InfoSciRN: Community Outreach Services (Topic)最新文献

筛选
英文 中文
Marketing and Promotional Means of Academic Library Products and Services with Reference to WEB 2.O Tools 基于WEB的高校图书馆产品与服务的营销与促销手段O工具
InfoSciRN: Community Outreach Services (Topic) Pub Date : 2021-07-12 DOI: 10.31235/osf.io/9w86n
Subhajit Panda
{"title":"Marketing and Promotional Means of Academic Library Products and Services with Reference to WEB 2.O Tools","authors":"Subhajit Panda","doi":"10.31235/osf.io/9w86n","DOIUrl":"https://doi.org/10.31235/osf.io/9w86n","url":null,"abstract":"Libraries and information centres have been created to realize that marketing of information products and services are an integral part of the administration, especially for reader’s satisfaction at their expected level. Keeping this in view, the study reveals all the processes and strategies that can be involved while practising the marketing of information products and services. Moreover, it investigates the purpose, usability and actual use of Web 2.0 for the marketing and promotion of library services and resources. Whenever we think about library operations, the concept of marketing does not come into mind. But due to the rapid growth of literature and the application of information technology, marketing has become an important tool to promote library services and products. An academic library is a service agency set up to further the cause of education. To improve the quality of education, the importance of libraries has rather increased. Therefore, library services and products must be promoted among library users. Librarians and Information professionals must start to market library products and services.","PeriodicalId":355014,"journal":{"name":"InfoSciRN: Community Outreach Services (Topic)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131822195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信