Jurnal Cahaya Mandalika ISSN 2721-4796 (online)最新文献_第2页

The Customer Engagement Effect on Customer Loyalty (Case Study: Marketplace Retailer) 客户参与对客户忠诚度的影响（案例研究：市场零售商）

Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Pub Date : 2024-03-21 DOI: 10.36312/jcm.v5i1.2686

Widya Lelisa Army, Arif Nugroho, Sri Anita, Siti Sarah

{"title":"The Customer Engagement Effect on Customer Loyalty (Case Study: Marketplace Retailer)","authors":"Widya Lelisa Army, Arif Nugroho, Sri Anita, Siti Sarah","doi":"10.36312/jcm.v5i1.2686","DOIUrl":"https://doi.org/10.36312/jcm.v5i1.2686","url":null,"abstract":"This research aims to determine the effect of customer involvement on customer loyalty in marketplace retailers. This research uses quantitative methods using data collected through questionnaires from marketplace consumers. Using sequential equation modelling (SEM), the data set was analyzed to observe the significance of the relationship to see the role of customer engagement on customer loyalty. This research is included in explanatory research using a sample of 104 respondents taken from the consumer population of marketplace users. Sampling used a purposive sampling technique with sample characteristics such as age, occupation, and income. The test tools used to test this research instrument were validity tests, reliability tests and classic assumption tests. Hypothesis testing is carried out using the t-test. The results of the research show that there is an influence of customer engagement on customer loyalty, proven by a significance value of <0.01, which is smaller than the alpha value of 0.05. This research highlights the importance of customer involvement to increase customer loyalty as proven by research results of 67.6% of variable X affecting variable Y, where Customer Engagement has a positive influence on Customer Loyalty. \u0000Keywords: Customer, Engagement, Loyalty, Effect, Marketplace Retailer","PeriodicalId":347651,"journal":{"name":"Jurnal Cahaya Mandalika ISSN 2721-4796 (online)","volume":" 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140388144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Kapasitas Parking Stand dan Pengembangan Apron Bandar Udara Sentani – Jayapura 查亚普拉圣塔尼机场停机位容量分析与停机坪开发

Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Pub Date : 2024-03-21 DOI: 10.36312/jcm.v5i1.2765

David Wenda, Efendy Tambunan, Risma M. Simanjuntak

{"title":"Analisis Kapasitas Parking Stand dan Pengembangan Apron Bandar Udara Sentani – Jayapura","authors":"David Wenda, Efendy Tambunan, Risma M. Simanjuntak","doi":"10.36312/jcm.v5i1.2765","DOIUrl":"https://doi.org/10.36312/jcm.v5i1.2765","url":null,"abstract":"Sentani Jayapura Airport is one of the airports in Papua Province and is the busiest airport serving domestic routes in Indonesia. Papua Province is experiencing growth and equitable growth. In 2018 the growth of 64,698 aircraft movements took off and landed every day. An average of 120 flights per day. In 2018 the movement growth of 64,698 aircraft took off and landed every day. An average of 120 flights per day. The method used for motion prediction is the linear trend method, using data information for the last 5 years (2015-2019) obtained by PT Angkasa Pura I Sentani Branch. The method used the Pignataro method to obtain the peak hour rate pattern for the current year, then use it to determine the number of aircraft movements for the planned year by multiplying the rate pattern obtained by the number of annual aircraft movements generated by the forecast. The capacity of the Sentani Papua Airport Apron is 38 parking stands but in operation it is only used as many as 27 parking stands consisting of large and small body aircraft. The number of parking stands needed for the next 10 years (2029) is 21 parking stands for the category of large-bodied aircraft types (narrow body). The results showed that for the next 10 years (2029) the capacity required geometric development / expansion of the apron with a length of 936 m and a width of 136 m","PeriodicalId":347651,"journal":{"name":"Jurnal Cahaya Mandalika ISSN 2721-4796 (online)","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140387578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERLINDUNGAN HUKUM TERHADAP GURU DALAM PENYELENGGARA PENDIDIKAN BERDASARKAN UNDANG-UNDANG NO. 14 TAHUN 2005 TENTANG GURU DAN DOSEN 根据关于教师和讲师的 2005 年第 14 号法律为教育组织中的教师提供法律保护关于教师和讲师的 2005 年第 14 号法律

Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Pub Date : 2024-03-19 DOI: 10.36312/jcm.v5i1.2705

