Global Business Languages最新文献_第4页

Preparing students for the global workforce: Chinese and non-Chinese working professionals on key employability skills 为学生准备全球劳动力:中国和非中国工作的专业人士的关键就业技能

Global Business Languages Pub Date : 2020-01-01 DOI: 10.4079/gbl.v20.5

Yi Zhou

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引用次数: 3

Real-client projects in the LSP classroom: Business and German students teamworking across disciplines LSP课堂上的真实客户项目:商业和德语学生跨学科的团队合作

Global Business Languages Pub Date : 2020-01-01 DOI: 10.4079/gbl.v20.7

Margaret Gonglewski, A. Helm

{"title":"Real-client projects in the LSP classroom: Business and German students teamworking across disciplines","authors":"Margaret Gonglewski, A. Helm","doi":"10.4079/gbl.v20.7","DOIUrl":"https://doi.org/10.4079/gbl.v20.7","url":null,"abstract":"This paper presents a cross-disciplinary project in which business German and international marketing management students were teamed up to complete work for a real client. Each team developed a proposal for a new marketing and communications strategy for a non-profit organization focused on the German language and cultures. We first examine real-client projects as a subcategory of experiential learning, with benefits highlighted in the secondary literature, including the opportunity for students to apply their course-gained knowledge and skills, and to interact with local communities, which lends purpose and authenticity to their classroom learning. We then present our cross-disciplinary version of a real-client project, outlined in four phases with specific tasks, deliverables, and goals. Project outcomes demonstrate the ways in which the real-client project allowed students to apply content knowledge and skills from their respective fields, while supporting peer-to-peer learning within a disciplinarily diverse team in a professional setting. We conclude with recommendations to facilitate developing and carrying out cross-disciplinary real-client projects in business language or other LSP fields.","PeriodicalId":34034,"journal":{"name":"Global Business Languages","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70610365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategic Planning Practices in Hong Kong: A Cultural Dimension 香港策略性规划实践:文化层面

Global Business Languages Pub Date : 2018-10-26 DOI: 10.4324/9780429430213-10

David Reid, Kam-hon Lee

引用次数: 0

Culture and Marketing Negotiation: The Case of Hong Kong Chinese Executives In US-China Trade 文化与营销谈判:香港华人高管在美中贸易中的案例

Global Business Languages Pub Date : 2018-10-26 DOI: 10.4324/9780429430213-14

Kam-hon Lee

引用次数: 0

Us-China Economic Relations Since 1978 1978年以来的中美经济关系

Global Business Languages Pub Date : 2018-10-26 DOI: 10.4324/9780429430213-5

Linsheng Wang, Xiaoming Shen