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ANALISIS PERBANDINGAN PERILAKU KONSUMEN DI PASAR TRADISIONAL DAN E-COMMERCE 传统市场和电子商务中消费者行为的比较分析
Analisis Pub Date : 2024-03-01 DOI: 10.37478/als.v14i01.3812
Marizka Shabira Putri, Ridho Bari Rabbani, Ilma Fatikah Salma, N. Hidayah
{"title":"ANALISIS PERBANDINGAN PERILAKU KONSUMEN DI PASAR TRADISIONAL DAN E-COMMERCE","authors":"Marizka Shabira Putri, Ridho Bari Rabbani, Ilma Fatikah Salma, N. Hidayah","doi":"10.37478/als.v14i01.3812","DOIUrl":"https://doi.org/10.37478/als.v14i01.3812","url":null,"abstract":"Technological developments characterized by easy access to the internet among the public have changed the pattern of life from traditional to a more modern and instantaneous one. Likewise, the economic sector has experienced a significant impact due to technological advances, one of which is the increase in the form of digital or electronic commerce. The research objectives aim to determine the condition of the market after e-commerce, then the effect of product quality, service quality, price perceptions, trust, and location on consumer purchasing decisions, knowing the relationship between purchasing decisions and market form selection, and knowing market form opportunities that provide more benefits to business actors. The population in this study is all consumers domiciled in Depok City who transact at Tugu Pal Market or e-commerce, and determining the number of samples for interviews with fashion traders using the Slovin formula at a precision level of 10% obtained as many as 43 samples. The analysis method used, namely the multiple linear regression analysis test, t test, and Mann-Whitney U-test, obtained information that in traditional markets product quality and trust have a significant effect, while in e-commerce the variables of service quality, price perception, and trust have a significant effect on purchasing decisions. In addition, there are changes in conditions in traditional markets after e-commerce.","PeriodicalId":33467,"journal":{"name":"Analisis","volume":"162 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140278440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MENYELISIK PERMASALAHAN IMPLEMENTASI GREEN BANKING 研究绿色银行的实施问题
Analisis Pub Date : 2024-03-01 DOI: 10.37478/als.v14i01.3614
Agustina Dwi Lestari, K. Kartika, Bayu Aprillianto
{"title":"MENYELISIK PERMASALAHAN IMPLEMENTASI GREEN BANKING","authors":"Agustina Dwi Lestari, K. Kartika, Bayu Aprillianto","doi":"10.37478/als.v14i01.3614","DOIUrl":"https://doi.org/10.37478/als.v14i01.3614","url":null,"abstract":"The environment plays an important role in human life. As humans, we are also very dependent on the environment. The need to survive in all fields is a side effect of financial development or development that results in climate change and also environmental damage caused by various industries. Existing companies will certainly generate impacts from activities or activities carried out related to the environment. Banking companies in these circumstances take an important role with the implementation of environmentally friendly programs, namely green banking. This research aims to find out and examine more deeply related to green banking run by Bank Mandiri Lumajang Branch Office related to how lending and also environmentally sound company operations. This research uses a qualitative method with a case study method approach that aims to provide an understanding of the role of green banking in Bank Mandiri companies. The research found an important role in the implementation of green banking carried out by the Bank Mandiri Lumajang Branch Office.","PeriodicalId":33467,"journal":{"name":"Analisis","volume":"170 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140270908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
POTENSI DAN TANTANGAN MANAJEMEN PEMASARAN SYARIAH DALAM INDUSTRI MARKETPLACE HALAL DI INDONESIA 伊斯兰教法营销管理在印度尼西亚清真市场行业中的潜力与挑战
Analisis Pub Date : 2024-03-01 DOI: 10.37478/als.v14i01.3598
Mutiara Eka Putri, Abdul Qodir Zaelani, M. I. Fasa, Reza Ronaldo
{"title":"POTENSI DAN TANTANGAN MANAJEMEN PEMASARAN SYARIAH DALAM INDUSTRI MARKETPLACE HALAL DI INDONESIA","authors":"Mutiara Eka Putri, Abdul Qodir Zaelani, M. I. Fasa, Reza Ronaldo","doi":"10.37478/als.v14i01.3598","DOIUrl":"https://doi.org/10.37478/als.v14i01.3598","url":null,"abstract":"The advancement of information technology has given rise to various types of online transactions, one of which is marketplace trading. At present, Indonesia is the country with the largest Muslim population in the world, reaching 86.9% of the total population, and they are also active in online shopping. Although awareness and public interest in halal products is increasing, an understanding of the urgency of transactions in accordance with sharia principles is still needed. The purpose of this research is