{"title":"Socio-economic consequences of land reform in Ukraine","authors":"O. Zhylin","doi":"10.31548/bioeconomy2020.04.008","DOIUrl":"https://doi.org/10.31548/bioeconomy2020.04.008","url":null,"abstract":"The article examines theoretical foundations of socio-economic consequences of land reform in Ukraine. Prospects and possibilities for opening of the market of agricultural land in Ukraine through foreign experience in land reform are analyzed. It is determined that threre are a lot of agricultural enterprises, which use agricultural land mainly for maximum self-enrichment, while neglecting norms of rational land use. It is determined that attracted capital will be played the critical role in the process of agrarian reform, which within the legal framework of the mechanism of circulation of agricultural land will be used by all participants, namely the state and owners / sellers with buyers / tenants. The effectiveness of implementation and functioning of the land market will be carried out on the basis of the established scientific base, the operating activity of state bodies and taking into account the interests of market participants. The level of centralization and decentralization of land potential management is taken significant value in foreign countries, representative bodies of territorial communities have specific powers for land use, organizational and legal forms of land use and forms of ownership of land resources are exceptional. It is determined that results of land reform are assessed by identifying the social, economic and environmental consequences, which are considered in physical and qualitative terms. The consequences of land reform are manifested in real economy and have the long-term impact not only on it but also on life of society in general. Totally, this will concern not only the regulatory implementation of the rules for organizing of the market of agricultural land, but also the practical aspect of ensuring the implementation of land reform.","PeriodicalId":33687,"journal":{"name":"Bioekonomika ta agrarnii biznes","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47690711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Use of internet marketing in communication activities of dairy enterprises","authors":"O. Barylovych","doi":"10.31548/bioeconomy2020.04.001","DOIUrl":"https://doi.org/10.31548/bioeconomy2020.04.001","url":null,"abstract":"The use of Internet markeƟng tools in the communicaƟon acƟviƟes of dairy enterprises in Ukraine is analyzed in the arƟcle. In parƟcular, the connecƟon between the intensity of the use of Internet technologies and consumer preferences for the products of the studied enterprises was traced. An analysis of their websites using the SimilarWeb service is done. It has been idenƟfied that four of the five leading companies in terms of consumer website popularity are also leaders in the ranking of consumer preferences for milk of various brands. The indicators of efficiency of the websites of the researched enterprises and socio-demographic characterisƟcs of the users are given. It is determined that, despite a significant increase in the number of users who use mobile devices to search for the necessary informaƟon, the share of users who visit sites from desktop devices, ie PCs, laptops and netbooks, is higher. The channels of aƩracƟng traffic to the sites of enterprises and data on the distribuƟon of traffic from various social networks are given. It is determined that the main channels of aƩracƟng traffic for the surveyed companies are organic traffic and direct acƟons in the browser at the site address. Indicators of acƟvity in social networks of dairy enterprises are given. It is established that the effecƟveness of aƩracƟng traffic through social networks depends on the goals of the enterprise, the content offered to the consumer, and the specifics of the targeted acƟon required to make the transiƟon to the site. The adverƟsing campaigns conducted by enterprises in social networks are analyzed. Most of them are aimed at acquainƟng the target audience with new products and promoƟng the company’s products. Another goal is to increase the subscriber base on YouTube and Instagram and promote sites.","PeriodicalId":33687,"journal":{"name":"Bioekonomika ta agrarnii biznes","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46753418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Regional aspects of the bioeconomy strategy in Ukraine","authors":"O. Koval, I. Koval, Olexander Koval","doi":"10.31548/bioeconomy2020.04.009","DOIUrl":"https://doi.org/10.31548/bioeconomy2020.04.009","url":null,"abstract":"The European integration is the way of current reforms in Ukraine. The main goal of the socio-economic development is to increase the well-being of people in the country. The bioeconomy strategy leads to a sustainable bioeconomy with the higher employment in agriculture, food and drink manufacture as a result of new green jobs, healthy ecosystems, and the new bio-based products. Purpose of this article is to establish effective directions for the intensive development of the bioeconomy strategy in Ukraine, then to determine the features response to European priorities and policies and to demonstrate the role of Ukraine in fulfilling global Commitments as Paris Agreement, SDGs, Bioeconomy strategy. Our comparative analysis of existing national and international strategies in particular European, with a focus on governance, builds on existing legislative documents, knowledge base network and previous work. Scientific abstraction, analyses and synthesis, logical approach and statistics on the development of the bioeconomy in the EU emphasize its socio-economic potential for the intensive development of the bioeconomy strategy