Proceedings of ‏The 4th International Conference on Business, Management and Economics最新文献_第2页

Marketing as an Experience Design: Experiential Marketing in The Context Of Luxury Brands 作为体验设计的营销:奢侈品牌背景下的体验营销

Proceedings of ‏The 4th International Conference on Business, Management and Economics Pub Date : 2020-12-15 DOI: 10.33422/4th.icbmeconf.2020.12.51

Repriya Podder

{"title":"Marketing as an Experience Design: Experiential Marketing in The Context Of Luxury Brands","authors":"Repriya Podder","doi":"10.33422/4th.icbmeconf.2020.12.51","DOIUrl":"https://doi.org/10.33422/4th.icbmeconf.2020.12.51","url":null,"abstract":": This paper is concerned with the importance of Experiential Marketing and how it is utilized by luxury brands, also how this has aided them in achieving the fame they have acquired throughout the years. The discussions defined here within centre around the combination of globalization’s rapid growth, mass production’s reduction effect to prices for products and Communications enablement of consumers gaining access to global luxuries; the discussions further develop into how this led to the necessity for Experiential Marketing. This paper not only focuses on how marketing has transformed within contemporary times due to the influences of the 20th century changes to lifestyle but also how Experiential Marketing has played a hand in this. The various benefits to companies and businesses that incorporate this technique into their marketing mix are highlighted in this paper but also it investigates the necessity of it. This study conveys qualitative research undertaken into the practices of companies such as Hermès, Apple, Moët & Chandon and Disney and their success stories. With the aid of case studies additional in-depth data has been integrated into the research with information supporting how experiential events have aided with increasing brand awareness, sales figures and interest percentages.","PeriodicalId":344563,"journal":{"name":"Proceedings of ‏The 4th International Conference on Business, Management and Economics","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123424972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Passenger Loyalty with Airlines Service Quality in Indonesia 印尼乘客忠诚度与航空公司服务质量的关系

Proceedings of ‏The 4th International Conference on Business, Management and Economics Pub Date : 2020-12-15 DOI: 10.33422/4th.icbmeconf.2020.12.58

Vidyarini Dwita

引用次数: 0

Anti-Corruption Disclosure Practices of Indonesia Public Companies 印尼上市公司的反腐败信息披露实践

Proceedings of ‏The 4th International Conference on Business, Management and Economics Pub Date : 2020-12-15 DOI: 10.33422/4th.icbmeconf.2020.12.46

F. Faisal

引用次数: 0

Investigating Factor Structures Underlying the Construct of Career Anchor Inventory in the Indonesian Context 印尼背景下职业锚量表构建的因素结构研究

Proceedings of ‏The 4th International Conference on Business, Management and Economics Pub Date : 2020-12-15 DOI: 10.33422/4th.icbmeconf.2020.12.66

S. Widodo

{"title":"Investigating Factor Structures Underlying the Construct of Career Anchor Inventory in the Indonesian Context","authors":"S. Widodo","doi":"10.33422/4th.icbmeconf.2020.12.66","DOIUrl":"https://doi.org/10.33422/4th.icbmeconf.2020.12.66","url":null,"abstract":"The paper examines whether the career anchor concept is still applicable in the changing work behaviour as an impact of the coronavirus outbreak. It, therefore, aims to investigate the factor structures underlying the career anchors. An online survey questionnaire of the short-form of the career anchor inventory was distributed to the employees who worked in the government and private sectors in the western part of Indonesia. Exploratory factor analysis was employed to analyse data gathered. The results extract six new structures while only entrepreneurial creativity reflects the original anchor. Three new career anchors are clearly formed, namely the dependent benefits of a combination of economic security, service and items from managerial competence; Work dedication consists of technical competence and geographical security; and Balanced-lifestyle includes autonomy and lifestyle. Two career anchors are extracted due to items reduction. There is one item of pure challenge that forms a career anchor. The shift of the career anchor structures proves that culture is an issue that needs attention when the scale is built based on western research. Thus, cultural factors, work environment situations and life patterns of the local community affect one's career anchor. The characteristics of Indonesian society, such as a power distance culture, civil servant work orientation, managerial position concern, and so forth have an impact on finding career anchors. It highlights the need to rephrase the translated wordings and the possibility to add some items accordingly.","PeriodicalId":344563,"journal":{"name":"Proceedings of ‏The 4th International Conference on Business, Management and Economics","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127846475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Does Financial Education Matter? Examining Financial Literacy among Students of Economics and Finance 金融教育重要吗?考察经济学和金融学学生的金融素养

Proceedings of ‏The 4th International Conference on Business, Management and Economics Pub Date : 2020-12-15 DOI: 10.33422/4th.icbmeconf.2020.12.50

D. Barbić

引用次数: 0

Weak Signals Interpretation to prevent strategic surprises: a literature review 弱信号解读以防止战略意外:文献综述

Proceedings of ‏The 4th International Conference on Business, Management and Economics Pub Date : 2020-12-15 DOI: 10.33422/4th.icbmeconf.2020.12.60

Ali Boutout

引用次数: 0