Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi最新文献

{"title":"Digitalization of Education and Marketing of Educational Services in the Conditions of the Armed Aggression of the russian federation Against Ukraine","authors":"Maryna Zatserkivna","doi":"10.31866/2617-796x.6.1.2023.283941","DOIUrl":"https://doi.org/10.31866/2617-796x.6.1.2023.283941","url":null,"abstract":"The purpose of the article is to analyze the role of digitalization of education and marketing of educational services in the context of the armed aggression of the Russian Federation against Ukraine and to develop recommendations for improving digital and marketing strategies that will help attract and retain students in higher education establishments.\u0000Research methods. In order to effectively achieve the purpose of the research, the methods of analysis and synthesis, generalization of theoretical data, observation, and a systematic approach were used. All this allowed us to analyze and identify the features of the digitalization of education and the marketing of educational services in the context of the armed aggression of the Russian Federation against Ukraine.\u0000Scientific novelty. Specific tools and methods for improving the effectiveness of digitalization of education and marketing in the educational sphere in the context of the armed aggression of the Russian Federation against Ukraine are identified and analyzed.\u0000Conclusions. Thus, the educational services marketing under martial law in Ukraine requires a more creative and innovative approach from higher education institutions. To increase the competitiveness of educational institutions, it is necessary to use digital tools and communication technologies to ensure the availability of education for students in a restricted environment.\u0000One of the core factors of marketing effectiveness in the education sector is ensuring quality education and providing students with a high level of service. In addition, it is necessary to actively use various marketing tools, such as digital advertising, social media and content marketing, to attract and retain applicants and students.\u0000Martial law conditions may create additional challenges and restrictions for marketing in the education sector, but at the same time, they may also provide new opportunities for a creative and innovative approach to developing educational services. To succeed in marketing under martial law, higher education establishments should be prepared to use digital tools and communication methods that allow them to attract and retain applicants and students even in a restricted environment.","PeriodicalId":33413,"journal":{"name":"Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81687561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"K-Synapse: Intelligent Learning System with Elements of Gamification","authors":"K. Tkachenko, Ihor Tsarenok","doi":"10.31866/2617-796x.6.1.2023.283966","DOIUrl":"https://doi.org/10.31866/2617-796x.6.1.2023.283966","url":null,"abstract":"The purpose of the article is to solve the problem of acquiring expert knowledge in the subject area of an online course, forming a knowledge base containing educational content (elements of educational material in the chosen discipline, test questions), and game components for organizing learning processes with elements of gamification in the author’s intelligent learning system K-Synapse.\u0000The research methods are the main methodological approaches and technological tools for developing intelligent learning systems with gamification elements based on the use of an appropriate multi-level ontological model. Such methods include, in particular, systemic and comparative analyses to identify the features of information learning systems with elements of intellectualization and gamification, the method of expert evaluation, which involves the analysis of literary sources and information resources, interviews and surveys of experts in the pedagogical, psychological and information technology fields, as well as the process of developing and testing an intelligent system.\u0000The scientific novelty of the research is the development of an expert knowledge acquisition system for the K-Synapse intelligent system, which combines the formation of an expert knowledge base and game components with elements of intellectual dialogue for different age categories and self-education. This development can be applied in the field of online education and cognitive skills development using the game form.\u0000Conclusions. Developing an expert knowledge acquisition system for the K-Synapse intelligent system is an important stage in developing education and self-education using innovative technologies. The preparation of an expert knowledge base and game components with elements of intellectual dialogue for different age categories will increase the efficiency of the learning process and increase students’ motivation for self-directed education.\u0000The K-Synapse system is an intelligent learning system with gamification elements and intellectual dialogue. This system provides, in particular, support for a wide range of topics, and knowledge (competencies, skills or abilities), that a student can acquire during training (in the process of playing); a wide range of topics and levels of test questions; helps the student by providing appropriate advice, tips, explanations of complex or incomprehensible issues (questions); monitors the learning process and controls the results; increases the level of student motivation to learn through the desire to achieve better results that other students have already had (this happens in an exciting game manner, not psychologically stressful).