CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis最新文献_第2页

Analisis SWOT Upaya Pengembangan Bisnis Kuliner Pasar Ramadan (Study kasus pada UMKM Pasar Ramadan Food kota Palangka Raya) SWOT分析Ramadan烹饪市场开发工作(乌姆公里市场Ramadan食品镇研究案例)

CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Pub Date : 2023-04-26 DOI: 10.55606/cemerlang.v3i2.1139

Lotmidayanti Berutu, Risda Oktavia Siahaan, Muhammad Farras Nasrida

{"title":"Analisis SWOT Upaya Pengembangan Bisnis Kuliner Pasar Ramadan (Study kasus pada UMKM Pasar Ramadan Food kota Palangka Raya)","authors":"Lotmidayanti Berutu, Risda Oktavia Siahaan, Muhammad Farras Nasrida","doi":"10.55606/cemerlang.v3i2.1139","DOIUrl":"https://doi.org/10.55606/cemerlang.v3i2.1139","url":null,"abstract":"Pasar Ramadhan is an MSME business that sells various kinds of culinary or snacks that are very popular with the community. Food and drinks are sold such as fried meatballs, chips, cakes, boba, lemon tea, chicken noodles, grilled chicken, satay, and so on. This journal article was created to discuss SWOT analysis in an effort to develop a culinary business in the Ramadan market. This study aims to identify internal and external factors that influence culinary business development in the Ramadan market and provide recommendations for appropriate business development strategies. The research method used is descriptive analysis by collecting data through interviews with traders and visitors to the Ramadan market as well as through literature study. The results of the study show that internal factors such as product quality, price and promotion influence the culinary business development in the Ramadan market, while external factors such as market conditions, competition and regulations also play an important role in the culinary business development in the Ramadan market. Recommendations for the right business development strategy include improving product quality, price adjustments, and increasing promotions to increase the attractiveness of the culinary business in the Ramadan market. In addition, traders are also advised to pay attention to market conditions and existing competition and comply with applicable regulations to optimize culinary business development in the Ramadan market.","PeriodicalId":337678,"journal":{"name":"CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132196165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Perkembangan Industri Esports Terhadap Pertumbuhan Ekonomi Indonesia Esports工业发展对印尼经济增长的影响

CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Pub Date : 2023-04-21 DOI: 10.55606/cemerlang.v3i2.1127

Birma Roberto Turnip, Alexandra Hukom

引用次数: 0

Pentingnya Manajemen Keuangan Bagi Perusahaan 财务管理对公司的重要性

CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Pub Date : 2023-04-21 DOI: 10.55606/cemerlang.v3i2.1129

Dicky Perwira Ompusunggu, Nina Irenetia

引用次数: 1

Pengaruh Kepribadian Merek Dan Pengalaman Merek Terhadap Ikatan Emosional Merek Kedai Kopi 品牌性格和体验对咖啡店品牌情感依恋的影响

CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Pub Date : 2023-04-19 DOI: 10.55606/cemerlang.v3i2.1117

Erica Adriana, Uki Yonda Asepta, Louis Febriano Sujono

{"title":"Pengaruh Kepribadian Merek Dan Pengalaman Merek Terhadap Ikatan Emosional Merek Kedai Kopi","authors":"Erica Adriana, Uki Yonda Asepta, Louis Febriano Sujono","doi":"10.55606/cemerlang.v3i2.1117","DOIUrl":"https://doi.org/10.55606/cemerlang.v3i2.1117","url":null,"abstract":"Riset ini bertujuan untuk menyelidiki pengaruh dari kepirbadian merek dan pengalaman yang dihasilkan merek pada pembentukan ikatan emosional merek pada merek Starbuck. Penyelenggaran survey dilakukan secara daring kepada 272 pelanggan Starbucks di kota Malang. Data hasil survey dianalisis menggunakan metode regresi linear ganda pada SPSS 2022. Hasil analisis memperlihatkan bahwa faktor kepribadian merek dan pengalaman merek secara parsial berpengaruh terhadap pembentukan ikatan emosional merek. Diantara keduanya, kepribadian merek ditemukan lebih dominan berdampak pada ikatan emosional merek. Namun, kedua variabel hanya memiliki dampak sebesar 29,8% terhadap ikatan emosional merek. Hal ini berarti faktor kepribadian merek lebih berperan pada pembentukan ikatan emosional merek pada pelanggan Starbuck di Malang. Hasil studi juga menyarankan agar Starbucks perlu lebih memahami kebutuhan pelanggan yang berusia 21-35 tahun. Adanya pergeseran generasi konsumen dari Milenial ke generasi Z dapat menghasilkan perbedaan kebutuhan dan persepektif terhadap kepribadian merek dan pengalaman merek, yang pada akhirnya akan dapat menciptakan peningkatan pada ikatan emosional merek.","PeriodicalId":337678,"journal":{"name":"CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114629063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Return On Assets Dan Ukuran Perusahaan Terhadap Pertumbuhan Laba Perusahaan Consumer Goods Tahun 2018 – 2021 资产回报率和该公司对2018年至2021年消费品收益增长的衡量标准

CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Pub Date : 2023-04-18 DOI: 10.55606/cemerlang.v3i2.1114

