Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi最新文献

{"title":"ANALYSIS OF WAGE LEVELS DYNAMICS IN UKRAINE AND THE EU COUNTRIES AS A COMPONENT RESEARCH OF THE LABOUR MARKET CONDITIONS","authors":"V. Shevchuk","doi":"10.32703/2664-2964-2023-53-119-127","DOIUrl":"https://doi.org/10.32703/2664-2964-2023-53-119-127","url":null,"abstract":"At the present stage of deepening the processes of Ukraine's European integration, studies of the state and prospects of development of the labour markets of Ukraine and the European Union countries are becoming increasingly relevant, since in recent years, according to some indicators of the labour market functioning, there has been a process of their separation (structural divergence), which has disintegration potential. In particular, one of the structural factors of their divergence is the imbalance in the field of remuneration.The article is devoted to the study and analysis of the dynamics of wages in Ukraine and the European Union as one of the components of the labour market research process. To achieve this goal, the author used a number of general scientific andspecial research methods interrelated and consistently applied in the work: the method of abstraction, theoretical generalisation, analysis and synthesis, induction, graphical and analytical method (graphs of dynamic changes in indicators).Based on a review of the minimum wages in the European Union, it is determined that in 2022 the EU countries will be divided into three groups: with a national minimum wage of more than EUR 1,500 per month; with a national minimum wage above EUR 1,000 but below EUR 1,500 per month; and with a national minimum wage below EUR 1,000 per month.It is established that the EU labour market has gender and cross-country imbalances in remuneration, while the Ukrainian labour market has gender and regional imbalances. It is determined that there are a number of global problems in the labour market. In the area of remuneration, these include low levels of minimum and average wages, excessive differentiation in remuneration in different regions and sectors of the economy, high and growing wage arrears, lack of connection between wages and the level of employee's qualifications and performance, and the existence of shadow remuneration schemes. The labour market conditions in Ukraine are of a falling type, as they are characterised by an excess of demand over supply (a decrease in vacancies and an increase in the number of unemployed) and a decrease in market prices (the real wage index)","PeriodicalId":33465,"journal":{"name":"Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86652085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BANKING SYSTEM OF UKRAINE: STATUS AND DEVELOPMENT TRENDS","authors":"O. Andrieieva","doi":"10.32703/2664-2964-2023-53-49-57","DOIUrl":"https://doi.org/10.32703/2664-2964-2023-53-49-57","url":null,"abstract":"s an important component of the financial market, the banking system of Ukraine provides conditions for the effective functioning of the entire economic system of the country. Traditionally, the task of the banking system is the concentration of monetary resources with their subsequent redistribution among business entities, households, and industries. By fulfilling this task, the banking system actually contributes to the economic development of the state.In 2022, with the beginning of the war, the national banking system was faced simultaneously with problems of a general economic internal nature caused by the war: a reduction in production and income from the export of industrial and agricultural products, devaluation of the national currency, an increase in security risks, mass migration of the population and problems of a global nature -this is a slowdown in the development of the world economy. In these conditions, the National Bank of Ukraine, as the regulator of the money market, was forced to switch to a strict model of monetary policy, the goal of which was, first of all, to maintain the rate of inflation and exchange rate stability, and the main \"recipes\" for improving the money market were to increase the discount rate and mandatory reserve norms for commercial banks. The transition to a restrictive monetary policy is always a test for banks, but. the timely application of restrictive measures made it possible to maintain control over the currency market, over price dynamics, and give a positive forecast for economic growth.Activity in the conditions of war and economic uncertainty became a reality for the banking system and a basis for the formation of further development trends.In the medium-term perspective, the main trends in the development of the banking sector include the NBU's continued strict monetary policy and the strengthening of market incentives for banks to attract long-term hryvnia deposits from individuals; dominance of credit risks in banking; significant investments by commercial banks in high-yield certificates of the NBU and Domestic state loan bonds with the aim of increasing interest income; gradual decrease in liquidity in the banking sector; slowing of inflation as a result of the reduction of security factors; the return of banks to their pre-war business models