\u0000The successful implementation of the K-Synapse intelligent learning system will give students’ learning and cognitive activities an impetus for creativity, improve the quality of the educational process, and integrate this system into many modern information learning systems. Thus, such a system development ca","PeriodicalId":33413,"journal":{"name":"Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76031542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication Models in Asynchronous Multiplayer Video Games","authors":"Yevhen Maliuk","doi":"10.31866/2617-796x.6.1.2023.283979","DOIUrl":"https://doi.org/10.31866/2617-796x.6.1.2023.283979","url":null,"abstract":"The purpose of the article is to study the communicative features of asynchronous multiplayer video games.\u0000Research methodology. This study uses general scientific methods of analysis and synthesis, as well as the historical method. The analysis was used for the existing theories that study asynchronous video games, as well as for the study of gaming experience in relevant projects. The synthesis allows us to form a general vision of the functioning of the considered class of video games in the context of popular communication models. The historical method allows us to observe the dynamics of the development of approaches implemented in asynchronous gameplay.\u0000The scientific novelty is to clarify the communicative specificity of asynchronous video games by using communicative models to describe the interaction of players in them.\u0000Conclusions. An asynchronous multiplayer video game demonstrates broad communication capabilities that differ to some extent from those presented in more familiar synchronous ones. Among the basic models of communication (linear, interactive, and transmission), no single one was found that would fully describe the phenomenon under study. It turned out that the technical features of communication in the studied video games are closer to the linear model, but organizing the communication process goes beyond it, creating various modifications. The most complex multiplayer asynchronous games build interaction based on cultural, social, and other contexts, which is more relevant to the transactional model. In other words, communication in asynchronous video games is described by a complex model that has elements of the linear and transactional models. While the communication of the first asynchronous multiplayer video games was limited to the motivation to compete, modern examples of video games are beginning to focus on more complex forms of communication.","PeriodicalId":33413,"journal":{"name":"Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi","volume":"82 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84420263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Development of Web-Oriented Systems: Ontological Approach","authors":"O. Tkachenko, Oleksandr Hrybok","doi":"10.31866/2617-796x.6.1.2023.283993","DOIUrl":"https://doi.org/10.31866/2617-796x.6.1.2023.283993","url":null,"abstract":"The purpose of the article is to study, analyze the possibilities and substantiate the creation of a web-oriented system of a catering establishment (pizzeria) based on the ontological approach, as well as to develop the corresponding software. Achieving the aim of the study involves the following tasks: forming a multi-level ontological model of the subject area (catering establishment – pizzeria) and developing an appropriate web-oriented system on its basis.\u0000The research methods are the main methodological approaches and technological tools for web-based systems development based on the use of an appropriate multi-level ontological model. Such methods include, in particular, systemic and comparative analyses (to identify the features of web-oriented systems of catering establishments) and the expert evaluation method (in determining the objects of the subject area and the relations between them).\u0000The scientific novelty is the study and analysis of modern technologies for the development of web-oriented systems and multi-level ontological modelling of various subject areas, including catering establishments (e.g., pizzerias), the results of which can be used in the development of their software product – a web-oriented system of a catering establishment.\u0000Conclusions. The paper investigates the known views on the modern approach to the development of web-oriented systems based on the implementation of the ontological approach. The proposed ontological model of a catering establishment (pizzeria) is described as a formal specification of knowledge about the selected subject area, its objects and the relationship between them (for a clear and complete representation of the subject area), which plays a significant role at different stages of creating and modifying a web-oriented system. The proposed ontological approach, which involves the development of an appropriate multi-level ontological model, has been used in the design of a web-based system for a restaurant (pizzeria).