Gumanitarnyi vektor最新文献

{"title":"Zoya Veniaminovna Moshkina – Leading Scientist on the History of Political Hard Labor and Exile in Transbaikalia","authors":"Volochaeva Anna V.","doi":"10.21209/1996-7853-2022-17-3-145-154","DOIUrl":"https://doi.org/10.21209/1996-7853-2022-17-3-145-154","url":null,"abstract":"The work is dedicated to the memory of Zoya Veniaminovna Moshkina, Doctor of Historical Sciences, a remarkable person, a teacher, a deep and demanding researcher of the history of political hard labor in Transbaikalia. For a long period of her activity in the field of science (about 30 years), about 100 scientific papers have been written, including a monograph, articles in journals reviewed by the Higher Attestation Commission, works on the results of participation in various All-Russian and regional conferences. Most of Zoya V. Moshkina’s scientific works are devoted to the history of political hard labor and exile in Transbaikalia (Nerchinsk penal servitude). Sudden death did not allow the scientist to create an updated systematic work on the history of penal servitude in Transbaikalia, which was planned for the near future. Systematization of the author’s works in various areas of research of the Nerchinsk political penal servitude, analysis of the problems and determination of the novelty of her research allow us to call Z.V. Moshkina a leading historian on the history of political penal servitude and exile in Transbaikalia. Zoya Moshkina’s scientific research was carried out at the junction of history, jurisprudence and psychology, it is not only regional in nature but also have all-Russian significance, since political hard labor in the second half of the XIXth century was mostly concentrated in the Nerchinsk mountain district in Transbaikalia. Zoya Moshkina’s works are a comprehensive study of the Nerchinsk political penal servitude (the organization of the management system of political convicts, the regulatory framework for the maintenance of this category of criminals, living conditions in penal servitude, the gender, age and social composition of political prisoners, the behavior of convicts in conditions of penal servitude, etc.). The works by Z. V. Moshkina reflect personal, historical-psychological, gender and sociological approaches relevant to modern historical science, the application of which in the history of political hard labor has made a significant scientific novelty. The problems of the Trans-Baikal historian’s research, new aspects of studying the problems of the Nerchinsk political penal servitude have become a scientific basis for a new generation of scientists.","PeriodicalId":33580,"journal":{"name":"Gumanitarnyi vektor","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48986502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The State of Towns and the Urban Population of Eastern Siberia in the 1850s–1880s: Based on the Materials of Reports of Loyal Governors-General","authors":"Kiskidosova Tatiana A.","doi":"10.21209/1996-7853-2022-17-3-109-118","DOIUrl":"https://doi.org/10.21209/1996-7853-2022-17-3-109-118","url":null,"abstract":"The article considers informative information about the cities and urban population of Eastern Siberia in the post-reform period based on the materials of the most comprehensive reports of the governors-general. The reports reflected the main problems of Eastern Siberian towns: small number of the population, budget deficit, underdevelopment of urban economy, poor medical care, unsatisfactory sanitary condition and a significant lag behind cities of Central Russia. The backwardness of Eastern Siberian towns was explained by the fact that they did not arise as commercial and industrial centers but administrative points necessary for the management of the region. Identifying the main causes of high mortality of the population, the governors-general made proposals for improvement of health care and urban residents’ quality. The inertia and underdevelopment of most of Eastern Siberian towns was explained by the slow development of the vast territory. The restoration of the urban economy was carried out by own forces with the support of charitable societies, patrons and the local administration. Almost all heads of the region showed concern about the negative role of criminal exile on ordinary people’s lives. Special attention in the reports was paid to the problem of accommodation and employment of exiles in towns. These reports became evidence of the loyal governors-general’s concern about the unsatisfactory state of health service and education in the region. The repeated appeals of the governors-general to the highest authorities on improving the health service and education system did not receive support. The most comprehensive reports are a valuable source for studying the history of cities in the era of modernization.","PeriodicalId":33580,"journal":{"name":"Gumanitarnyi vektor","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48459550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Chinese Workers at the Gold Mines of Sretensky and Chita Districts in the Second Half of the 1920s: Adaptation to New Socio-Cultural Conditions","authors":"Sazonova Vasilina A.","doi":"10.21209/1996-7853-2022-17-3-69-77","DOIUrl":"https://doi.org/10.21209/1996-7853-2022-17-3-69-77","url":null,"abstract":"The