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ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia最新文献

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Pemanfaatan Batok Kelapa sebagai Desain Kemasan Jenang Jaket Khas Banyumas 使用椰子壳作为板状外壳的设计设计的Banyumas风格
ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia Pub Date : 2022-12-30 DOI: 10.30998/jd.v10i1.13241
Emmareta Fauziah, Krishnanda Raditya Mooduto, Rizna Eka Nursanti, Laurensius Windy Octanio Haryanto
{"title":"Pemanfaatan Batok Kelapa sebagai Desain Kemasan Jenang Jaket Khas Banyumas","authors":"Emmareta Fauziah, Krishnanda Raditya Mooduto, Rizna Eka Nursanti, Laurensius Windy Octanio Haryanto","doi":"10.30998/jd.v10i1.13241","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13241","url":null,"abstract":"Kemasan merupakan daya tarik yang berperan penting dalam sebuah produk makanan. Masalah yang sering muncul pada usaha kecil menengah (UKM) oleh-oleh makanan di Kota Purwokerto adalah kemasan. Inovasi terhadap kemasan berdampak sangat signifikan bagi usaha oleh-oleh makanan contohnya besek yang digunakan untuk dodol Garut. Sejauh ini pemanfaatan batok kelapa sebagai kemasan jarang sekali dilakukan padahal material ini sangat berlimpah dan mudah ditemukan terutama di Purwokerto sama halnya dengan besek. Merancang kemasan makanan oleh-oleh yang inovatif untuk kemasan khas Banyumas yakni Jenang Jaket dirasa perlu dilakukan. Pemilihan material batok kelapa dalam perancangan kemasan juga didasari oleh salah satu bahan dasar Jenang Jaket yaitu gula kelapa asli. Pengambilan data dilakukan dengan wawancara dan observasi yang dilakukan berdasarkan sudut pandang penulis dengan metode kualitatif. Data yang dikumpulkan kemudian menjadi acuan dalam perancangan kemasan batok kelapa. Perancangan diawali dengan membuat moodboard produk, melakukan positioning terhadap produk, membuat sketsa desain dan hingga hasil akhir pada penelitian ini adalah berupa purwarupa (prototype) kemasan. Setelah diperoleh purwarupa disadari bahwa masih perlu adanya studi lebih lanjut mengenai desain kemasan yang dirancang untuk mengetahui secara aplikatif dampak terhadap peningkatan nilai produk tersebut.","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76591505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Kreatif Iklan Toyota Indonesia dalam Web Series NKCTHI
ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia Pub Date : 2022-12-30 DOI: 10.30998/jd.v10i1.12301
Adya Mulya Prajana, Aisyi Syafikarani, Aria Ar Razi
{"title":"Strategi Kreatif Iklan Toyota Indonesia dalam Web Series NKCTHI","authors":"Adya Mulya Prajana, Aisyi Syafikarani, Aria Ar Razi","doi":"10.30998/jd.v10i1.12301","DOIUrl":"https://doi.org/10.30998/jd.v10i1.12301","url":null,"abstract":". The development of the internet medium at this time produces new media as a place to distribute product advertisements from various companies. One of them is a web series, which is a serial event concept (serialized story) that generally airs on the Youtube platform. The large number of viewers generated by web series has finally encouraged various companies to increase awareness of their products through web series. The web series that had become trending was NKCTHI (Nanti Kita Cerita Tentang Hari Ini) which aired on Toyota Indonesia's Youtube channel. NKCTHI web series became the object of research because of the large number of viewers generated, reaching 8.4 million and receiving awards from Youtube. This research will be observed using characterization analysis, story structure, product placement and AISAS with a qualitative descriptive method. Visual observations on the NKCTHI web series are categorized based on the characteristics of the scenes in which there are advertisements for Toyota Indonesia products. This analysis aims to find out the creative strategy of Toyota Indonesia advertisements in conveying verbal and visual messages contained in the NKCTHI web series. The results of this study, (1) Toyota Indonesia utilizes the NKCTHI web series to gain awareness from young people; (2) Although the product placement displayed is not formally mentioned, the engagement of the NKCTHI web series is quite high; 3) The creative strategy of advertising in the NKCTHI web series is delivered using visual language; 4) Advertising in the NKCTHI web series uses an emotional approach, namely advertising into everyday life","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75560148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rancang Bangun Media Promosi Digital Menggunakan Model Prototype di PT Studio Atas
ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia Pub Date : 2022-12-30 DOI: 10.30998/jd.v10i1.13814
Y. Chandra, Sarah Lanna Zagita, Kosdiana Kosdiana, Marti Riastuti
{"title":"Rancang Bangun Media Promosi Digital Menggunakan Model Prototype di PT Studio Atas","authors":"Y. Chandra, Sarah Lanna Zagita, Kosdiana Kosdiana, Marti Riastuti","doi":"10.30998/jd.v10i1.13814","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13814","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84427466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pembuatan Animasi Pendek 2D Cerita Rakyat Timun Mas
ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia Pub Date : 2022-12-30 DOI: 10.30998/jd.v10i1.13063
Candra Feriana, A. Rachman, R. Kurniawan
{"title":"Pembuatan Animasi Pendek 2D Cerita Rakyat Timun Mas","authors":"Candra Feriana, A. Rachman, R. Kurniawan","doi":"10.30998/jd.v10i1.13063","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13063","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"41 1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90475727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Kuasa Patriarki dan Mitos Budaya Pada Desain Poster Film Yuni 尤尼电影海报设计的父权制和文化神话
ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia Pub Date : 2022-12-30 DOI: 10.30998/jd.v10i1.13289
Ade Kusuma, Windri Saifudin, M. Q. Fittron
