{"title":"Marketing to Develop Environmental Sustainability, Awareness, and Action","authors":"S. Trott","doi":"10.4018/978-1-5225-7638-9.CH005","DOIUrl":"https://doi.org/10.4018/978-1-5225-7638-9.CH005","url":null,"abstract":"The main purpose of the chapter is to understand the role of marketing in creating awareness and action for sustainability in the fourth industrial revolution. The chapter is sequenced as follows: It begins with a brief introduction, followed by exploring the relationship between marketing and sustainability. The chapter then explains how marketing can play an important role in developing awareness and action at various phases of sustainability with suitable examples. The chapter then discusses the various issues which one faces in sustainability and ends with a conclusion. The chapter has great theoretical and managerial implications.","PeriodicalId":355658,"journal":{"name":"Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116876052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Governance and Public Policy Challenges in Managing Disruptive and Innovative Technologies","authors":"H. Wissink","doi":"10.4018/978-1-5225-7638-9.CH007","DOIUrl":"https://doi.org/10.4018/978-1-5225-7638-9.CH007","url":null,"abstract":"This chapter is an effort to promote and guide thinking about the global and local challenges in how governments respond to innovative and disruptive projects and technologies. The chapter is based on the considerations of and concerns regarding the challenges and changes that we face on a global scale and how it impacts on the notion and need for innovation. Not all inventions or innovations are disruptive or serve the interest of the public at large, and some even may have serious harmful consequences or impacts. These may be unforeseen or sometimes deliberately obscured and perhaps just serve the narrow interests of profiteers. Governments are required to consider their roles and plan to be responsible and proactive to ensure that the best interests of both the business and public sector are pursued for the purposes of long-term sustainability.","PeriodicalId":355658,"journal":{"name":"Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129148631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Responsible and Sustainable Business Model Innovation in the Textile Industry","authors":"Katja Schneider, M. Arnold","doi":"10.4018/978-1-5225-7638-9.CH009","DOIUrl":"https://doi.org/10.4018/978-1-5225-7638-9.CH009","url":null,"abstract":"The global textile industry offers huge potentials regarding the transformation towards sustainability. These improvements require a facilitation of business model innovations embedding shifting consumer demands. How can the textile industry drive responsible and sustainable business practices in terms of social sustainability? Tackling this question, a qualitative content-based analysis of current literature conducted highlights main themes and concepts on business model innovations, textile industry, and social sustainability. In addition, an exploratory multiple case study design was used. Results show social sustainability patterns are seldom and often linked to external pressures. This chapter proposes a reorientation towards stronger holistic and inclusive approaches for sustainability and reflects on socio-cultural aspects linked to sustainable textile business models. Progressing sustainability in the textile industry needs both a single consideration of environmental and social issues as well as an integrative and systemic perspective in academia as well as in practice.","PeriodicalId":355658,"journal":{"name":"Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126918732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Towards a Classification Framework for Concepts of Innovation for and From Emerging Markets","authors":"M. Albert, S. Huesig","doi":"10.4018/978-1-5225-7638-9.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-7638-9.CH004","url":null,"abstract":"A closer look at innovation for and from emerging markets reveals that a variety of different terms and concepts related to this type of innovation exist. The objective of this conceptual work is to develop a theoretical classification framework based on a comprehensive literature overview that provides a starting point for structuring these different terms and concepts. After a first investigation and comprehensive search for the keywords “reverse,” “frugal,” “jugaad,” and “bottom of pyramid” in the Google Scholar database, 19 different texts were identified and classified for further analysis. As a result, 33 identified terms concerning innovation for and from emerging markets, various spellings and synonyms are presented. Finally, a theoretical-based classification framework is derived and the criteria “market orientation,” “determinants,” “nature,” “sophistication,” “sustainability,” “novelty,” and “innovator type” was proposed. This classification framework could be used for further research and teaching in innovation, responsible, and sustainable management disciplines.","PeriodicalId":355658,"journal":{"name":"Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution","volume":"99 34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121339489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainable Project Management","authors":"M. Albert, F. Mickel","doi":"10.4018/978-1-5225-7638-9.CH006","DOIUrl":"https://doi.org/10.4018/978-1-5225-7638-9.CH006","url":null,"abstract":"Sustainability