Expose Pub Date : 2022-05-12 DOI: 10.52423/jikuho.v7i2.25136

Zakiyatul Amiroh, Susanne Dida, Yanti Setianti

{"title":"FAKTOR PENGARUH INTENSITAS PENGGUNAAN LAYANAN TELEPSIKIATRI PADA MASA PANDEMI","authors":"Zakiyatul Amiroh, Susanne Dida, Yanti Setianti","doi":"10.52423/jikuho.v7i2.25136","DOIUrl":"https://doi.org/10.52423/jikuho.v7i2.25136","url":null,"abstract":"Pandemi Covid-19 telah mengganggu proses penyediaan layanan kesehatan. Tak terkecuali layanan kesehatan jiwa. Telepsikiatri kini menjadi salah satu jembatan untuk mengatasi kondisi tersebut. Layanan ini melibatkan penggunaan teknologi dalam memberikan perawatan psikiatri pada penggunanya. Salah satu penyedia layanan telepsikiatri kesehatan jiwa yang mengalami peningkatan jumlah pengguna adalah aplikasi Halodoc. Pada tahun 2020, transaksi pada layanan ini tercatat meningkat 10 kali dibandingkan sebelumnya. Padahal tingkat penerimaan teknologi pada setiap daerah dan individu cenderung berfariasi. Karenanya, tujuan dari penelitian ini adalah untuk menganalisis faktor yang mempengaruhi penggunaan layanan kesehatan jiwa di aplikasi Halodoc pada masa pandemi, dengan menggunakan teori Technology Acceptance Model (TAM). Metode penelitian pada penelitian ini adalah kuantitatif deskriptif dengan pengumpulan data yang dilakukan melalui pembagian angket secara online pada sample yang ditentukan menggunakan teknik purposive sampling, dan dianalisis menggunakan SPSS 24. Hasil penelitian menunjukkan secara bersama variabel-variabel Independen mempengaruhi pengguna untuk menggunakan layanan kesehatan jiwa di aplikasi Halodoc pada masa pandemi. Sedangkan, secara parsial, variable keyakinan diri menjadi satu-satunya faktor yang mempengaruhi pengguna untuk menggunakan layanan kesehatan jiwa di aplikasi Halodoc pada masa pandemi. Kata Kunci : Telepsikiatri, Kesehatan Jiwa, Aplikasi Halodoc, Pandemi","PeriodicalId":33874,"journal":{"name":"Expose","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82173805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Brand Ambassadors' Influence on Brand Image and Consumer Purchasing Decisions 品牌大使对品牌形象和消费者购买决策的影响

Expose Pub Date : 2022-04-30 DOI: 10.33021/exp.v5i1.1589

Silvia Betrice Situmorang, H. Herdiansyah

{"title":"Brand Ambassadors' Influence on Brand Image and Consumer Purchasing Decisions","authors":"Silvia Betrice Situmorang, H. Herdiansyah","doi":"10.33021/exp.v5i1.1589","DOIUrl":"https://doi.org/10.33021/exp.v5i1.1589","url":null,"abstract":"E-commerce has recently grown in popularity, particularly in Indonesia. Indonesia is the Southeast Asian country with the highest number of e-commerce visitors. Shopee and Tokopedia are currently the two largest e-commerce platforms in Indonesia. Shopee is a Singaporean company, and Tokopedia is an Indonesian company. To expand their market, both are currently using a brand ambassador, Shopee with Didi Kempot and Tokopedia with BTS. As a result, the researchers conducted this study to determine the influence of those brand ambassadors on brand image and consumer purchasing decisions, and they compared Shopee and Tokopedia to determine which one influenced them the most. This study included 222 respondents drawn from a population of young Indonesian college students using convenience sampling. To test the hypothesis, a simple linear regression analysis was used. This study discovered that Brand Ambassador Didi Kempot had an influence on Brand Image (sig. 2-tailed = 0.000 with R2 = 0.124) and Shopee Consumer Buying Decision (sig. 2-tailed = 0.000 with R2 = 0.062) and Brand Ambassador BTS had an influence on Brand Image (sig. 2-tailed = 0.000 with R2 = 0.243) and Tokopedia Consumer Buying Decision (sig. 2-tailed = 0.000 with R2 = 0.059). Furthermore, all independent variables had a positive influence on all dependent variables. The source of R2 demonstrated that all dependent variables were positive.","PeriodicalId":33874,"journal":{"name":"Expose","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45404028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Analisis Pesan Akun Instagram @sekolahrelawan Sebagai Media Berbagi Di Masa Pandemi 分析Instagram账号@学期志愿者分享的信息

