{"title":"A review on intellectual property in India","authors":"B. R. Maurya","doi":"10.5958/2249-877x.2021.00121.1","DOIUrl":"https://doi.org/10.5958/2249-877x.2021.00121.1","url":null,"abstract":"","PeriodicalId":339625,"journal":{"name":"South Asian Journal of Marketing & Management Research","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124934313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Social media: A catalyst for entrepreneurship and marketing","authors":"M. Azhar, Mohd Junaid Akhtar","doi":"10.5958/2249-877X.2020.00087.9","DOIUrl":"https://doi.org/10.5958/2249-877X.2020.00087.9","url":null,"abstract":"Social media has revolutionized marketing, advertising, and promotional practices of business concerns. After the advent of Web 2.0, traditional methods of marketing have become defunct and obsolete. The Global Digital Report 2020 says thatmore thana whopping 4.5 billion people around the globe are usingthe internet, which is nearly 60 per cent of the world's total population. Among them, the count of active social media users is 3.8 billion as of January 2020. Due to its widespread popularity and increasing adaptability, social media is becoming a new platform for entrepreneurs and marketers. It has much potential for business and entrepreneurial opportunities. Hence, the present research paper aims to discuss the importance of social media andits role as a marketing catalyst for entrepreneurs. Furthermore, it investigates requisite marketing strategies for entrepreneurs and various opportunities provided by social media.","PeriodicalId":339625,"journal":{"name":"South Asian Journal of Marketing & Management Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123124174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Correlation between job motivation and organizational justice with burn out of employees of Imam Khomeini hospital in Amol City","authors":"Akbar Ahmani","doi":"10.5958/2249-877x.2021.00024.2","DOIUrl":"https://doi.org/10.5958/2249-877x.2021.00024.2","url":null,"abstract":"","PeriodicalId":339625,"journal":{"name":"South Asian Journal of Marketing & Management Research","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115007456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A study on consumer behaviour towards green products with reference to malappuram district","authors":"P. R. A. Khader","doi":"10.5958/2249-877X.2019.00022.5","DOIUrl":"https://doi.org/10.5958/2249-877X.2019.00022.5","url":null,"abstract":"","PeriodicalId":339625,"journal":{"name":"South Asian Journal of Marketing & Management Research","volume":"209 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132915107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainable supply chain practices of accommodation services: A case of verite guest house","authors":"V. Shreya, Prem Kumar, Y. V. Rao","doi":"10.5958/2249-877x.2019.00033.x","DOIUrl":"https://doi.org/10.5958/2249-877x.2019.00033.x","url":null,"abstract":"","PeriodicalId":339625,"journal":{"name":"South Asian Journal of Marketing & Management Research","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133328925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Role of information and communication technologies in accounting and digital economy","authors":"Ganiboyev Ilhom Shokiraliyevich","doi":"10.5958/2249-877x.2021.00040.0","DOIUrl":"https://doi.org/10.5958/2249-877x.2021.00040.0","url":null,"abstract":"","PeriodicalId":339625,"journal":{"name":"South Asian Journal of Marketing & Management Research","volume":"13 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116352903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"E-Governance: A Citizens’ Perception","authors":"S. Agrawal, P. Sethi, M. Mittal","doi":"10.5958/2249-877x.2019.00028.6","DOIUrl":"https://doi.org/10.5958/2249-877x.2019.00028.6","url":null,"abstract":"","PeriodicalId":339625,"journal":{"name":"South Asian Journal of Marketing & Management Research","volume":"153 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134475369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}