with the simultaneous search for new forms of lending and the formation of an effective anti-crisis model of bank regulation","PeriodicalId":33465,"journal":{"name":"Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi","volume":"109 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90756845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MANAGEMENT OF FINANCIAL SECURITY OF THE ACTIVITIES OF MEDICAL INSTITUTIONS OF UKRAINE","authors":"I. Konieva","doi":"10.32703/2664-2964-2023-53-91-102","DOIUrl":"https://doi.org/10.32703/2664-2964-2023-53-91-102","url":null,"abstract":"The economic essence of such categories as «management», «financial resources»and «financial support»in the medical field was studied, which allowed us to generalize the main characteristics inherent in them. Certain characteristic features of financial support, which are specific to medical institutions in order to maintain their effective activity and further development, are considered.The original provisions of the Concept of the reform of the financing of the health care system, adopted in 2017, which played a key role in the reform of the medical industry, were considered. An analysis of the financing system of health care institutions was carried out, starting from 2018 (transition period) until 2021.It was determined that the goal of financial support is the formation of a new model of financing health care institutions, which is determined by transparent state guarantees of providing free medical care to citizens, improving the financial protection of the population in case of illness, effective and fair distribution and use of public funds and reducing informal payments, application incentives for improving the quality of providing medical services to citizens by medical institutions of all forms of ownership. Therefore, the problem of improving the process of managing the financial support of medical institutions is the most urgent.The positive consequences of the medical reform have been proven, namely: medical institutions apply market principles of functioning; use methods of rational management of financial flows (incoming and outgoing); the autonomy of medical institutions and the possibility of self-sufficiency and self-financing, obtaining the status of an enterprise, are increasing; the effectiveness of medical institutions increases due to market orientation, purposefulness and responsibility for their activities; the institution's competitive advantages increase.","PeriodicalId":33465,"journal":{"name":"Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82635403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GLOBAL CITIES AS CENTRES OF GLOBAL ECONOMIC MANAGEMENT AND INTERNATIONAL INFORMATION COMMUNICATIONS","authors":"V. Shklyar, Ivanna Strilok, O. Kuzmenko","doi":"10.32703/2664-2964-2023-53-128-142","DOIUrl":"https://doi.org/10.32703/2664-2964-2023-53-128-142","url":null,"abstract":"Global cities arebecoming increasingly important players in the global system. They bring together different cultures, ideas and business opportunities. Understanding their role and functions in global economic governance and international information exchange is key to developing strategies for economic growth, creating favourable conditions for doing business and increasing the competitiveness of countries.The study of this problem has been based on the consideration of various aspects, such as economic activity, transnational governance, information communications, technological development and political participation, which determine the role of global cities. Using methods of comparative analysis, sociological, geographical research and other approaches, the article offers a deeper understanding of the functions of global cities and their impact on the world economy and international information communications.The functional significance of global cities as centres of global economic governance is determined mainly by the scale of their gross regional product, huge economic potential, as well as management and control of the global economy, which is due to the level of concentration of headquarters of large multinational companies, key institutions of the international financial market, mainly transnational banks, advanced business services companies, etc.Global cities are the backbone of the global economic and political system, leading global financial and economic processes, managing global financial flows, and having developed infrastructure and access to a wide range of services. Multinational enterprises actively use the advantages of the transport, political, social and economic position of global cities. In turn, these enterprises have a significant impact on global economic and political processes, contributing to the globalisation of city functions.Since the functional significance of global cities is expressed in many aspects, based on the analysis of available data, reports and studies, they are systematised into two groups: centres of global economic management and centres of international information communications. The characteristic of global cities according to these groups is due to the constant development and expansion of strong ties between countries and