Expose Pub Date : 2022-04-30 DOI: 10.33021/exp.v5i1.1549

Vira Priyanka Putri

{"title":"Analisis Pesan Akun Instagram @sekolahrelawan Sebagai Media Berbagi Di Masa Pandemi","authors":"Vira Priyanka Putri","doi":"10.33021/exp.v5i1.1549","DOIUrl":"https://doi.org/10.33021/exp.v5i1.1549","url":null,"abstract":"Abstrak. Kasus COVID-19 yang tinggi mendorong munculnya media berbagi di tengah pandemi. Salah satunya adalah akun Instagram @sekolahlrelawan. Kemampuan memproduksi pesan dan fakta membuat konten akun Instagram @sekolahrelawan mudah diterima dan disukai khalayak luas. Penelitian ini bertujuan untuk mengetahui bagaimana isi pesan berbagi yang terdapat pada akun Instagram @sekolahrelawan. Penelitian ini menggunakan metode analisis isi kualitatif dengan unit analisis berupa postingan berbagi pada akun @sekolahrelawan. Hasil analisis menunjukkan pesan berbagi pada akun @sekolahrelawan direpresentasikan melalui caption dan gambar yang digunakan dan didukung oleh program kreatif berbagi. Program berbagi sekolah relawan, mulai dari berbagi semangat dan makanan kepada tim medis, berbagi makanan sahur saat Ramadan, berbagi hewan kurban saat Iduladha, membuka warung rakyat dengan ratusan porsi makanan untuk masyarakat terdampak covid-19, serta pembangunan sekolah, dan pemberian smartphone untuk anak-anak yang kesulitan bersekolah online. Selain memaparkan program relawan, postingan @sekolahrelawan dari Maret hingga September 2020 juga memberikan pesan bahwa berbagi dengan sesama di masa pandemi tetap bisa dilakukan dengan berbagai cara.","PeriodicalId":33874,"journal":{"name":"Expose","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44416951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Representation of Health Messages in Bear Brand’s Advertisement Series Using Barthes’ Semiotics Analysis 用巴特符号学分析贝尔品牌系列广告中的健康信息

Expose Pub Date : 2022-04-30 DOI: 10.33021/exp.v5i1.3893

Winda Shabrina, Alfrisa Renuat, Dwi Kusuma Ningsih, Yudha Wirawanda

{"title":"Representation of Health Messages in Bear Brand’s Advertisement Series Using Barthes’ Semiotics Analysis","authors":"Winda Shabrina, Alfrisa Renuat, Dwi Kusuma Ningsih, Yudha Wirawanda","doi":"10.33021/exp.v5i1.3893","DOIUrl":"https://doi.org/10.33021/exp.v5i1.3893","url":null,"abstract":"In this digital era, advertisement is a form of communication. Messages can be included in advertisements. One example is the Bear Brand advertisement, which broadcasts health messages during the COVID-19 pandemic. Bear Brand is a milk drink brand. As a brand, it has several advertisements in media. The purpose of this study is to analyze health messages in the Bear Brand New Normal series advertisements. This study uses qualitative research methods. This study analyzes advertisements in the official channel of Bear Brand on YouTube. Purposive sampling is used in this study. This study examines the channel's New Normal ad series. This study employs Roland Barthes' semiotic theory to explain the level of signification of the relationship between the signifier and the signified in the Bear Brand advertisement, as well as to describe the denotative and connotative forms and myths in the advertisement. This study also employs Stuart Hall's representation theory to examine the representation of health messages in advertisements that include both verbal and nonverbal cues. The findings of the study show how health messages are represented in advertisements related to the COVID-19 pandemic.","PeriodicalId":33874,"journal":{"name":"Expose","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45409008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Persepsi Generasi Milenial Terhadap Hari Belanja Online Nasional Pada E-Commerce Shopee 军人一代对电子商务商店全国网购日的展望

Expose Pub Date : 2022-04-30 DOI: 10.33021/exp.v5i1.3533

Nabila Dafa Purwa, Herlina Suksmawati

引用次数: 0

Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut 策划企业社会责任关系，培养学生生态生态旅游的伙伴关系

