发布求助
文献互助 智能选刊 最新文献

Applied Marketing Analytics最新文献

筛选
英文 中文
Mikrogeografische Marktsegmentierung Mikrogeografische市场细分
Applied Marketing Analytics Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_9
Özlem Doger-Herter, B. Wawrzyniak
{"title":"Mikrogeografische Marktsegmentierung","authors":"Özlem Doger-Herter, B. Wawrzyniak","doi":"10.1007/978-3-658-33809-1_9","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_9","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74395638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Datenvisualisierung und Business Intelligence – Methoden zur Unterstützung der Entscheidungsfindung 决策支持的数据可视化和企业智力方法
Applied Marketing Analytics Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_8
Alec N. Sproten
{"title":"Datenvisualisierung und Business Intelligence – Methoden zur Unterstützung der Entscheidungsfindung","authors":"Alec N. Sproten","doi":"10.1007/978-3-658-33809-1_8","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_8","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87746339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Datennutzung im E-Commerce 在电子商务使用数据
Applied Marketing Analytics Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_12
Silvia Zaharia, Alexander Korth
{"title":"Datennutzung im E-Commerce","authors":"Silvia Zaharia, Alexander Korth","doi":"10.1007/978-3-658-33809-1_12","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_12","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":"92 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75723470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Analytics – Technologien und Tools 市场分析技术和工具
Applied Marketing Analytics Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_5
Timo von Focht
{"title":"Marketing Analytics – Technologien und Tools","authors":"Timo von Focht","doi":"10.1007/978-3-658-33809-1_5","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_5","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83153116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Datenkompetenz und Datenethik 数据够用、数据伦理
Applied Marketing Analytics Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_3
Katharina Schüller, Bernhard Schüller
{"title":"Datenkompetenz und Datenethik","authors":"Katharina Schüller, Bernhard Schüller","doi":"10.1007/978-3-658-33809-1_3","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_3","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78476792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Analytics – Trend oder Zukunft? 营销分析——趋势预测?
Applied Marketing Analytics Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_1
M. Halfmann
{"title":"Marketing Analytics – Trend oder Zukunft?","authors":"M. Halfmann","doi":"10.1007/978-3-658-33809-1_1","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_1","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80037416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Algorithmenbasiertes Pricing
Applied Marketing Analytics Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_14
M. Schleusener
{"title":"Algorithmenbasiertes Pricing","authors":"M. Schleusener","doi":"10.1007/978-3-658-33809-1_14","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_14","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81564324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Data Analytics im Vertrieb 零售部门的数据分析
Applied Marketing Analytics Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_10
M. Schulze
{"title":"Data Analytics im Vertrieb","authors":"M. Schulze","doi":"10.1007/978-3-658-33809-1_10","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_10","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":"91 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83762901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Lifetime Value – Neue Anwendungsmöglichkeiten durch Prognosemodelle 要使用忠诚价值的新用途
Applied Marketing Analytics Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_13
Timo von Focht
{"title":"Customer Lifetime Value – Neue Anwendungsmöglichkeiten durch Prognosemodelle","authors":"Timo von Focht","doi":"10.1007/978-3-658-33809-1_13","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_13","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":"20 3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83154946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relevanz von Datenmanagement und Daten-Governance 数据管理和数据治理的重要性
Applied Marketing Analytics Pub Date : 2021-12-04 DOI: 10.1007/978-3-658-33809-1_6
Denise Baidinger
{"title":"Relevanz von Datenmanagement und Daten-Governance","authors":"Denise Baidinger","doi":"10.1007/978-3-658-33809-1_6","DOIUrl":"https://doi.org/10.1007/978-3-658-33809-1_6","url":null,"abstract":"","PeriodicalId":37161,"journal":{"name":"Applied Marketing Analytics","volume":"77 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90554127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：604180095
Book学术官方微信