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Highlights in Business, Economics and Management最新文献

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4P Analysis on Perfect Diary and Advice on its Future Development 完美日记》的 4P 分析及其未来发展建议
Highlights in Business, Economics and Management Pub Date : 2024-07-18 DOI: 10.54097/6xtnvq94
Zihan Zhou
{"title":"4P Analysis on Perfect Diary and Advice on its Future Development","authors":"Zihan Zhou","doi":"10.54097/6xtnvq94","DOIUrl":"https://doi.org/10.54097/6xtnvq94","url":null,"abstract":"As people's living standards and demands for self-care increase, cosmetics are becoming a necessity. Perfect Diary is a cosmetics company that has risen rapidly from its inception. It has become a leader in the cosmetic industry with its effective promotion. However, Perfect Diary's reputation has declined in recent years. It once rose to prominence with short videos but now it is increasingly criticized on the internet. This paper objectively pointed out the advantages and disadvantages of Perfect Diary and used the 4P model to analyze the reasons for its fall from China's No. 1 domestic makeup brand to a loss of hundreds of millions of yuan. The main reason for the brand's decline was the low quality of its products and the emergence of a growing number of brands with a similar positioning. After careful analysis, this paper suggests that Perfect Diary should switch its position to a high-end brand to gain more profit.","PeriodicalId":336504,"journal":{"name":"Highlights in Business, Economics and Management","volume":" 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141823923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Board Faultline and Corporate Fraud 董事会缺陷与公司欺诈
Highlights in Business, Economics and Management Pub Date : 2024-07-18 DOI: 10.54097/kxzwgz49
Xue Qiu
{"title":"Board Faultline and Corporate Fraud","authors":"Xue Qiu","doi":"10.54097/kxzwgz49","DOIUrl":"https://doi.org/10.54097/kxzwgz49","url":null,"abstract":"Drawing on data analysis of Chinese A-share listed companies between 2011 and 2022, this paper examines how board faultlines affect corporate fraud. The results indicate that: (1) board faultlines have a significant inhibiting effect on corporate fraud and impede corporate fraud involving different levels of punishment; (2) A high level of environmental uncertainty can improve the cohesion of the board team. But when the first largest shareholder is in absolute control of the enterprise, the influence of the board Faultline is weakened.","PeriodicalId":336504,"journal":{"name":"Highlights in Business, Economics and Management","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141825958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis Of Marketing Strategy of Age Z Luxury Group ----- Take Louis Vuitton as An Example Z 时代奢侈品集团营销战略分析 ----- 以路易威登为例
Highlights in Business, Economics and Management Pub Date : 2024-07-18 DOI: 10.54097/7kgxj444
Xinyang Liu
{"title":"Analysis Of Marketing Strategy of Age Z Luxury Group ----- Take Louis Vuitton as An Example","authors":"Xinyang Liu","doi":"10.54097/7kgxj444","DOIUrl":"https://doi.org/10.54097/7kgxj444","url":null,"abstract":"The theme of this thesis is luxury marketing. The analysis mainly takes Louis Vuitton as a case. It includes the analysis of the marketing strategy of Louis Vuitton, the brief analysis of the marketing strategy of Louis Vuitton and other luxury brands. And the successful marketing of other luxury brands for Louis Vuitton or the luxury industry. Using the method of literature review. The authors found that: Luxury brands that want to develop actively need to focus on implementing sustainable development and eco-friendly fashion. The implementation of sustainable development can also expand the consumer market for the brand. The use of network marketing in the Z era is divided into two aspects. The first is the combination of Internet science and technology and brand. The second is the brand promotion of the Internet platform. This is very important for any brand. In the era of Z, more and more consumers pay attention to the connotation of brand cultural value; Brands can choose co-branded objects in high-value areas if they want to get greater exposure when doing joint activities. Brands should always be ready to meet challenges.","PeriodicalId":336504,"journal":{"name":"Highlights in Business, Economics and Management","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141826365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis and Suggestions of Luckin Coffee’s Promotion Strategy from the Perspective of Communication 从传播学角度对Luckin咖啡推广策略的分析与建议
Highlights in Business, Economics and Management Pub Date : 2024-07-18 DOI: 10.54097/vrk76211
Xinyi Peng
{"title":"Analysis and Suggestions of Luckin Coffee’s Promotion Strategy from the Perspective of Communication","authors":"Xinyi Peng","doi":"10.54097/vrk76211","DOIUrl":"https://doi.org/10.54097/vrk76211","url":null,"abstract":"Luckin Coffee adheres to the concept of \"pursuit of quality and convenience\", conforms to the fast-paced life concept of contemporary society, and is committed to creating a quality coffee belonging to China. It will add impetus to the establishment of Luckin Coffee's brand image and the improvement of its popularity. However, in the process of publicity, Luckin Coffee also exposed various problems in the establishment of its public relations image. On the one hand, Luckin Coffee ignores the effectiveness of information processing in the communication process, which damages the public relations image to a certain extent, and on the other hand, the brand added value of Luckin Coffee is low, which is also a key factor that makes Luckin Coffee a low-grade brand. In this regard, Luckin Coffee should pay attention to the effectiveness of information processing in market image promotion and increase the added value of products by tapping the cultural process of its industrial development, so that Luckin Coffee can improve its brand position and get more long-term development. This paper mainly adopts literature analysis, and through the analysis of Luckin Coffee's product publicity strategy, it can be concluded that Luckin Coffee has skillfully used the characteristics of communication in brand promotion. However, the lack of handling of public relations image and the grasp of information effectiveness is a problem to be solved in Luckin Coffee's sustainable development agenda in the future.","PeriodicalId":336504,"journal":{"name":"Highlights in Business, Economics and Management","volume":" 39","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141827167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of CEO Facial Attractiveness on Company Decisions 首席执行官的面部吸引力对公司决策的影响
