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Mimicry Marketing Strategy on Marketing Performance of Small and Medium Enterprise 模仿营销策略对中小企业营销绩效的影响
Trikonomika Journal Pub Date : 2015-12-25 DOI: 10.23969/TRIKONOMIKA.V14I2.400
S. Suliyanto
{"title":"Mimicry Marketing Strategy on Marketing Performance of Small and Medium Enterprise","authors":"S. Suliyanto","doi":"10.23969/TRIKONOMIKA.V14I2.400","DOIUrl":"https://doi.org/10.23969/TRIKONOMIKA.V14I2.400","url":null,"abstract":"The background of this research is the failure of the marketing orientation concept and the unprepared consumers to accept the societal marketing concept. There needs orientation phase that are between the marketing orientation phase and societal marketing phase. The orientation phase is Adaptive Marketing Orientation (AMO).One of the applications of adaptive marketing orientation is Mimicry Marketing Strategy (MMS). The purpose of this study is to analyze the effect of MMS to competitors, MMS to consumers, MMS to suppliers, MMS to intermediarieson the quality of relationship with partners and innovation as well as to analyze the influence of the quality of relationship with partners and innovation to the marketing performance. Samples are 100 SMEs in Banyumas; data analysis tool used is Path Analysis. The results of this study found that the effect of MMS to consumers and MMS to competitors have positive effect on innovation and the quality of relationship with partners, while MMS to suppliers, and MMS to intermediarie shave no positive effect on innovation and the quality of relationship with partners, and the quality of relationship with partners and innovations have positive effect toward marketing performance.","PeriodicalId":373581,"journal":{"name":"Trikonomika Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123838762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Stress Role and Dysfunctional Behavior on The Performance of Internal Auditor 压力角色与功能失调行为对内部审计师绩效的影响
Trikonomika Journal Pub Date : 2015-12-25 DOI: 10.23969/TRIKONOMIKA.V14I2.408
R. S. Rizki
{"title":"Stress Role and Dysfunctional Behavior on The Performance of Internal Auditor","authors":"R. S. Rizki","doi":"10.23969/TRIKONOMIKA.V14I2.408","DOIUrl":"https://doi.org/10.23969/TRIKONOMIKA.V14I2.408","url":null,"abstract":"This study intends to show the relationship of stress role including role conflict and role ambiguity with dysfunctional behavior, and its effect on the performance of internal auditors at BO of BJB Bank. The research design is explanatory survey, with a population of internal auditors (internal controls) throughout BO of BJB Bank which is also a sample. The type of data is cross-section with a collection of questionnaires. The method used is path analysis. The analysis showed: 1) role conflict and role ambiguity did not have a positive effect on the dysfunctional behavior of internal auditor; 2) role conflict and role ambiguity did not adversely affect the performance of the internal auditor; and 5) dysfunctional behavior did not negatively affects the performance of the internal auditor. The reason is that the internal auditors have adequate skills and knowledge in every BO of BJB Bank, so they can control the condition of stress role experienced in low levels. Stressful conditions can serve as constructive stress that brings a positive impact that suppress the emergence of dysfunctional behavior and make stress as a spur to improve their performance.","PeriodicalId":373581,"journal":{"name":"Trikonomika Journal","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126017957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Efficiency Measurement of Maintenance Costs on Customer Service Process PT Indonesia Comnets Plus West Java 客户服务过程中维护成本的效率测量印尼Comnets加西爪哇
Trikonomika Journal Pub Date : 2015-12-25 DOI: 10.23969/TRIKONOMIKA.V14I2.411
Ika Rizky Setyaningrum, P. Sitorus
{"title":"Efficiency Measurement of Maintenance Costs on Customer Service Process PT Indonesia Comnets Plus West Java","authors":"Ika Rizky Setyaningrum, P. Sitorus","doi":"10.23969/TRIKONOMIKA.V14I2.411","DOIUrl":"https://doi.org/10.23969/TRIKONOMIKA.V14I2.411","url":null,"abstract":"Information technology is growing rapidly. The problems arising in the conjunction magnitude of information technology devices are how to manage, maintain, and calculate the amount of required investments. The purposes of this study are to measurepreventive and corrective cost optimization maintenance which determines the most optimal performance for alternative maintenance activity. The case studies in this research is PT Indonesia Comnets Plus (ICON +) West Java focusing on how the process of customer service telecommunication maintenance. Analysis techniques used are descriptive and optimization analysis. The level of corrective maintenance costs are known through services damage probability, average cost of service damage in the period of 2011-2014, and corrective cost analysis formula. To determine the level of preventive maintenance costs, it requires the calculation of damage probability screened estimated monthly service and then calculating the total cost of preventive maintenance. The analysis requires amount of damage and cost of protecting canceling services. The result, general implementation of maintenance services has been running well, but not optimal. Period of preventive maintenance services can be optimized with an average of 12-month treatment.","PeriodicalId":373581,"journal":{"name":"Trikonomika Journal","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115258425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determination of Export Price by Incoterms 2010 (Study in PT X Karawang) 2010年国际贸易术语解释通则对出口价格的确定(以PT X Karawang为例)
