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STRATEGI PROMOSI TEBAR HEWAN KURBAN DOMPET DHUAFA DALAM PERSPEKTIF KOMUNIKASI PEMASARAN TERINTEGRASI 从集成营销传达的角度来看，牺牲的动物TEBAR策略DHUAFA

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2023-07-18 DOI: 10.55047/transekonomika.v3i3.447

Nenie Sofiyawati

{"title":"STRATEGI PROMOSI TEBAR HEWAN KURBAN DOMPET DHUAFA DALAM PERSPEKTIF KOMUNIKASI PEMASARAN TERINTEGRASI","authors":"Nenie Sofiyawati","doi":"10.55047/transekonomika.v3i3.447","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.447","url":null,"abstract":"Integrated communication channels make it easier for the market to capture promotional messages. Mistakes in designing marketing communication strategies will have an impact on messages that cannot be conveyed. This can damage the company's image because the market cannot find the benefits of the product. This study aims to analyze the promotion strategy of the Dompet Dhuafa Sacrificial Animal Stocking program using the Integrated Marketing Communication (IMC) perspective presented by Philip Kotler and Gary Armstrong. This research applies a qualitative-inductive descriptive method using library data from various relevant sources. The results showed that the promotion of the Dompet Dhuafa Sacrificial Animal Stocking program applies the principles of integrated marketing communication. The IMC principle that emphasizes the integration process of promotional channels that convey one promotional message has been implemented in the promotion of Sacrificial Animal Stocking 1443 H through the message of the benefits of #JadiManfaat sacrifice. All parties involved in THK activities have coordinated their activities on the delivery of sacrificial benefit messages in order to achieve the objectives of the sacrificial decision. The above study can be recommended for managers of institutions that organize sacrificial activities to pay attention to the integration of promotional messages that use various communication channels in order to achieve promotional goals.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125212472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH UKURAN PERUSAHAAN, KUALITAS AUDIT DAN UKURAN PERUSAHAAN TERHADAP AUDIT REPORT LAG PADA PERUSAHAAN SEKTOR KESEHATAN (HEALTCARE) YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2018-2020 公司规模、审计质量和企业规模对印尼证券交易所上市的健康部门报告滞后的影响

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2023-07-03 DOI: 10.55047/transekonomika.v3i3.442

Daffa Bagaskara, Petrol, Hera

{"title":"PENGARUH UKURAN PERUSAHAAN, KUALITAS AUDIT DAN UKURAN PERUSAHAAN TERHADAP AUDIT REPORT LAG PADA PERUSAHAAN SEKTOR KESEHATAN (HEALTCARE) YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2018-2020","authors":"Daffa Bagaskara, Petrol, Hera","doi":"10.55047/transekonomika.v3i3.442","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.442","url":null,"abstract":"Audit report lag is the time it takes to complete an audit and publish financial reports. The importance of issuing audit reports at the right time has led to numerous studies exploring the factors that affect audit report lag. The purpose of this study was to examine the effect of company size, KAP size, and audit quality on audit report lag in health sector companies. The population that is the object of this research is health sector companies listed on the Indonesia Stock Exchange (IDX) in 2018 - 2020. The total population was 60 companies, this research was obtained using purposive sampling technique which then resulted in 15 research samples. for further investigation. The analysis technique used is multiple linear analysis. Based on data analysis and discussion, it can be concluded that Company Size, KAP Size, and Audit Quality have an effect on Audit report lag. The results showed that company size and KAP size had an influence on audit report lag, while audit quality had no effect. The simultaneous results of the results of this study indicate that there is an influence between company size, KAP size, and audit quality on audit report lag.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117272228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH PENGGUNAAN MEDIA SOSIAL DAN MOTIVASI TERHADAP MINAT BERWIRAUSAHA SISWA SMK NEGERI 40 JAKARTA 社交媒体和动机对美国大学生SMK的企业家兴趣的影响

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2023-07-01 DOI: 10.55047/transekonomika.v3i3.446