to identify market opportunities as well as existing challenges in order to formulate strategies for developing sharia marketing management in halal marketplaces to be more optimal and in accordance with sharia principles. The research method used in this study is a literature study method. The results show that halal marketplaces in Indonesia have the potential for a large market and are an innovation from previously existing marketplaces. However, in addition to this potential, there are a number of challenges in developing a halal marketplace, including the lack of public understanding of the sharia economy, lack of involvement in the sharia financial system, and the still limited use of the halal marketplace platform by MSMEs focusing on halal products. It is hoped that this potential and challenges can serve as a guide in formulating and developing policies in this field.","PeriodicalId":33467,"journal":{"name":"Analisis","volume":"5 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140268707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH RASIO DERAJAT DESENTRALISASI DAN PERTUMBUHAN PENDAPATAN ASLI DAERAH (PAD) TERHADAP PERTUMBUHAN EKONOMI KABUPATEN BENGKALIS 权力下放程度与地方收入增长(PAD)之比对本卡利斯区经济增长的影响
Analisis Pub Date : 2024-03-01 DOI: 10.37478/als.v14i01.3192
Imam Fakhruddin, Billy Yanis Saputra, F. Firdaus
{"title":"PENGARUH RASIO DERAJAT DESENTRALISASI DAN PERTUMBUHAN PENDAPATAN ASLI DAERAH (PAD) TERHADAP PERTUMBUHAN EKONOMI KABUPATEN BENGKALIS","authors":"Imam Fakhruddin, Billy Yanis Saputra, F. Firdaus","doi":"10.37478/als.v14i01.3192","DOIUrl":"https://doi.org/10.37478/als.v14i01.3192","url":null,"abstract":"Regional economic growth in Bengkalis Regency over the past decade has tended to move negatively, far below national economic growth. This research was conducted to determine and analyze the effect of the ratio of the degree of decentralization and the growth of PAD on the economic growth of Bengkalis Regency. The data in this study were sourced from the 2012-2021 Regional Financial and Asset Management Agency in the form of a Budget Realization Report (LRA) and Gross Regional Domestic Product of Bengkalis Regency for 2012-2021. Data were analyzed using SPSS Version 26.0 which was focused on descriptive variables and processed using multiple linear regression methods. The results showed that partially the degree of decentralization and PAD growth did not affect the economic growth of Bengkalis Regency. \u0000 ","PeriodicalId":33467,"journal":{"name":"Analisis","volume":"282 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140281414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
OPTIMALISASI MANAJEMEN KEUANGAN BERBASIS DIGITAL SI APIK SEBAGAI PENINGKATAN MUTU UMKM 以数字化 Si Apik 为基础优化财务管理,提高全民教育的质量
Analisis Pub Date : 2024-03-01 DOI: 10.37478/als.v14i01.3747
May shinta Retnowati, Anisa Silvi Kusumastuti, Nisrina Rafifahnur
{"title":"OPTIMALISASI MANAJEMEN KEUANGAN BERBASIS DIGITAL SI APIK SEBAGAI PENINGKATAN MUTU UMKM","authors":"May shinta Retnowati, Anisa Silvi Kusumastuti, Nisrina Rafifahnur","doi":"10.37478/als.v14i01.3747","DOIUrl":"https://doi.org/10.37478/als.v14i01.3747","url":null,"abstract":"Micro, small and medium enterprises (MSMEs) are one of the drivers of the Indonesian economy. Along with the times and technology, it causes business actors to develop more in all respects, especially finance. One of the most important parts of a business is good financial records. Business actors who do not have neat and correct finances will experience a little difficulty in applying for capital or credit to banks. The lack of education and understanding they have can also be one of the causes. With this problem in mind, the government collaborated with Bank Indonesia to create a financial recording application to assist business actors in reporting their finances, namely the Si Apik application. The purpose of this writing is to find out how Si Apik's role is in optimizing the MSME financial administration so that they can have neat financial reports. The method used is to use a literature review from various sources that examines the understanding of the Si Apik application utilization. The results of the research show that preparedness has an important role in the development of MSME financial accounting literacy. However, the lack of public understanding of this application causes few users. With this, there must be socialization and training that must be carried out by the government and parties who already know how to use the Si Apik application","PeriodicalId":33467,"journal":{"name":"Analisis","volume":"120 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140279032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
IMPLEMENTATION OF EMPLOYER BRAND EQUITY AS AN EFFORT TO REDUCE INTENTION TO LEAVE AT PT GEMILANG PLASTAMA CEMERLANG 在 PT gemilang plastama cemerlang 实施雇主品牌资产,努力降低离职意向
