Marketing and Promotional Means of Academic Library Products and Services with Reference to WEB 2.O Tools

Abstract

Libraries and information centres have been created to realize that marketing of information products and services are an integral part of the administration, especially for reader’s satisfaction at their expected level. Keeping this in view, the study reveals all the processes and strategies that can be involved while practising the marketing of information products and services. Moreover, it investigates the purpose, usability and actual use of Web 2.0 for the marketing and promotion of library services and resources. Whenever we think about library operations, the concept of marketing does not come into mind. But due to the rapid growth of literature and the application of information technology, marketing has become an important tool to promote library services and products. An academic library is a service agency set up to further the cause of education. To improve the quality of education, the importance of libraries has rather increased. Therefore, library services and products must be promoted among library users. Librarians and Information professionals must start to market library products and services.