New Design Ideas最新文献

{"title":"PRODUCT INNOVATION, MARKETING INNOVATION AND BUSINESS PERFORMANCE RELATIONSHIP OF MALAYSIAN PRODUCT INDUSTRIES: MEDIATING EFFECT OF DESIGN MANAGEMENT","authors":"Imran Abdullah, Mohammad Al-Shorman","doi":"10.62476/ndi81116","DOIUrl":"https://doi.org/10.62476/ndi81116","url":null,"abstract":"Due to the increasing significance of design management and innovation to business performance, it is critical for the product sectors to stay up with the world's rapid changes in economic model and technology. As a result, industrialized countries regard design management as a competency that falls under the umbrella of innovation management. The objectives of this study are to identify the relationship between product innovation and marketing innovation on the business performance of Malaysian product industries, to analyze the effect of product innovation and marketing innovation on design management of Malaysian product industries, to examine the effect of design management on the business performance of Malaysian product industries and to test the mediating effect of design management between innovation and marketing innovation. This study uses a mixed method of qualitative and quantitative research design to collect data from 386 respondents from Malaysia's product industries. Simple random sampling was utilized to acquire the required data using a verified questionnaire. Furthermore, the qualitative survey data was analyzed using the Partial Least Square Structural Equation Model (SmartPLS3-SEM) in early phase as back data for qualitative method and for qualitative concerns, the researcher is using Likert scale form for subject matter expert to validate the gathered data with the hypothesis based on the findings of this study to check on the validity of the data gathered. In accordance to this research, the researcher defines “Malaysian Product Industries” as a group of small and medium enterprises in the services, primary agriculture and Information & Communication Technology (ICT) sectors that are enterprises and private company with full-time employees not exceeding 50 or with annual sales turnover not exceeding RM5 million. This study presents empirical evidence that the effect of design management on the relationship between innovation types and business success in Malaysia's product industries could lead to increased company performance. This research could assist the product industries better their businesses by identifying critical factors that contribute to greater business performance.","PeriodicalId":36316,"journal":{"name":"New Design Ideas","volume":"17 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140734673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ASSESSING CHILD-PLAY ENVIRONMENTS: ARCHITECTURAL IMPACT OF NATURE BASED PLAY-AREAS ON THE QUALITY OF CHILDREN’S DEVELOPMENT","authors":"Aliaa M. Kamal, Hisham S. Gabr","doi":"10.62476/ndi81184","DOIUrl":"https://doi.org/10.62476/ndi81184","url":null,"abstract":"This study is concerned with the positive impact of nature- based play on proper physical, social and cognitive child development. The study tackles the problem of conventional play areas in Cairo. Areas characterized by artificial environments and guided play, which limit children’s ability to explore. The aim is to assess the conventional design approach of playgrounds and to reach recommendations for ones that acknowledge and incorporate the benefits of natural features in children’s play spaces. The objectives of the study are to extract guidelines for the enhancement of the physical built environment based on the interaction of child driven play settings and to develop tools to incorporate child play spaces with natural elements. The study adopts a methodology based on interviews and multi-tasked group workshops with children. A sample group of 25 children, aged six to eight years, were interviewed. They were also asked to draw their dream play spaces and to answer a visual questionnaire to record their impressions and suggestions towards play around natural features. The children were observed while playing in conventional playgrounds to record their interactions with the few available natural features. The fieldwork took place in three conventional play settings in Cairo. The results of the study verify that children would choose natural elements to play around, if they were available. Moreover, the results advocate physical, social and cognitive potentials in the availability of natural features within play settings. The study concludes that the conventional design approach of a soft ground with manufactured equipment needs to be revisited to accommodate natural features that offer free play opportunities. Thus, eventually prepare skilful, nature-conscious children.","PeriodicalId":36316,"journal":{"name":"New Design Ideas","volume":"19 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140734936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EXPLORING TOURISTS’ SENSORY EXPERIENCES IN ISTANBUL’S SPICE BAZAAR ATMOSPHERE","authors":"Ceyda Altiparmakogullari","doi":"10.62476/apr72265","DOIUrl":"https://doi.org/10.62476/apr72265","url":null,"abstract":"Previous research on tourists’ sensory experiences has focused on the multi-sensory stimuli that had significant impacts. Such studies show the importance of the five senses for tourism, and thus various strategies can be implemented to design the most effective environments, develop rich sensory experiences, and implement touristic strategies. Given the importance of tourism for Turkey’s economy, this study aims to analyze the sensory experience of Istanbul’s Spice Bazaar. The method involves dividing the bazaar into seven different zones to analyze the sensory stimuli experienced by the participants in each zone. Through the sense-walking method, the participants gave verbal feedback about their experiences as they walked through the bazaar providing continuous feedback. By investigating the perception of the touristic atmosphere through the five senses, it was able to gain a deeper understanding of tourist sensory experiences within the bazaar. The results show that this method can be applied to new or similar touristic atmospheres to create sensory experience maps. It is envisaged that the methodology of this study will be applied to similar tourist atmospheres in the future, as it allows for sensory experience research in a variety of cultural and heritage sites to examine the tourist experience in depth.","PeriodicalId":36316,"journal":{"name":"New Design Ideas","volume":"7 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"http://dx.doi.org/10.62476/apr72265","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147911995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}