Ideas and IdealsPub Date : 2023-06-28DOI: 10.17212/2075-0862-2023-15.2.2-420-437
Tatyana Chaplya
{"title":"The Public and/or Private Nature of Commercial Space in History: From Antiquity to the Present","authors":"Tatyana Chaplya","doi":"10.17212/2075-0862-2023-15.2.2-420-437","DOIUrl":"https://doi.org/10.17212/2075-0862-2023-15.2.2-420-437","url":null,"abstract":"The author of the article draws attention to the formation and development of consumption culture and its embodiment in architectural forms. The development of the consumer space and the retail space as its form developed in parallel throughout the history. The purpose of the article is to analyze the dynamics of organizational methods of the trading space from antiquity to the present day. The study is based on the wave theory presented in the works of E. Toffler, Yu. M. Lotman, where history is represented as a pendulum motion. However, each of the oscillations of the pendulum appears at a new point. The author examines the evolution of the retail space, starting from antiquity and one of its forms: the retail space or market. This type of space combined many functions: trade, political and religious. It was a type of public space accessible to everyone. The sellers and buyers in market conditions could also constantly change their roles. The spread of shops and stalls in the Middle Ages and at the beginning of modern times represented the movement of trade into private space, organized according to the principle of the public. It combined a place of residence and a place of work. The movement of trade inward meant a change: in the past, goods came to the consumer, but now the buyer went to get the goods. To a large extent, trade in small shops was monofunctional. The second half of the 19th century gave rise to two forms of retail space: a street (passage) and a building. In terms of architecture, they replaced palaces and temples, had a very simple structure, used a large amount of glass, iron, and light. They were the first to use gas heating and elevators. These spaces were private but functioned according to the principle of a public space: open to everyone. The twentieth century introduced malls and supermarkets that combined many different functions: trade, entertainment, food service, credit institution, pharmacy, etc. As a result, we can conclude that the development of retail space throughout history proceeded according to the principle of a pendulum: from the free public space of the market, with its multifunctionality through the closed private space of shops and small shops with their monofunctional purpose, to the private-public or quasi-public space of modern malls and supermarkets, but on a different level.","PeriodicalId":336825,"journal":{"name":"Ideas and Ideals","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126578875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ideas and IdealsPub Date : 2023-06-28DOI: 10.17212/2075-0862-2023-15.2.1-28-48
V. Markhinin
{"title":"Francis Bacon Against Alchemy: Sociopolitical and Philosophical Aspects","authors":"V. Markhinin","doi":"10.17212/2075-0862-2023-15.2.1-28-48","DOIUrl":"https://doi.org/10.17212/2075-0862-2023-15.2.1-28-48","url":null,"abstract":"The paper brings the analysis of the evolution of Bacons’ views on alchemy. The polemics against alchemy has become a central subject of his early writings (1584-1595) on the scientific knowledge. Bacon criticized occult traditions, an integral part of intellectual culture of early modern English establishment. Bacon argued that till his time all serious intellectual efforts of mankind had been directed to futile goals like alchemical transmutations, etc. or endless disputations of natural philosophers; at the same time all the greatest inventions (e.g., nautical needle, gunpowder and printing) had been made only by chance. Bacon believed government should have support of scientific & technological research and suppress alchemical fraud. Doing that a government would gain a most effective tool for increasing its power and wealth. To support his views Bacon launched an intense propaganda campaign that culminated in the series of masques performed at Elizabethan court in 1592-1595. Baconian efforts caused counter actions of the court members who believed in the efficiency of alchemical enterprises. During late 1590’s Bacon revised his attitude towards alchemy as well as towards the government, which was able in his opinion to support the development of sciences. The basis of his views is the ethical-theological concept of the values of scientific knowledge, which excludes previous ideas about the role of government in the development of sciences. Another area of research that changed his assessment of alchemy is the work on the problems of the scientific method. In the light of new political-philosophical, axiological and epistemological concepts, criticism of alchemy loses its former degree of relevance for Bacon. The developments made by Bacon in the 1580s-1590s during the polemic against alchemy become a kind of foundation on which he relies in the further development of his philosophical ideas.","PeriodicalId":336825,"journal":{"name":"Ideas and Ideals","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131835115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ideas and IdealsPub Date : 2023-06-28DOI: 10.17212/2075-0862-2023-15.2.1-160-176