Analisis Pub Date : 2023-09-10 DOI: 10.37478/als.v13i2.3003
Elvani Anisa Putri, A. Dwianto
{"title":"IMPLEMENTATION OF EMPLOYER BRAND EQUITY AS AN EFFORT TO REDUCE INTENTION TO LEAVE AT PT GEMILANG PLASTAMA CEMERLANG","authors":"Elvani Anisa Putri, A. Dwianto","doi":"10.37478/als.v13i2.3003","DOIUrl":"https://doi.org/10.37478/als.v13i2.3003","url":null,"abstract":"This study aims to analyse the effect of employer brand equity of PT Gemilang Plastama Cemerlang, namely social value, interest value, development value, application value, economic value. As well as the effect of employer brand equity on intention to leave. The research method used is associative quantitative research method, where the data collection method is done by distributing questionnaires. The population in this study were all Gen Z, totalling 100 people. Sample withdrawal is done by saturated sampling method. Data processing using SPSS version 26 software, with descriptive analysis and multiple linear regression analysis hypothesis testing. The results showed that (1) partially social value has a positive and significant influence on interest value (2) partially development value has a positive and significant influence on application value. (3) simultaneously there is a positive and significant influence between economic value variables and intention to leave. These findings can be input for employers in making decisions as a strategy to increase comfort for employees, especially in shaping employer brand equity to employees.","PeriodicalId":33467,"journal":{"name":"Analisis","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139341414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
KEARIFAN LOKAL, MODAL SOSIAL DAN PEMBANGUNAN BERKELANJUTAN 地方智慧、社会资本和可持续发展
Analisis Pub Date : 2023-09-10 DOI: 10.37478/als.v13i2.2938
Estherlina Sagajoka, Imaculata Fatima
{"title":"KEARIFAN LOKAL, MODAL SOSIAL DAN PEMBANGUNAN BERKELANJUTAN","authors":"Estherlina Sagajoka, Imaculata Fatima","doi":"10.37478/als.v13i2.2938","DOIUrl":"https://doi.org/10.37478/als.v13i2.2938","url":null,"abstract":"This Research aims to examine and determine the relationship between local wisdom, social capital and sustainable development.  The  data  and  information used in  writing this  article comes from literature studies nd literature reviews of vrious  writings and  documents relevant to local  wisdom,  social capital and sustainable development. Both offline library documents written  online.  The  result of the study show that the  relationship between local wisdom (IndigenousKnoledge) and  social  capital with  sustainable  development  is that local   wisdom is the knowledge of local people wwho  hve lived in  place for a long time,  base on  values developed from  generation.  Social  capitl   is  wwht llows local  communities to  survive and develop sustainably base on  local  wisdom,  Where community knowledge in certain Fields (Economic Activities,  Social  activities and environmental adaption) is  beneficial   for the  surrounding  environment whilw maintaining environmental sustainability,  and has  been carried out for generations.  From  generations   to  generation.  Knowledge of  costoms and  social  capital  are important factors that have a significant impact on  community economic  growth and  sustainable   development. Although formal  reseach on  Indigenous Konwledge and social capital  is still scarce and currently under  development,  several preliminary studies on mutual cooperation and wwork institutions are very helpful for  rural communities, at leas opening  wider opportunities as the main benchmark for more intensive and in-depth reseach on  working practices and mechanisms as well as the sustainability of lokal  wisdom and  social  capital  in  Indonesia,  especially in  rural  areas.","PeriodicalId":33467,"journal":{"name":"Analisis","volume":"85 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139341342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KOMPETENSI KEWIRAUSAHAAN, ORIENTASI KEWIRAUSAHAAN, DIGITAL MARKETING TERHADAP KINERJA BISNIS JASA LAUNDRY SEPATU DI KABUPATEN PONOROGO 创业能力、创业导向和数字营销对波诺罗戈地区洗鞋服务业经营业绩的影响
Analisis Pub Date : 2023-09-10 DOI: 10.37478/als.v13i2.2910
Dimas Pramudya, Umi Farida, A. Santoso