Umar Iskandar, A. O. Rosary

{"title":"PERLINDUNGAN HUKUM TERHADAP GURU DALAM PENYELENGGARA PENDIDIKAN BERDASARKAN UNDANG-UNDANG NO. 14 TAHUN 2005 TENTANG GURU DAN DOSEN","authors":"Umar Iskandar, A. O. Rosary","doi":"10.36312/jcm.v5i1.2705","DOIUrl":"https://doi.org/10.36312/jcm.v5i1.2705","url":null,"abstract":"Protect teacher/lecturer educators in carrying out their noble duties, the development of Indonesian national education gained new strength and enthusiasm with the enactment of Law of the Republic of Indonesia Number 20 of 2003 concerning the National Education System. The ratification of Law of the Republic of Indonesia Number 20 of 2003 also has consequences or implementation for education, including that teachers and education staff have the right to obtain legal protection in carrying out their duties and rights to intellectual property results. The aim is to find out and analyze how legal protection is and what factors influence legal protection for teachers in education providers based on Law no. 14 of 2005 concerning Teachers and Lecturers. The research method used is a qualitative sociological juridical approach. The sociological juridical research used in this study was to see how the community's understanding of teacher protection. Therefore the sociological juridical approach has a very big role to see the community's understanding of teacher protection. The results of this study 1. The protection of teachers in carrying out their duties as educators has been regulated in Law Number 14 of 2005 concerning Teachers and Lecturers Regulation of the Minister of Education and Culture Number 10 of 2017 concerning Protection for Educators and Education Personnel. 2. The factors that affect the legal protection of teachers in the administration of education based on law no. 14 of 2005 About Teachers and Lecturers is a factor of legal culture, factors of the rule of law, and factors of legal structure.","PeriodicalId":347651,"journal":{"name":"Jurnal Cahaya Mandalika ISSN 2721-4796 (online)","volume":" 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140389257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA PENJUALAN MIE BASUDARA 促销和地点对巴苏达拉面馆顾客满意度的影响

Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Pub Date : 2024-03-18 DOI: 10.36312/jcm.v5i1.2822

Refando Kumampung, Harifudin Thahir, S. ProgramStudi, J. Manajemen, F. Manajemen, Ekonomi Dan, Bisnis, K. Kunci, Promosi, Kepuasan Lokasi, Strategi Pelanggan, Pemasaran

{"title":"PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA PENJUALAN MIE BASUDARA","authors":"Refando Kumampung, Harifudin Thahir, S. ProgramStudi, J. Manajemen, F. Manajemen, Ekonomi Dan, Bisnis, K. Kunci, Promosi, Kepuasan Lokasi, Strategi Pelanggan, Pemasaran","doi":"10.36312/jcm.v5i1.2822","DOIUrl":"https://doi.org/10.36312/jcm.v5i1.2822","url":null,"abstract":"This research is motivated by the importance of increasing customer satisfaction because in a business like Mie Basudara it is required to be able to meet the needs of its consumers, so that customers who come to buy get satisfaction. Considering that customer satisfaction is an absolute requirement to survive as proof of the company's survival. This study aims to determine the effect of promotion on customer satisfaction, the effect of location on customer satisfaction, the effect of location and promotion together on customer satisfaction. This study aims to test and analyze the effect of promotion and location on customer satisfaction. Based on the results of interviews, this sales location is indeed a good location because it is easily accessible to Mie Basudara consumers, because the selling location for Basudara Noodles is in the Masomba market, Palu city. Based on the interview results, research results and the author's interpretation, sales promotion and location simultaneously have a significant effect on purchasing decisions, sales promotions partially have a significant effect on purchasing decisions at Mie Basudara. Location influences the purchasing decision. Mie Basudara has understood the importance of marketing strategy and has implemented several marketing strategies to increase sales. \u0000 ","PeriodicalId":347651,"journal":{"name":"Jurnal Cahaya Mandalika ISSN 2721-4796 (online)","volume":" 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140389669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Penerapan Analisis Swot Dalam Strategi Pemasaran Pada Usaha Mie Basudara 斯沃特分析在巴苏达拉面业营销战略中的应用

Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Pub Date : 2024-03-18 DOI: 10.36312/jcm.v5i1.2823

Oldri Oktavian, Elimawaty Rombe

引用次数: 0

PENGARUH SELF COMPASSION DAN SELF IMAGE TERHADAP IDE BUNUH DIRI PADA MAHASISWA DI KOTA SEMARANG 自我同情和自我形象对雪邦市大学生自杀倾向的影响。

Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Pub Date : 2024-03-18 DOI: 10.36312/jcm.v5i1.2810

