Transekonomika: Akuntansi, Bisnis dan Keuangan最新文献_第3页

FINANCIAL LITERACY AND CULINARY SMEs 金融知识与中小型烹饪企业

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2024-05-16 DOI: 10.55047/transekonomika.v4i3.625

Miya Dewi Suprihandari, Fitria Kamudu, Ajlal Haider

引用次数: 0

ANALISIS TINGKAT EFISIENSI PENERIMAAN PAJAK DAERAH DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH PADA TAHUN 2016-2020 DI KABUPATEN PURWOREJO 2016-2020 年普尔沃雷霍地区地方税收增加地方财政收入的效率水平分析

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2024-05-08 DOI: 10.55047/transekonomika.v4i2.621

Nur Atika, Agustina Prativi Nugraheni

{"title":"ANALISIS TINGKAT EFISIENSI PENERIMAAN PAJAK DAERAH DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH PADA TAHUN 2016-2020 DI KABUPATEN PURWOREJO","authors":"Nur Atika, Agustina Prativi Nugraheni","doi":"10.55047/transekonomika.v4i2.621","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i2.621","url":null,"abstract":"Regional development is the independence of a region which is an inseparable part of the success of policies decided by the government. In the state revenue and expenditure budget (APBN), the most significant state revenue target is obtained from the taxation sector. The taxation sector contributes significantly to a country's revenue and can be relied upon as financing for government development, especially regional development. The research was conducted with the aim of analyzing how much the rate of development and the level of effectiveness of local tax revenues in increasing Regional Original Revenue (PAD) in Purworejo Regency. The data used is data on local taxes and local revenue of Purworejo Regency for a period of 5 years, namely 2016-2020 obtained from BPKPAD Purworejo Regency. The data analysis used in this research is quantitative descriptive method. The results showed that the average development rate of local revenue was 18.04% and the average effectiveness rate of local tax revenue was 125.112%, indicating that the local tax revenue of Purworejo Regency was categorized or classified as very effective, so that the local government of Purworejo Regency needed to increase supervision, guidance and evaluation of local tax collection because it had made a large contribution to the local revenue of Purworejo Regency.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":" 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141000436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS 揭示网站设计和产品图片的力量：闪购计划如何影响购买决策

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2024-04-24 DOI: 10.55047/transekonomika.v4i2.617

Sofyan Lazuardi, Tri Wahjoedi

{"title":"UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS","authors":"Sofyan Lazuardi, Tri Wahjoedi","doi":"10.55047/transekonomika.v4i2.617","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i2.617","url":null,"abstract":"A study was conducted to investigate how website design and product photos impact purchasing decisions, with a focus on the role of flash sale programs. The research targeted students in Surabaya who have made purchases on the Shopee e-commerce platform, with a sample size of 96 individuals. The data collected from the respondents' questionnaires were analyzed using SEM SmartPLS-3. The findings of the study revealed that flash sale programs, product photos, and website design play a crucial role in influencing consumer decisions. While flash sale programs can generate consumer interest, it is important to manage them wisely to avoid any negative impact on consumer perception. On the other hand, high-quality product photos and a well-designed website can enhance consumer engagement in the purchasing process. The practical implication of this research is that companies should prioritize flash sale programs, product photo quality, website design, and other marketing factors to influence positive purchasing decisions, develop effective marketing strategies, meet consumer needs, and strengthen their brand image. The main contribution of this study lies in the inclusion of the moderating role of flash sale programs in the integrated model of e-commerce marketing. Therefore, this research provides a deeper understanding of the factors that influence consumer purchasing decisions in the e-commerce context, while also serving as a foundation for companies to design more effective and responsive marketing strategies.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"41 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140663060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

OWNED MEDIA: SYSTEMATIC LITERATURE REVIEW (SLR) 自有媒体：系统文献综述（SLR）

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2024-04-24 DOI: 10.55047/transekonomika.v4i2.615