the destruction of existing barriers through technological communications and networking.","PeriodicalId":33465,"journal":{"name":"Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75301153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"COMPANIES IN THE CONDITIONS OF DIGITALIZATION","authors":"Viktoriia Yanovska, Andrii Medyna","doi":"10.32703/2664-2964-2023-53-40-48","DOIUrl":"https://doi.org/10.32703/2664-2964-2023-53-40-48","url":null,"abstract":"The article presents the results of research on the peculiarities of economic development in the transportation industry under the influence of digitalization. Digitalization is regarded as a transformative process that reshapes the global economy through sustained technological advancements, leading to digital transformations. These transformations encompass advancements in data analytics, cloud computing, artificial intelligence, and mobile devices. Leveraging the vast digital capabilities for information transmission, storage, and processing lays the groundwork for a new technological paradigm. Consequently, changes in the technological landscape bring about transformations in socio-economic systems, particularly in their institutional, social, and economic components, as well as the relationships among various stakeholders within the digital environment. Such transformations give rise to a new type of economy, known as the digital economy, and shape the context and direction of development for companies in the transportation and logistics sector.The active involvement of all stakeholders in the digitalization process amplifies the pace and magnitude of changes in the interests and demands of companies operating in the contemporary market of transportation and logistics services. Companies encounter significant challenges, and timely adaptation through the integration of digital tools and the digital transformation of traditional business models enables them to gain a competitive edge and sustain theirestablished positions in national and global transportation service markets. The close relationship between economic development and digitalization is becoming a crucial prerequisite for the growth of national and global economies in the near future. In addition to the direct productivity gains achieved by companies, including transportation firms, through the utilization of digital technologies, there exists a chain of indirect benefits associated with digitalization. These benefits encompass the creationof new goods and services, the emergence of new consumer demand, the attainment of new levels of quality and value, with time-saving being a notable characteristic","PeriodicalId":33465,"journal":{"name":"Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79515119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ADAPTIVE STRATEGIC PLANNING AS AN EFFECTIVE TOOL FOR THE DEVELOPMENT OF BUSINESS STRUCTURES IN THE FACE OF MODERN CHALLENGES","authors":"M. Kovbatiuk","doi":"10.32703/2664-2964-2023-53-67-73","DOIUrl":"https://doi.org/10.32703/2664-2964-2023-53-67-73","url":null,"abstract":"In today's fast-changing and unpredictable business environment, organizations face numerous challenges that require them to be flexible, responsive and proactive. Traditional approaches to strategic planning often fail to cope with thecomplexities and uncertainties of the modern business environment. Adaptive strategic planning, on the other hand, offers a dynamic and flexible framework that allows organizations to effectively address these challenges. Adaptive strategic planning performs important functions in business structures by facilitating proactive decision-making, providing flexibility and agility, and promoting organizational learning and adaptation.In addition, adaptive strategic planning is a tool for ensuring the economic security of an enterprise. It provides a framework that allows companies to anticipate and respond to changes, mitigate risks and ensure their economic security. Adaptive strategic planning allows organizations to identify potential risks, develop contingency plans, and build resilience into their business models. By considering different scenarios and preparing for different outcomes, businesses can more easily cope with disruptions and uncertainties. This resilience ensures their ability to continue operations, maintain profitability and protect their economic security in the face of adverse events.Adaptive strategic planning promotes a culture of continuous learning and improvement in organizations. It encourages employees at all levels to share their knowledge, ideas, and experiences. By creating an environment that values experimentation, feedback, and collaboration, companies can tap into the collective intelligence of their workforce. This fosters innovation, adaptability, and resilience, positioning the organization for sustainable success in the face of today's challenges. Adaptive strategic planning is a vital tool for the development of business structures in today's dynamic and unpredictable environment. It allows organizations to proactively respond to change, capitalize on new trends, and drive long-term growth and success. With flexibility, agility, and a culture of continuous