in Ukraine. The article analyze the works of scientists on the preconditions, modern features of development, indicators of macroeconomic analysis, conceptual foundations of bioeconomy strategies, mechanisms of state regulation of the agricultural economy in general and the bioeconomy in particular. Biotechnology plays a key role in the following sectors of the economy: construction, agriculture, food and beverages. The importance of biotechnology is substantially reaffirmed once again during the COVID-19 virus pandemic, so that biotechnology could create the vaccine to combat the virus. Bioeconomy development is a mainstream research in the world and in Ukraine in accordance with food security, biotechnologies and environmental protection, circular economy and sustainable development. The different political approaches have many common measures to advance the economic growth with an ecological sustainability and biotechnological innovation, which increase efficiency and value-added potential. Based on the study, the authors propose to focus the attention of entrepreneurs, scientists and local governments on the measures of regional bioeconomy strategies development for further approval of the initiative at the state level.","PeriodicalId":33687,"journal":{"name":"Bioekonomika ta agrarnii biznes","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43424728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Specifics of organic crop production and it’s impact on accounting","authors":"H. Umerova","doi":"10.31548/bioeconomy2020.04.015","DOIUrl":"https://doi.org/10.31548/bioeconomy2020.04.015","url":null,"abstract":"In recent years, there has been a tendency for a rapid growth in organic crop production both in Ukraine and in the world. Due to the dynamic increase in organic production, crop production provides food security of the state, as well as becomes the template for creating new jobs in rural areas and remains a key budget-forming factor for the Ukraine’s gross domestic product’s growth. The purpose of the study is to analyze the state of organic crop production, disclose its specifics in order to effectively form accounting at agricultural enterprises in terms of the organic fertilizers’ reasonable cost breakdown. The article systematizes information on the development trends in organic crop production, compares the state of organic crop production in Ukraine with the world’s major economies, and forecasts the prospects for the organic production development in Ukraine until 2030. It has been determined that organic crop production is a competitive industry and is gradually developing. It has been established that organic crop production has the following organizational and technological characteristics: the production process is associated with biotransformation; the production cycle lasts for a year; the main production tool is agricultural land with organic status. It has been proven that these organizational and technological characteristics of organic crop production impact on accounting at agricultural enterprises. The study has analyzed the cost structure for organic crop production at agricultural enterprises in Kyiv region. It has been determined that the largest percentage in the crop production cost structure is occupied by the costs of fertilizers. It has been proven that this cost item needs to be breakdown when keeping records of costs for growing organic crop production in order to control them and obtain economic benefits for agricultural enterprises. The offered cost breakdown for organic fertilizers provides the information flows to control costs taking into account their worthiness, physical and chemical characteristics, analytical accounting, rational cost accounting and economic efficiency of organic crop production at agricultural enterprises.","PeriodicalId":33687,"journal":{"name":"Bioekonomika ta agrarnii biznes","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44786420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
L. Szabó, Andrej Balogh, P. Huszár, A. Tóth, Anna Bánhegyi
{"title":"The possible development of the rural – agrotourism in Hungary","authors":"L. Szabó, Andrej Balogh, P. Huszár, A. Tóth, Anna Bánhegyi","doi":"10.31548/bioeconomy2020.04.012","DOIUrl":"https://doi.org/10.31548/bioeconomy2020.04.012","url":null,"abstract":"As a consequence of the pandemia of coronavirus 19, in 2020-21, there is an increasing demand for the internal tourism, and among the alternative touristic products, the village- and agrotourism gaining higher popularity, as the other rural lifestyle touristic products. Thus, as a result of this fact, the Hungarian Touristic Agency, and The National Union of Rural-and Agrotourism (FATOSZ), togeather with the Government, decided to increase the quality of the touristic products. The aim of the ammendment of the National Strategy of Development of Tourism 2.0, is to establish sustainable, quality, rural tourism, and taking working people in agriculture into tourism. It benefits supplementary income for local people working in agriculture, and thus helps to implement integral rural development. Within the rural tourism, the agrotourism connected directly to the agricultural production, to the produced products, the realization of them, and running of the accomodation. To implement sustainable tourism, the responsible tourist aim to do the less impact on the environment and culture of the visited countryside. The caused harm is minimized by a responsible tourist, and interested in active way of life, and get acquanted with the local folk art.","PeriodicalId":33687,"journal":{"name":"Bioekonomika ta agrarnii biznes","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47129836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The