Fian Arifiona Faradila, I. Safitri, Herlina Kusuma Wardhani

{"title":"OWNED MEDIA: SYSTEMATIC LITERATURE REVIEW (SLR)","authors":"Fian Arifiona Faradila, I. Safitri, Herlina Kusuma Wardhani","doi":"10.55047/transekonomika.v4i2.615","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i2.615","url":null,"abstract":"E-marketing communications offer a great way to establish and enhance connections with customers. In this digital realm, there are various key strategies to consider. One of them is delivering relevant and captivating content that truly resonates with the target audience. Another strategy involves encouraging internet users to engage with the content by leaving comments, sharing their own content, or even participating in interactive games provided by the company. The main objective of this study is to gain a deeper understanding of the knowledge, characteristics, and impact of owned media on digital marketing. To conduct this research, the Preferred Reporting Items for Systematic Review and Meta Analysis related to owned media were utilized. Data was collected from multiple journal sites indexed in Scopus over a span of six years. The findings of this study reveal that having a large social media following does not necessarily translate to increased sales. In fact, owned social media platforms tend to be more effective for brands with a smaller number of followers. Additionally, while it may be tempting to adopt a one-size-fits-all global social media strategy, it is crucial to take into account the cultural context of each country. In countries with a high power distance, a more nuanced approach is required for owned social media to be truly effective. This research contributes to a better understanding of the functions of social media and provides valuable insights for developing effective marketing strategies.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"67 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140664157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGAWASAN INSPEKTORAT DAERAH DALAM MEWUJUDKAN AKUNTABILITAS PENGELOLAAN DANA DESA DI KABUPATEN MALAKA 地区监察局对实现马拉卡地区村级资金管理问责制的监督

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2024-04-15 DOI: 10.55047/transekonomika.v4i1.594

Michael Anjelo Fetomalae, Yohana Febiani Angi, Herly M. Oematan

引用次数: 0

PENGARUH PENERAPAN SISTEM INFORMASI AKUNTANSI CLOUD ACCOUNTING JURNAL ID DENGAN TINGKAT PEMAHAMAN PEMANFAATAN TEKNOLOGI OLEH PENGGUNA SEBAGAI VARIABEL MODERASI TERHADAP KUALITAS LAPORAN KEUANGAN PADA CV JAYA PERKASA ABADI 以用户对技术利用的理解程度为调节变量，实施云会计信息系统对 Cv Jaya Perkasa Abadi 公司财务报表质量的影响

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2024-04-06 DOI: 10.55047/transekonomika.v4i1.604

Ricky Ricky, Renny Maisyarah, Rahim Purba

{"title":"PENGARUH PENERAPAN SISTEM INFORMASI AKUNTANSI CLOUD ACCOUNTING JURNAL ID DENGAN TINGKAT PEMAHAMAN PEMANFAATAN TEKNOLOGI OLEH PENGGUNA SEBAGAI VARIABEL MODERASI TERHADAP KUALITAS LAPORAN KEUANGAN PADA CV JAYA PERKASA ABADI","authors":"Ricky Ricky, Renny Maisyarah, Rahim Purba","doi":"10.55047/transekonomika.v4i1.604","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i1.604","url":null,"abstract":"The aim of this research is to determine the application of the cloud accounting information system, the level of understanding of the use of technology by users and the level of understanding of the use of technology by users which is able to moderate the influence of the application of the cloud accounting information system on CV Jaya Perkasa Abadi. The research method used is quantitative associative. In this research, the data analysis technique used is statistical analysis using SPSS software. The results of partial hypothesis testing of the implementation of the cloud accounting information system have a positive effect on the quality of financial reports at CV Jaya Perkasa Abadi. The level of understanding of the use of technology by users has a positive effect on the quality of financial reports at CV Jaya Perkasa Abadi. The level of understanding of the use of technology by users weakens the relationship between the application of cloud accounting information systems and the quality of financial reports at CV Jaya Perkasa Abadi. Simultaneously implementing the cloud accounting information system, the level of understanding of the use of technology by users simultaneously has a significant influence on the quality of financial reports at CV Jaya Perkasa Abadi.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"38 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140735337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS DETERMINAN FAKTOR SISA HASIL USAHA PADA KOPERASI DI KOTA TEBING TINGGI 特宾丁宜市合作社剩余利润因素的决定因素分析

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2024-04-05 DOI: 10.55047/transekonomika.v4i1.603

D. Situmorang, Rahim Purba, Renny Maisyarah

引用次数: 0

STRATEGIES FOR IMPROVING HUMAN RESOURCES THROUGH EDUCATIONAL TOURISM 通过教育旅游改善人力资源的战略

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2024-03-15 DOI: 10.55047/transekonomika.v3i6.599