L. Logunova, Olga Zhuсova, T. Gritskevich
{"title":"Religion and Its Significance in the Socio-Cultural Life of a Person: Spiritual and Practical Meanings of Family-Patrimonial Memory","authors":"L. Logunova, Olga Zhuсova, T. Gritskevich","doi":"10.17212/2075-0862-2023-15.2.1-160-176","DOIUrl":"https://doi.org/10.17212/2075-0862-2023-15.2.1-160-176","url":null,"abstract":"The connecting elements of the spirituality and religiosity of the individual are social meanings. The human mind rests on them in moments of truth. The authors analyze the basic foundation of spirituality of an individual - the family-patrimonial memory of the Siberian community. This is an element of spiritual life, capable of constructing social and cultural ethical meanings, determining the fate of people, comprehending one’s existence. Meaning is an epistemological value. It acts as a reference point for the need for a person’s religious choice. Family and tribal memory has a stabilizing cultural-creative function necessary for the reproduction and maintenance of the social order, enshrined in spiritual practices. Family and tribal memory is defined by the authors as a system of ideas, stereotypes, united by a value-semantic core (family solidarity in understanding one’s historical identity) with the spiritual and activity bases of mental structures for assessing the dynamics of historical events, filled with a variety of personal meanings at the level of semantic functions and variability of semantic interpretations. Family-patrimonial memory is narrative. The study of family mnemonic narratives allowed the authors to determine the significance of sociocultural trauma in the evolution of understanding of their religiosity by members of the Siberian territorial community. The array of interviews with the older generation of Siberians was divided into thematic clusters containing the semantic positions of performing spiritual practices or refusing them. These meanings are passed on by older generations to their grandchildren as a symbolic spiritual capital that influences the behavior of young members of the community. The unity of religiosity and the inconsistency of the content of social memory is devoted to the author’s study of the attitude towards religion of the multi-confessional Siberian community.","PeriodicalId":336825,"journal":{"name":"Ideas and Ideals","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129515654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ideas and IdealsPub Date : 2023-06-28DOI: 10.17212/2075-0862-2023-15.2.2-346-364
V. Kazaryan, Ksenia Shutova
{"title":"Ethical Risks in the Practice of Artificial Intelligence","authors":"V. Kazaryan, Ksenia Shutova","doi":"10.17212/2075-0862-2023-15.2.2-346-364","DOIUrl":"https://doi.org/10.17212/2075-0862-2023-15.2.2-346-364","url":null,"abstract":"The article raises the question of the relationship between the practice of artificial intelligence and universal ethics. The topic is fundamentally important, since a person and society that have lost their ethical foundations are deprived of their humanity. The ethics of scientists, designers, high-level managers play a decisive role in modern processes of development and application of artificial intelligence. In their activities, an ethic of responsibility develops, originating from the Russell-Einstein Manifesto, published in 1955 in the conditions of a nuclear standoff during the Cold War. The article shows the modern indescribably rapid growth and development of artificial intelligence applications in the practical life of people. Attention is drawn to the fact of the presence of uncertainty in situations of practical application of artificial intelligence, the presence of unforeseen consequences in addition to the expected consequences, who is responsible for those consequences (individuals, corporations, governments). The responsibility lies with the one who decides on the action: the actor. The actor is in a situation of ethical risk. It is shown that the risk increases due to a number of circumstances: 1) a variety of applications; 2) uncontrolled rampant growth; 3) difficulties in tracking the empirical situation of application; 4) difficulties in theoretical analysis of the situation of action. The article focuses on the risks of the practice of peaceful use of remotely piloted aircraft, as well as their military use and automated weapons without operator confirmation. The sharp, apparently exponential growth of information technology, the practical implementation of artificial intelligence, puts people in a difficult situation, an ethical situation: what to choose ‘to have or to be’. Or is there a third choice?","PeriodicalId":336825,"journal":{"name":"Ideas and Ideals","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122470149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ideas and IdealsPub Date : 2023-06-28DOI: 10.17212/2075-0862-2023-15.2.1-72-96
A. Zhelnin
