{"title":"Exister par la consommation","authors":"B. Cova","doi":"10.3917/ems.covab.2017.01.0015","DOIUrl":"https://doi.org/10.3917/ems.covab.2017.01.0015","url":null,"abstract":"","PeriodicalId":332714,"journal":{"name":"La vie sociale des marques","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124120578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cultiver les marques","authors":"B. Cova","doi":"10.3917/ems.covab.2017.01.0043","DOIUrl":"https://doi.org/10.3917/ems.covab.2017.01.0043","url":null,"abstract":"","PeriodicalId":332714,"journal":{"name":"La vie sociale des marques","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134025719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Verbes de marque : Do You Brandverb ?","authors":"B. Cova","doi":"10.3917/ems.covab.2017.01.0063","DOIUrl":"https://doi.org/10.3917/ems.covab.2017.01.0063","url":null,"abstract":"","PeriodicalId":332714,"journal":{"name":"La vie sociale des marques","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125991154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Journées de marque","authors":"B. Cova","doi":"10.3917/ems.covab.2017.01.0105","DOIUrl":"https://doi.org/10.3917/ems.covab.2017.01.0105","url":null,"abstract":"","PeriodicalId":332714,"journal":{"name":"La vie sociale des marques","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130540376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Annexe. L’ étude des sociétés de marques","authors":"","doi":"10.3917/ems.covab.2017.01.0187","DOIUrl":"https://doi.org/10.3917/ems.covab.2017.01.0187","url":null,"abstract":"","PeriodicalId":332714,"journal":{"name":"La vie sociale des marques","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130067406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"S’échapper par la consommation","authors":"B. Cova","doi":"10.3917/ems.covab.2017.01.0029","DOIUrl":"https://doi.org/10.3917/ems.covab.2017.01.0029","url":null,"abstract":"","PeriodicalId":332714,"journal":{"name":"La vie sociale des marques","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114278486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"L’entraide comme recours","authors":"B. Cova","doi":"10.3917/ems.covab.2017.01.0169","DOIUrl":"https://doi.org/10.3917/ems.covab.2017.01.0169","url":null,"abstract":"","PeriodicalId":332714,"journal":{"name":"La vie sociale des marques","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127979727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Surfaçons de marque","authors":"B. Cova","doi":"10.3917/ems.covab.2017.01.0119","DOIUrl":"https://doi.org/10.3917/ems.covab.2017.01.0119","url":null,"abstract":"","PeriodicalId":332714,"journal":{"name":"La vie sociale des marques","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129248336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Volontaires de marque","authors":"B. Cova","doi":"10.3917/ems.covab.2017.01.0135","DOIUrl":"https://doi.org/10.3917/ems.covab.2017.01.0135","url":null,"abstract":"","PeriodicalId":332714,"journal":{"name":"La vie sociale des marques","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116214570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"La perte de compétences non marquées","authors":"B. Cova","doi":"10.3917/ems.covab.2017.01.0153","DOIUrl":"https://doi.org/10.3917/ems.covab.2017.01.0153","url":null,"abstract":"","PeriodicalId":332714,"journal":{"name":"La vie sociale des marques","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116226045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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