TEKMULOGI: Jurnal Pengabdian Masyarakat最新文献_第3页

Strategi komunikasi pemasaran UMKM Kali Jegles berbasis digital UMKM msm营销策略基于数字Jegles

TEKMULOGI: Jurnal Pengabdian Masyarakat Pub Date : 2021-12-30 DOI: 10.17509/tmg.v1i2.39412

Rudi Santoso, Achmad Yanu Alif Fianto, Dhika Yuan Yurisma

引用次数: 0

Pelatihan partnership guru dan orang tua dalam mengembangkan model contextual teaching and learning dengan media loose parts untuk menstimulasi kreativitas anak usia dini 教师与家长在开发概念教学和学习模式与放松媒介来激发孩子早期的创造力方面的训练

TEKMULOGI: Jurnal Pengabdian Masyarakat Pub Date : 2021-12-30 DOI: 10.17509/tmg.v1i2.40257

Leli Halimah, Margaretha Sri Yuliartiningsih, Nenden Ineu Herwati, Mirawati Mirawati, Ayu Hopiani

{"title":"Pelatihan partnership guru dan orang tua dalam mengembangkan model contextual teaching and learning dengan media loose parts untuk menstimulasi kreativitas anak usia dini","authors":"Leli Halimah, Margaretha Sri Yuliartiningsih, Nenden Ineu Herwati, Mirawati Mirawati, Ayu Hopiani","doi":"10.17509/tmg.v1i2.40257","DOIUrl":"https://doi.org/10.17509/tmg.v1i2.40257","url":null,"abstract":"Various theories and research results reveal that an effective partnership between school and family are a necessity, the key to success, and a critical factor in the academic and socio-emotional development of children. Judging from the urgency of the school-family partnership in helping the success of children's education, it is very necessary to have a comprehensive understanding on the part of both teachers and parents in its implementation. For this reason, through this community service activity, it aims to provide insight and skills, especially to early childhood teachers who are partners in the implementation of PPLSP PGPAUD UPI Campus Cibiru. The results of the activity show an increase in partnership literacy between teachers and parents regarding the nature of the importance of partnerships, types, principles, strategies and approaches to partnerships. In addition, teachers have the skills to plan partnership programs, and have a positive attitude to be even better in creating partnerships with children's parents in developing contextual teaching and learning models with loose parts media to stimulate early childhood creativity. ","PeriodicalId":373150,"journal":{"name":"TEKMULOGI: Jurnal Pengabdian Masyarakat","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128771149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Seni motif cap pada kain bagi penderita psikotik di Dinas Sosial Meruya Unit Informasi (UILS Meruya) 为精神病患者在社会服务中心(UILS beliya)的织物上盖上图案的艺术

TEKMULOGI: Jurnal Pengabdian Masyarakat Pub Date : 2021-12-30 DOI: 10.17509/tmg.v1i2.40143

Nina Maftukha

{"title":"Seni motif cap pada kain bagi penderita psikotik di Dinas Sosial Meruya Unit Informasi (UILS Meruya)","authors":"Nina Maftukha","doi":"10.17509/tmg.v1i2.40143","DOIUrl":"https://doi.org/10.17509/tmg.v1i2.40143","url":null,"abstract":"The art of this stamp motif has been known since prehistoric times, and the results can be seen in Leangleang Cave, Kalimantan and Altamira Cave, Australia. The stamp technique is very simple and can take advantage of objects and plants in the environment around us. Based on the survey, there are no products in the form of fashion fabric for the cultivating activities at the Social Service Information Unit (UILS) Meruya. Therefore, this service carries the theme of stamped art on cloth. Stamp is one of the simplest graphic arts or printing techniques, namely the stamp motif on the fabric that is created with the texture of various types of leaves in the surrounding environment. For example, we can take advantage of the texture of the banana midrib bone with a certain composition and pattern. The target to be achieved is to introduce Meruya's Social Service Information Unit (UILS) to people. The application is by applying the motif to the fabric. This can train the cognitive and motor aspects of students. The implementation methods are (1) introducing the technique of making stamps from banana midribs, (2) applying the motif to the fabric, (3) creating unique compositions and patterns of motifs, (4) practicing making motifs with stamp coloring techniques, (4) making creative economy products in the form of fashion products.","PeriodicalId":373150,"journal":{"name":"TEKMULOGI: Jurnal Pengabdian Masyarakat","volume":"46 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114036780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pemanfaatan media sosial online dan strategi konten untuk meningkatkan pemasaran UMKM ESM collection 在线社交媒体利用和内容策略来促进UMKM ESM收集营销

