Erciyes iletisim Dergisi最新文献_第10页

Game-Based Advertisement: Uludag Lemonade and Lipton Ice Tea Example 基于游戏的广告:Uludag柠檬水和立顿冰茶的例子

Erciyes iletisim Dergisi Pub Date : 2022-01-31 DOI: 10.17680/erciyesiletisim.983743

Sinem EYİCE BASEV

{"title":"Game-Based Advertisement: Uludag Lemonade and Lipton Ice Tea Example","authors":"Sinem EYİCE BASEV","doi":"10.17680/erciyesiletisim.983743","DOIUrl":"https://doi.org/10.17680/erciyesiletisim.983743","url":null,"abstract":"Consumer behavior is influenced by technological advancements and socioeconomic changes. Consumers have become tired of traditional advertising channels. Those in the Z generation, in particular, have a strong desire to avoid traditional advertising. As a result, this change has an impact on marketing and shows itself in advertising strategies. Businesses have begun to advertise in many mediums in order to get the attention of consumers. Digital games are one of these mediums. Digital games attract not only children and young people, but also adults, as they provide a fun time. In addition to amusement, the virtual world of gaming provides an opportunity for self-development and escape from the responsibilities of the real world. While playing these games, which have many different types, the gamers can get the information about the brand in their minds in a fun and positive environment, and they also witness the interactive advertising messages of the business. The aim of this study is to look at how advertising is used and classified in digital games in light of the conceptual framework of digital advertising, the digital advertising market, and the digital game market, as well as the effects of game advertising on consumers in the games “Uludağ Lemonade World of Flavor” and “ Lipton Ice Tea Pointing Sneijder”. The research is a review study, and the material gathered from primary and secondary sources for the subject under investigation was evaluated and inferences drawn using two game-based commercial samples. This compilation research is expected to contribute to the assessment of present potential by throwing light on new studies to be conducted within the scope of game-based marketing and associated applications.","PeriodicalId":33766,"journal":{"name":"Erciyes iletisim Dergisi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68001525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Dijital Oyunlarda İhlal Biçimleri 数字游戏中的历史形式

Erciyes iletisim Dergisi Pub Date : 2022-01-31 DOI: 10.17680/erciyesiletisim.998053

Yavuz Kerem Demirbaş

引用次数: 0

Covid-19 Pandemi Sürecinde Depresyon, Anksiyete ve Stres ile Başa Çıkma Tutumlarının Sosyal Medya Bağımlılığıyla İlişkisi 新冠肺炎Pandemi Sürecinde Depresyon，Anksiyete ve Stres ile BašaÇıkma Tutumları

Erciyes iletisim Dergisi Pub Date : 2022-01-31 DOI: 10.17680/erciyesiletisim.1001102

E. Şahin, Fulya Turk, Zeynep Hamamcı

引用次数: 1

To Be Seen or Not to Be Seen: Examination of Camera Sharing in Online Learning Environments in Terms of Interaction 被看到还是不被看到:从互动的角度考察在线学习环境中的摄像头共享

Erciyes iletisim Dergisi Pub Date : 2022-01-31 DOI: 10.17680/erciyesiletisim.1030467

Tülay GÖRÜ DOĞAN

{"title":"To Be Seen or Not to Be Seen: Examination of Camera Sharing in Online Learning Environments in Terms of Interaction","authors":"Tülay GÖRÜ DOĞAN","doi":"10.17680/erciyesiletisim.1030467","DOIUrl":"https://doi.org/10.17680/erciyesiletisim.1030467","url":null,"abstract":"Along with the Covid-19 pandemic lockdowns experienced, educational institutions of every level conveyed their learning environments to digital environments mostly utilizing online video conference technology. These environments, which were basically designed as communication technologies, were used intensively in online classes in this process where the learner and the instructor were at a distance. This study aimed to examine camera sharing in online learning environments where online video conference applications were used during the Covid–19 pandemic in terms of interaction. This study used a mixed-method and explanatory sequential design model. Whether learners, the participants of this study, shared their camera during online classes and what they thought about learner-learner and learner–instructor interaction was structured through data collection processes using both quantitative and qualitative methods. The findings of the research reveal that the learners in online classes are hesitant about sharing their cameras (for reasons of privacy, distraction, concern, etc.). On the other hand, the learners expressed their opinions that especially the camera sharing made by the instructor (for reasons such as contributing to focus, providing feedback, feeling valued, etc.) increases the interaction.","PeriodicalId":33766,"journal":{"name":"Erciyes iletisim Dergisi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48869263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Investigation of Communication Faculty Students’ Use of Technology and Attitudes to Digital Technologies 传媒学院学生对科技的使用及对数码科技的态度调查

Erciyes iletisim Dergisi Pub Date : 2022-01-31 DOI: 10.17680/erciyesiletisim.1038512

Mücahit Sami Küçüktiğli

引用次数: 0

Üniversitelerin Açıkhava Reklamları Üzerinden Aday Öğrenciye Vaatlerine Dair Göstergebilimsel Analiz 高校校园广告绩效分析数据的可视化

Erciyes iletisim Dergisi Pub Date : 2022-01-31 DOI: 10.17680/erciyesiletisim.1000126

Görkem İldaş

引用次数: 0

Medyada Mesleklerin Ötekileştirilmesi Üzerine Bir Araştırma Medyada MesleklerinÖtekileştirimesiÜzerine Bir Araştırma

Erciyes iletisim Dergisi Pub Date : 2022-01-31 DOI: 10.17680/erciyesiletisim.1000728

Mevlüt Can Koçak, Özden Toprak, Olgun Küçük

引用次数: 0

Social Media Uses of Political Party Provincial Presidency Except Election Period: The Example of Giresun Province 政党省级主席选举期以外的社会媒体使用:以吉雷松省为例

Erciyes iletisim Dergisi Pub Date : 2022-01-31 DOI: 10.17680/erciyesiletisim.1030081

Yelda Korkut

引用次数: 1

Siyasal Mit İnşasında Görsel Retorik Ya Da Kötülüğün Sıradanlığı 科学神话建构中的视觉修辞或邪恶的相似性

Erciyes iletisim Dergisi Pub Date : 2022-01-31 DOI: 10.17680/erciyesiletisim.995384

Hacı Hasan Saf

引用次数: 0

Reklamlarda Ünlü Kullanımı: Effie Award Türkiye Reklamlarına Yönelik İçerik Analizi 出版商著名用法：土耳其艾菲广告管理分析奖

Erciyes iletisim Dergisi Pub Date : 2022-01-31 DOI: 10.17680/erciyesiletisim.996987

Serpil KIR ELİTAŞ, Zöhre Akyol

引用次数: 2