Transnational Marketing Journal最新文献_第2页

Antecedents of QR code acceptance during Covid-19: Towards sustainability Covid-19期间二维码接受的前因:走向可持续性

Transnational Marketing Journal Pub Date : 2022-04-27 DOI: 10.33182/tmj.v10i1.2289

V. Damodharan, K. A. Ahmed

引用次数: 2

The shifting trend in online buyer's behaviour under the impact of COVID-19 pandemic in Vietnam 越南新冠肺炎疫情影响下网购行为的变化趋势

Transnational Marketing Journal Pub Date : 2022-04-26 DOI: 10.33182/tmj.v10i1.1676

H. Nguyen, Thuy Dam Luong Hoang, Huy Khanh Nguyen

引用次数: 1

Branding Al Ain as a tourist destination 把Ain打造成旅游胜地

Transnational Marketing Journal Pub Date : 2022-04-26 DOI: 10.33182/tmj.v10i1.2032

Pedro Longart, Katia Iankova

{"title":"Branding Al Ain as a tourist destination","authors":"Pedro Longart, Katia Iankova","doi":"10.33182/tmj.v10i1.2032","DOIUrl":"https://doi.org/10.33182/tmj.v10i1.2032","url":null,"abstract":"This paper focuses on developing a tourist destination in the UAE, alongside the Sustainable Development Goals of increasing work opportunities and economic growth. The UAE has long recognised the importance of tourism for developing its economy. Abu Dhabi registered five sites in the UNESCO list of global heritage in 2011, and one of these sites is in the Oasis city of Al Ain. There is a potential for Al Ain to grow as a tourist destination, as part of the UAE nation brand. The research approach is mainly quantitative, using marketing research techniques such as Discrete Choice Analysis and Max-Diff to ascertain consumer preferences. The present study uses the 178 online questionnaires completed out of about 350 respondents. The findings of this study pose several practical implications. In the first place, it will determine how Al Ain can fit within a brand architecture of the Abu Dhabi Emirate or the UAE nation brand. Secondly, it can shed light on brand associations and the brand identity that Al Ain must pursue. It is considered that this piece of research can contribute to the development of Al Ain as a tourist destination and help organisations such as Abu Dhabi Department of Tourism and Cultural with the promotional messages and the positioning of Al Ain.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43817609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Female Director and Agency Cost: Does board gender diversity at Indian corporate board reduce agency conflict? 女性董事和代理成本：印度公司董事会的性别多样性是否减少了代理冲突？

Transnational Marketing Journal Pub Date : 2021-12-05 DOI: 10.33182/tmj.v9i3.1322

Shubhanker Yadav, M. Yadav

引用次数: 2

Will Online Banking Sustain in Bhutan Post Covid-19? A Quantitative Analysis of The Customer E-Satisfaction and E-Loyalty in The Kingdom of Bhutan 新冠肺炎疫情后，不丹的网上银行业务能否持续?不丹王国顾客电子满意度与电子忠诚的定量分析

Transnational Marketing Journal Pub Date : 2021-12-05 DOI: 10.33182/tmj.v9i3.1288

S. Khan, Ferdinand J. Epoc, Veer P. Gangwar, T. Ligori, Zaid Ahmad Ansari

{"title":"Will Online Banking Sustain in Bhutan Post Covid-19? A Quantitative Analysis of The Customer E-Satisfaction and E-Loyalty in The Kingdom of Bhutan","authors":"S. Khan, Ferdinand J. Epoc, Veer P. Gangwar, T. Ligori, Zaid Ahmad Ansari","doi":"10.33182/tmj.v9i3.1288","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.1288","url":null,"abstract":"Online Banking has received a boost during Covid 19. It is believed that the cultured sector of the population has quickly adopted online banking since the outbreak of the virus. Online banking not only provides a platform for performing financial transactions but also acts as a medium of communication between the bank and the customer. Unlike rest of the world, perception of online banking came slightly late in the Kingdom of Bhutan, which already had a good network of banking access points for its populace, enabling the physical banking. However, due to lockdown observed in the aftermath of Covid-19, the online banking has established development in the country. In the present study, the researchers have confidence in that if the customer satisfaction can be ensured amongst the existing users of the online banking, then they will become dependable to such platform and would continue even in the post Covid-19 time. This study is imperative as the banking system of Bhutan has spent a significant number of resources in obtaining and implementing the online banking system, and sustainability of the system will be a point of concern for the decision makers. ","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43769319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

A Bibliometric Analysis of COVID-19 Across Economics and Business Research Landscape 新冠肺炎经济学和商业研究领域的文献计量分析

Transnational Marketing Journal Pub Date : 2021-12-05 DOI: 10.33182/tmj.v9i3.1316