influence of circular economy on the mechanism of regulation of the process of bioeconomics of resource saving with use of water, fish and land","authors":"N. Vdovenko, M. Barna, N. Korobova","doi":"10.31548/bioeconomy2020.04.003","DOIUrl":"https://doi.org/10.31548/bioeconomy2020.04.003","url":null,"abstract":"The arƟcle deals with the problemaƟc aspects of mutual coordinaƟon of acƟons between society and nature in the process of applying the tools for regulaƟng the use of both water, fish and land resources. In this context, the basic principles of forming the mechanism of funcƟoning of the circular economy are studied. Strategic direcƟons of idenƟficaƟon of basic bases and search of modern economic models of development which could posiƟvely influence communicaƟons between economic growth and depleƟon of water, fish and land resources for their preservaƟon are substanƟated. It is established that the strong economic development of the naƟonal economy affects the increased use and depleƟon of resources, including land under water in the new economic condiƟons. It is proved that the maximum conservaƟon of resources contributes to the growth of capital producƟvity, which leads to an increase in the amount of profit at the micro level, improvement at the macro level of macroeconomic indicators, including gross domesƟc product, net naƟonal product. Approaches to determining the index of assessment of the degree of integraƟon of the circular economy are considered. The following indices are offered for pracƟcal use: The Material Circularity Indicator (MCI), The Regional Circular Economy Index System (RCEIS), The Circular Economy Performance Index (CEPI), A Circular Economy Index for the Consumer Goods Sector (CEICGS), Circular Economy Development Index (CEDI). Emphasis is placed on approbaƟon of regulatory measures, which are carried out under the condiƟon of realizaƟon of the concept of circular economy through creaƟon of addiƟonal stages of waste processing (Ev1), prolongaƟon of service life (Ev2), destrucƟon of unprocessed waste. The expediency of introducƟon of the newest tools, measures, methods, mechanisms of regulaƟon of process of resource saving with applicaƟon of economic model with orientaƟon on aspects of bioeconomy through model of circular economy is substanƟated. When applying the latest economic model, we can anƟcipate and maximize the available water, fish, land resources by minimizing the occurrence, destrucƟon of unprocessed waste, as well as extending the service life of products.","PeriodicalId":33687,"journal":{"name":"Bioekonomika ta agrarnii biznes","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43709216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Stages and methods of formation of marketing strategy of enterprises in the market of beekeeping products","authors":"S. Vinichenko","doi":"10.31548/bioeconomy2020.04.004","DOIUrl":"https://doi.org/10.31548/bioeconomy2020.04.004","url":null,"abstract":"The arƟcle invesƟgates the theoreƟcal foundaƟons of the markeƟng strategies of enterprises formaƟon. The main stages of formaƟon of markeƟng strategy of the enterprise in the field of beekeeping are considered, the priority methods which should be applied for its formaƟon are substanƟated. It is determined that the markeƟng strategy of the beekeeping enterprise is formed taking internal and external factors into account. The internal factors of strategy formaƟon of the enterprises of branch of beekeeping concern: organizaƟonal structure; flexibility of the management system; system of organizaƟon of markeƟng acƟvity; principles of acƟvity of managerial staff and taking into account markeƟng opportuniƟes and goals when making decisions; quality and speed of receiving informaƟon related to markeƟng acƟviƟes; formaƟon of incenƟves for markeƟng staff (or those employees who perform markeƟng funcƟons). External factors have a strong influence on the long-term goals of markeƟng acƟviƟes and are related to the current economic policy, the degree of development and development trends of internaƟonal trade, the structure of the country’s markets, changes in demographic characterisƟcs and consumer preferences. It is determined that the choice of markeƟng strategy of the enterprise of the beekeeping industry goes through stages: - analysis of the current state of the producer-enterprise of beekeeping products and market acƟvity of the enterprises of the branch; - analysis and assessment of market potenƟal; - analysis of opportuniƟes for the development of enterprises in the beekeeping industry; - analysis of economic condiƟons and the legal field; - analysis of trends in the world economy with export-oriented acƟviƟes; - selecƟon and development of a strategy with a focus on long-term development. In the context of developing a markeƟng strategy, general scienƟfic methods determine the general logic of research and precede special methods. Special research methods used in the process of forming markeƟng strategies can be divided into matrix, mathemaƟcal, staƟsƟcal, forecasƟng methods and expert methods.","PeriodicalId":33687,"journal":{"name":"Bioekonomika ta agrarnii biznes","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42255376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing tool for the development of organic production market in Ukraine","authors":"O. Kucher","doi":"10.31548/bioeconomy2020.04.011","DOIUrl":"https://doi.org/10.31548/bioeconomy2020.04.011","url":null,"abstract":"The paper discusses the current state and prospects of production and sale of organic production in Ukraine. Certain empirical factors were characterized, such as the available resource potential for the production of organic agricultural goods. Its exports and