article is devoted to the problem of the stay of Chinese migrants on the territory of the Sretensky and Chita districts in the late 1920s. Due to the insufficient study of this topic, the paper aims to analyze the living conditions of Chinese workers in gold mines. The methodological basis of the work is the principles of historicism, consistency and objectivity. Moreover, the author uses historical and legal methods of scientific research. The study revealed that at the end of the 1920s, the Soviet leadership set the task of accelerating the development and modernization of the economy. Particular attention was paid to gold mining, as the most important branch of the mining industry in the Far Eastern region, requiring immediate restoration. To implement the tasks set by the state, labor was required. In connection with the emergence of objective difficulties in finding workers from the internal reserves of the country, the state authorities decided to attract Chinese migrants as a cheap labor force. Many sectors of the national economy experienced a shortage of workers, including the gold mining enterprises of Sretensky and Chita districts. In turn, due to the unfavorable economic conditions that developed in China at the beginning of the 20th century, Chinese citizens were forced to look for a source of income in a neighboring country. On the basis of published materials and documents obtained from the State Archives of the Trans-Baikal Territory, the author comprehensively covers the life and work of Chinese workers on Soviet territory, as well as the difficulties they faced at the enterprises of the Territory. Due to the fact, that Chinese labor played an important role in mining enterprises, the author paid special attention to the study of working and living conditions of Chinese workers in the gold mines of Sretensky and Chita districts of the Far Eastern Territory. As a result, it was revealed that the main problems of Chinese workers were low wages, difficult working conditions, lack of adequate medical care, ethnic conflicts, inaction on the part of economic authorities, etc. The author pays special attention to the description of the unsatisfactory living conditions in which Chinese migrants had to work in gold mines. Despite the fact that these problems were not ignored by the mining management and government bodies, the measures taken were often untimely and insufficient, which forced Chinese migrants to seek employment of their labor in other enterprises of the region.","PeriodicalId":33580,"journal":{"name":"Gumanitarnyi vektor","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45018637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Jewish Education State Policy in the First Half of the XIXth Century","authors":"Mamkina Inna N.","doi":"10.21209/1996-7853-2022-17-3-27-36","DOIUrl":"https://doi.org/10.21209/1996-7853-2022-17-3-27-36","url":null,"abstract":"This article focuses on the problem of reforming national education in the Russian Empire in the first half of the XIXth century. The author draws attention to the significance of the value attitudes of the state education system in a multi-confessional and multi-ethnic state. The study aims to analyze the Jewish education state policy. The work is written on the basis of the principles of scientific objectivity and historicism, allowing to trace the development of Jewish education in relation to other historical phenomena. The author used problem-chronological, formal-legal, comparative, and other methods. The source base is represented by the office documentation of the Committee for Determining measures for the Radical Transformation of Jews of the 733 fund of the Russian State Historical Archive, legislative acts regulating the legal status of Jews. The author notes that for a long time the Jewish community in Russia has maintained a traditional education system based on the study of the principles of Judaism. The Regulation adopted in 1804 secured the right of Jews to secular education while preserving elements of the traditional school. It is noted that all subsequent actions of the government regarding secular education did not find support from Jews. In 1840, by decree of Nicholas I, a Committee was formed to determine measures for the radical transformation of Jews. Representatives of the Jewish community, scientists, and rabbis were involved in the work of the Committee. The result of the activity was the establishment of stateowned Jewish schools, the development of curricula with the preservation of elements of traditional Jewish education. As a conclusion, the author notes that the results of the reform were ambiguous. The attempt to destroy the traditional Jewish school provoked opposition from Jews. At the same time, the reform laid the foundation for the development of secular education, contributed to the formation of teaching staff.","PeriodicalId":33580,"journal":{"name":"Gumanitarnyi vektor","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47427074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“Ethnicity” of the Scythians: Problems in the Aspects of Ontology and Gnoseology","authors":"Dobrovolskiy Lubomir S., Kazhenova Gulnar T., Umitkaliev Ulan U.","doi":"10.21209/1996-7853-2022-17-3-89-99","DOIUrl":"https://doi.org/10.21209/1996-7853-2022-17-3-89-99","url":null,"abstract":"The