is a concept that has increased in popularity constantly over recent years. During this time, the discipline of project management begun to focus on sustainability, but literature shows that the topic of sustainable project management is still incipiently explored. Therefore, the goal of the chapter is to identify connections between sustainability and project management, which is achieved through the literary review of 46 different texts. These sources were analyzed using a bibliometric analysis and a qualitative content analysis. As deductive and inductive derived categories “definition project management,” “definition sustainability,” “definition sustainable project management,” “affected areas,” “principles of sustainable project management,” and “project manager” were defined. In order to develop the profession of sustainable project management, focusing upon the verification of theoretical findings with empirical research is suggested.","PeriodicalId":355658,"journal":{"name":"Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129729262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Overlooked Roots of Innovations","authors":"Julien Bucher","doi":"10.4018/978-1-5225-7638-9.CH003","DOIUrl":"https://doi.org/10.4018/978-1-5225-7638-9.CH003","url":null,"abstract":"Imagination is an often-overlooked integral element of human progress, in general, and innovations, in particular. In this chapter, it is argued that the examination of the diffusion and evolution of imaginations and their manifestation as innovations can help to understand the imaginative roots of innovations and to create a responsibly chosen path into a sustainable future. Science fiction as a specific area of manifested imagination is used to show how manifested imaginations influence the social imagination in general and certain individuals like scientists and innovators in particular. It is even used to sell ideas (or make them stick) and give them heritage, again influencing the social imagination. And the accelerated fusion, development, and progress of technologies in the wake of the digitalization is enabling fast and vast diffusion and distribution of imaginations, creating a need to explore, understand, and responsibly utilize imaginations.","PeriodicalId":355658,"journal":{"name":"Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution","volume":"30 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113940939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Factors Inhibiting Green Supply Chain Management Initiatives in a South African Pharmaceutical Supply Chain","authors":"A. Reddy, M. J. Naude","doi":"10.4018/978-1-5225-7638-9.CH012","DOIUrl":"https://doi.org/10.4018/978-1-5225-7638-9.CH012","url":null,"abstract":"The Fourth Industrial Revolution and increased environmental awareness is forcing business leaders to adapt to the changing environment in functional areas such as the supply chain. This chapter focuses on the role of green supply chain management in achieving a sustainable competitive advantage, exploring the factors that affect green supply chain management initiatives at a leading pharmaceutical manufacturer in Durban. The study used a descriptive and exploratory case study approach in which in-depth interviews were conducted with 10 participants. Content analysis was used to analyze the collected data. The findings of the study reveal that the main factors affecting green supply chain management initiatives include high costs, lack of government support, and pressure to reduce selling prices. Since a limited number of studies have been conducted on this topic, the findings and recommendations of this work contribute to the existing body of research knowledge.","PeriodicalId":355658,"journal":{"name":"Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution","volume":"645 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117099683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Environmental Performance in the Waste Management Industry of Africa","authors":"B. Chummun","doi":"10.4018/978-1-5225-7638-9.CH011","DOIUrl":"https://doi.org/10.4018/978-1-5225-7638-9.CH011","url":null,"abstract":"In the midst of the Fourth Industrial Revolution, the proliferation of the technology revolution is changing the mindset of people relating to waste management. The mobility of people to the different places of African continent, a hike in industrial advancements, and the increase in the rise of goods consumption among others are fueling the generation of waste across Africa. Although the waste management industry plays a crucial role, reports have shown in the last decade that environmental degradation, pollution, and non-compliances by the activities of waste management companies prevail and impinge on environmental performance. Waste has now become one of the most significant environmental issues that requires attention. This chapter emphasizes on the landscape of the sector of waste management and the challenges facing the waste industry in Africa. The chapter ends with propositions to address those issues in a view to promote environmental performance and ensure responsible management of emerging African markets in the era of the Fourth Industrial Revolution.","PeriodicalId":355658,"journal":{"name":"Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130689661","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}