Asian Journal of Business Research最新文献_第8页

Visit, Revisit, or Stay Longer? A Case of Emerging Tourism Destination 拜访、重访还是停留更长时间?新兴旅游目的地案例

Asian Journal of Business Research Pub Date : 2021-08-31 DOI: 10.14707/ajbr.210110

Shahren Ahmad Zaidi Adruce, H. Ting, Chin-Hong Puah, Tze-Yin Lim, Sherrymina Kichin

{"title":"Visit, Revisit, or Stay Longer? A Case of Emerging Tourism Destination","authors":"Shahren Ahmad Zaidi Adruce, H. Ting, Chin-Hong Puah, Tze-Yin Lim, Sherrymina Kichin","doi":"10.14707/ajbr.210110","DOIUrl":"https://doi.org/10.14707/ajbr.210110","url":null,"abstract":"Despite substantial extant literature on tourists’ visiting behavior, little is known about the intention to visit, revisit, and stay longer in an emerging destination. Sarawak is an emerging destination that has demonstrated the capability to attract tourists from China. The present study lays the groundwork for the exploration of Chinese tourists’ main motives to visit, revisit, and stay longer in Sarawak based on push and pull factors. A qualitative research design was adopted, following which 355 interviews were conducted over two stages of data collection. All transcriptions were then analyzed using thematic analysis. The findings revealed three categories related to the intention to visit Sarawak, namely “China residents who have not been to Sarawak”, “China residents who have been to Sarawak”, and “China residents who consider having a longer stay in Sarawak”. In addition, the pull and push factors influencing their visiting intention were assessed. This case study offers an explanatory model that informs local stakeholders on the significant motivation factors that attract Chinese tourists to Sarawak. From a managerial standpoint, local agencies, tourism promoters, and marketers could expend more resources to advertise Sarawak’s attractions, such as ethnic food, festivals, multi-cultural heritage, adventures, and nature.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87783349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Resistance to Change and Purchase Intention of Electric Vehicles: Empirical evidence from Vietnam 对改变的抗拒与电动车的购买意愿:来自越南的经验证据

Asian Journal of Business Research Pub Date : 2021-08-31 DOI: 10.14707/ajbr.210108

Nguyen Gia Ninh

引用次数: 4

The Integration of Self-directed Learning and Employee Competency in the 21st Century 21世纪自主学习与员工胜任力的整合

Asian Journal of Business Research Pub Date : 2021-08-31 DOI: 10.14707/ajbr.210106

Sanhakot Vithayaporn, S. Yong, E. Chai

{"title":"The Integration of Self-directed Learning and Employee Competency in the 21st Century","authors":"Sanhakot Vithayaporn, S. Yong, E. Chai","doi":"10.14707/ajbr.210106","DOIUrl":"https://doi.org/10.14707/ajbr.210106","url":null,"abstract":"The purpose of this paper is to examine the promotion of self-directed learning (SDL), a concept that can potentially increase employee competency in organisations. We present SDL as a pivotal 21st century skills that transforms traditional practices into competencies crucial for the success of an employee at the workplace. The paper utilised case studies, document analysis, and a systematic literature review to synthesise existing resources. A systematic review of 50 peerreviewed articles published in English-language Scopus indexed journals indicate the significance of promoting SDL in the 21st century workplace for employee competency development. The findings further highlight the practices that need to be integrated for SDL promotion in the workplace to enhance employee competency. Specifically, communication of a shared vision and knowledge among employees is essential to promote SDL. The literature suggests that SDL must be supported by employers and implemented in human resource development (HRD). The practical implications of this for Asian businesses is to introduce and inculcate SDL in organisational culture through a reward system and a conducive working environment. Overall, in recent years, researchers have recognised the critical role of SDL in the workplace in enhancing employee competencies by transferring the learning responsibility to employees.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90444081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Influence of Environmental Concerns and Moral Obligation on Purchase Intention: Evidence from Cambodia 环境关注和道德义务对购买意愿的影响:来自柬埔寨的证据

Asian Journal of Business Research Pub Date : 2021-08-31 DOI: 10.14707/ajbr.210107

Ying-Kai Liao, Wann‐Yih Wu, Thi-That Pham

{"title":"Influence of Environmental Concerns and Moral Obligation on Purchase Intention: Evidence from Cambodia","authors":"Ying-Kai Liao, Wann‐Yih Wu, Thi-That Pham","doi":"10.14707/ajbr.210107","DOIUrl":"https://doi.org/10.14707/ajbr.210107","url":null,"abstract":"Environmental issues and sustainability have attracted considerable attention. The public have been asked to change their conventional consumption patterns and purchase behaviours. This study expanded the theoretical base of green purchasing by extending the theory of planned behaviour (TPB) and essays a comprehensive research framework to identify the antecedents and mediators of green purchase intention (GPI). Smart PLS version 3.2.8 was employed to test the theoretical framework against 314 observations of customers who had bought green products in Phnom Penh, Cambodia. The current study extended the framework of the TPB model, in which perceived moral obligation (PMO) is introduced as an antecedent of attitudes towards green products, subjective norms (SN), and perceived behavioural control (PBC) vis-a-vis GPI. The findings reveal that environmental awareness and environmental concerns have a significant and positive influence on SN, PMO, and PBC. They also show that consumers’ PMO has a positive and significant impact on customers’ perceived value, including perceived environmental value and perceived environmental image. Furthermore, SN, PMO, PBC, and customers’ perceived value have a significant effect on attitudes towards green products. Both customer’s attitudes and perceived value have a positive effect on GPI. Theoretical and managerial implications are provided.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74556048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Mediating Role of Electronic Performance Monitoring in the relationship between Personality Traits and Work Passion 电子绩效监控在人格特质与工作热情关系中的中介作用