{"title":"Problem of Computational Objectivation of Rationality in Artificial Intellectual Agents","authors":"A. Zhelnin","doi":"10.17212/2075-0862-2023-15.2.1-72-96","DOIUrl":"https://doi.org/10.17212/2075-0862-2023-15.2.1-72-96","url":null,"abstract":"The subject of the article is objectification of rationality in artificial intelligent agents (AIA). The author considers two complementary trends in its context. The first ‘bottom-up’ trend is associated with attempts to artify rational reasoning and action in AIA, the second ‘top-down’ one is associated with attempts to interpret human thinking and behavior in machine terms. The first one is limited by the lack of semantic content, personal coloring and full-fledged psychosomatic embodiment of computational processes in AIA. Hypertrophy of logical normative components in them leads to mechanistic rigidity. The second is generated by the expansion of digital technologies into real life, their active fusion, which gives rise to the ideology of computationalism, according to which people are computing agents. At the same time, the convergence of the ‘intellectualization’ of AIA and the ‘machinization’ of human is a false appearance, since there are fundamental ontological and epistemological limits. The main ontological limit: human rationality is based on socio-cultural and bio-adaptive layers of the existence of a human subject, and therefore cannot be principally reproduced in ontologically simple, techno-physical AIA. The main epistemological limit: human thinking cannot be formalized and computationally objectified, since a meaningful semantic core is primary in it, which bears the stamp of subjectivity, and is also strongly linked to layers of implicit personal knowledge and other components of consciousness. Among them a number of sub- and non-rational phenomena stand out (emotions, values, common sense, morality), which are maximally distanced from algorithmic averaging, but without interaction with them rationality remains essentially reduced. It is concluded that the computational representation and objectification of definite components of rationality in AIA is possible, but is not rational itself, since their artificial separation from the larger, human-sized part of rationality initiates a split in it.","PeriodicalId":336825,"journal":{"name":"Ideas and Ideals","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130829113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ideas and IdealsPub Date : 2023-06-28DOI: 10.17212/2075-0862-2023-15.2.1-11-27
S. Khmelevskaya, N. Yablokova
{"title":"Returning to the Philosophical Comprehension of the Phenomenon of Post-Truth","authors":"S. Khmelevskaya, N. Yablokova","doi":"10.17212/2075-0862-2023-15.2.1-11-27","DOIUrl":"https://doi.org/10.17212/2075-0862-2023-15.2.1-11-27","url":null,"abstract":"The subject of the study is the phenomenon of post-truth (reflective post-truth and valuative post-truth), considered from the perspective of philosophical methodology, for which the authors turn to the definition of this phenomenon and the analysis of its essence. The article indicates the difficulties that the very construction of this term causes. In addition, the indistinguishability of the notions ‘reflective truth’ and ‘valuative truth’ leads to incorrect translations of the term ‘post-truth’ into Russian. The authors of the article believe that the term ‘post-truth’ can be translated as ‘reflective post-truth’ and applied to reflective knowledge, revealing objects in their own logic of development, and as ‘valuative post-truth’ – in relation to value knowledge, revealing an axiological approach to the world. The analysis of the use of the term ‘post-truth’ has shown that there are at least three approaches: in a negative connotation, as a state of society in which the universally valid truth (objective truth) has ‘disappeared’, everyone interprets it in their own way, although ‘their’ interpretation is, in fact, an imposed interpretation; in a positive connotation, when in a state of post-truth, the truth is not denied, but it is stated that it has changed the form of its existence, dissolving into partial truths expressed by numerous subjects; in a neutral connotation, proceeding from the fact that the post-truth has always been, now, due to new information and communication technologies, it has simply become more noticeable. In conclusion, it is concluded that the situation of post-truth has created new conditions for the development of reflective knowledge, primarily due to the ‘democratization of science’, as well as value knowledge – including through the processes of self-communication. But the results obtained must be critically rethought. This means that it is necessary to return once again to the established rules of the game, analyze them from the perspective of possible risks, and take measures to prevent them. To this should be added the need to develop critical thinking, including among a wide audience of social networks.","PeriodicalId":336825,"journal":{"name":"Ideas and Ideals","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117254479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ideas and IdealsPub Date : 2023-06-28DOI: 10.17212/2075-0862-2023-15.2.1-177-192