Expose Pub Date : 2022-04-30 DOI: 10.33021/exp.v5i1.1617

Rizki Nizam, Yasir Yasir

{"title":"Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut","authors":"Rizki Nizam, Yasir Yasir","doi":"10.33021/exp.v5i1.1617","DOIUrl":"https://doi.org/10.33021/exp.v5i1.1617","url":null,"abstract":". Pertamina's CSR program through the development of nature conservation-based tourism and education is carried out due to the impact of forest and peatland fires. This study aims to determine the CSR communication planning model of PT Pertamina RU II Sungai Pakning in the development of Marsawa Peat Arboretum Ecotourism. This study uses a qualitative research method with a case study approach. The results of this study indicate that PT Pertamina's CSR communication planning in ecotourism development uses the following steps: problem analysis and research; formulation of communication policies and programs; communication action; and evaluation. Through CSR activities with the community, Pertamina CDO has developed a peat arboretum as a tourist attraction area as a basis for reporting and spreading the image of a company that cares about the environment. The public welcomes the Marsawa peat arboretum ecotourism. Apart from being a tourist attraction, its existence can also provide education and exciting experiences about the importance of protecting the peat environment. The development of peat ecotourism must get support from various stakeholders, especially local governments, so that its existence can have a broad impact on economic development and public awareness of the peat environment.","PeriodicalId":33874,"journal":{"name":"Expose","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42409889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Kampanye dan Akses Media Terhadap Kebijakan Energi Baru dan Terbarukan dalam Perspektif Mahasiswa Di Sumatera Utara 从北苏门答腊的学生角度来看，运动和媒体对新和可再生能源政策的访问

Expose Pub Date : 2022-04-30 DOI: 10.33021/exp.v5i1.3388

Mickhael Rajagukguk

引用次数: 0

ANALISIS WACANA PRODUCT PLACEMENT TOYOTA INDONESIA DALAM MINI SERIES PERJALANAN TERBAIK SEPANJANG MASA

Expose Pub Date : 2022-04-25 DOI: 10.52423/jikuho.v7i2.24607

Bagaskara Adhy Putra, A. Mahendra

引用次数: 0

LITERASI JURNAL ELEKTRONIK PADA MAHASISWA PERPUSTAKAAN DAN ILMU INFORMASI SEBAGAI MEDIA INFORMASI AKADEMIK 图书馆学生和信息科学的电子文学专业知识作为学术信息媒介

Expose Pub Date : 2022-04-18 DOI: 10.52423/jikuho.v7i2.24800

S. Sulastri, Masrul Masrul, W. Lusianai, Asrul Jaya

{"title":"LITERASI JURNAL ELEKTRONIK PADA MAHASISWA PERPUSTAKAAN DAN ILMU INFORMASI SEBAGAI MEDIA INFORMASI AKADEMIK","authors":"S. Sulastri, Masrul Masrul, W. Lusianai, Asrul Jaya","doi":"10.52423/jikuho.v7i2.24800","DOIUrl":"https://doi.org/10.52423/jikuho.v7i2.24800","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui bagaimana literasi jurnal elektronik pada mahasiswa perpustakaan dan ilmu informasi sebagai media informasi akademik. Metode penelitian yang dgunakan dalam penelitian ini adalah deskriptif kualitatif, dengan penentuan informan snowball sampling, serta pengumpulan data yang dilakukan dengan observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa kemampuan mengidentifikasi kebutuhan informasi dilakukan dengan melihat judul/tema masalah, kesamaan kata dari judul, dan pembahasan yang dikaji informasi tersebut. Kemampuan mencari informasi dilakukan dengan mencari tanpa kata kunci jurnal diawal/diakhir kalimat, hanya menggunakan kata kunci judul yang sesuai dengan judul yang dibutuhkan, dan mencari langsung pada rumah jurnal maupun pada mesin pencari google. Kemampuan menggunakan informasi telah digunakan sesuai dengan keperluan akademis setiap mahasiswa, melakukan parafrase bagi sebagian mahasiswa dan sebagian mahasiswa hanya menyalin tanpa memparafrase informasi tersebut, serta mencantumkan sumber dari informasi yang ditemukan.Kata-kata Kunci: Literasi, Jurnal Elektronik, Media Informasi.","PeriodicalId":33874,"journal":{"name":"Expose","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79667410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

POLA PENGELOLAAN MEDIA KOMUNIKASI PUBLIK PERGURUAN TINGGI DALAM MEMBENTUK ONLINE REPUTATION 大学公共媒体管理模式塑造了在线声誉

Expose Pub Date : 2022-04-17 DOI: 10.52423/jikuho.v7i2.24561

Adzkia Kirana Dipa, Hanny Hafiar, A. Rahmat

引用次数: 0

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