KDI School of Public Policy & Management Research Paper Series最新文献

筛选

英文中文

Measurement of Return on Marketing Investment (ROMI) in Manufacturing Companies 制造业企业营销投资回报率(ROMI)的度量

KDI School of Public Policy & Management Research Paper Series Pub Date : 1900-01-01 DOI: 10.2139/ssrn.2926729

K. Khotimah

{"title":"Measurement of Return on Marketing Investment (ROMI) in Manufacturing Companies","authors":"K. Khotimah","doi":"10.2139/ssrn.2926729","DOIUrl":"https://doi.org/10.2139/ssrn.2926729","url":null,"abstract":"Every company is commanded and managed based on the universal goal, to gain profits in continuous period of time. Such dynamic stimulates the academicians to develop researches on Return on Marketing Investment (ROMI) and its relation to marketing, particularly in producing values in manufacturing companies. \u0000This paper aims to analyze the theory or concept ROMI in marketing system of manufacturing companies. In addition, the theory seeks to give focus on sustainability in every suggested research program. \u0000The problem, any concept or theory ROMI which has great potential to provide useful information for research and marketing. considering that there is probably a close relation between marketing and investment in ROMI calculation. \u0000Thus, the theory is believed to have the potential in valuable information for researches in marketing. The research is conducted in the method of literary reviews on scientific journals on the concept, case studies, and other research findings on ROMI introduced and developed by a number of experts from various sources (journal). \u0000It is expected that this research to have implications on the development of the marketing concept which may bring return for the company and values in investments. It is also hoped that there would be new more comprehensive paradigms on researches, concepts, and models on ROMI contributing greatly for academics and companies.","PeriodicalId":347047,"journal":{"name":"KDI School of Public Policy & Management Research Paper Series","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132972638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Отношения федерального и регионального уровней системы государственного управления Российской Федерации: особенности типа коммуникативной сети (The Relationship Between the Federal and Regional Levels of the State Management System of the Russian Federation: Peculiarities of the Type of Communicatio

KDI School of Public Policy & Management Research Paper Series Pub Date : 1900-01-01 DOI: 10.2139/ssrn.3509129

Tatyana Shaulova

引用次数: 0

首页上一页