{"title":"Kuasa Patriarki dan Mitos Budaya Pada Desain Poster Film Yuni","authors":"Ade Kusuma, Windri Saifudin, M. Q. Fittron","doi":"10.30998/jd.v10i1.13289","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13289","url":null,"abstract":". A poster is one of the promotional media used by filmmakers to promote their upcoming film work. There are image and text elements on a poster, which consist of titles, subtitles, credit titles, and other symbols. Yuni's film poster, shown in theaters, won the selected poster design category at the 10th Piala Maya event held in 2021. This study aims to examine the meaning of the message displayed by Yuni's film poster through color choices, typography, photos, and layout balance. This research is a qualitative descriptive study using Charles Sanders Peirce's semiotic approach, referring to the triangle theory of meaning. Researchers analyzed the relationship between the sign, object, and interpretant. This study explains that a film poster is used to attract attention and provide instructions to potential audiences about the film's story. In Yuni's film poster, researchers find clues about the main character, shackled to patriarchal power and traditional cultural myths about Indonesian women.","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77563528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Semiotika Fotografi Human Figure pada Foto Karya Mahasiswa Pendidikan Multimedia UPI UPI多媒体教育学生拍摄的人体人物摄影的符象分析
ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia Pub Date : 2022-12-30 DOI: 10.30998/jd.v10i1.13201
Ajeng Nur Baetty, Maya Purnama Sari
{"title":"Analisis Semiotika Fotografi Human Figure pada Foto Karya Mahasiswa Pendidikan Multimedia UPI","authors":"Ajeng Nur Baetty, Maya Purnama Sari","doi":"10.30998/jd.v10i1.13201","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13201","url":null,"abstract":", UPI","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"136 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88930263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Perancangan Video Dokumenter Urban Farming di Kota Surabaya
ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia Pub Date : 2022-12-30 DOI: 10.30998/jd.v10i1.12945
Revanza Alif Rahmawan, Aditya Rahman Yani
{"title":"Perancangan Video Dokumenter Urban Farming di Kota Surabaya","authors":"Revanza Alif Rahmawan, Aditya Rahman Yani","doi":"10.30998/jd.v10i1.12945","DOIUrl":"https://doi.org/10.30998/jd.v10i1.12945","url":null,"abstract":". Urban farming is a strategy to produce fresh food with limited land to meet food availability in urban areas and can improve the community's economy. Therefore, urban farming is an alternative solution for the realization of the availability of sufficient food commodities for the people of Indonesia, especially in big cities. The city of Surabaya has long implemented an urban farming system, the government has responded and tried to encourage the use of narrow land or its own yard as the object of implementing urban farming. However, there are still many people who are not optimal in the application of urban farming, so the urban farming model that is applied is still simple and inappropriate and there is still a lot of land that is not used for urban farming. There are still several factors that hinder the development of the urban farming system in Surabaya, including the lack of knowledge about urban farming itself. Against this background, the design of this documentary video was carried out. The design of this documentary video will review urban farming in the city of Surabaya from the opinions of UMKM, citizens, and community groups who have experience in urban farming. Of course, the aim is to provide educational facilities, information and invite the citizens to participate in implementing urban farming in order to increase independent food security.","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84791549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Perancangan Film Pendek sebagai Media Informasi Mengenai Strategi Alternatif Mengembangkan Usaha Micro Kecil Menengah 短片设计作为一种关于开发中小型微企业的替代策略的信息媒介
ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia Pub Date : 2022-12-30 DOI: 10.30998/jd.v10i1.13572
Asrullah Ahmad, William Liu, Martinus Eko Prasetyo
{"title":"Perancangan Film Pendek sebagai Media Informasi Mengenai Strategi Alternatif Mengembangkan Usaha Micro Kecil Menengah","authors":"Asrullah Ahmad, William Liu, Martinus Eko Prasetyo","doi":"10.30998/jd.v10i1.13572","DOIUrl":"https://doi.org/10.30998/jd.v10i1.13572","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81686860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perancangan Infografik Sinyal Darurat Tuberkulosis di Masa Pandemi Covid 19 设计了Covid 19大流行中的结核病紧急信号图表
ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia Pub Date : 2022-12-30 DOI: 10.30998/jd.v10i1.16347
{"title":"Perancangan Infografik Sinyal Darurat Tuberkulosis di Masa Pandemi Covid 19","authors":"","doi":"10.30998/jd.v10i1.16347","DOIUrl":"https://doi.org/10.30998/jd.v10i1.16347","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89967973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Emotional Branding dalam Strategi Branding Klinik Gigi Bandung Dental Center
ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia Pub Date : 2022-12-30 DOI: 10.30998/jd.v10i1.12959
Ardes Muhammad Naufal Khairi, Alvanov Zpalanzani Mansoor
{"title":"Emotional Branding dalam Strategi Branding Klinik Gigi Bandung Dental Center","authors":"Ardes Muhammad Naufal Khairi, Alvanov Zpalanzani Mansoor","doi":"10.30998/jd.v10i1.12959","DOIUrl":"https://doi.org/10.30998/jd.v10i1.12959","url":null,"abstract":"","PeriodicalId":33990,"journal":{"name":"ANDHARUPA Jurnal Desain Komunikasi Visual Multimedia","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88358054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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