{"title":"PENGARUH KOMPETENSI KEWIRAUSAHAAN, ORIENTASI KEWIRAUSAHAAN, DIGITAL MARKETING TERHADAP KINERJA BISNIS JASA LAUNDRY SEPATU DI KABUPATEN PONOROGO","authors":"Dimas Pramudya, Umi Farida, A. Santoso","doi":"10.37478/als.v13i2.2910","DOIUrl":"https://doi.org/10.37478/als.v13i2.2910","url":null,"abstract":"This study aims to determine whether Entrepreneurial Competence, Entrepreneurial Orientation, Digital Marketing influence the Performance of the Shoe Laundry Service Business in Ponorogo Regency. This research is quantitative. The size of the population in this study is unlimited shoe laundry business people, so the sample determination uses the Hair formula, so that a sample of 65 respondents is obtained through the snowball sampling technique used in the sampling technique. Methods of data collection using observation and questionnaires. The data analysis used is multiple linear analysis. The research results prove the multiple linear analysis Y = 4.771 + 0.380X1 + 0.272X2 + 0.314X3. The R2 value of the coefficient of determination of the variables X1, X2, X3 is 0.256 which means entrepreneurial competence, entrepreneurial orientation and digital marketing) are able to contribute to business performance by 25.6%, remaining 74.4%, namely contributions from other factors outside of this research. Simultaneous test (f) proves that the calculated F value is greater than F table (6.997 > 2.76) the significance value is less than (0.000 <0.05) it is concluded that entrepreneurial competence, entrepreneurial orientation, digital marketing together have a significant positive effect on the performance of the shoe laundry service business in Ponorogo district. The conclusion of the partial test (t) proves 1). Entrepreneurial competency variable has a significant and positive effect on business performance. 2). Entrepreneurial orientation variable has a significant positive effect on business performance. 3). Digital marketing variables have a significant positive effect on business performance.","PeriodicalId":33467,"journal":{"name":"Analisis","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139341358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PEMASARAN DIGITAL TERHADAP OMZET USAHA PADA MASA PANDEMI COVID 19 (STUDI PADA UMK DI KOTA SALATIGA) 在科维德19大流行病期间数字营销对企业营业额的影响(对萨拉蒂加市UMK的研究)
Analisis Pub Date : 2023-09-01 DOI: 10.37478/als.v13i2.2592
Sotya Fevriera, Birgitta Dian Saraswati, Dhian Adhitya, Virgiana Nugransih Siwi, Yustinus Wahyudi
{"title":"PENGARUH PEMASARAN DIGITAL TERHADAP OMZET USAHA PADA MASA PANDEMI COVID 19 (STUDI PADA UMK DI KOTA SALATIGA)","authors":"Sotya Fevriera, Birgitta Dian Saraswati, Dhian Adhitya, Virgiana Nugransih Siwi, Yustinus Wahyudi","doi":"10.37478/als.v13i2.2592","DOIUrl":"https://doi.org/10.37478/als.v13i2.2592","url":null,"abstract":"This study aims to identify the effect of using digital marketing on MSME business turnover in Salatiga City before and during the Covid-19 pandemic. The research sample is 134 businesses representing all small and medium enterprises in Salatiga City. The research uses data on the use of digital marketing by business actors in Salatiga City. The analysis technique uses descriptive statistics, qualitative analysis and regression models. The results show that the use of digital marketing has proven to have an effect on the turnover of SMEs during the Covid-19 pandemic. SMEs who did not use digital marketing during the Covid-19 pandemic had a lower turnover than SMEs who used digital marketing during the Covid-19 pandemic.","PeriodicalId":33467,"journal":{"name":"Analisis","volume":"64 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139345351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH SOCIAL SUPPORT, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA MAKARONIMU MADIUN (OUTLET KECAMATAN DOLOPO) 社会支持、产品质量和地理位置对 Makaronimu Madiun(多罗波分区奥特莱斯)购买决策的影响
Analisis Pub Date : 2023-09-01 DOI: 10.37478/als.v13i2.2950
Sepbrio Ian Pradana, A. Santoso, Titis Purwaningrum
{"title":"PENGARUH SOCIAL SUPPORT, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA MAKARONIMU MADIUN (OUTLET KECAMATAN DOLOPO)","authors":"Sepbrio Ian Pradana, A. Santoso, Titis Purwaningrum","doi":"10.37478/als.v13i2.2950","DOIUrl":"https://doi.org/10.37478/als.v13i2.2950","url":null,"abstract":"This research is intended to be able to see partially and simultaneously whether purchasing decisions at Makaronimu Madiun (Dolopo District Outlets) are influenced by social support, product quality, and location. Because at this time in the business world there is always intense competition, so you have to be able to correct those that occur as a result of various problems and be more sensitive in order to maintain and develop your business. The current research applies a quantitative method that uses important information by distributing it to 100 people. The sampling method used by researchers is non-probability sampling with accidental sampling. The analysis used in this study applies multiple linear regression analysis through processing the SPSS 26 application. The conclusion of this study shows that the partial test (t) consists of Social Support (X1) = 0.000, Product Quality (X2) = 0.005, and Location (X3) ) = 0.000.","PeriodicalId":33467,"journal":{"name":"Analisis","volume":"72 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139343363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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