{"title":"The Chartered Institute of Marketing (CIM)","authors":"C. Fourali","doi":"10.1007/978-3-030-14449-4_31-1","DOIUrl":"https://doi.org/10.1007/978-3-030-14449-4_31-1","url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127528703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Economic Evaluations of Social Marketing Campaigns","authors":"J. Nonnemaker, Anna J. MacMonegle, M. Farrelly","doi":"10.1007/978-3-030-14449-4_159-1","DOIUrl":"https://doi.org/10.1007/978-3-030-14449-4_159-1","url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126600756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Research and Data Tracking","authors":"A. Burke-Garcia","doi":"10.1007/978-3-030-14449-4_73-1","DOIUrl":"https://doi.org/10.1007/978-3-030-14449-4_73-1","url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"141 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131633667","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Agents of Change Summit","authors":"K. Carroll, Jeffrey W Jordan","doi":"10.1007/978-3-030-14449-4_58-1","DOIUrl":"https://doi.org/10.1007/978-3-030-14449-4_58-1","url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"281 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122689920","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social Media Marketing and Social Marketing","authors":"A. Burke-Garcia","doi":"10.1007/978-3-030-14449-4_95-1","DOIUrl":"https://doi.org/10.1007/978-3-030-14449-4_95-1","url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132461863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Overview of Stakeholder Involvement in Social Marketing","authors":"Nadina R Luca","doi":"10.1007/978-3-030-14449-4_99-1","DOIUrl":"https://doi.org/10.1007/978-3-030-14449-4_99-1","url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130727030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mixed-Media Approaches in Social Marketing","authors":"M. Comello, K. Kelly, Alex Kresovich","doi":"10.1007/978-3-030-14449-4_110-1","DOIUrl":"https://doi.org/10.1007/978-3-030-14449-4_110-1","url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127165558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Funding for Social Marketing","authors":"S. Chapman","doi":"10.1007/978-3-030-14449-4_146-1","DOIUrl":"https://doi.org/10.1007/978-3-030-14449-4_146-1","url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115248820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Timo Dietrich, Jessica L. Peet, S. Rundle-Thiele, S. Deshpande
{"title":"Change Conference","authors":"Timo Dietrich, Jessica L. Peet, S. Rundle-Thiele, S. Deshpande","doi":"10.1007/978-3-030-14449-4_57-1","DOIUrl":"https://doi.org/10.1007/978-3-030-14449-4_57-1","url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129769645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Centre for Behavioral Economics, Society, and Technology (BEST) at the Queensland University of Technology (QUT)","authors":"U. Dulleck, Rebekah Russell–Bennett","doi":"10.1007/978-3-030-14449-4_53-1","DOIUrl":"https://doi.org/10.1007/978-3-030-14449-4_53-1","url":null,"abstract":"","PeriodicalId":351247,"journal":{"name":"The Palgrave Encyclopedia of Social Marketing","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134382622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}