\u0000The use of an ontological model in the development of a web-based system of a catering establishment (pizzeria) helps to reduce the risk of errors in the structure of the system, the component and elemental composition of the system and its information base; more accurate perception of the subject area (catering establishments specializing in different cuisines of the peoples of the world (for example, Ukrainian, Japanese, American, but preferring Italian); use in the model representation of the subject area not only formalized means (formal grammar, descriptive logic, etc.) but also natural languages; making more precise queries to the system’s information base (database and the corresponding knowledge base).","PeriodicalId":33413,"journal":{"name":"Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73459494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Principles and Advantages of Implementing an Institutional Repository in the Libraries of Higher Education Institutions (on the Example of the Lutsk Pedagogical College of the Volyn Regional Council)","authors":"Nadiia Horbach, Nataliia Liashuk","doi":"10.31866/2617-796x.6.1.2023.283989","DOIUrl":"https://doi.org/10.31866/2617-796x.6.1.2023.283989","url":null,"abstract":"The purpose of the article is to define the basic principles of electronic repository efficiency, to study the experience and advantages of implementing an institutional repository in a higher education establishment, and to investigate the problems faced by users in the process of working with an institutional repository.\u0000The research methods are based on analysis and synthesis, which made it possible to summarize previous scientific works on the problem under study and draw independent conclusions. The paper also uses the method of a sociological survey in the form of a questionnaire to identify the problems that users face when working with a repository.\u0000The scientific novelty of the article is to clarify the basic principles of implementing an electronic repository system by libraries of higher education establishments; to study the advantages of an institutional repository as opposed to library collections and archives. The use of a sociological survey in the form of a questionnaire made it possible to identify some difficulties and shortcomings of the institutional repository.\u0000Conclusions. The basic principles and specific recommendations for the design of the electronic repository system, which were taken into account during the implementation of the institutional repository of the Lutsk Pedagogical College of the Volyn Regional Council, were determined. The importance of conducting a sociological survey at the initial stages of the institutional repository to study the users’ requirements and create a quality information product was revealed. Among the difficulties encountered by users and shortcomings in the work of the repository were the following: scanning of published documents (in some cases); lack of full-text documents; entering metadata, and keywords; inability to automatically download publications from Google Scholar; time resources required to download publications. The survey provided feedback from users, helped to identify the needs of authors and users, set clear goals and objectives for the institutional repository, and promoted the use of open sources. Despite certain shortcomings, the institutional repository is an effective tool for the informatization of modern library services. It has been established that the efficient operation of an institutional repository ensures the development of scientific and educational activities at a higher education establishment.","PeriodicalId":33413,"journal":{"name":"Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82056530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Role of Educational Management in the Context of Crisis","authors":"O. Koshelieva, O. Kravchuk, Oksana Tsyselska","doi":"10.31866/2617-796x.6.1.2023.283951","DOIUrl":"https://doi.org/10.31866/2617-796x.6.1.2023.283951","url":null,"abstract":"The purpose of the article is to summarize and define the role of educational management in the context of war and crisis.\u0000Research methods. In writing the article, the source method (analysis of studies on the topic), the method of generalization and systematization (to summarize), as well as the principles of general connection, objectivity, analysis, comprehensive and specific consideration, systematicity were used, which made it possible to analyze the main stages and determine the features of educational management in the context of crisis phenomena, to describe the model of providing knowledge, information, skills, abilities in martial law. The study also relies on the dialectical method of studying objective laws and facts, patterns, phenomena and processes inherent in the functioning and development of higher education institutions, particularly in the context of war and crisis.\u0000Scientific novelty. The article analyzes innovative technologies teachers use to organize the educational process in the conditions of war, pandemic or other crisis phenomena. Based on the analysis, a model of educational services provided under martial law or other crisis phenomena is formed. The article defines the essence of the structural and communication approach to the formation of an educational management system, substantiates the transformation of the management system based on the use of electronic and innovative technologies, the creation of mobile information and communication structures, and the provision of electronic document management, etc.