Based on these results, this paper also suggests adequate solutions for Vietnam’s seafood exporter with the aim of promoting trade volume.","PeriodicalId":373871,"journal":{"name":"Journal of Trade Science","volume":"3 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}