Deafika Trisnanda Riesta, Mulya Virgonita Iswindari Winta, Erwin Erlangga

{"title":"PENGARUH SELF COMPASSION DAN SELF IMAGE TERHADAP IDE BUNUH DIRI PADA MAHASISWA DI KOTA SEMARANG","authors":"Deafika Trisnanda Riesta, Mulya Virgonita Iswindari Winta, Erwin Erlangga","doi":"10.36312/jcm.v5i1.2810","DOIUrl":"https://doi.org/10.36312/jcm.v5i1.2810","url":null,"abstract":"Suicide is one of the causes of death in the world. According to WHO, the number of deaths due to suicide is about 800,000 people each year, or about 1 person every 40 seconds. Indonesia ranks fourth from countries in ASIA with suicides. Suicide is prevalent among teenagers. In this case, it can be said that college students are also classified into late adolescence to go into early adulthood. Adolescence is the most important period for personality development and integration. The importance of Self Compassion and Self Image influences the emergence of Suicidal Ideation. The population in this study is students in Semarang City. Sample using Purposive Sampling. This type of research is quantitative research, which uses 3 scales, namely the Self Compassion scale, the Self Image scale and the Suicide Ideation scale. Data analysis techniques using SPSS. The results showed that the value of F Value calculated = 85.726 > Ftable = 8.562, this means that Self Compassion (X1) simultaneously affects Suicide Ideation (Y). F value count = 126.646 > Ftable = 8.562, This means that Self Image (X2) simultaneously affects Suicide Ideation (Y). \u0000Keywords: Self Compassion, Self Image, Suicide Ideation, Student \u0000 ","PeriodicalId":347651,"journal":{"name":"Jurnal Cahaya Mandalika ISSN 2721-4796 (online)","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140390368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hubungan Jenis Kelamin dan Usia dengan Kesehatan Mental di Kalangan Siswa Sekolah Menengah Atas di Kota Bukittinggi 武吉丁宜市高中生的性别、年龄与心理健康之间的关系

Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Pub Date : 2024-03-14 DOI: 10.36312/jcm.v5i2.2714

Bella Lucintarillova Arif Lubis, Dianni Arma Wahyu Setia Ningsih, Nomira Putri, Khalisah Muthmainnah

引用次数: 0

FORMULASI DAN UJI SEDIAAN FISIK SERBUK MINUMAN INSTAN KOMBINASI DAUN KATUK DAN BUNGA TELANG 卡图克叶和泰朗花速溶饮料粉的配方和物理制备试验

Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Pub Date : 2024-03-14 DOI: 10.36312/jcm.v5i1.2795

E. Rawar

{"title":"FORMULASI DAN UJI SEDIAAN FISIK SERBUK MINUMAN INSTAN KOMBINASI DAUN KATUK DAN BUNGA TELANG","authors":"E. Rawar","doi":"10.36312/jcm.v5i1.2795","DOIUrl":"https://doi.org/10.36312/jcm.v5i1.2795","url":null,"abstract":"Daun katuk (Sauropus androgynus (L.) Merr.) telah dikonsumsi oleh masyarakat sebagai pelancar ASI dalam bentuk rebusan daun yang langsung diminum, atau dikemas dalam bentuk sediaan kapsul atau teh herbal. Bunga telang (Clitoria ternatea) memiliki efek antioksidan yang digunakan oleh masyarakat sebagai minuman herbal dalam bentuk teh atau seduhan. Belum pernah ada penelitian sebelumnya yang mengembangkan formula serbuk minuman instan yang merupakan kombinasi antara daun katuk dan bunga telang. Kelebihan bentuk minuman serbuk instan adalah praktis digunakan, tahan lama, enak rasanya, dan menarik warnanya. Tujuan penelitian ini adalah melakukan formulasi dan uji sediaan fisik serbuk minuman instan kombinasi daun katuk dan bunga telang. Formula serbuk minuman instan terdiri dari daun katuk, bunga telang, gula pasir, dan air dengan komposisi bunga telang yang berbeda di dalam lima formula. Perbedaan komposisi bunga telang tidak mempengaruhi warna, aroma, rasa, tekstur, dan pH yaitu warna krem, aroma daun katuk, rasa manis, tekstur halus, dan pH sebesar 7. Perbedaan komposisi bunga telang mempengaruhi kadar air (0,15%-0,41%), waktu alir (1,77-7,60 gram/menit), dan sudut diam (42,5°-45,0°) yang ditunjukkan dengan semakin besar komposisi bunga telang, maka semakin besar kadar alir, waktu alir, dan sudut diam.","PeriodicalId":347651,"journal":{"name":"Jurnal Cahaya Mandalika ISSN 2721-4796 (online)","volume":" 34","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140392607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

