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Journal of business market management最新文献

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The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective 顾客关系营销观与服务主导逻辑观
Journal of business market management Pub Date : 2010-11-03 DOI: 10.1007/S12087-010-0043-3
T. Gruen, Joerg S. Hofstetter
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引用次数: 14
Embedded Relationships: Implications for Networks, Innovation, and Ecosystems 嵌入关系:对网络、创新和生态系统的影响
Journal of business market management Pub Date : 2010-10-27 DOI: 10.1007/S12087-010-0041-5
Jennifer Chandler, H. Wieland
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引用次数: 50
From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship 服务生态系统中从重复赞助到价值共同创造:关系的超越概念化
Journal of business market management Pub Date : 2010-10-26 DOI: 10.1007/S12087-010-0046-0
S. Vargo, R. Lusch
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引用次数: 214
“Relationship” in Transition: An Introduction to the Special Issue on Relationship and Service-Dominant Logic 转型中的“关系”:关系与服务优势逻辑特刊导论
Journal of business market management Pub Date : 2010-10-23 DOI: 10.1007/S12087-010-0042-4
S. Vargo, R. Lusch
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引用次数: 15
Marketing as Value Co-creation Through Network Interaction and Resource Integration 营销是通过网络互动和资源整合共同创造价值
Journal of business market management Pub Date : 2010-10-23 DOI: 10.1007/S12087-010-0044-2
E. Gummesson, C. Mele
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引用次数: 389
Signs and Practices: Coordinating Service and Relationships 标志和实践:协调服务和关系
Journal of business market management Pub Date : 2010-10-23 DOI: 10.1007/S12087-010-0045-1
Helge Löbler
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引用次数: 16
Comparing Customer and Supplier Perceptions of Value Offerings: An Exploratory Assessment 比较顾客和供应商对价值产品的看法:一项探索性评估
Journal of business market management Pub Date : 2010-08-07 DOI: 10.1007/S12087-010-0038-0
Aurélia Lefaix-Durand, R. Kozak
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引用次数: 22
Diagnosing the Impact of Patronage Concentration and Cross-Buying in Retail Banking 零售银行惠顾集中与交叉购买的影响分析
Journal of business market management Pub Date : 2010-08-03 DOI: 10.1007/S12087-010-0037-1
L. Sajtos, H. Kreis
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引用次数: 5
Networks in Socially Embedded Local Food Supply: The Case of Retailer Co-operatives 社会嵌入的本地食品供应网络:以零售商合作社为例
Journal of business market management Pub Date : 2010-07-31 DOI: 10.1007/S12087-010-0036-2
M. Hingley
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引用次数: 19
Relationship Development in Business Triads—Case Studies in Corporate Travel Management 商务三合会的关系发展——商务差旅管理个案研究
Journal of business market management Pub Date : 2010-05-19 DOI: 10.1007/S12087-010-0033-5
A. Holma
{"title":"Relationship Development in Business Triads—Case Studies in Corporate Travel Management","authors":"A. Holma","doi":"10.1007/S12087-010-0033-5","DOIUrl":"https://doi.org/10.1007/S12087-010-0033-5","url":null,"abstract":"","PeriodicalId":363623,"journal":{"name":"Journal of business market management","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128793536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 20
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