Jelita Anggraini, Muhammad Rivandi

引用次数: 0

Efektivitas Penerimaan Sektor Pajak Restoran, Perhotelan, Dan Penerangan Jalan Untuk Meningkatkan Pendapatan Asli Daerah Kota Langsa 餐馆、酒店和街道照明在增加兰萨当地收入方面的有效性

CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Pub Date : 2023-04-18 DOI: 10.55606/cemerlang.v3i2.1111

Zulfa Eliza, Zikriatul Ulya, Husnul Khatimah

{"title":"Efektivitas Penerimaan Sektor Pajak Restoran, Perhotelan, Dan Penerangan Jalan Untuk Meningkatkan Pendapatan Asli Daerah Kota Langsa","authors":"Zulfa Eliza, Zikriatul Ulya, Husnul Khatimah","doi":"10.55606/cemerlang.v3i2.1111","DOIUrl":"https://doi.org/10.55606/cemerlang.v3i2.1111","url":null,"abstract":"Regional autonomy can indeed bring about positive changes in the regions in terms of regional authority to self-regulate. Tax is a source of state or regional revenue that is paid by the community as a collection fee that can be imposed by the government based on applicable regulations. The aims of the research are a) to find out how effective the revenue from the restaurant tax sector, hotel tax, and street lighting tax are Regional Own Revenue in Langsa City, b) to find out what factors are inhibiting the revenue from the restaurant, hotel, and street lighting tax sector as income. Original area and government efforts to overcome obstacles in the restaurant tax revenue sector, this study uses a qualitative approach. The effectiveness of tax revenue from the restaurant sector, hotel sector, and the tourism sector from 2016-2020 from the results of the data that the researchers obtained, there were still achievements in accordance with the targets set by the government, such as from the tourism sector, this was due to the constraints of the Covid-19 virus outbreak so that there is implementation on a large scale so that the tourism sector does not get a nominal amount as Regional Original Income. In its application, there are inhibiting factors, including the names of restaurants and hotels that have not been recorded by the Regional Original Revenue Service, so that the effectiveness in receiving both types of taxes is not fully maximized.","PeriodicalId":337678,"journal":{"name":"CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133013356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Profitabilitas, Likuiditas, Dan Tingkat Utang Terhadap Penghindaran Pajak 盈利能力、流动性和逃税率的影响

CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Pub Date : 2023-04-16 DOI: 10.55606/cemerlang.v3i2.1093

Nadiva Putri Maulidya, Eny Purwaningsih

引用次数: 0

The Influence of Culture and Job Satisfaction on Organizational Commitment At PT. Bina Administrasi Bandung 文化、工作满意度对万隆邮电局组织承诺的影响

CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Pub Date : 2023-04-16 DOI: 10.55606/cemerlang.v3i2.1095

Muhammad Taufik, Syamsu Rijal

引用次数: 0

The Influence Of Viral Marketing And Social Media Marketing On Instagram Adds Purchase Decisions 病毒式营销和社交媒体营销对Instagram的影响增加了购买决策

CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Pub Date : 2023-04-16 DOI: 10.55606/cemerlang.v3i2.1096

Geofakta Razali, Masfiatun Nikmah, I Nyoman Tri Sutaguna, PA. Andiena nindya putri, Muhammad Yusuf

引用次数: 5

Pengaruh Pemeriksaan Pajak, Jumlah Wajib Pajak Dan Inflasi Terhadap Penerimaan Pajak Penghasilan (Studi Pada Kantor Pelayanan Pajak (KPP) Pratama Cibitung Periode 2017 – 2021) 税务审查、纳税人和通货膨胀对所得税收入的影响(税务部门的研究(KPP) 2017年期间初选周期- 2021年)

CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Pub Date : 2023-04-12 DOI: 10.55606/cemerlang.v3i2.1065

Chika Alifia Monica, Tri Kunawangsih

{"title":"Pengaruh Pemeriksaan Pajak, Jumlah Wajib Pajak Dan Inflasi Terhadap Penerimaan Pajak Penghasilan (Studi Pada Kantor Pelayanan Pajak (KPP) Pratama Cibitung Periode 2017 – 2021)","authors":"Chika Alifia Monica, Tri Kunawangsih","doi":"10.55606/cemerlang.v3i2.1065","DOIUrl":"https://doi.org/10.55606/cemerlang.v3i2.1065","url":null,"abstract":"The purpose of this study is to investigate the effects of inflation, the number of taxpayers, and a tax audit on income tax receipts. The factors utilized in this study are Duty Review, Number of Citizens and Expansion as Autonomous Factors and Annual Expense Receipts as Reliant Factors. All Individual and Corporate Income Tax Receipts, registered Individual and Entity Taxpayers, the number of SKPKBs issued at KPP Pratama Cibitung, and the amount of inflation published monthly by the Central Bureau of Statistics (BPS) of Bekasi Regency in 2017, 2018, 2019, 2020, and 2021 (time series data of 60 months) comprise the population of this study. The saturated sampling method was used for the study's sample, which included the entire population. This sort of exploration utilizes illustrative examination which expects to make sense of the easygoing connection between the factors that impact speculation testing. Using the SPSS version 23 program, multiple regression analysis was used as the analytical method. According to the findings of this study, the Variable of Tax Audit has an effect on Income Tax Receipts, the Variable of Number of Taxpayers has an effect on Income Tax Receipts, and the Variable of Inflation has an effect on Income Tax Receipts.","PeriodicalId":337678,"journal":{"name":"CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117176444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0