Trikonomika Journal Pub Date : 2015-12-25 DOI: 10.23969/TRIKONOMIKA.V14I2.404
R. Sundari, Edi Supardi
{"title":"Determination of Export Price by Incoterms 2010 (Study in PT X Karawang)","authors":"R. Sundari, Edi Supardi","doi":"10.23969/TRIKONOMIKA.V14I2.404","DOIUrl":"https://doi.org/10.23969/TRIKONOMIKA.V14I2.404","url":null,"abstract":"Determination of export price will give influences to company’s profit, image, and the competitiveness in the customers perspectives.  Determination of export price must be based on the applied international standards which refer to the International Commercial Terms or Incoterms. Incoterms always updated to follow developments of international trading therefore any Incoterms changes that occur will affect the determination.  The calculation of export price based on Incoterms is calculated based on cost of goods production, benefits, cost of packaging, loading costs, transportation, taxes and fees and the cost of transportation insurance. The results showed that most often-used Incoterms by company in gradation are FOB, CFR and CIF. Lastly, the higher use of Incoterms class by company has positive influence to increase corporate profit.","PeriodicalId":373581,"journal":{"name":"Trikonomika Journal","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121183543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Staffing and Job Stress on Motivation of Employees in Al Ihsan General Hospital ahsan总医院人员配备与工作压力对员工动机的影响
Trikonomika Journal Pub Date : 2015-12-25 DOI: 10.23969/trikonomika.v14i2.402
Ina Ratnamiasih, Putra Mochamad Lazwar
{"title":"Staffing and Job Stress on Motivation of Employees in Al Ihsan General Hospital","authors":"Ina Ratnamiasih, Putra Mochamad Lazwar","doi":"10.23969/trikonomika.v14i2.402","DOIUrl":"https://doi.org/10.23969/trikonomika.v14i2.402","url":null,"abstract":"Motivation has a very important role for the employees of the hospital in order to provide excellent service to the community. The importance of motivation, one of which is associated with the appropriate placement of human resources. This is done with the hope if the employee works in the right place and at the right position, then job motivation will increase. Based on the hypothesis, motivation of employee influenced job stress and heavy work environment can have an impact on employee stress. This research was conducted at Al Ihsan Hospital with a population of 75 employees. The data were obtained using a questionnaire and interview techniques. Data analysis is using structural equation modeling with the help of PLS analysis tools. The results showed that staffing and job stress have a significant effect on job motivation.","PeriodicalId":373581,"journal":{"name":"Trikonomika Journal","volume":"882 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123035455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Job Satisfaction and Job Performance in PT XYZ PT XYZ的工作满意度和工作绩效
Trikonomika Journal Pub Date : 2015-12-01 DOI: 10.23969/TRIKONOMIKA.V14I2.403
Cindy Valianawaty, E. Sutanto
{"title":"Job Satisfaction and Job Performance in PT XYZ","authors":"Cindy Valianawaty, E. Sutanto","doi":"10.23969/TRIKONOMIKA.V14I2.403","DOIUrl":"https://doi.org/10.23969/TRIKONOMIKA.V14I2.403","url":null,"abstract":"This study was aimed to describe the measurements levels of job satisfaction and job performance, as well as to examine the positive effects on job satisfaction of employees performance in PT XYZ. This study used a quantitative approach, primary data which was obtained from the questionnaires to 60 employees, and secondary data from the company record, literature and previous research. The conclusion was, first, that each of individual employees had different job satisfaction. Second, the job performance was individual. Third, job satisfaction was high, working condition indicator as the highest and social service indicator as the lowest. Fourth, job performance was high, quality of work indicator as the highest, as well as cooperative and dependability indicator as the lowest. Fifth, the job satisfaction had no positive effect on job performance in PT XYZ.","PeriodicalId":373581,"journal":{"name":"Trikonomika Journal","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124729569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Determinan Return Saham Industri Otomotif dan Komponen yang Terdaftar di BEI 汽车工业报复性收益和其中列出的组件
Trikonomika Journal Pub Date : 2015-06-27 DOI: 10.23969/TRIKONOMIKA.V14I1.594
Jaja Suteja, Patrisius Seran