Highlights in Business, Economics and Management Pub Date : 2024-07-18 DOI: 10.54097/k22fbj42
Binhong Li, Moxuan Li, Jiahao Zhou
{"title":"The Impact of CEO Facial Attractiveness on Company Decisions","authors":"Binhong Li, Moxuan Li, Jiahao Zhou","doi":"10.54097/k22fbj42","DOIUrl":"https://doi.org/10.54097/k22fbj42","url":null,"abstract":"With the transparency of the market and company systems, more and more scholars have included the chief executive officer (CEO) as an important part of company decision-making. The CEO is the company’s top manager and is responsible for formulating the company’s strategic plan and business development. Because of this, this paper takes CEO facial attractiveness as the research object to explore the CEO’s personality characteristics and the mediating role of internal and external factors in the company and conducts analysis based on the company background. Based on the content of the appeal, this paper draws the following conclusions. First: Analysis at the internal level of the company found that the facial attractiveness and personality of the CEO have an impact on corporate decision-making. This paper conducts an example analysis from two aspects: the CEO’s facial width-to-zygomatic ratio (Fwhr) and overconfident personality. The results show that decision-makers with a high fWHR ratio are more likely to have an overconfident personality. This overconfidence may lead them to overestimate their abilities, leading to more instability factors, such as wrong investment decisions and unclear risk control. Second, from the analysis of the external level of the enterprise, it is found that the company will face two decisive factors: market risk and financing decisions. Therefore, if a company has strong market capabilities, it can achieve greater profits. However, financing that is too high or too low may affect the company’s sound operations.","PeriodicalId":336504,"journal":{"name":"Highlights in Business, Economics and Management","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141825011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Study On the Relationship Between Corporate Financial Risk Management and Financial Robustness 企业财务风险管理与财务稳健性关系研究
Highlights in Business, Economics and Management Pub Date : 2024-07-18 DOI: 10.54097/hq906084
Chengyuan Chi
{"title":"Study On the Relationship Between Corporate Financial Risk Management and Financial Robustness","authors":"Chengyuan Chi","doi":"10.54097/hq906084","DOIUrl":"https://doi.org/10.54097/hq906084","url":null,"abstract":"With increasing social competition, new opportunities and challenges have emerged for business development. Effective financial risk management is crucial for businesses to achieve stable growth in this environment. Today's enterprises face challenges from market dynamics, policy changes, and technological advancements, accompanied by increased financial risks. Therefore, internal managers and relevant staff must understand the link between financial risk management and financial robustness. To further enhance financial stability, businesses should establish clear financial goals based on their actual conditions, strengthen financial risk management after solid foundational work, and enhance operational efficiency to achieve comprehensive improvements in financial robustness, thus better navigating various challenges. Additionally, companies should also enhance their financial direction management, improve their existing risk assessment systems, enhance internal controls, and establish risk warning mechanisms as needed to ensure the continuous improvement of their financial robustness.","PeriodicalId":336504,"journal":{"name":"Highlights in Business, Economics and Management","volume":" 28","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141825187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Relationship between CEO Facial Expressions and Stock Price Volatility Trends 首席执行官面部表情与股价波动趋势之间的关系
Highlights in Business, Economics and Management Pub Date : 2024-07-18 DOI: 10.54097/yvqxx051
Chuankai Lu, Manling Tan, Jiaqi Wang
{"title":"Relationship between CEO Facial Expressions and Stock Price Volatility Trends","authors":"Chuankai Lu, Manling Tan, Jiaqi Wang","doi":"10.54097/yvqxx051","DOIUrl":"https://doi.org/10.54097/yvqxx051","url":null,"abstract":"According to recent research, investors determine their effective investment behavior by recognizing the facial emotions of chief executive officers (CEOs). Accordingly, the introduction of executive facial expressions as an influential factor in research in the field of finance is expected to provide investors with more comprehensive information and help them more accurately assess the future development and investment value of companies. Based on this background, this paper proposes a theoretical framework focusing on the relationship between negative emotions expressed by CEOs' facial emotions in roadshows and stock price volatility trends. By integrating the perspectives of different scholars, adopting diverse research methodologies, and collecting and quantifying data on CEOs' facial emotions in roadshow videos, as well as recording the price data of the company's stock in the week before and after the roadshow, this paper constructs an analytical model. The model can analyze and reveal the relationship between facial expressions and stock price volatility trends. Through an in-depth theoretical study of the relationship between CEO facial expressions and stock price volatility trends, this paper aims to provide investors, managers, and researchers with a deeper understanding of the financial markets so that they can better understand and respond to market volatility.","PeriodicalId":336504,"journal":{"name":"Highlights in Business, Economics and Management","volume":" 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141825874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the application of financial sharing service in internal supply chain cost management -- taking Haier as an example 财务共享服务在内部供应链成本管理中的应用研究--以海尔为例