Nida Nida, Ashish Chandra, R. Shukla

{"title":"A Bibliometric Analysis of COVID-19 Across Economics and Business Research Landscape","authors":"Nida Nida, Ashish Chandra, R. Shukla","doi":"10.33182/tmj.v9i3.1316","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.1316","url":null,"abstract":"The Coronavirus disease which generated the unique virus appeared first in Port city of Hubei, China at the close of 2019, which significantly changed the whole humankind around the globe. Because of it’s rapid outspread, it taken into consideration as a global issue such as health, wellness, social and economic, eventually it ended up being a significant global health as a result of its pathogenicity. In spite of an expanding rate, modest is investigated about the present state, The lack of understanding on this has motivated academic element for detailed check out, This bibliometric examined the peer scientific literary works to figure out the procedure of noesis on COVID-19, The research study is based upon bibliometric researches on Coronavirus, published data were collected from Scopus data source, quantitative assessment was carried out to evaluate the features of the present learning and generate visualizations for understanding, 668 documents were preserved. Web of writers, as well as nations were picturized in maps. However, COVID-19 search discloses special archeozoic use knowledge, spot a spaciotemporal as well as extensive introduction continues to be untended.. The precise knowledge on n-Cov is helpful for evidence-based policymakers in direction to avert and also resolve the pandemic.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43308771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Investigating the relationship between Internal Environmental Locus of control and Behaviour towards sustainable apparel: The mediating role of intention to purchase 内部环境控制源与可持续服装行为的关系研究——购买意向的中介作用

Transnational Marketing Journal Pub Date : 2021-12-05 DOI: 10.33182/tmj.v9i3.1305

Dr. Nupur Arora, Parul Manchanda

引用次数: 1

AI Diagnosis: Rise of AI-Powered Assessments in Modern Education Systems 人工智能诊断：现代教育系统中人工智能评估的兴起

Transnational Marketing Journal Pub Date : 2021-12-05 DOI: 10.33182/tmj.v9i3.1323

D. Yadav, Rajdeep Dey, Piyush Gupta

{"title":"AI Diagnosis: Rise of AI-Powered Assessments in Modern Education Systems","authors":"D. Yadav, Rajdeep Dey, Piyush Gupta","doi":"10.33182/tmj.v9i3.1323","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.1323","url":null,"abstract":"The literature on the limitations on the current archaic education system is limitless, the consequences of which have only been exacerbated in the current lockdown scenario. The timed evaluations have not only failed as an assessment tool during these times but research has shown there are increased rates of using unfair means and proctoring as a result. Not only was the system faulty to begin with, it is failing miserably under current lockdown situations. Simultaneously the current literature keeps positing that since technology has become an integral part of our life already, it would not be long before technology integrates with education and assessments. Taking into consideration the need and potential of an integrative system, this paper aims to explore how artificial intelligence can be effectively introduced into education and improve learning outcomes. The paper performs a Comprehensive Literature Review (CLR), and analyses data based on the framework developed by Onwuegbuzie and Frels (2015). The paper thus reviews literature with the aim to explore current models of AIEd and relevant psychological concepts relating to learning and career outcomes. ","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47646847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Editorial 编辑

Transnational Marketing Journal Pub Date : 2021-12-05 DOI: 10.33182/tmj.v9i3.2020

Swati Puri, P. Khurana

引用次数: 0

Effects of Covid-19: Redefining Work from home & Employee Engagement Covid-19的影响:重新定义在家工作和员工敬业度

Transnational Marketing Journal Pub Date : 2021-12-05 DOI: 10.33182/tmj.v9i3.1298

Antriksha Negi, Mr. Ravinder Pant, Prof Nawal Kishor

{"title":"Effects of Covid-19: Redefining Work from home & Employee Engagement","authors":"Antriksha Negi, Mr. Ravinder Pant, Prof Nawal Kishor","doi":"10.33182/tmj.v9i3.1298","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.1298","url":null,"abstract":"Started in China’s Wuhan district late last year, the coronavirus outbreak has thrown several unprecedented challenges. As per the estimates of International Labour Organisation (ILO), due to COVID 19, over 25 million people are likely to lose job. As per the report published by Gallup Foundation, (Harter, 2020) remote workers percentage jumped from 31% to 62% which is likely to impact employee engagement. Employee working remotely can become “next new normal”. Gallup research survey found a strong association between remote mode of working and employee engagement. Employees having option of work from home are more likely to be engaged in comparison to the one who do not have such options available. (Webcast, 2020). An engaged employee is considered to be the best brand ambassador of any organisation. Such an employee is always willing and interested to go “an extra mile” and gives his best at work. For the purpose of the study, data from secondary sources such as e-newspaper, articles, blogs, journal articles and research papers, reports from government organisations, company reports, review articles etc. are gathered and compiled there after a critical analysis of the same is done with respective to objective of the study. During lockdown as per the detailed review undertaken, seven parameters abbreviated as “EFFECTS” were found to be the most important and relevant for employees working from home and making them engaged with the high level of motivation and dedication.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43044730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2