发展环境可持续性、意识和行动的市场营销

S. Trott
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引用次数: 0

摘要

本章的主要目的是了解营销在第四次工业革命中为可持续发展创造意识和行动方面的作用。本章的顺序如下:它以一个简短的介绍开始,然后探索市场营销和可持续性之间的关系。然后,本章用合适的例子解释了市场营销如何在发展可持续发展的各个阶段的意识和行动中发挥重要作用。然后,本章讨论了人们在可持续性中面临的各种问题,并以结论结束。本章具有重要的理论和管理意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Marketing to Develop Environmental Sustainability, Awareness, and Action
The main purpose of the chapter is to understand the role of marketing in creating awareness and action for sustainability in the fourth industrial revolution. The chapter is sequenced as follows: It begins with a brief introduction, followed by exploring the relationship between marketing and sustainability. The chapter then explains how marketing can play an important role in developing awareness and action at various phases of sustainability with suitable examples. The chapter then discusses the various issues which one faces in sustainability and ends with a conclusion. The chapter has great theoretical and managerial implications.
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