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International Journal of Sport Management and Marketing最新文献

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Key factors for cost overruns at Olympic Games - establishment of a model 奥运会成本超支的关键因素——模型的建立
International Journal of Sport Management and Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijsmm.2023.10057593
H. Preuss, Maike Weitzmann
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引用次数: 0
Barriers to youth sport participation in dense urban centres 在人口密集的城市中心阻碍青少年参与体育运动
International Journal of Sport Management and Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijsmm.2023.10055864
Tahereh Hasani, Lance Warwick, T. Hernandez, Benoît Séguin, Norman O’Reilly
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引用次数: 0
Digital engagement with Super Bowl commercials: analysing likeability, length, and mood 超级碗广告的数字参与:分析受欢迎程度、时长和情绪
International Journal of Sport Management and Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijsmm.2023.10055981
K. Smith, L. Smith, Karen A. Loveland
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引用次数: 0
Shirt sponsorship awareness of European football clubs: a survey among German-speaking fans 欧洲足球俱乐部的球衣赞助意识:一项对德语球迷的调查
International Journal of Sport Management and Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijsmm.2023.10057592
Alexander Hodeck, Matthias Dombrowski
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引用次数: 0
How value congruence affects fan consumption behaviour 价值一致性如何影响粉丝的消费行为
International Journal of Sport Management and Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijsmm.2023.10055627
Curtis E Ziniel, C. A. Gransden
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引用次数: 0
Unreal Insights from newly constructed 'real' tennis courts and lessons for future growth 来自新建的“真实”网球场的虚幻见解和未来发展的经验教训
International Journal of Sport Management and Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijsmm.2023.131951
Malek Al Chalabi
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引用次数: 0
Branding Strategies of Human Brands in Sport on Instagram: The Roles of Private Attributes and Gender Differences 体育品牌在Instagram上的品牌策略:私人属性和性别差异的作用
International Journal of Sport Management and Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijsmm.2023.10060361
Christian Rudeloff, Sarah Ciegelski, Thomas Horky
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引用次数: 0
A dynamic capabilities view of the NBA and esports NBA和电子竞技的动态能力视图
International Journal of Sport Management and Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijsmm.2023.10055629
Anthony Mikkelson, Nadège Levallet, D. Finch, N. O'Reilly
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引用次数: 0
Who are Minor League Baseball spectators Developing a motivation-based segmentation typology of MiLB game attendees 开发基于动机的mlb比赛观众细分类型
International Journal of Sport Management and Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijsmm.2023.10055984
M. Choi, Ari Kim, Jessica R. Braunstein Minkove
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引用次数: 0
'If there is no football, then we have nothing to discuss': a phenomenological study on football fandom and COVID-19 pandemic “如果没有足球，那么我们就没有什么可讨论的”:一项关于足球迷和COVID-19大流行的现象学研究
International Journal of Sport Management and Marketing Pub Date : 2023-01-01 DOI: 10.1504/ijsmm.2023.10057398
Michel Desbordes, G. Géczi, F. Zare, Ekaterina A. Glebova
{"title":"'If there is no football, then we have nothing to discuss': a phenomenological study on football fandom and COVID-19 pandemic","authors":"Michel Desbordes, G. Géczi, F. Zare, Ekaterina A. Glebova","doi":"10.1504/ijsmm.2023.10057398","DOIUrl":"https://doi.org/10.1504/ijsmm.2023.10057398","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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