Marketing i RynekPub Date : 2024-02-20DOI: 10.33226/1231-7853.2024.2.3
A. Bitkowska, Krzysztof Łabędzki
{"title":"W kierunku smart mobility. Proces transportu publicznego z perspektywy pandemii COVID-19 na przykładzie metropolii Warszawa","authors":"A. Bitkowska, Krzysztof Łabędzki","doi":"10.33226/1231-7853.2024.2.3","DOIUrl":"https://doi.org/10.33226/1231-7853.2024.2.3","url":null,"abstract":"","PeriodicalId":338535,"journal":{"name":"Marketing i Rynek","volume":"181 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140448309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing i RynekPub Date : 2024-02-20DOI: 10.33226/1231-7853.2024.2.5
Paulina Wenderlich
{"title":"Marketing treści w budowaniu internetowych strategii komunikacyjnych instytucji publicznych. Analiza wybranych przykładów z sektora kultury","authors":"Paulina Wenderlich","doi":"10.33226/1231-7853.2024.2.5","DOIUrl":"https://doi.org/10.33226/1231-7853.2024.2.5","url":null,"abstract":"","PeriodicalId":338535,"journal":{"name":"Marketing i Rynek","volume":"605 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140446350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing i RynekPub Date : 2024-02-20DOI: 10.33226/1231-7853.2024.2.1
A. Niezgoda, Ewa Markiewicz
{"title":"The role of Generation Z's local identity in creating a sustainable tourism product","authors":"A. Niezgoda, Ewa Markiewicz","doi":"10.33226/1231-7853.2024.2.1","DOIUrl":"https://doi.org/10.33226/1231-7853.2024.2.1","url":null,"abstract":"","PeriodicalId":338535,"journal":{"name":"Marketing i Rynek","volume":"100 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140445328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing i RynekPub Date : 2024-01-22DOI: 10.33226/1231-7853.2024.1.3
Jūratė Maščinskienė, L. Jesevičiūtė-Ufartienė
{"title":"Marketing communication solutions for increasing the value of a sports facility as an advertising channel","authors":"Jūratė Maščinskienė, L. Jesevičiūtė-Ufartienė","doi":"10.33226/1231-7853.2024.1.3","DOIUrl":"https://doi.org/10.33226/1231-7853.2024.1.3","url":null,"abstract":"","PeriodicalId":338535,"journal":{"name":"Marketing i Rynek","volume":"274 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140499779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing i RynekPub Date : 2024-01-22DOI: 10.33226/1231-7853.2024.1.4
Katarzyna Włodarczyk, Agata Górska
{"title":"The idea of sustainable development and sustainable fashion in the light of buyers' opinions","authors":"Katarzyna Włodarczyk, Agata Górska","doi":"10.33226/1231-7853.2024.1.4","DOIUrl":"https://doi.org/10.33226/1231-7853.2024.1.4","url":null,"abstract":"","PeriodicalId":338535,"journal":{"name":"Marketing i Rynek","volume":"73 9-10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140499057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing i RynekPub Date : 2024-01-22DOI: 10.33226/1231-7853.2024.1.2
Grażyna Michalczuk, Izabela Rutkowska
{"title":"Intellectual capital and the profitability of pharmaceutical and biotechnological companies listed on the Warsaw Stock Exchange","authors":"Grażyna Michalczuk, Izabela Rutkowska","doi":"10.33226/1231-7853.2024.1.2","DOIUrl":"https://doi.org/10.33226/1231-7853.2024.1.2","url":null,"abstract":"","PeriodicalId":338535,"journal":{"name":"Marketing i Rynek","volume":"302 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140500922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing i RynekPub Date : 2024-01-22DOI: 10.33226/1231-7853.2024.1.1
T. Zalega
{"title":"Wirtualizacja konsumpcji w zachowaniach konsumenckich wielkomiejskich srebrnych singli w Polsce","authors":"T. Zalega","doi":"10.33226/1231-7853.2024.1.1","DOIUrl":"https://doi.org/10.33226/1231-7853.2024.1.1","url":null,"abstract":"","PeriodicalId":338535,"journal":{"name":"Marketing i Rynek","volume":"289 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140499859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marketing i RynekPub Date : 2024-01-22DOI: 10.33226/1231-7853.2024.1.5
Robert Dygas
{"title":"ESG Doctrine's impact on the chosen economies of Poland and India","authors":"Robert Dygas","doi":"10.33226/1231-7853.2024.1.5","DOIUrl":"https://doi.org/10.33226/1231-7853.2024.1.5","url":null,"abstract":"","PeriodicalId":338535,"journal":{"name":"Marketing i Rynek","volume":"66 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140500870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}