Mohammad Ali Masyhuri, Sutinem Sutinem, Abdul Mateen

{"title":"STRATEGIES FOR IMPROVING HUMAN RESOURCES THROUGH EDUCATIONAL TOURISM","authors":"Mohammad Ali Masyhuri, Sutinem Sutinem, Abdul Mateen","doi":"10.55047/transekonomika.v3i6.599","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i6.599","url":null,"abstract":"Education is the right of everyone wherever they are, at any age, including economic conditions at any level. The way to obtain knowledge can no longer be limited by anyone and anything nowadays. In this global era, education patterns are increasingly diverse, knowledge transfer activities no longer have to always be carried out in the classroom. The pattern of teaching and learning activities outside the classroom has also been implemented by many educational institutions in many countries, including Indonesia. When teaching and learning activities are carried out outside the classroom, it generally increases interest in learning for students at primary and higher education levels. In this article, we will convey qualitatively the efforts to transfer knowledge outside the classroom in order to increase interest in learning and reduce boredom due to always studying indoors. A two-way interactive atmosphere is one of the effective ways of learning activities to produce better student abilities, in all subjects or certain subjects. The more optimal human resource capabilities are in the future, we can be sure that economic conditions and many other fields will be better and able to compete with other nations.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"9 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140239229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE IMPACT OF BRAND REPUTATION AND BRAND IMAGE ON BRAND LOYALTY APPLE (Study on Apple Brand Consumers in Medan City) 苹果品牌声誉和品牌形象对品牌忠诚度的影响（对棉兰市苹果品牌消费者的研究）

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2024-03-15 DOI: 10.55047/transekonomika.v4i1.601

Novrianda Wirayudha, Feby Aulia Safrin

{"title":"THE IMPACT OF BRAND REPUTATION AND BRAND IMAGE ON BRAND LOYALTY APPLE (Study on Apple Brand Consumers in Medan City)","authors":"Novrianda Wirayudha, Feby Aulia Safrin","doi":"10.55047/transekonomika.v4i1.601","DOIUrl":"https://doi.org/10.55047/transekonomika.v4i1.601","url":null,"abstract":"This study aims to analyze how the influence of brand reputation and brand image on brand loyalty of apple. The influence between brand reputations and the brand image will be analyzed partially and simultaneously on brand loyalties. The form of research used is quantitative with an associative approach. The population in this study used the Lemeshow formula with a total of 96 respondents as samples. The primary data used in this study was obtained by distributing the questionnaire directly while the secondary data was acquired through a library study. Data analysis methods used are instrumental testing, classical assumption testing, double linear regression analysis and hypothetical testing using SPSS. The results of the research showed that brand reputation and brand image have a significant influence both partially and simultaneously on brand loyalty in Apple consumers in the City of Medan. The determination coefficient test showed that there was a close relationship between the variable with the R value of 0.614. Through the adjusted R square value it was also known that the brand reputation and brand image variables contributed 36.4% to brand loyalty variable while the remaining 63.6% was influenced by other variables outside this study model.","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"1 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140241329","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE INFLUENCE OF COMMUNITY-BASED CORPORATE SOCIAL RESPONSIBILITY (CSR) ON TISKA BEACH TOURISM VISITS IN LAMPUNG PROVINCE 以社区为基础的企业社会责任（CSR）对灯翁省蒂斯卡海滩旅游访问的影响

Transekonomika: Akuntansi, Bisnis dan Keuangan Pub Date : 2024-01-29 DOI: 10.55047/transekonomika.v3i6.578

Richa Hesti Dewi, Iskandar Ali Alam

{"title":"THE INFLUENCE OF COMMUNITY-BASED CORPORATE SOCIAL RESPONSIBILITY (CSR) ON TISKA BEACH TOURISM VISITS IN LAMPUNG PROVINCE","authors":"Richa Hesti Dewi, Iskandar Ali Alam","doi":"10.55047/transekonomika.v3i6.578","DOIUrl":"https://doi.org/10.55047/transekonomika.v3i6.578","url":null,"abstract":"This research delves into an exploration of the intricate interplay between social responsibility, community-based initiatives, and sustainable tourism practices within the picturesque landscape of Lampung province. The focal point of this study revolves around Tiska Beach, a captivating destination that beckons travelers seeking a harmonious blend of nature and recreation. The overarching objective is to unravel the nuanced influence of these factors on visitor loyalty, thereby contributing to the sustainable development of Tiska Beach and its surrounding communities. The research population comprises the diverse array of visitors gracing the shores of Tiska Beach in Lampung, with a meticulously chosen sample size of 100 individuals. Employing the robust analytical tool of multiple linear regression analysis, the study seeks to dissect the multifaceted dynamics at play within the realm of social responsibility, community-based tourism, and the sustainable practices that underpin Tiska Beach's allure. One pivotal facet of this investigation lies in the acknowledgment of corporate social responsibility (CSR) as a driving force shaping the visitor experience. The essence of CSR resonates with the fundamental notion that organizations, particularly businesses, bear a profound responsibility not only towards their patrons but also to the broader environment encompassing all facets of their operations","PeriodicalId":342628,"journal":{"name":"Transekonomika: Akuntansi, Bisnis dan Keuangan","volume":"98 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140487868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0