TEKMULOGI: Jurnal Pengabdian Masyarakat Pub Date : 2021-12-30 DOI: 10.17509/tmg.v1i2.40058

Sri Suhandiah, Aprilia Aryanti Widyasari

{"title":"Pemanfaatan media sosial online dan strategi konten untuk meningkatkan pemasaran UMKM ESM collection","authors":"Sri Suhandiah, Aprilia Aryanti Widyasari","doi":"10.17509/tmg.v1i2.40058","DOIUrl":"https://doi.org/10.17509/tmg.v1i2.40058","url":null,"abstract":"Covid-19 pandemic not only strike people health, but it also affects the economic aspect. The pandemic also hit the MSMEs, especially ESM Collection, which have decreasing selling due to it only running in the offline store. Not having online marketing media, lack of skill and knowledge in utilizing social media for marketing strategy are the main issues that ESM Collection faces. This community service activity aims to help ESM Collection to overcome its difficulties. Those issues were solved through training and mentoring in using social media Instagram to do online marketing and content marketing strategy. This event is divided into three steps. Firstly, is developing a training guidebook, secondly training to use the marketing application and evaluate it. Lastly is mentoring. Instagram training is given to ESM Collection staff in two days, and mentoring is one month. The result of this event is the guidebook helps the participants to follow the training, and the training method can increase their knowledge to use Instagram as marketing media. Furthermore, through mentoring participants can upgrade their skill to implementing content strategy on Instagram. All in all, ESM Collection now can utilize Instagram as their online marketing media to apply the content marketing strategy to widen their market and increase their sales.","PeriodicalId":373150,"journal":{"name":"TEKMULOGI: Jurnal Pengabdian Masyarakat","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114551070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Pelatihan inovasi produk olahan jamur tiram di desa Solokuro kabupaten Lamongan 在乡村索罗库洛摄政(Solokuro county village)，牡蛎蘑菇创新培训项目

TEKMULOGI: Jurnal Pengabdian Masyarakat Pub Date : 2021-11-30 DOI: 10.17509/tmg.v1i2.40265

Fais Wahidatul Arifatin, Farid Effendi, Diana Novita Sari, Adelia Asti Septiana

{"title":"Pelatihan inovasi produk olahan jamur tiram di desa Solokuro kabupaten Lamongan","authors":"Fais Wahidatul Arifatin, Farid Effendi, Diana Novita Sari, Adelia Asti Septiana","doi":"10.17509/tmg.v1i2.40265","DOIUrl":"https://doi.org/10.17509/tmg.v1i2.40265","url":null,"abstract":"In today's era, innovation in any case is a demand. No exception innovating in a processed product. Solokuro village is one of the villages in Lamongan district. Oyster mushroom itself is not a new food ingredient for local residents. Although most of them are rice and corn farmers, some are farming oyster mushrooms. One of them is Jaya Mulia Solokuro (JMS) as one of the SMEs in Solokuro village that cultivates oyster mushrooms, and has partners in the cultivation and marketing of oyster mushrooms themselves. JMS only sells oyster mushrooms to traders, shop owners or other partners. Although sometimes the harvest of oyster mushrooms is abundant, the farmers only focus on selling mushrooms. With limited insight in the processing of oyster mushrooms, the team of writers motivated to do community service through this training. This training was attended by 62 residents on 27 August 2021 at the Solokuro village hall. The purpose of this training is to provide insight and explore the potential of the surrounding community to be more innovative, especially in terms of processing oyster mushrooms. From the results of the study, it is showed that the Solokuro village community can increase their creativity in entrepreneurship.","PeriodicalId":373150,"journal":{"name":"TEKMULOGI: Jurnal Pengabdian Masyarakat","volume":"8 17","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120931332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Making a website as a marketing effort for Kuro Potret SMEs 为库罗波特中小企业建立一个网站作为营销努力