KLASIFIKASI PENYAKIT SIROSIS HATI DENGAN CART 按车对肝硬化疾病进行分类

Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Pub Date : 2024-03-09 DOI: 10.36312/jcm.v5i2.2123

Yasmin Roni Mz, Komang Gde Sukarsa, Gusti Ayu, Made Srinadi

{"title":"KLASIFIKASI PENYAKIT SIROSIS HATI DENGAN CART","authors":"Yasmin Roni Mz, Komang Gde Sukarsa, Gusti Ayu, Made Srinadi","doi":"10.36312/jcm.v5i2.2123","DOIUrl":"https://doi.org/10.36312/jcm.v5i2.2123","url":null,"abstract":"The nonparametric exploratory is a method that can be used to see the relationship between the dependent variable and the independent variable. One of the types of nonparametric exploratory methods is the CART. CART is a method that presents large amounts of data to be processed in the form of a decision tree so that it becomes valuable and easy to understand information. This research aims to build a decision tree model based on medical records from patients with liver cirrhosis using the CART. This research also used 16 independent variables of 276 data that will be used as research objects. The results of this study obtained a decision tree model with an independent variable. The first used as the root node is hepatomegaly because the hepatomegaly variable has a more homogeneous value compared to the other independent variables and that there were eight groups in this research. However, due to the nature of the CART method which is unstable and very sensitive to new data, and highly dependent on the number of samples, the accuracy rate in this study is less than 70%, this is because the data in one group is unbalanced if compared to data in the other group.","PeriodicalId":347651,"journal":{"name":"Jurnal Cahaya Mandalika ISSN 2721-4796 (online)","volume":"16 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140396463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

HUBUNGAN USIA KEHAMILAN, PARITAS, DAN JARAK KEHAMILAN DENGAN KEJADIAN ANEMIA PADA IBU HAMIL 孕龄、胎次和怀孕间隔与孕妇贫血发生率之间的关系

Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Pub Date : 2024-03-06 DOI: 10.36312/jcm.v5i1.2702

Ismiati

{"title":"HUBUNGAN USIA KEHAMILAN, PARITAS, DAN JARAK KEHAMILAN DENGAN KEJADIAN ANEMIA PADA IBU HAMIL","authors":"Ismiati","doi":"10.36312/jcm.v5i1.2702","DOIUrl":"https://doi.org/10.36312/jcm.v5i1.2702","url":null,"abstract":"Dampak anemia pada ibu hamil saat ibu bersalin adalah terjadinya perdarahan. Kondisi ini tentu membutuhkan perhatian khusus untuk dapat menurunkan angka kematian ibu dan anak. Pada tahun 2021 Puskesmas Kilo Memiliki prevalensi kasus anemia sebanyak 23 orang(6,95%), Sedangkan pada tahun 2022 kasus anemia pada ibu hamil di Puskesmas Kilo mengalami peningkatan sebanyak 53 orang (15,96%) dari tahun sebelumnya 2021. Pada tahun 2023 Puskesmas Kilo Memiliki prevalensi kasus anemia dari bulan januari sampai juli sebanyak 34 dari 67 kasus yang mana angka ini masih cukup tinggi.Tujuan Penelitian : Penelitian ini bertujuan untuk mengetahui hubungan usia kehamilan, paritas dan jarak kehamilan di Puskesmas Kilo Kab.Dompu. Metode : penelitian ini berjumlah 67 ibu hamil. Teknik pengambilan sampel dalam penelitian ini dilakukan dengan metode purposive sampling. dengan jumlah populasi ibu hamil aktif sebanyak 204 orang dan batas toleransi kesalahan yang digunakan adalah 0,1. Data dianalisis menggunakan analisis univariat, bivariat, dan multivariat menggunakan uji Chi Square dengan nilai p < 0,05. Hasil: Hasil penelitian menunjukkan bahwa variabel yang berhubungan dengan anemia pada ibu hamil adalah usia kehamilan (p = 0,002), paritas (p = 0,010), dan jarak kehamilan (p = 0,036). Faktor yang paling berhubungan terhadap anemia pada ibu hamil adalah Usia Kehamilan dengan nilai Exp (B) = 3.333. Kesimpulan: Berdasarkan hasil penelitian usia kehamilan, paritas, dan jarak kehamilan dengan kejadian anemia Terdapat hubungan antara Usia Kehamilan, Paritas dan jarak kehamilan terhadap kejadian Anemia pada ibu hamil di Puskesmas Kilo. \u0000Kata Kunci : Anemia, usia kehamilan, paritas, jarak kehamilan","PeriodicalId":347651,"journal":{"name":"Jurnal Cahaya Mandalika ISSN 2721-4796 (online)","volume":"8 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140397193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0