work is devoted to the problem of the archaeological definition of the ethnos in connection with the range of questions of the genesis of the Scythians and their anthropological composition in connection with the eastern migration impulses. The objective is to study the development of this set of problems, as well as to consider the possibilities of further research in the aspect of competing hypotheses by systematizing and interpreting the data of history, archeology and physical anthropology. The reason for the unresolved issue of the origin of the Scythians is the lack of a generally accepted content of the concepts of “Scythian” and “Scythian culture”, as well as “Scythian archaeological culture”, due to the blurring of the boundaries of the areas of distribution of monuments of the “Scythian type culture”. The reason for the diversity of opinions about the physical appearance of the Scythians is the lack of a sufficient amount of anthropological material and the difference in interpretations of morphological relationships and lines of development. We consider the study of the genesis of the Scythians and the development of the Scythian culture from the perspective of migrations within the framework of the Srubna-Andronovo cultural and historical community to be a promising direction. It is necessary to define both multi-vector pulsating migrations and the “Scythian area” as a vast material and cultural (“ethnic, cultural and historical”) landscape and the environment within which they occurred. It is extremely important to single out compact typological variants and their cultural and chronological boundaries within the framework of the cultural community of the Scythians in the south of Eastern Europe, Sauromatians and Saks. In terms of establishing the Scythian area and identifying ethnic and cultural components, it is necessary to carefully localize the settled zones on its borders, study trans-boundary zones, the localization of which is confined to isolated physical and geographical structures and zones of integration of material production, and identify the patterns and specifics of the course of ethnic and cultural processes within and on the borders of large trans-zonal territories.","PeriodicalId":33580,"journal":{"name":"Gumanitarnyi vektor","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46003073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Siberian Animal Style as a Conceptual Basis for the Conversion of Traditional Artistic Heritage into Cultural Industries","authors":"M. Gomboeva","doi":"10.21209/1996-7853-2022-17-2-94-102","DOIUrl":"https://doi.org/10.21209/1996-7853-2022-17-2-94-102","url":null,"abstract":"The process of acquiring the author’s style, its semantic distinctive features, and the creation of the author’s identity is a fundamental problem for artists. The paper is devoted to the analysis of the artist’s native culture code influence on the creative concept and artistic language. Artistic inversion is important ‒ the inverse representation of the cultural code in the artist’s work. We consider artistic, pictorial inversion as a form of the artistic conceptualization. It contributes to the successful understanding of the connotations and intentions of the artist’s work by his audience. An analysis of Namdakov’s work allowed us to conceptualize the representation problem of the cultural code in Far East peoples’ contemporary art and describe artistic strategies that represent the influence of such semantic aspects of the cultural code as the influence of the artistic worldview, the strategies elevation of original interpretation and transformation of the animal style, the influence of the academic background. We define the artistic paradigm of the style as a style-forming factor in contemporary creative industries of artists who emerged from traditional crafts communities. The phenomenon of ethnic artistic tradition has been widely studied in the art history literature (T. M. Stepanskaya, A. V. Edokova, L. I. Nekhlyadovich). We believe, however, that attention should be focused on the content of “cultural code of artistic paradigm”, because ethnic artists consciously transform national artistic images and techniques through integration of their heritage into contemporary artistic language, culture and art background. This is particularly relevant for artists who institutionalize their style into a recognizable contemporary art language strategy. The main research question addressed in this paper is the representation peculiarities of the Namdakov’s artistic strategy semantic forms. He creates innovative ways of shaping, applies illogical, provocative and asymmetrical compositional solutions, creates fresh artistic metaphors, overcomes visual and figurative traditions and transforms ethnic artistic traditions into the leading artistic world-class trends of contemporary art. It has been proved that the animalistic style acquired a new modern dimension with the development of the creative industry in the regions of South-East Asia: the north of modern China and the art workshops of D. Namdakov and Zhigzhit Bayaskhalanov in the Russian Federation. It was the original interpretation of the animalistic style that became a powerful source for the development of traditional folk craft culture and brought the