Bisnis dan Keuangan, Henry Eryanto, Christian Wiradendi Wolor

{"title":"PENGARUH PENGGUNAAN MEDIA SOSIAL DAN MOTIVASI TERHADAP MINAT BERWIRAUSAHA SISWA SMK NEGERI 40 JAKARTA","authors":"Bisnis dan Keuangan, Henry Eryanto, Christian Wiradendi Wolor","doi":"10.55047/transekonomika.v3i3.446","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.446","url":null,"abstract":"This study aims to determine how the influence of Social Media Use and motivation on entrepreneurial interest at SMK Negeri 40 Jakarta. The method used in this research is a survey with a quantitative approach. The population in this study involved students of SMK Negeri 40 Jakarta, totaling 198 students. The sample was taken using proportionate stratified sampling technique with the Slovin formula with a sample size of 132 students and an accuracy of difficulty level of 5%. For data analysis techniques using SmartPLS 4.0 software and then analyzing several calculations consisting of measurement model analysis, structural model analysis, and direct effect hypothesis testing. The results of this study found that the variable X1 on Y using the calculation of t-statistics amounted to 4,511> 1.96, and the calculation value of the p-value was 0.000 <0.05; then for X2 on Y using the calculation of t-statistics amounted to 4,837> 1.96, and the calculation value of the p-value was 0.000 <0.05. The results of the calculation using F-Square on variable X1 on Y have a value of 0.147. Meanwhile, with the same calculation, the X2 variable on Y has a value of 0.239. The conclusion of this study is that the use of social media and motivation towards entrepreneurial interest together and directly have a positive and significant influence on students at SMK Negeri 40 Jakarta.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126826216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS PENGARUH INDEKS PEMBANGUNAN MANUSIA, JUMLAH TENAGA KERJA, RASIO KETERGANTUNGAN DAN RASIO JENIS KELAMIN TERHADAP PERTUMBUHAN EKONOMI DI JAWA TENGAH TAHUN 2015-2021 分析人口增长指数、就业人数、对爪哇经济增长的依赖性和性别比的影响

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2023-06-28 DOI: 10.55047/transekonomika.v3i3.432

Avivah Isnaini, Sudati Nur Sarviah, Emma Dwi Ratnasari

引用次数: 1

PENGARUH KARAKTERISTIK PERUSAHAAN, LEVERAGE, DAN OPINI AUDIT TERHADAP PROFITABILITAS PADA PERUSAHAAN SUB SEKTOR MANUFAKTUR SELAMA MASA PANDEMI 在大流行期间，企业特征、杠杆和审计对制造业子部门盈利能力的影响

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2023-06-27 DOI: 10.55047/transekonomika.v3i3.440

Musa Fahmuddin Irham, Adam Zakaria, Tri Hesti Utaminingtyas

引用次数: 0

PENGARUH KOMPENSASI, DISIPLIN KERJA, DAN MOTIVASI TERHADAP PRODUKTIVITAS KARYAWAN BANK SYARIAH INDONESIA 补偿、工作纪律和激励对印尼伊斯兰银行员工生产力的影响

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2023-06-24 DOI: 10.55047/transekonomika.v3i3.441

Ayu Febriyana Tanjung, Ainun Mardhiyah

{"title":"PENGARUH KOMPENSASI, DISIPLIN KERJA, DAN MOTIVASI TERHADAP PRODUKTIVITAS KARYAWAN BANK SYARIAH INDONESIA","authors":"Ayu Febriyana Tanjung, Ainun Mardhiyah","doi":"10.55047/transekonomika.v3i3.441","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.441","url":null,"abstract":"The success of the company is determined by human resources so that companies need to meet the needs of employees so that employees can work productively. Employee productivity is the ability of employees to complete tasks effectively and efficiently. Employee productivity can be influenced by several factors including compensation, work discipline, and motivation. The purpose of this study was to determine how the effect of compensation, work discipline, and motivation on employee productivity at Bank Syariah Indonesia Kabanjahe District. This study uses quantitative research methods with an associative approach. The population in this study were employees of Bank Syariah Indonesia in Kabanjahe District with 35 respondents. Data collection was carried out through distributing questionnaires using the Likert scale data measurement method. Multiple linear regression analysis methods and hypothesis testing using SPSS. The results showed that Compensation has a significant positive effect on Employee Productivity. Work Discipline variable has no effect on Employee Productivity. Work motivation variable has a significant positive effect on employee productivity. Compensation, work discipline and motivation variables simultaneously have a positive and significant effect on employee productivity. The Rsquare value obtained is 0.281. This means that 71.9% is influenced by other variables not included in this study.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122579722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN SERTA HARGA TERHADAP LOYALITAS PELANGGAN WARMINDO PADA MAHASISWA SEKOLAH VOKASI UNIVERSITAS GADJAH MADA 产品质量、服务质量和价格对WARMINDO大学生的忠诚的影响

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2023-06-10 DOI: 10.55047/transekonomika.v3i3.439

Muchammad Vadli Febrian Kusuma, Alexandro Lero Ora, andrean michael, Fikri Fajar Ramadhan