TEKMULOGI: Jurnal Pengabdian Masyarakat Pub Date : 2021-05-20 DOI: 10.17509/tmg.v3i1.34292

Tony Soebijono, Martinus Sony Erstiawan, A. Saputra

{"title":"Making a website as a marketing effort for Kuro Potret SMEs","authors":"Tony Soebijono, Martinus Sony Erstiawan, A. Saputra","doi":"10.17509/tmg.v3i1.34292","DOIUrl":"https://doi.org/10.17509/tmg.v3i1.34292","url":null,"abstract":"Kuro Potret is a Small Medium Entreprise (SME) located in Sidoarjo which is engaged in photography and videography services. Until now Kuro Potret SME only does marketing through social media, and has problems marketing its services. To make purchase order for photography or videography services, a customer must still have to contact and meet directly with this SME, then the SME will record service orders and schedule their services manually. Based on these problems, a website-based marketing application is needed for Kuro Potret SME, which can record and schedule photography service orders. The method used in implementing this marketing application is direct training to the community as the end user in Kuro Potret SME teams. The results achieved are: From the Kuro Potret SME side, the satisfaction level of using the application is 90% while 10% states that the application needs to be equipped with better training modules. But from the consumer side of the 30 application users, 80% of marketing application users find it helpful to get to know the Kuro Potret SME more closely, 20% of application users say that the appearance still needs to be improved. From 80% of users, 25% order photography services to this SME.","PeriodicalId":373150,"journal":{"name":"TEKMULOGI: Jurnal Pengabdian Masyarakat","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121150341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengembangan strategi bisnis Melalui BMC (Business Model Canvas) dan strategi pemasaran bagi UMKM Sari Delight Surabaya

TEKMULOGI: Jurnal Pengabdian Masyarakat Pub Date : 2021-05-20 DOI: 10.17509/tmg.v1i1.34295

Candraningrat Candraningrat, Dhika Yuan Yurisma, Siti Mujanah

{"title":"Pengembangan strategi bisnis Melalui BMC (Business Model Canvas) dan strategi pemasaran bagi UMKM Sari Delight Surabaya","authors":"Candraningrat Candraningrat, Dhika Yuan Yurisma, Siti Mujanah","doi":"10.17509/tmg.v1i1.34295","DOIUrl":"https://doi.org/10.17509/tmg.v1i1.34295","url":null,"abstract":"The purpose of this activity is to assist SMEs Sari Delight Surabaya to solf the problems they face in running their business effectively and schive the target. Some of the problems faced include capitalization, decreased sales, distribution, decreased production, difficulty in raw materials, and difficulty in selling. So that in this activity it provides the right solution, namely by compiling a Business Model Canvas (BMC) to analyze each block on BMC so that we can find out the problems and shortcomings that must be met. Developing a marketing strategy is also done using social media as a medium of sales, such as Instagram, WhatsApp and Go-Food for promotions and sales medium, because it makes it easier for MSMEs to sell their product, besides that, we also design attractive packaging and make videos for product promotion. In addition, this activity also provides e-commerce training in order to optimize the marketing channel media, so that sales increase. The results of this study are that the use of social media makes it easier for companies to carry out their promotional activities.","PeriodicalId":373150,"journal":{"name":"TEKMULOGI: Jurnal Pengabdian Masyarakat","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125517190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Pengenalan desain komunikasi visual dan animasi dalam dunia industri untuk pelajar Sekolah Menengah Atas

TEKMULOGI: Jurnal Pengabdian Masyarakat Pub Date : 2021-05-20 DOI: 10.17509/tmg.v1i1.34297