P.Yu. Gordok
{"title":"The Everyday Life of the Neoliberal Subject: The Interplay of Macro and Micro Ideological Structures","authors":"P.Yu. Gordok","doi":"10.17212/2075-0862-2023-15.2.1-177-192","DOIUrl":"https://doi.org/10.17212/2075-0862-2023-15.2.1-177-192","url":null,"abstract":"Neoliberalism can be understood both as a practice of governance organized around economic norms of competition, flexibility and risk calculation, and as a technique of shaping and transforming modes of subjectivation. These two interpretations are closely intertwined: the institutions that capture neoliberal discourses become the starting point for the formation of a particular subjectivity known as human capital. At the same time, labour is understood very broadly: even pre-reflexive behavioural practices (e.g., sleep) are included in the idea of human capital. The purpose of this article is to analyse and criticise the neoliberal subject’s image of the life-world. The life-world is understood as an area of everyday human activity within which the pre-predicative resources of “common sense” are at work. The author takes an integrative approach, combining ideological theory and the study of everyday life. M. Foucault’s series of lectures, ‘The Birth of Biopolitics’, is used as the main source of content for the theory of neoliberalism. The critique of the neoliberal subject’s life-world is carried out through the ontological argumentation of the Ljubljana School of Psychoanalysis. The imperative of neoliberal ethics calling for unlimited pleasure is clearly evident in the mode of existence of consumer products. A certain commodity exists as a negation of its own idea: non-alcoholic wine, for example, is a negation of the idea of wine itself. In this sense, pleasure is stripped of any barriers, but just as importantly, the process of its reception becomes a meaning-in-itself that is institutionally supported. Pleasure is linked to the structurally constitutive absence of the object of desire. Thus, a critical analysis of ideology actualises the category of alienation. The overcoming of neoliberal subjectivity is only possible through the acceptance of a fundamental rupture (alienation) as the ontological basis of identity, a position that has been called an object-disoriented ontology.","PeriodicalId":336825,"journal":{"name":"Ideas and Ideals","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131469688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ideas and IdealsPub Date : 2023-06-28DOI: 10.17212/2075-0862-2023-15.2.2-476-493
Egor Yurchenko
{"title":"Unfulfilled Identity","authors":"Egor Yurchenko","doi":"10.17212/2075-0862-2023-15.2.2-476-493","DOIUrl":"https://doi.org/10.17212/2075-0862-2023-15.2.2-476-493","url":null,"abstract":"This article examines unfulfilled identity, which is expressed in the subject’s inability to actualize his or her identity due to internal complexes or social pressures. First, the main types of mistakes that can lead to erroneous actions and processes are highlighted. These processes, form an unfulfilled identity. The first type of mistake is the misunderstanding of one’s own natural state and social expectations. In this case, the subject cannot relate his or her abilities, characteristics and functional properties to reality. As a result, there is a tendency to form only the apparent integrity of an identity that can easily collapse. As a result, the subject is unable to be fully established as a person. This kind of identity has been called a ‘failed’ identity. The second mistake is to shift perception to external factors, disregarding internal experiences and attitudes. Thus, one’s interests, needs, and desires are replaced by others that are taken from the environment. A substituted identity is formed, which also does not have the property of completeness because of the lack of systemic connections between the personality and reality. Such an identity is called ‘substituted’. The author discusses the main reasons for the formation of an unfulfilled identity. The reasons are divided into different systems: global, local-social and individual. Thus, the first cause is identified as globalization. Its influence covers all subsequent systems. Globalization leads to the blurring of norms, differentiation and separation of values and attitudes. The processes of upbringing within different social institutions are included in the local-social system. The author outlines the main problems of upbringing and growing up, which affect the formation of identity. Subjective distortions are on the next level, complexes and mistakes that lead to unfulfillment. They include the inability to concentrate and accept the consequences of choices, associated with a lack of responsibility; denial of biological determinants and the narrative of one’s own existence, a lack of life resources.","PeriodicalId":336825,"journal":{"name":"Ideas and Ideals","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131025649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ideas and IdealsPub Date : 2023-06-28DOI: 10.17212/2075-0862-2023-15.2.2-409-419