Far East peoples’ modern art to a new level of development, contributed to the evolution of the artist’s creative potential and gave many artists hope for creative expression.","PeriodicalId":33580,"journal":{"name":"Gumanitarnyi vektor","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44294739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mentality in the Context of Interaction Between Social and Virtual Reality","authors":"Y. Gavrilova","doi":"10.21209/1996-7853-2022-17-2-82-93","DOIUrl":"https://doi.org/10.21209/1996-7853-2022-17-2-82-93","url":null,"abstract":"A feature of the modern world is the integration of social and virtual realities: the area of their correlation is being formed, in which the processes of human life activity take place. Biovirtual and sociovirtual specifics are acquired by a person and his activities, which determine new security threats that require their immediate removal. Traditional mental programs for successful adaptation to new conditions of life turned out to be unsuitable, not meeting the requirements of the time. This actualizes the study of changes in mentality, which forms stable behavior patterns that allow a person to respond in a timely manner to the challenges of the environment. In this regard, the purpose of the study is to identify and analyze the specifics of mentality changes under the influence of effects that arise in the field of correlation between social and virtual realities. We assume that the formation of a new type of mentality, capable of giving a worthy response to the challenges of our time, occurs under the influence of a system of effects that arise in the field of correlation between social and virtual realities. The study is based on the synthesis of philosophical concepts: the socio-cultural concept of mentality, the relationship between the natural and the social in society and man, artificial sociality and the BANI-world. The novelty of the study lies in: 1) identifying and analyzing the effects of the correlation of social and virtual realities as the driving forces of the dynamics of mentality (the effect of reality upgrade, hybridization of natural and artificial intelligence); 2) in revealing the essence of these effects and the mechanisms of their functioning; 3) in revealing new features of mentality (neosyncresis, blurring of meanings, imaginary transparency). As a result of the study, the processes of interaction between social and virtual realities are analyzed, which determine the features of the area of their correlation; the effects are revealed, the action of which is determined by the specifics of the structure and content of the area of correlation between social and virtual realities; the features of human mentality formed under the influence of the effects of the correlation of social and virtual realities are determined and characterized. The practical significance of the study is determined by the possibility of using the results in order to develop effective strategies for the activity of a person included in the area of correlation between the social and virtual worlds.","PeriodicalId":33580,"journal":{"name":"Gumanitarnyi vektor","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48437796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Linguocultural Adaptation of Migrants in the Context of Educational Migration to Russia","authors":"Elnara Dumnova, V. Mukha","doi":"10.21209/1996-7853-2022-17-2-131-142","DOIUrl":"https://doi.org/10.21209/1996-7853-2022-17-2-131-142","url":null,"abstract":"International educational migration is an integral element of the modern world, which actualizes the problem of adaptation of educational migrants. Linguocultural adaptation is especially interesting, because it determines the strategy of adaptation and the result of the further integration of the migrant in the new society. The purpose of the article is to study the linguistic and cultural adaptation of the subjects of international academic migration in the context of the new space of everyday life. The empirical basis of the research was the results of an interregional study within the framework of a qualitative approach using the methods of in-depth and semi-structured interviews, conducted in March-April 2021. 20 informants were interviewed. The case study method became the tactic of the qualitative approach, the Krasnodar Territory and the Novosibirsk Region acted as local cases. In the Krasnodar Territory, people from Arab-Muslim countries were interviewed, students from China were interviewed in the Novosibirsk Region. The analysis of the interviews allowed us to identify the factors that determine the success of linguocultural adaptation of educational migrants, as well as the main difficulties in the process of formation of language competence and, consequently, linguocultural adaptation of both students from Arab-Muslim countries and Chinese students. The research showed that attention to the ethno-national characteristics of foreign students, to their system of motivation in organizing the learning process, inclusion in the culture of the host community, contribute to faster and more successful linguocultural adaptation. It was concluded that new types of identity are determined in the process of linguocultural adaptation by the degree of empathy of the migrants’ native culture. The research results can be used in the formation of adaptation programs for educational migrants in Russian universities.","PeriodicalId":33580,"journal":{"name":"Gumanitarnyi vektor","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46885861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Spatial Dichotomies and Labyrinth in the Novel the Sacred Book of the Werewolf by V. Pelevin","authors":"Ekaterina V. Sherchalova","doi":"10.21209/1996-7853-2022-17-1-65-74","DOIUrl":"https://doi.org/10.21209/1996-7853-2022-17-1-65-74","url":null,"abstract":"The article presents the study of postmodern artistic work’s space organization. The aim of the study is to reveal specifics of the space of a postmodern work as a category of the artistic world of a literary work. The paper considers the hypothesis about the assertion of a causal “character” – “space” relationship. The material for the analysis was the novel The Sacred Book of the Werewolf by V. Pelevin. The methods of structural analysis, as well as comparative and historical-cultural methods were used to study the work. During the study the spatial dichotomies were identified (“feminine” – “masculine”, “dark” – “light”, “top” – “bottom”), which are formed according to activity of a particular character, which determines the novelty of the study. The novel is divided into feminine and masculine spaces, each of which possesses, albeit with certain limitations, stable features: feminine space is characterized by semi-darkness, narrowness, downward orientation, while male space is characterized by the boundlessness or illusory nature of boundaries, light and brightness, the location is at the top. The feminine space is physically limited, but expands into reasoning, memories and metaphors. Open space appears most often where a male character dominates. In addition, the article provides examples proving that the concretization of the image of a location is associated with the psychological and mental state of a character. The work also explores the image of a labyrinth in the space of a work of art. The study will help both in the further study of the space realized in the V. Pelevin’s work, which will allow us to systematize and identify the pattern characteristic of his prose, and in analysis of the space of a postmodernist work.","PeriodicalId":33580,"journal":{"name":"Gumanitarnyi vektor","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45141947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Axiology of Transbaikal Territory Media Image","authors":"I. Erofeeva, Natalya V. Prostakishina","doi":"10.21209/1996-7853-2022-17-1-95-105","DOIUrl":"https://doi.org/10.21209/1996-7853-2022-17-1-95-105","url":null,"abstract":"Region’s media image modelling is a very topical problem of the information age from the view of productive functioning of territories, their socio-economic and political status. The article presents the role of values in the media image structure, analyzes axiological components of the Transbaikal Territory media image, and shows its cultural and content characteristics. Research findings are based on some data from a sociological survey carried out in 2021, where 911 residents of the region of different ages (20 to 68) took part, as well as the results of a survey of 48 regional journalists from different communication channels. The attention is paid to the conceptual component of the Region Media Image, as well as to the special role of the actor of multimedia content.Typological and cognitive analyses allowed us to identify the empirical material and present it as a system of cultural and historical dominant ideas. Major characteristics of media image axiology are based on linguocultural approach, emphasizing the values of traditional culture. Media image axiology presents a triple-stage system with its regional specific features, distinct content including spiritual and moral, cultural and historical, and natural values. Spiritual and moral priorities reflect region’s mental view of the world and focus on the values of labour, kindness, grace, sincerity and patriotism, preservation of family values, faith in justice. Cultural and historical context is enriched by the folk heroes of the past and present, traditions, beliefs and customs. Coronavirus pandemic made actors of information flows focus on natural resources of Transbaikalia. During the study, we revealed a correlation between the axiological instrumentation of designing the media image of the region and the level of influence of the media discourse on the consumer, between the spiritual and moral picture of the author’s view of the world and the demand for media products by the audience. We justify the need to adjust the work of regional journalists with a texture inherent in modelling the media image of the region.The authors make a conclusion that, on the one hand, a productive media image is designed using values and ideals characteristic of the territory, on the other hand, the cultural and historical space of the region is a tool for necessary identification with a place of residence, a link between generations and residents of the region.","PeriodicalId":33580,"journal":{"name":"Gumanitarnyi vektor","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46916990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}