Cubic JournalPub Date : 2023-08-18DOI: 10.31182/cubic.2023.6.64
Rike Neuhoff
{"title":"Meditation-inspired Visioning","authors":"Rike Neuhoff","doi":"10.31182/cubic.2023.6.64","DOIUrl":"https://doi.org/10.31182/cubic.2023.6.64","url":null,"abstract":"As humans we are urged to imagine and realise radically different, more desirable, and most importantly more sustainable futures (Hulme 2020; Pereira et al. 2019). However, the dominance of dystopian scenarios of irreversible environmental and social collapse, along with business- as-usual scenarios, hinder progress and contribute to a gap in futures literature relating to imagining desirable visions for humanity and how to reach them (Bennett et al. 2016; Rana et al. 2020). In this short paper, I share an experiential, meditation-inspired visioning exercise that can aid in enhancing people’s capacity to envision desirable and motivational futures.","PeriodicalId":366146,"journal":{"name":"Cubic Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130126727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cubic JournalPub Date : 2023-08-18DOI: 10.31182/cubic.2023.6.62
Michael T. Lai, Hsien-Hui Tang
{"title":"Shifting the Value of Experience","authors":"Michael T. Lai, Hsien-Hui Tang","doi":"10.31182/cubic.2023.6.62","DOIUrl":"https://doi.org/10.31182/cubic.2023.6.62","url":null,"abstract":"This paper is a reflection of the evolution of a user experience (UX) consultancy's transformation into a brand experience consultancy in an increasingly competitive market in China. As part of this transformation, the value of design has shifted from tactical to strategic. The authors compare and contrast the nature of experience design and experience strategy and how they are delivered to close the gap between designers and strategists. While this paper serves as a case study of one consultancy in China, the lessons, knowledge, and understanding gained are applicable to the user experience industry and global design community at large.","PeriodicalId":366146,"journal":{"name":"Cubic Journal","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124421078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cubic JournalPub Date : 2023-08-18DOI: 10.31182/cubic.2023.6.57
J. Bühring, Brigitte Borja de Mozota, Patricia Moore
{"title":"Bridging Strategy from Both Business Economics and Design Sciences","authors":"J. Bühring, Brigitte Borja de Mozota, Patricia Moore","doi":"10.31182/cubic.2023.6.57","DOIUrl":"https://doi.org/10.31182/cubic.2023.6.57","url":null,"abstract":"Consensus on the impact of design on perfor-mance can be said to be evident at all three levels of decision-making in organizations: strategic, tac-tical, operational (Brunswicker et al. 2019; Gemser & Leenders 2001). This impact broadly assumes the following forms: \u0000 \u0000Design impact for strategy in action and customer experience \u0000Design impact for business strategy, process, innovation, and performance \u0000Design impact for cultural change and organization transformation \u0000 \u0000Despite these revelations, precious little guidance is found in the way of forming a holistic view of the why of design science, core capabilities, theo-ries, and methods in business economics and the ultimate pertinence of the design function in any given organization. Similarly, the how, which would outline the ways in which these capacities could be built and coordinated towards the support of stra-tegic design and forward-looking decision-making processes is at best assumed, yet very rarely articulated. \u0000This issue includes both the papers from academia and professionals we received through our Call, as well as the results of a complementary survey con-ducted by the editors with Chief Design Officers. Our editorial foreword uses the model (Figure 1) as the framework for a synthesis, linking strategy in design science and strategy in business science: \u0000Part I - The vertical axis of Strategy from Vision to Mission through Value: design strategy versus cor-porate strategy, and business economics in design-driven organizations.Part II - The horizontal axis of Strategic Manage-ment and the Strategic design decision path. From design leadership and strategic positioning to busi-ness strategy and design management to strategy in action and design.","PeriodicalId":366146,"journal":{"name":"Cubic Journal","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134014434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cubic JournalPub Date : 2023-08-18DOI: 10.31182/cubic.2023.6.63
Mariana Fonseca Braga
{"title":"The Fifth Order of Design","authors":"Mariana Fonseca Braga","doi":"10.31182/cubic.2023.6.63","DOIUrl":"https://doi.org/10.31182/cubic.2023.6.63","url":null,"abstract":"Failures in achieving sustainability are being recognised worldwide. Approaches to tackling sustainability challenges often fail to address the roots of these challenges. This paper contributes to a necessary discussion of an emerging necessity, a research agenda that encompasses the transformative strategic role and value of design in (co-)shaping sustainable and equitable futures. It draws attention to drivers of unsustainability and their complex interplay of design, environmental, economic, societal and individual values that govern our modern society. Richard Buchanan’s four orders of design model is reviewed in the process, with a fifth order being suggested to deal with the change of paradigm that sustainability requires. This comprehensive view is critical to tgetting to grips with global challenges (United Nations Sustainable Development Goals) since the shift towards sustainability needs to address the root causes of systemic and interrelated problems that cannot be overcome by reactive marketing and technocratic approaches. Implications for design value, education, skills, and ways of designing are pointed out.","PeriodicalId":366146,"journal":{"name":"Cubic Journal","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121806464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cubic JournalPub Date : 2023-08-18DOI: 10.31182/cubic.2023.6.61
G. Hatchuel