consumption on the domestic market. It is determined that the organic sector is a very promising direction in Ukrainian agriculture. The necessity of forming and implementing a marketing strategic approach aimed at developing the organic production sector is considered. The main conceptual elements and basic priorities of the marketing strategy for the development of the organic market are presented. The article presents a model and algorithm which helps to create a marketing strategy for the development of organic production in Ukraine, which considers the core features of enterprises in the agricultural sector of the economy, which will ensure that all factors affecting the results of production are taken into account. The author emphasize that the novelty of the proposed strategy will consist in focusing on the areas of improving the system of development of the organic sector in Ukraine. The article concludes that the implementation of the proposed marketing strategies for the development of organic production will bring this area of activity to a new level of efficiency.","PeriodicalId":33687,"journal":{"name":"Bioekonomika ta agrarnii biznes","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46729739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Socio-economic rationale for the development of inclusive tourism in the regions of ukraine: theoretical aspect","authors":"N. Bіelousova","doi":"10.31548/bioeconomy2020.04.017","DOIUrl":"https://doi.org/10.31548/bioeconomy2020.04.017","url":null,"abstract":"The issues of the development of inclusive tourism in Ukraine are considered, taking into account the socio-economic aspects of the development of the regions of Ukraine. The international experience of introducing inclusive tourism as a product of the tourism sector is analyzed, with the provision of estimated indicators of the economic prospects for the development of this direction, as well as the requirements of ЕТАN. A socio-economic model for the development and implementation of inclusive tourism in the regions of Ukraine is proposed, taking into account the resource and infrastructural potential of the regions. The problems and prospects for the implementation of this direction of rehabilitation in Ukrainian society, especially for an inclusive group of tourists with disabilities of various forms and nosologies have been identified. For Ukraine, the problem of social assistance to people with disabilities, who belongs to one of the categories of inclusive tourism, is relevant and requires a serious approach to practical solutions. This issue is of particular importance for Ukrainian society, given the significant increase in the number of people with disabilities as a result of hostilities in eastern Ukraine (military, civilian population of the occupied territories, internally displaced persons). Their rehabilitation requires special methods and professional rehabilitation approaches and measures, taking into account the length of stay in the zone of military conflict and the level of stressful situations. Attention is focused on the procedure for providing high-quality comprehensive assistance to rehabilitants, which will solve the issue of correcting the physical condition of people and give them the opportunity to work adaptation in modern society in the presence of financial and material capabilities of the regions.","PeriodicalId":33687,"journal":{"name":"Bioekonomika ta agrarnii biznes","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47959620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Development of tourism business during pandemic","authors":"I. Kudinova, I. Krasuk","doi":"10.31548/bioeconomy2020.04.010","DOIUrl":"https://doi.org/10.31548/bioeconomy2020.04.010","url":null,"abstract":"Research on the development of the tourism business during the pandemic is an urgent problem today. The pandemic era has given us a new set of priorities. We need more advanced but easy-to-use innovative technologies now than ever before. An innovative approach in the tourism business can be reduced to the use not only of advanced information technology and the release of new services, but also a range of innovations that affect all areas of management (quality management, finance, personnel, etc.). In this case, the most effective innovation policy of the enterprise will be in the case of simultaneous implementation of different types of innovations. The article summarizes and systematizes modern innovative technologies used in the tourism business during a pandemic to increase the competitiveness of the industry. It is stated that innovative technologies are the most important part of the tourism and travel industry, helping businesses in their daily work, as well as improving the quality of customer service. Technological advances that currently leave their mark in the industry and, according to various studies, will lead to significant short-term changes in technological trends for 2021 are considered. It is stated that during the pandemic caused by COVID-19, it was tourism that suffered the most, in particular due to restrictive measures imposed by states on the movement of citizens, quarantine, air travel bans and more. It is emphasized that the development of innovative technologies is the most important condition for ensuring efficient and profitable management of the tourism sector during a pandemic. In order to meet today's challenges, the tourism business needs to implement creative ideas to minimize their losses, which is possible thanks to innovative technologies.","PeriodicalId":33687,"journal":{"name":"Bioekonomika ta agrarnii biznes","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46299755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}