\u0000Conclusions. The military aggression of the Russian Federation against Ukraine, the full-scale invasion of its armed forces, and the occupation of part of our country pose high risks to the life and health of participants in the educational process, so the management subsystem of educational institutions is becoming an essential factor in ensuring their full functioning. It is established that educational management in wartime acquires the features of crisis management, which consists in constant monitoring, identification and localization of problematic phenomena occurring in the educational environment. At the same time, educational management ensures high-quality and efficient use of resources in an educational institution, and its main task is to create the best conditions for the education and development of students, to improve the quality of education, and to solve problems arising in the educational process. At all stages of educational management in the context of crisis, it is necessary to take into account the needs and interests of students, teachers, administrative staff and parents, as well as to ensure effective interaction and cooperation between them to achieve the common goals of the educational institution and the quality of the educational process. It is determined that educational management in the context of war and crisis in Ukraine requires additional efforts to ensure the continuity an","PeriodicalId":33413,"journal":{"name":"Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88351348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovative Technologies in the Management of the Educational Process in the University: Prospects and Ways of Implementation","authors":"Ihor Baida, Bohdan Buriak, Nataliia Miatenko","doi":"10.31866/2617-796x.6.1.2023.283929","DOIUrl":"https://doi.org/10.31866/2617-796x.6.1.2023.283929","url":null,"abstract":"The purpose of the article is to provide a concise overview of the potential and methods for implementing groundbreaking technologies in the management of higher education.\u0000Research methods. The research utilized a variety of scientific and specialized research techniques, such as analysis and synthesis, comparison, generalization, and systemic and structural analysis.\u0000The scientific novelty is to highlight the prospects, ways of implementation, as well as benefits of involving innovative technologies in the management of the educational process in higher education institutions.\u0000Information and innovative technologies and computerization in all areas of education have been one of the main trends in the development of modern society for many years. Although new information and innovative technologies are being introduced into the educational process, higher education institutions are provided with computer equipment and constant access to the Internet, which is openly used by teachers and students, where these processes have formed a new scientific and technical basis for the development and operation of virtual tools in education. The virtual educational environment formation is one of the most significant methodological and pedagogical tasks of the efficient organization of the educational process, which consists in developing the higher education establishment’s infrastructure, namely the information environment, which involves implementing new information services.\u0000Conclusions. It has been established that under current conditions, innovative technologies serve as tools for solving individual pedagogical tasks and provide new opportunities for managing the educational process. The progressive development of the educational process organization requires the involvement of new learning models integrated into information and communication technologies. As a result, higher education establishments will receive the following benefits: teaching students the skills they will need in further education throughout their lives and future professional activities; access to information and communication outside the classroom; use of innovative technologies to support the pedagogical development of teachers through external networks, etc. The use of innovative technologies in the management of the educational process in universities requires the development of the infrastructure of the education environment: the commissioning of computer equipment, network support, information terminals, educational and methodological techniques and technical support for innovative technologies, as well as the development of a strategy for equipping higher education institutions with the necessary educational software. The ways of implementing innovative technologies in the management of the educational process in universities are identified: development of partnerships between higher education institutions, government agencies and other organizations; availability of quali","PeriodicalId":33413,"journal":{"name":"Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77837132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Formation of Professional Internet Resources’ Content in the Marketing Environment of Organization","authors":"Yuliia Romanyshyn, O. Laba, O. Lesiuk","doi":"10.31866/2617-796x.6.1.2023.283992","DOIUrl":"https://doi.org/10.31866/2617-796x.6.1.2023.283992","url":null,"abstract":"The purpose of the research is to analyze the approaches to forming the content of an organization’s Internet resources to increase the effectiveness of online promotion and interaction with brand consumers.\u0000Research methods. The authors employ general philosophical and general scientific methods of scientific cognition, such as analysis, synthesis, observation, information and content analysis, etc.\u0000Scientific novelty. Approaches to the formation of Internet resource content are determined, and an example of the use of online services for content analysis and SEO audit of an Internet resource is given.