learning, businesses can meet today's challenges and thrive in an ever-changing environment.","PeriodicalId":33465,"journal":{"name":"Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi","volume":"99 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82724999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TRANSFORMATION OF ENTERPRISE HUMAN RESOURCES MANAGEMENT SYSTEM WITHINTHE POST-INDUSTRIAL DEVELOPMENT OF SOCIETY","authors":"V. Tokar, Vladyslav Martynenko","doi":"10.32703/2664-2964-2023-53-111-118","DOIUrl":"https://doi.org/10.32703/2664-2964-2023-53-111-118","url":null,"abstract":"This article endeavors to examine the profound influence of post-industrial paradigms on personnel management systems in various enterprises. Given the transformative shifts in the economic, technological, and social landscapes, it has become imperative to reassess prevailing approaches to personnel management, whereby contemporary personnel management must be undergirded by several pivotal trends, including but not limited to, flexibility, the escalating significance of knowledge and technology, emotional intelligence, and enhanced colleague interconnectivity. The article justifies the need to change approaches to personnel management in light of changing socio-economic conditions and highlights the main directions for transforming personnel management systems. Key aspects that must be considered when reforming personnel management systems in the context of post-industrial societal development are detailed in the article, including the need to be prepared for changes in company structure, culture, and communication, as well as for the development of new methods for evaluating work and training employees.The article also emphasizes that personnel management should be oriented towards achieving results and meeting the needs of customers, enabling enterprises to be competitive in the market. Special attention is focused on the importance of adhering to sustainable development principles, which are recognized by the global community as necessary for ensuring the futureof the planet. Equality between men and women in personnel management, inclusivity, and diversity are also important, as they help maintain equality and diversity in the workforce, ensure effective work, and reduce the risk of discrimination. The act of extrapolating the findings of the article would serve to aid enterprise management in gaining a comprehensive understanding of the challenges and opportunities associated with personnel management in the context of post-industrial societal evolution.","PeriodicalId":33465,"journal":{"name":"Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi","volume":"53 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90669129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"APPLICATION OF DISCRIMINANT MODELS FOR EVALUATING THE PROBABILITY OF BANKRUPTCY ON THE EXAMPLEOF JSC \"UKRZALIZNYTSYA\"","authors":"Svitlana Loza, Dmytro Loza","doi":"10.32703/2664-2964-2023-53-6-16","DOIUrl":"https://doi.org/10.32703/2664-2964-2023-53-6-16","url":null,"abstract":"The purpose of the article is to study the features of the application and approval of foreign and domestic multifactor discriminant models for assessing the probability of bankruptcy on the example of the joint-stock company \"Ukrzaliznytsia\" in order to determine the level of their reliability and justify the possibilities of their practical use.A comparative analysis of discriminant models developed by foreign and domestic scientists was conducted. The leading indicators of assessing the probability of bankruptcy of the joint-stockcompany \"Ukrzaliznytsia\" were calculated using the models of E.Altman, R.Lees, G.Springate, R. Tuffler, G.Tishou, V.Biver, O.Tereshchenko, O.Matviychuk.The models chosen for analysis generally assess the enterprise's financial state with a reasonably high degree of accuracy, which is a determining factor in anti-crisis management. A comparative analysis of the financial condition of JSC \"Ukrzaliznytsia\" for the years 2018-2020 and the results of assessing the probability of bankruptcy with the helpof the researched discriminant models of foreign and domestic scientists showed that the most reliable result, which reflects the actual state of the enterprise, obtained according to the coefficient of V.Beaver and the models of R.Tuffler and G.Tishou, O.Tereshchenko.While researching the possibilities of using various multifactorial discriminant models, it was established that their main advantage is the express diagnosis of the enterprise's financial state based on a limited group of indicators to promptly identify the threat of bankruptcy. It was found that the studied models also have certain shortcomings. However, despite the identified shortcomings, using multivariate discriminant models to assess the probability of bankruptcy allows us to monitor changes in the enterprise's financial condition. Improving and developing new models for diagnosing a crisis state and assessing the probability of bankruptcy of enterprises, searching for and substantiating optimal factors to adapt already developed discriminatory models and increase their reliability remains a relevant direction of further