{"title":"“Let’s Take Care of the Caregivers”","authors":"G. Hatchuel","doi":"10.31182/cubic.2023.6.61","DOIUrl":"https://doi.org/10.31182/cubic.2023.6.61","url":null,"abstract":"In this paper, we present the findings of a project \"Let's take care of the caregivers\", an initiative carried out during the COVID-19 health crisis. The paper highlights first, the potential of experience design to identify the empathic, emotional challenges and assaults that caregivers have to cope with, and second, its capacity to design new work solutions and strategies that improve the lives of caregivers themselves. Moreover, the project also helped to structure a research program that will be developed through an academic chair devoted to the study of experience design in relation to transdisciplinary research in the fields of ethnography, medicine and management sciences. The ambition of the chair is to change managerial practices in care institutions (hospitals, nursing homes, hospices) and its potential for performance (Borja de Mozota 2001, 2010, 2014).","PeriodicalId":366146,"journal":{"name":"Cubic Journal","volume":"26 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120859060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cubic JournalPub Date : 2023-08-18DOI: 10.31182/cubic.2023.6.59
Ian D. Parkman
{"title":"How Do We Get Paid for This? The Relationship Between Strategic Design Management and Pricing Power","authors":"Ian D. Parkman","doi":"10.31182/cubic.2023.6.59","DOIUrl":"https://doi.org/10.31182/cubic.2023.6.59","url":null,"abstract":"The belief that strategic design leads to improved firm competitiveness is broadly recognised in contemporary research. However, much less is understood about the precise, concrete mechanisms by which organizations translate their design-based resources and capabilities into higher performance. This paper provides context to this relationship by introducing the variable of pricing power as a potential element of unobserved “dark matter” that clarifies how design-based differentiation results in product performance. Pricing power is described by Stephan Liozu (2019) as “the ability to increase prices without losing demand”. Remarkably, nowhere in the vast literature on pricing is design mentioned, while in parallel pricing has not appeared to be of particular interest to strategic design researchers. In an effort to spur further interest in this variable a case study is provided, illustrating the process footwear and apparel brand Nike employed to leverage design-based differentiation to support the pricing power of a new offering.","PeriodicalId":366146,"journal":{"name":"Cubic Journal","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123585341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cubic JournalPub Date : 2023-08-18DOI: 10.31182/cubic.2023.6.58
Taek-Kyun Shin, Jieun Kim
{"title":"Design is Everywhere, But Nowhere in Patent Analytics","authors":"Taek-Kyun Shin, Jieun Kim","doi":"10.31182/cubic.2023.6.58","DOIUrl":"https://doi.org/10.31182/cubic.2023.6.58","url":null,"abstract":"The number of design patents has grown significantly in the last 140 years. However, a data-driven approach for design patents has been overlooked and underutilised in the design management and innovation research communities. Through the prism of a patent professional, data analyst and designer, this photo essay demystifies the complexity of design patent data and sheds light on the underlying value of design as it features among a range of diverse innovation activities. Patent network analysis and visualisation techniques enable the building of a series of patent citation maps and co-inventor networks. Cases from renowned companies—Apple, Dyson, Samsung, and LG electronics— reveal different shapes of innovation activities, focusing on product diversification strategies, collaboration patterns and design-technology cross-pollination flows.","PeriodicalId":366146,"journal":{"name":"Cubic Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129068153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cubic JournalPub Date : 2022-12-17DOI: 10.31182/cubic.2022.5.53
Jenny Roesel Ustick
{"title":"Public Art, Representation, and Questions of Revising the Past","authors":"Jenny Roesel Ustick","doi":"10.31182/cubic.2022.5.53","DOIUrl":"https://doi.org/10.31182/cubic.2022.5.53","url":null,"abstract":"Operating from the position of an artist with a mature practice in creating public art, this essay chronicles and contextualises the development of a series of works that consider the history, symbolism, interpretation, and evolving understanding of specific historic public artworks. There is a paradox in my development as a muralist: my significant experience while being affiliated with and working on behalf of a prominent community-based non-profit arts organization, where I repeatedly faced constraints upon the content and attitude of the work being created, earned me the notoriety and reputation that facilitates for-profit work that critiques design-by-committee at best, and malignant censorship at worst. Works in the series deal with the intersections of gender and race in the content of public artworks in tones that range from reverent to harshly critical and – in some cases – suggestive of reparative action.","PeriodicalId":366146,"journal":{"name":"Cubic Journal","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126692498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cubic JournalPub Date : 2022-12-17DOI: 10.31182/cubic.2022.5.52
Nils Röller
{"title":"Image Protocol – A Tool for the Philosophy of Art","authors":"Nils Röller","doi":"10.31182/cubic.2022.5.52","DOIUrl":"https://doi.org/10.31182/cubic.2022.5.52","url":null,"abstract":"An investigation into illustrations of philosophical texts conducted by artist Barbara Ellmerer and graphic designer Vera Kaspar, two artists who documented their enquiries with ‘image protocols’. These protocols, in turn, led to a re-evaluation of the materials and means used in the process of artistic perception and production. This process remains structurally resistant to verbalisation but relies on individual calibrations between the perception of a given image and the means and materialities at the artist’s disposal (colours, brushes, paper, but also photography, scanning, printing).","PeriodicalId":366146,"journal":{"name":"Cubic Journal","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131209816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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