ArchivariaPub Date : 2020-09-30DOI: 10.16914/ar.2020.126.80
Yijunyoung, Han, Miejeong
{"title":"Exploratory Study on Searching for Factors Associated with Intention of Continuous Use and Intention of Distribution of YouTube Medical Information","authors":"Yijunyoung, Han, Miejeong","doi":"10.16914/ar.2020.126.80","DOIUrl":"https://doi.org/10.16914/ar.2020.126.80","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"38 1","pages":"80-109"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74655171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ArchivariaPub Date : 2020-06-30DOI: 10.16914/ar.2020.125.39
Ji-won Lim, Daehyun Lee, J. Jun
{"title":"Roles of the City Performance Company on the City Brand : A Focus on Suwon City","authors":"Ji-won Lim, Daehyun Lee, J. Jun","doi":"10.16914/ar.2020.125.39","DOIUrl":"https://doi.org/10.16914/ar.2020.125.39","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"21 1","pages":"39-61"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84152214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ArchivariaPub Date : 2020-06-30DOI: 10.16914/ar.2020.125.90
Daechun An, Kwang-seok Seo, Jiyoon Lee
{"title":"The Effect of Franchisers’ CSR Initiatives on Trust and Long-term Orientation of Franchisees : Focusing on the Role of Attribution of CSR Authenticity","authors":"Daechun An, Kwang-seok Seo, Jiyoon Lee","doi":"10.16914/ar.2020.125.90","DOIUrl":"https://doi.org/10.16914/ar.2020.125.90","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"51 1","pages":"90-115"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79857098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ArchivariaPub Date : 2020-06-30DOI: 10.16914/ar.2020.125.142
Young-tae Yoon, B. Kim, Won-kee Park
{"title":"Analysis of the Direction of the Revision of the Law on Non-Commercial Public Service Advertising","authors":"Young-tae Yoon, B. Kim, Won-kee Park","doi":"10.16914/ar.2020.125.142","DOIUrl":"https://doi.org/10.16914/ar.2020.125.142","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"9 1","pages":"142-177"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90462416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ArchivariaPub Date : 2020-06-30DOI: 10.16914/ar.2020.125.116
Jiyoon Choi, Cheong, Yunjae
{"title":"A Study on the Time Class of TV Advertising Rates : Focusing on Cost Efficiency and Advertising Sales Rates","authors":"Jiyoon Choi, Cheong, Yunjae","doi":"10.16914/ar.2020.125.116","DOIUrl":"https://doi.org/10.16914/ar.2020.125.116","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"2 1","pages":"116-141"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83189156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ArchivariaPub Date : 2020-06-30DOI: 10.16914/ar.2020.125.62
Yeji Kwon, Heejun Lee
{"title":"When TV Ads and Digital Ads Meet : Cross-media Advertising Effect and Advertising Effect According to Multimedia Usage","authors":"Yeji Kwon, Heejun Lee","doi":"10.16914/ar.2020.125.62","DOIUrl":"https://doi.org/10.16914/ar.2020.125.62","url":null,"abstract":"이 연구는 다중매체 환경과 소비자의 다중매체 이용에 집중하여 TV와 디지털 매체 및 광고 유형별 광고 효과, 소비자의 다중매체 이용도에 따른 매체·광고 유형별 광고 효과 차이를 탐색해보고자 했다. 광고 매체와 광고 유형 노출에 따라 집단 4개(집단 1: TV 가상광고, 집단 2: TV 가상광고+TV 영상광고, 집단 3: TV 가상광고+TV 영상광고+디지털 영상광고, 집단 4: TV 가상광고+TV 영상광고+디지털 영상광고+디지털 배너광고)로 구성했다. 응답자들은 임의적으로 한 집단에 배정 되어 광고에 노출된 뒤 광고 효과 문항에 응답했다. 그 결과, TV와 디지털의 다양한 광고 유형을 동시 집행했을 때 전반적으로 광고 효과가 긍정적이었으나, 사후 분석에서 집단 1과 집단 2, 3, 4 간의 차이만 나타났다. 전통매체와 디지털 미디어의 크로스미디어 집행에서 ‘다중매체 이용도’는 광고 효과 중 ‘광고 태도’와 ‘구전 의도’에 핵심요소로 작용하는 것으로 밝혀졌다. 분석결과들을 바탕으로 광고의 원소스 멀티 유즈(one source multi use) 전략보다 플랫폼 특징을 살린 광고 제작과 매체 전략, 다중매체 이용자들을 대상으로 한 광고 전략의 필요성을 논했다.","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"73 1","pages":"62-89"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76025387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ArchivariaPub Date : 2020-06-30DOI: 10.16914/ar.2020.125.5