research.","PeriodicalId":33465,"journal":{"name":"Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76044940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"METHODOLOGICAL APPROACHES IN MANAGEMENTOF THE DEVELOPMENT OF TRANSPORT COMPANIES ASSOCIO-ECONOMIC SYSTEMS","authors":"O. Parfentieva","doi":"10.32703/2664-2964-2023-53-27-39","DOIUrl":"https://doi.org/10.32703/2664-2964-2023-53-27-39","url":null,"abstract":"The article summarizes the content of methodological approaches and proposes the principles of managing the development of socio-economic systems. Such methodological approaches as functional, systemic, situational, synergistic, project, process, strategic, program-targeted, problem-oriented, adaptive are identified and analyzed. The systematization of methodological approaches in the management of the development of socio-economic systems demonstrates the potential of influence, alternativeness and universality in the application of appropriate methodological approaches of logic and management methods. Alternativeness allows you to form a toolkit of influence on socio-economic systems, embodying different concepts and focusing on achieving the general goal of economic activity, taking into account the context. Universality is considered in relation to the possibility of application in various spheres of economic activity, but assumes differentiation according to the levels of socio-economic systems. Integrity lays down the fundamental principles of managing the development of socio-economic systems and allows us to highlight such basic principles as functionality, systemicity, situationality, synergy, design, processivity, strategicness, holistic orientation, the ability to solve problems, adaptability and reveal their meaning. At the same time, synergy should be understood as the potential ability of the management system to focus on the future. In modern non-stationary conditions and in the conditions of the need to take into account the multi-purpose requirements of the sustainable development of the economy, companies of the transport and logistics sector of the economy should be considered in the context of a systemic approach andpositioned as separate open and complex socio-economic systems and as an element of higher order socio-economic systems, accordingly comply with the specified set of principles in management.","PeriodicalId":33465,"journal":{"name":"Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76808754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ETHICAL PROBLEMS OF USING PUSH-POLLS IN MARKETING RESEARCH IN THE POLITICAL MARKET","authors":"Taras Kushnir","doi":"10.32703/2664-2964-2023-53-103-110","DOIUrl":"https://doi.org/10.32703/2664-2964-2023-53-103-110","url":null,"abstract":"Thepurpose of political marketing research is to measure the electoral sentiments of voters, which are formed in the process of using various tools of influence. Critical from the ethical point of view of conducting marketing research in the political marketis their use as a tool to influence the consciousness and electoral mood of voters. Under the current conditions of marketing development, researching the needs of consumers, competitors, and macroenvironmental factors is extremely important for further planning of the company's activities. Marketing research, in addition to the fact that it should help in making effective management decisions, can be used by unscrupulous customers for various manipulations. For example, in the conditions of the industrialgoods market, such manipulations are practically unreal, because each of the participants systematically makes purchasing decisions and is very well acquainted with both the market participants and the technical and functional characteristics of the goodsthat are the subject of procurement. In the political market, the \"purchase of goods\" is carried out regularly, but with large time intervals (once every 4 or 5 years), which, given the unformed political culture, creates extremely favorable conditions for the use of various manipulations and technologies to influence the voter (consumer of political goods).The main methods of the conducted research are the analysis, generalization and processing of information obtained as a result of sociological research conducted by the Batkivshchyna party, the sociological company Rating, the Kyiv International Institute of Sociology, and the Razumkov Center. The method of correlation analysis was also used to identify the relationship between the poll results and the actual voting results. As a result of the analysis, it was found that the use of manipulative technologies in the process of conducting marketing political research in the conditions of the pre-election process is ineffective and difficult to predict from the point of view of the final result. Thus, it can be argued that the Ukrainian voter is influenced by a complex of marketing and technological means and techniques, and individual efforts do not bring the desired result","PeriodicalId":33465,"journal":{"name":"Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi","volume":"387 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79580121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}