{"title":"PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN SERTA HARGA TERHADAP LOYALITAS PELANGGAN WARMINDO PADA MAHASISWA SEKOLAH VOKASI UNIVERSITAS GADJAH MADA","authors":"Muchammad Vadli Febrian Kusuma, Alexandro Lero Ora, andrean michael, Fikri Fajar Ramadhan","doi":"10.55047/transekonomika.v3i3.439","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.439","url":null,"abstract":"\"WARMINDO\" food stall is one of the food businesses that is currently gaining popularity and spreading rapidly everywhere. This can be observed in various crowded locations in major cities. The aim of this study is to analyze the impact of product quality, service quality, and price on customer loyalty towards WARMINDO among Vocational School students at Gadjah Mada University. The research focuses on Vocational School students as the target population. A survey was conducted among 80 students, utilizing questionnaires, and the collected data was processed using probit and logit methods. The test results indicate that in this study, there exists a variable denoted as \"Y,\" which represents the level of interest among Vocational School students at Gadjah Mada University (UGM) towards WARMINDO. Independent variables, including interest level, frequency of student visits to WARMINDO, food prices at WARMINDO, and the quality of service provided, have a positive influence on the loyalty of UGM students. Conversely, variables such as expenditure and satisfaction with food at WARMINDO do not significantly affect the loyalty of Vocational School students at UGM.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115122007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DAMPAK KONSOLIDASI TERHADAP PROFITABILITAS PT SEMEN INDONESIA Tbk. (SMGR) 合并对印尼Tbk水泥盈利能力的影响。(SMGR)

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2023-06-08 DOI: 10.55047/transekonomika.v3i3.438

Anhesa Rinta Deidrayanti Putri, Rina Juniarti, Endang Kartini Pangiarti

{"title":"DAMPAK KONSOLIDASI TERHADAP PROFITABILITAS PT SEMEN INDONESIA Tbk. (SMGR)","authors":"Anhesa Rinta Deidrayanti Putri, Rina Juniarti, Endang Kartini Pangiarti","doi":"10.55047/transekonomika.v3i3.438","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.438","url":null,"abstract":"A business combination is the merger of two or more separate companies into one entity with another company, enabling control over the operational activities. Consolidation is often employed as an alternative to expand and enlarge the business market, consequently impacting the company's profitability. This study aims to analyze the effect of company consolidation on profitability levels, utilizing financial ratios such as Return On Assets (ROA), Return On Equity (ROE), and Return On Investment (ROI) as indicators. It employs a quantitative approach, utilizing secondary data derived from the consolidated financial statements of Semen Indonesia Tbk. companies. The study compares account items and incorporates literature reviews focusing on financial performance data. The analysis reveals that prior to consolidation, PT Semen Baturaja Tbk. displayed an ROA level of 0.43%, ROE of 0.45%, and ROI of 0.27, all of which were below 1 (<1). However, after consolidation at PT Semen Baturaja Tbk., there was a noticeable increase in the company's ROA, ROE, and ROI, reaching 2.21%, 2.81%, and 1.82%, respectively.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122918652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISA PENGARUH PENERAPAN SUMBER DAYA PERUSAHAAN UNTUK MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK PADA PT. MAYORA INDAH TBK 分析公司资源应用的影响，以改善PT. magaio美化TBK的供应链管理性能

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2023-06-08 DOI: 10.55047/transekonomika.v3i3.434

Davin Ewaldo, Michael Setiawan, Viviana Angesty, Fendy Chuandra, Program Studi, Manajemen, PT Pada, Mayora Indah, Tbk

{"title":"ANALISA PENGARUH PENERAPAN SUMBER DAYA PERUSAHAAN UNTUK MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK PADA PT. MAYORA INDAH TBK","authors":"Davin Ewaldo, Michael Setiawan, Viviana Angesty, Fendy Chuandra, Program Studi, Manajemen, PT Pada, Mayora Indah, Tbk","doi":"10.55047/transekonomika.v3i3.434","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i3.434","url":null,"abstract":"This study aims to evaluate the impact of ERP implementation on PT Mayora Indah Tbk. A qualitative approach and internet search method were used in this research to collect as much data as possible related to the topic under study, including data from the internet and related journals. Data analysis was conducted to evaluate the effect of ERP on the performance of PT Mayora Indah Tbk, especially in improving production levels and product quality, as well as delivery accuracy supported by the ERP system implemented in the company. The research findings show that ERP implementation has a significant influence in improving the performance of PT Mayora Indah Tbk. Suggestions that can be given to the results of this study are that researchers can include a more detailed analysis of the effect of ERP systems on supply chain management. This research contributes to the academic study of ERP and provides important insights for business practitioners. The implications of this research can be used by other companies that want to improve performance through ERP implementation.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128317438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2023-06-07 DOI: 10.55047/transekonomika.v3i3.423

Antony Sentoso, Lady, Caroline Marninda, Angela, Charlie Wijaya, Titan Martinus

引用次数: 0