{"title":"Determinan Return Saham Industri Otomotif dan Komponen yang Terdaftar di BEI","authors":"Jaja Suteja, Patrisius Seran","doi":"10.23969/TRIKONOMIKA.V14I1.594","DOIUrl":"https://doi.org/10.23969/TRIKONOMIKA.V14I1.594","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh dari Return on Equity (ROE), Debt to Equity Ratio (DER), Net Profit Margin (NPM), inflasi, nilai tukar, dan suku bunga terhadap return saham Industri Otomotif dan Komponen. Metode yang digunakan adalah metode regresi panel data dengan lama penelitian antara tahun 2009 sampai dengan 2013. Hasil penelitian menunjukkan bahwa ROE, DER, NPM, inflasi, nilai tukar, dan suku bunga memberikan pengaruh terhadap return saham Industri Otomotif dan Komponen. Secara parsial, ROE dan inflasi berpengaruh positif terhadap return saham, sedangkan nilai tukar dan suku bunga berpengaruh negatif terhadap return saham. Sisanya, DER dan NPM tidak memberikan pengaruh terhadap return saham.","PeriodicalId":373581,"journal":{"name":"Trikonomika Journal","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129011300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Effect Invesment and The Rate of Inflation to Economic Growth in Indonesia 投资和通货膨胀率对印尼经济增长的影响
Trikonomika Journal Pub Date : 2015-06-27 DOI: 10.23969/TRIKONOMIKA.V14I1.595
M. Saparuddin, Selly Yolanda, K. D. A. Sebayang
{"title":"Effect Invesment and The Rate of Inflation to Economic Growth in Indonesia","authors":"M. Saparuddin, Selly Yolanda, K. D. A. Sebayang","doi":"10.23969/TRIKONOMIKA.V14I1.595","DOIUrl":"https://doi.org/10.23969/TRIKONOMIKA.V14I1.595","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh investasi dan tingkat inflasi baik secara parsial maupun simultan terhadap pertumbuhan ekonomi di Indonesia. Penelitian ini dilakukan di Indonesia dengan menggunakan data sekunder runtut waktu kuartalan dari tahun 2005 sampai 2013. Metode penelitian bersifat kuantitatif dengan analisis model menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa investasi secara parsial berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi, dan inflasi secara parsial berpengaruh negatif signifikan terhadap pertumbuhan ekonomi di Indonesia.","PeriodicalId":373581,"journal":{"name":"Trikonomika Journal","volume":"1 1-2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120863628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi
Trikonomika Journal Pub Date : 2014-12-14 DOI: 10.23969/TRIKONOMIKA.V13I2.611
Dikdik Kusdiana, Ardi Gunardi
{"title":"Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi","authors":"Dikdik Kusdiana, Ardi Gunardi","doi":"10.23969/TRIKONOMIKA.V13I2.611","DOIUrl":"https://doi.org/10.23969/TRIKONOMIKA.V13I2.611","url":null,"abstract":"Micro, Small and Medium enterprises (MSMEs), in national economy, have an important and strategic role. This research examines the main product development of MSMEs in Sukabumi regency. The analysis method used is Analytic Hierarchy Process (AHP). This method is used to identify MSMEs main products in several sectors appropriate to be developed. The result shows that the potential products of MSMEs in each sector, after conducting AHP analysis based on the criteria of uniqueness, market force and economic benefits, are mangosteen, metal processing and workshop services.","PeriodicalId":373581,"journal":{"name":"Trikonomika Journal","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121164743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Determinants of Displaced Commercial Risk in Islamic Banking Institutions: Malaysia Evidence 伊斯兰银行机构中商业风险转移的决定因素:马来西亚证据
Trikonomika Journal Pub Date : 2014-12-14 DOI: 10.23969/TRIKONOMIKA.V13I2.615
Noraziah Che Arshad, R. Zakaria, A. A. Sulaiman, Tubagus Thresna Irijanto
{"title":"Determinants of Displaced Commercial Risk in Islamic Banking Institutions: Malaysia Evidence","authors":"Noraziah Che Arshad, R. Zakaria, A. A. Sulaiman, Tubagus Thresna Irijanto","doi":"10.23969/TRIKONOMIKA.V13I2.615","DOIUrl":"https://doi.org/10.23969/TRIKONOMIKA.V13I2.615","url":null,"abstract":"Islamic banks are exposed to a unique risk such as Displaced Commercial Risk (DCR). DCR arises from the assets managed on behalf of the investment account holders which may be borne by the Islamic bank’s own capital, when the Islamic banks forgo part or all of its share of profits on the investment account holders funds, in order to increase the return to the investment account holders. In a dual banking system, DCR could be a threat to the Islamic banks given the competition of fixed and higher return from the conventional banks. However, DCR would not be a threat to Islamic banks if their account holders choose Islamic banks due to religious obligatory factor. Pertaining to this issue, this paper aims to identify the determinants of factors influencing the DCR among the Islamic banks in the case of Malaysia. Results of the study suggest that the DCR is significantly determined by the Investment account holder funds, Islamic deposit, rate of return, and interest rate.","PeriodicalId":373581,"journal":{"name":"Trikonomika Journal","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116987947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
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