Dhika Yuan Yurisma, A. Prasetya

{"title":"Pengenalan desain komunikasi visual dan animasi dalam dunia industri untuk pelajar Sekolah Menengah Atas","authors":"Dhika Yuan Yurisma, A. Prasetya","doi":"10.17509/tmg.v1i1.34297","DOIUrl":"https://doi.org/10.17509/tmg.v1i1.34297","url":null,"abstract":"In the development of the creative economy in Indonesia, visual communication design was able to contribute 579.3 billion Rupiah in 2016, but this only contributed 0.06% of the Gross Domestic Product (GDP) of all creative industry sub-sectors. Visual Communication Design is a branch of design science that studies communication concepts and creative expression, techniques and media by utilizing visual or visual elements to convey messages for specific purposes (information or persuasion purposes, namely influencing behavior). There are many things that can be learned in the world of DKV, one of which is animation. This service program aims to introduce high school and vocational students to the world of DKV and animation science in the industrial world. The material presented includes basic knowledge of DKV, animation and job opportunities. Socialization is carried out online using the zoom application. So that the participants who attended could cover all of Indonesia. At the end of the activity a questionnaire will be given to find out the participants' understanding, as much as 92% of participants understand the material presented. In the final conclusion, students have gained an understanding of the world of DKV and animation as one of their considerations in determining their further education.","PeriodicalId":373150,"journal":{"name":"TEKMULOGI: Jurnal Pengabdian Masyarakat","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133606107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Penerapan augmented reality sebagai media digital marketing di masa Pandemi Covid 19 pada pengusaha penginapan di Malino

TEKMULOGI: Jurnal Pengabdian Masyarakat Pub Date : 2021-05-20 DOI: 10.17509/tmg.v1i1.34299

Fadliyani Nawir, Aminuddin Hamdat

引用次数: 1

Pemanfaatan smartphone dalam menciptakan animasi stop motion sebagai alternatif media ajar guru SMK Multimedia

TEKMULOGI: Jurnal Pengabdian Masyarakat Pub Date : 2021-05-20 DOI: 10.17509/tmg.v1i1.34296

Maya Purnama Sari, Dian Rinjani, Fahmi Candra Permana, I. Sari, N. Hidayah

{"title":"Pemanfaatan smartphone dalam menciptakan animasi stop motion sebagai alternatif media ajar guru SMK Multimedia","authors":"Maya Purnama Sari, Dian Rinjani, Fahmi Candra Permana, I. Sari, N. Hidayah","doi":"10.17509/tmg.v1i1.34296","DOIUrl":"https://doi.org/10.17509/tmg.v1i1.34296","url":null,"abstract":"Community Service based on research results in 2019, the results of the applied research are the basic techniques of creating an illustrated digital image into animation with the characteristics of a flat-space-time image and the basic stopmotion video editing techniques applied using a smartphone. The stopmotion technique is a basis that can be utilized optimally, the Covid-19 pandemic situation which limits the use of school computer laboratory facilities is a learning obstacle for students who do not have personal computers. The practical use of smartphones is able to produce good stopmotion video animation works, so the training focuses on SMK Multimedia teachers. The goal is that teachers can optimize smartphones to create stopmotion video animations as a way of learning for their students. The action review method is used so that the implementation of effective and solution training uses eight steps, namely problem identification, problem formulation, alternative identification, alternative determination, planning, program implementation, monitoring, evaluation and action review. The target audience is SMK Karya Budi's Multimedia Department, Cilenuyi District, Bandung Regency, totaling 11 people consisting of 5 expertise teachers and 6 adaptive normative teachers. The training is conducted offline and online. The results of the evaluation show that the teacher needs the help of video tutorials to repeat the training more, but overall the teacher is able to create animation from illustration images of the features of flat-space-time images and stop motion video editing using applications on smartphones.","PeriodicalId":373150,"journal":{"name":"TEKMULOGI: Jurnal Pengabdian Masyarakat","volume":"9 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123799398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1