Tamara Rubantcova
{"title":"The Problem of Choosing the Path of Development of Russia in the Philosophy of Westerners and Slavophiles in the 19th Century","authors":"Tamara Rubantcova","doi":"10.17212/2075-0862-2023-15.2.2-409-419","DOIUrl":"https://doi.org/10.17212/2075-0862-2023-15.2.2-409-419","url":null,"abstract":"In the philosophical discussions of Russia in the 19th century, an important place was given to the problem of the formation of a national idea, the search for new ways of civilizational development of Russia. This topic is still relevant today, it does not lose its problematic nature, since at present, just as in the 19th century, the process of comprehending Russia's place in the world is underway and the problem is being solved: “Which way to go? Choose your own, national path or follow the European tradition in the formation of modern Russian society? These questions were already raised in Russia in the 19th century, when the process of searching for and forming the Russian national idea was actively going on. The purpose of the article is to analyze the problem of choosing the paths of Russia's development in the disputes between Westerners and Slavophiles in the 19th century, to show the similarity of some historical positions on the main problems. The paper discusses the main approaches of the main representative of Russian Westernism P. Ya. Chaadaev and the philosophical ideas of the Slavophile I. V. Kireevsky. The study attempts to find common approaches of these authors to the problem of the development of Russian society and all-Russian ideals, since in modern scientific works, in our opinion, a simplified view of the development of Russian civilization in philosophical disputes in the ideological struggle in the 19th century is widespread. Both the Westernizers and the Slavophiles were looking for the best way for the development of Russia and were confident in its special mission in the civilizational world processes. The work uses a dialectical and historical-philosophical method, which allows us to consider the complex ideological searches of philosophers in the context of the historical development of Russian society in the 19th century. To analyze the philosophical and methodological foundations of the theories of Westerners and Slavophiles in the course of the civilizational choice of the future development of Russia in these theories, the methods of analysis and synthesis, ascent from the abstract to the concrete, were used in the article.","PeriodicalId":336825,"journal":{"name":"Ideas and Ideals","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132629393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ideas and IdealsPub Date : 2023-06-28DOI: 10.17212/2075-0862-2023-15.2.2-459-475
Darya Kulikova
{"title":"Cinema as a “Soft Power” Instrument of the State: Examples of Spanish and U.S. Cinematography","authors":"Darya Kulikova","doi":"10.17212/2075-0862-2023-15.2.2-459-475","DOIUrl":"https://doi.org/10.17212/2075-0862-2023-15.2.2-459-475","url":null,"abstract":"The article considers cinema as an instrument of soft power of states, using the example of cinema in Spain and the USA. Different approaches are shown. On the one hand, the United States, which uses universal concepts, on the other hand, Spain, which uses stereotypical ideas and recognizable images about its country. In American films, most often, universal topics are used that are understandable to all people: the struggle between good and evil (moreover, evil is universal, threatening the whole world, and good is the United States), love, happiness, compassion. Even if purely national issues are raised in American films (for example, African-American racism), these problems are presented as universal, as a problem of human dignity, honor, etc. In Spanish cinema, well-established stereotypes about Spain and its culture are actively used: bullfighting, flamenco, Andalusian folklore, traditional cuisine and clothing (for example, the matador costume), as well as typical, recognizable images of the Spanish man and woman (Spanish macho - Antonio Banderas and swarthy, passionate, beautiful Carmen - Penelope Cruz). All this forms the concept of ‘españolada’. The United States does not officially support its film production, but coordinates and consults with the film productions and directors through unofficial resources, primarily the Motion Picture Association of America, whose leadership includes many former White House officials. Spain, on the contrary, actively supports its filmmakers, helps to promote Spanish films in the international arena, develops joint film production, stimulates the shooting of films at the state level, including foreign ones, using Spanish locations, etc. Thus, one can see two different approaches to cinema as an instrument of soft power, and although American cinema certainly dominates the world market, the obvious success of Spanish cinema, which is becoming increasingly popular, should be noted.","PeriodicalId":336825,"journal":{"name":"Ideas and Ideals","volume":"192 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114838648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}