Areum Oh, Jeon, Sawon, Hwalbin Kim
{"title":"A Study of Effects of Youth’ Smoking Perception on the Anti-smoking Campaign : Focused on Psychological and Social Utility and Smoking Risk","authors":"Areum Oh, Jeon, Sawon, Hwalbin Kim","doi":"10.16914/ar.2020.125.5","DOIUrl":"https://doi.org/10.16914/ar.2020.125.5","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"55 1","pages":"5-38"},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73967535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ArchivariaPub Date : 2020-06-05DOI: 10.22181/aer.2020.0704
M. Cabral, D. Loureiro, D. Covas
{"title":"Custos de intervenções de reabilitação em reservatórios apoiados de água","authors":"M. Cabral, D. Loureiro, D. Covas","doi":"10.22181/aer.2020.0704","DOIUrl":"https://doi.org/10.22181/aer.2020.0704","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"22 1","pages":"36-43"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75784502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ArchivariaPub Date : 2020-06-05DOI: 10.22181/aer.2020.0701
Daniel Salvador, M. Caeiro, J. Aguilar, Maria João Benoliel, Célia Neto
{"title":"Deteção de vírus entéricos em amostras de água natural superficial e de água para consumo humano","authors":"Daniel Salvador, M. Caeiro, J. Aguilar, Maria João Benoliel, Célia Neto","doi":"10.22181/aer.2020.0701","DOIUrl":"https://doi.org/10.22181/aer.2020.0701","url":null,"abstract":"Water-related infectious diseases are important causes of morbidity and mortality. Enterovirus and Hepatitis A and E viruses are, among others, representative of the enteric viruses, which are disease-causing agents mainly transmitted by the oral-fecal route, through water. The objective of this study is to search for enteric viruses by reverse transcription followed by Real-time PCR (RT-qPCR), in samples of natural surface water and in drinking water. It is also intended to evaluate the eventual association of these viruses with other fecal contamination indicators, and the efficacy of the water treatment plants in their elimination. It was confirmed the adequacy of the methodology implemented since, in the 15 samples analyzed so far, Hepatitis A virus and Enterovirus RNAs were detected in natural surface water samples, in two and three samples, respectively. Both viruses RNAs were detected in one of these samples. No viral nucleic acids were detected in drinking water samples. Fecal coliforms (microbial indicators of fecal contamination) were detected in natural water samples, but not in drinking water samples. Viral RNA and coliform detection only partially co-occurred.","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"110 1","pages":"5-14"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81405172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ArchivariaPub Date : 2020-06-05DOI: 10.22181/aer.2020.0705
H. Ramos, M. Simão, Modesto Pérez Sánchez, J. Fernandes, P. Branco, P. A. López-Jimenes
{"title":"Caracterização do comportamento de bombas a funcionar como turbinas: análise numérica e experimental","authors":"H. Ramos, M. Simão, Modesto Pérez Sánchez, J. Fernandes, P. Branco, P. A. López-Jimenes","doi":"10.22181/aer.2020.0705","DOIUrl":"https://doi.org/10.22181/aer.2020.0705","url":null,"abstract":"","PeriodicalId":35881,"journal":{"name":"Archivaria","volume":"116 1","pages":"44-54"},"PeriodicalIF":0.0,"publicationDate":"2020-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87813604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}