\u0000Conclusions. Developing quality content is crucial for business growth. The content should be original, informative, and optimized for search engines. It should also align with current industry trends and preferences. Content analysis, through an analytical approach, is becoming increasingly important and relevant, as it enables businesses to effectively utilize their content. Nowadays this method can be applied to all forms of Internet resources’ content. The importance of Internet resources’ content in the marketing activities of an organization is constantly growing. The core aspects of quality content are its uniqueness, value, and usefulness to the consumer. The model of combining different types of content based on the principle of thirds is believed to be optimal. The prospect of the study is to use the described example of analyzing an Internet resource as part of the methodology of content analysis and SEO audit for any Internet resource.","PeriodicalId":33413,"journal":{"name":"Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87509516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“Digital Death and Immortality” in Contemporary Scientific Discourse","authors":"Nataliia Kobyzhcha","doi":"10.31866/2617-796x.6.1.2023.283991","DOIUrl":"https://doi.org/10.31866/2617-796x.6.1.2023.283991","url":null,"abstract":"The purpose of the article is to analyze the peculiarities of the formation of digital thanatology as one of the new areas of scientific research, to outline its subject field, to operationalize the basic concepts, to make some adjustments to the conceptual apparatus of traditional thanatology (“Death Studies”).\u0000The research methods are based on socio-communicative, systemic, historical and genetic approaches and the principles of digital humanities. The article also uses the methods of historiographical and source research, analysis of specialized publications on the research topic, descriptive approach, content analysis, etc.\u0000The scientific novelty of the work lies in the fact that one of the first attempts to explicate the problem of “digital death and immortality” and to analyze the peculiarities of the formation of digital thanatology was made in the Ukrainian scientific discourse. Against the backdrop of the Russian-Ukrainian war, the author distinguishes the conceptualization of Ukraine’s cultural memory, the subject of which is the current state of the memorial landscape of Ukrainian culture as a complex, multilayered, heterogeneous entity, of which the digital memorial landscape is a significant structural element.\u0000Conclusions. In digital reality, technologies create social relations, ranging from gadgets to nanotechnology, affecting both the process of dying and the ideas of death and immortality in their two modes – real and digital. It is about constructing common semantic boundaries within which not only death and immortality, the study of which is fundamentally impossible but also mediated relations, that is, the process of building relationships in collaboration with various fields of scientific knowledge. That is why “digital death and immortality” as a subject of study is a fundamentally interdisciplinary problem, and digital death studies are emerging as a specific cross-disciplinary field of research into the phenomenon of death in the digital environment. The overview of previous research on digital death and immortality provides an appropriate context for scientific work. It allows us to identify and develop promising areas for further studies, which are especially relevant against the backdrop of the Russian-Ukrainian war.","PeriodicalId":33413,"journal":{"name":"Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi","volume":"36 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91312402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Artificial Intelligence on Contemporary Art: Opportunities and Challenges","authors":"V. Volynets","doi":"10.31866/2617-796x.6.1.2023.283933","DOIUrl":"https://doi.org/10.31866/2617-796x.6.1.2023.283933","url":null,"abstract":"The purpose of the article is to examine innovative artificial intelligence technologies that allow for the independent creation of artistic images.\u0000The research methods are based on a systematic approach to studying the problem of application and implementation of artificial intelligence technologies in artistic practices.\u0000The scientific novelty of the obtained results lies in actualizing the problem of using artificial intelligence technologies in the sphere of culture and art, and in establishing the symbiosis of artificial intelligence technologies in artistic practices.\u0000The use of machines to create works of art is rapidly gaining popularity, and the transition to practical implementation is underway. Today, it is possible to train artificial intelligence in artistic practices. This applies to simplifying the process of creating samples for the general public and applying it to restoration, renovation, and fundamentally new ways and opportunities for professional artists and designers. Artificial intelligence is used in the arts to create works of art, analyze and interpret art, and interact with viewers.\u0000Conclusions. The ways of using artificial intelligence in artistic practice have been analyzed. By analyzing examples of the use of this technology in the visual arts, the basic principles of working with artificial intelligence have been identified. The existing methods of working with images using artificial intelligence and some platforms and programs that allow creating visualizations using artificial intelligence are considered. Some advantages and disadvantages of using artificial intelligence tools in the arts have been highlighted. In particular, the benefits include new opportunities, automation, speed and accuracy, and a wide range of possibilities. Among the disadvantages of using artificial intelligence tools in art are the lack of individuality, uncertainty of results, and the inability of art to interact with the viewer. It has been stated that artificial intelligence and the artist are co-authors in the field of art.","PeriodicalId":33413,"journal":{"name":"Tsifrova platforma informatsiini tekhnologiyi v sotsiokul''turnii sferi","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77050366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}