Highlights in Business, Economics and Management Pub Date : 2024-07-18 DOI: 10.54097/kr9mp637
Yufan Chen
{"title":"Research on the application of financial sharing service in internal supply chain cost management -- taking Haier as an example","authors":"Yufan Chen","doi":"10.54097/kr9mp637","DOIUrl":"https://doi.org/10.54097/kr9mp637","url":null,"abstract":"Under the background of big data, the traditional financial management model has been unable to meet the development needs of enterprises, and many enterprises have begun to build financial sharing service centers. Taking Haier as an example, this paper discusses the operation of Haier Financial sharing Service Center from four aspects: organizational structure, personnel management, process reengineering and information system. Haier financial sharing service has achieved remarkable results and benefits, but there are still some shortcomings.","PeriodicalId":336504,"journal":{"name":"Highlights in Business, Economics and Management","volume":" 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141825977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Current Situation, Problems and Future Development of Sports Rehabilitation Industry: A Comparative Study of Sports Rehabilitation Industry in China and The United States 运动康复产业的现状、问题与未来发展：中美运动康复产业比较研究
Highlights in Business, Economics and Management Pub Date : 2024-07-18 DOI: 10.54097/rjv00794
Dezhen Wang
{"title":"Current Situation, Problems and Future Development of Sports Rehabilitation Industry: A Comparative Study of Sports Rehabilitation Industry in China and The United States","authors":"Dezhen Wang","doi":"10.54097/rjv00794","DOIUrl":"https://doi.org/10.54097/rjv00794","url":null,"abstract":"With the continuous improvement of the living standard of Chinese residents, the continuous improvement of the urbanization construction, the continuous expansion of the scale of the sports industry, the base of the sports population is rising, and the demand for health is more and more large. This study makes a detailed comparative analysis of the status, predicament and development trend of the sports rehabilitation industry in China and the United States. Through the detailed definition of the industry and the elaboration of the scope of services, this paper analyzes the similarities and differences in rehabilitation methods, market status, policies and regulations of the two countries. China's sports rehabilitation field is facing dual challenges from the market and policy environment, while the United States is showing maturity in technological innovation and service models. The comparison between China and the United States reveals the differences in service concepts, technical capabilities and market potential, reflecting the development space and model optimization direction of China's sports rehabilitation industry. The findings of this paper not only provide ideas for the improvement of China's sports rehabilitation industry, but also have important practical significance for promoting international exchanges and cooperation and promoting the development of global sports rehabilitation industry.","PeriodicalId":336504,"journal":{"name":"Highlights in Business, Economics and Management","volume":" 41","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141826528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research on the Application and Benefits of Financial Cloud in Small and Medium Sized Enterprises 金融云在中小企业中的应用及效益研究
Highlights in Business, Economics and Management Pub Date : 2024-07-18 DOI: 10.54097/nz2nm854
Yaxin Zhang
{"title":"Research on the Application and Benefits of Financial Cloud in Small and Medium Sized Enterprises","authors":"Yaxin Zhang","doi":"10.54097/nz2nm854","DOIUrl":"https://doi.org/10.54097/nz2nm854","url":null,"abstract":"With the development of Internet technology, traditional accounting work is facing great pressure, and the emergence of financial cloud has brought many conveniences to financial work and more flexible and efficient solutions for enterprises, not only realizing the combination of Internet and financial work, but also helping enterprises achieve centralized management and collection of information. In the Internet era, the characteristics of the financial cloud can be summarized as \"more stable, faster and better\", so that industry insiders and the public's understanding of intelligent finance is constantly refreshed. This article compares and analyzes ZTE's new cloud financial cloud system and Kingdee's financial cloud system, and obtains the positive impact of financial cloud on financial work, thereby accelerating the process of financial sharing for Chinese small and medium-sized enterprises, helping them stand invincible in fierce market competition. Financial cloud can also help enterprises achieve seamless integration between finance and business, improve business efficiency and financial management efficiency, and create greater enterprise value.","PeriodicalId":336504,"journal":{"name":"Highlights in Business, Economics and Management","volume":" 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141826648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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