Asian Journal of Business Research Pub Date : 2021-08-31 DOI: 10.14707/ajbr.210109

Fizza Hussain, M. Memon, Hadia Naeem, Shumaila Hafeez

引用次数: 2

Determining the Differences in the Impacts of Factors Affecting Sovereign Credit Rating: A Case Study of Developing ASEAN and Developed Countries 确定主权信用评级影响因素的差异——以发展中东盟国家与发达国家为例

Asian Journal of Business Research Pub Date : 2021-08-11 DOI: 10.20448/journal.518.2021.6.14.19

Quynh T.P. Lam, Quoc T. Nam, K. D. Nguyen

引用次数: 0

The Role of Brand Image Orientation, Innovativeness and Sustainability Marketing Commitment on Company Performance: Moderating Influence of Sustainable Leadership 品牌形象导向、创新能力和可持续营销承诺对公司绩效的影响:可持续领导的调节作用

Asian Journal of Business Research Pub Date : 2021-08-11 DOI: 10.20448/journal.518.2021.6.20.28

Poomthan Thaenthao

{"title":"The Role of Brand Image Orientation, Innovativeness and Sustainability Marketing Commitment on Company Performance: Moderating Influence of Sustainable Leadership","authors":"Poomthan Thaenthao","doi":"10.20448/journal.518.2021.6.20.28","DOIUrl":"https://doi.org/10.20448/journal.518.2021.6.20.28","url":null,"abstract":"Sustainable marketing commitment of the organization could lead them towards high performance and gained top management and researchers' attentions. Thus, the current study also examines the role of brand image orientation and innovativeness on sustainable marketing commitment. The goal also includes the moderating role of sustainable leadership among the nexus of brand image orientation, innovativeness and sustainable marketing commitment. This study also examined that impact of sustainable marketing commitment on the performance of mobile phone companies in Thailand. This study has followed the quantitative methods such as questionnaires for the data collection and analyzed the data with smart-PLS. The researchers have adopted the mail and personal visit methods to send surveys to the selected respondents. A total of 550 questionnaires were forwarded to the respondents and received only 340 after fifteen days of distribution and has a response rate of 61.82 per cent. The results exposed that brand image orientation and innovativeness have a positive association with sustainable marketing commitment. The results also indicated that sustainable leadership significantly moderates among the links of brand image orientation and innovativeness on sustainable marketing commitment. The outcomes also show that sustainable marketing commitment has a positive impact on firm performance. These outcomes are suitable for policymakers who want to develop sustainable marketing commitment and firm performance policies.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78756007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Factors Affecting People’s Satisfaction on the National Target Program for New Rural Construction in Cai Lay District Tien Giang Province (Vietnam) 越南天江省蔡莱区新农村建设国家目标项目满意度影响因素分析

Asian Journal of Business Research Pub Date : 2021-05-08 DOI: 10.20849/abr.v6i1.911

Ngô Thanh Phong

引用次数: 0

The Effects of Construal Level and Donation Magnitude: The Case of Cause-Related Marketing 解释水平与捐赠规模的影响:以公益营销为例

Asian Journal of Business Research Pub Date : 2020-12-31 DOI: 10.14707/ajbr.200094

G. Phang, HsinChieh Lin, Tze-Yin Lim

{"title":"The Effects of Construal Level and Donation Magnitude: The Case of Cause-Related Marketing","authors":"G. Phang, HsinChieh Lin, Tze-Yin Lim","doi":"10.14707/ajbr.200094","DOIUrl":"https://doi.org/10.14707/ajbr.200094","url":null,"abstract":"Marketers are focusing on their corporate social responsibility in recent years, utilizing charity business as an effective sale and marketing strategy. A better understanding of consumer behaviour in relation to cause-related marketing (CRM) is critical, as both marketers and consumers are able to build a win-win relationship. Borrowing the construal level theory, we examined the effects of advertising framing in CRM, focusing on how construal level and donation magnitude could have affected consumer’s attitude and willingness to donate. The study proposes that words induce high construal level that consumers should have higher buying intention and willingness to participate in a word- vs. picture-based advertisement. Consistent with the previous study, the preliminary study had successfully attributed picture vs. words to low vs. high construal level. However, the main study results failed to indicate a higher intention to participate and to buy among consumers in a high (e.g. 25% of the selling price) vs. low donation magnitude (e.g. 5% of the selling price) condition. The contribution of the current study is expected to extend the construal level theory by assessing the donation magnitude, which affecting consumer behaviour in the marketing context. The findings of the studies added to the understanding of construal level and donation magnitude manipulations in CRM, which benefits both the CRM marketers as well as the academic researchers. Besides, this study also demonstrated the potential to develop brand awareness, promote a social cause and inspire consumers to demonstrate support for causes they concern about.","PeriodicalId":37159,"journal":{"name":"Asian Journal of Business Research","volume":"70 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86223077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Zhong-Yong Thinking and Employees’ Behaviour at the Workplace: Setting a Research Agenda 中庸思维与员工职场行为:设定研究议程

Asian Journal of Business Research Pub Date : 2020-12-31 DOI: 10.14707/ajbr.200095

Binyao Ning, R. Omar, Ye Ye

引用次数: 1